PERSONAL BRAND EXPLORATION
Jackie Pursell
Project & Portfolio I: Week 1
October 27th, 2023
IDENTITY
I always knew that I wanted to be an artist. I loved
drawing, painting, music, and admiring the
cinematography in films. I started my passion for
photography when I was 13 years old and quickly
became the girl with the camera within my friend
group. There was something magical to me about
making my friends look and feel good with my
imagery. Now that I’m becoming more familiar with
marketing. I want to work more closely with
advertising to help companies reach their audience in
an authentic way.
PROFESSION
Marketing for Event Centers
Potential Job Titles:
Marketing Manager
Marketing Specialist
Brand Manager Picture Relevant
BRAND ARCHETYPE - My brand
archetype is the Girl/Guy Next Door
to Your Industry
archetype meaning I care more about Goes Here
building a community in order to help
people. I’m a people person that would
do anything for them and base my
work around that.
TARGET
AUDIENCE
Senior Marketing Professionals
Nicole Spillane Chris Siegel
Director of Marketing at Four Marketing and Multimedia
Seasons Resort Coordinator at Historic Hotel
Bethlehem
Outreach Plan: Outreach Plan:
See if there are any job openings at her place of work. Add him on LinkedIn to establish a connection.
E-mail LinkedIn Messenger
Follow up email after a week of initial contact. Follow up message about possible opportunities through
LinkedIn messenger one week after initial contact.
Outreach Plan:
Check LinkedIn or company website to see if they have an
Michael Pistone assistant or secretary.
Executive Director of Phone call.
Follow up with an email after one week.
Relationship Marketing at
Wind Creek Bethlehem
Short Term: (Immediately After Graduation, 2025)
Focus on my social media accounts ensuring my online
presence is one I’m happy with.
Grow my following by 10% on LinkedIn and
Instagram.
G
Mid Term: (2030)
Secure a Marketing role at an Event Entertainment O
Center (Wedding Venue, Concert Venue, etc.)
Reach out to Event Centers at least once a week
for job opportunities, internships, etc. to get in the
A
door.
Long Term: (2040) L
Move up in a company or secure an advanced role at a
different company.
Make yearly goals to achieve to better my work
S
and increase my skillset.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
System Analysis Novice / Adept / Expert
Economics and Accounting Novice / Adept / Expert
H
A Design Making Novice / Adept / Expert
R
D Sales & Marketing Novice / Adept / Expert
S
O Notable Skills REQUIRED in TRADE & Current Proficiencies:
F
T Active Listening Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
H
A Media Marketing (Photography) Novice / Adept / Expert
R
D Persuasion Novice / Adept / Expert
S
PROMIS
E
I help clients do event planning by marketing to
their needs.
CREDENTIALS
Work Experience:
Visual Assets Coorindator, Harcum College
Communication Support, Lehigh Valley
Regional Charter School
Awards: Picture Relevant
Proficiency in Computer Graphics, Southern to Your Industry
Lehigh High School, 2013 Goes Here
Education:
Photography, A.S., Antonelli Institute 2017
Digital Marketing, B.S., Full Sail University 2025
COMPETITION
Brian Mills Jackie
Industry Experience:
Pursell
Industry Experience:
Customer Service, Sales, and Education Photography, Social Media, and
Communication
Education: Education:
Environmental Science, Bachelors, Southern New
Hampshire University ’19 Photography, Associate’s, Antonelli Institute ’17
Digital Marketing, Masters, Full Sail University ‘23 Digital Marketing, Bachelor’s, Full Sail University ‘25
Leadership Experience: Leadership Experience:
Science Teacher, Osceola County School District Visual Assets Coorinator, Harcum College
Registered Behavior Technician, Hopebridge
Skills and Proficiencies: Skills and Proficiencies:
Interpersonal Skills - 0 endorsements Adobe Creative Suite - 0 endorsements
Sales - 0 endorsements Communication - 0 endorsements
Creativity Skills - 0 endorsements Social Media Communications - 0 endorsements
Overall Online Presence: Overall Online Presence:
50 connections, banner image blank, great headshot, profile 170 connections, banner image customized, professional
shows work and education experience but nothing else, not headshot, extremely detailed profile, no published articles,
easy to find on other social media, no custom URL on active on Instagram and Facebook, custom URL on
LinkedIn LinkedIn
Grade: Poor, 40 out of 100 Grade: Average, 75 out of 100
COMPETITION HEADSHOT
Kyle Kosinski Jackie
Industry Experience: Pursell
Industry Experience:
Marketing Manager Photography, Social Media, and
Communication
Education: Education:
Mass Communication and Media Studies, Bachelors, Photography, Associate’s, Antonelli Institute ’17
Bloomsburg University ‘17 Digital Marketing, Bachelor’s, Full Sail University ‘25
Noteworthy Experience:
Marketing Manager, Philadelphia Country Club Leadership Experience:
Marketing Communications Coorinator, ESF Camps and Visual Assets Coorinator, Harcum College
Experiences
Skills and Proficiencies: Skills and Proficiencies:
Adobe Photoshop - 2 endorsements Adobe Creative Suite - 0 endorsements
Social Media - 25 endorsements Communication - 0 endorsements
Journalism - 18 endorsements Social Media Communications - 0 endorsements
Overall Online Presence: Overall Online Presence:
500+ connections, banner image of workplace, professional 170 connections, banner image customized, professional
headshot, extremely detailed profile, has twitter but no headshot, extremely detailed profile, no published articles,
recent activity, has articles of him competing in Track at active on Instagram and Facebook, custom URL on
Bloomsburg, LinkedIn URL not customized LinkedIn
Grade: Superior, 90 out of 100 Grade: Average, 75 out of 100
BRAND POSITION
THE
CREATIVE
For marketing professionals who are looking for a
creative professional, I provide expertise in
photography and design because every marketer needs
powerful and stunning visuals to speak to your
customers.
NETWORKING &
MARKETING
Industry Events & Organizations
Techspo Philadelphia
10/30 | Philadelphia
Professional Photographers of America
American Marketing Association
Digital Marketing
Primary Content: I want to publish the powerful imagery I create
weekly and share my inspirations and things I’ve learned over the
years.
Primary Tools: Instagram and LinkedIn will be my primary social
media networks and I plan to post twice a week/
Website: I can link my social media to the website so job recruiters
can see what I do every week and the work I create.
PROFESSIONAL DEVELOPMENT
Formal Education
Full Sail University, D.M.B.S. ‘25
Technical Skills
Sales and Marketing - Full Sail University, October 2023
System Analysis - Full Sail University, October 2025
Accounting - Full Sail University, October 2025
Soft Skills
Decision Making - Full Sail University, October 2023
Writing and Reading Comprehension - Full Sail University,
October 2025
Visual Design - Full Sail University, October 2025
Mentor
I would like a marketing mentor who is experienced in the
field and could help me develop my skills as I learn them at
Full Sail. Would like to have a mentor within the next few
months.
Jackie
Pursell
“
You know social media marketing? Well, what I do is provide imagery and
inspiring graphics to capture the audience’s attention. In fact, I’ve been working in
social media marketing for 5 years now and have seen what works and what doesn’t
for select audiences.
REFERENCES
Pursell, J. (2023). Girls Dancing at Wedding.
Pursell, J. (2023). Woman in Blue Shirt Painting.
Unknown. (2023). ONetOnline. https://www.onetonline.org
Spillane, N. (2023). LinkedIn. Https://https://www.linkedin.com/in/spillanenicole/
Kosinski, K. (2023). LinkedIn. https://www.linkedin.com/in/kyle-klosinski-960b47b9/
Fiegel, C. (2023). LinkedIn. https://www.linkedin.com/in/chris-fiegel/
Pistone, M. (2023). LinkedIn. https://www.linkedin.com/in/michael-pistone-4b990045/
Mills, Brian. (2023). LinkedIn. https://www.linkedin.com/in/brian-mills-9069a5bb/
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
