Vijaya Bharathi
Vijaya Bharathi
Vijaya Bharathi
Professional Experience:
SG ANALYTICS,
Junior Data Engineer – (Aug 2021 – April 2023)
• Analytics and Data Science – Customer Profiling
- For a financial application, created customer level data frame by extracting
all possible features from various available tables.
- Performed Exploratory Data Analysis to understand more insights from
the available data.
- Closely analysed business requirements and acted according to them.
- Profiles are created and validated the variation between various profiles to
understand more about customers and to come up with valuable business
ideas.
Technologies used – Pyspark, EDA, Machine Learning.
Intern for Data Analytics team – (May 2021 – July 2021)
• Data Visualization
- Establish connection with various data sources with respect to media
related data.
- Querying to generate insight from the data and to create various
dashboards to find ways for improving customer engagement.
- Refreshing the dashboards and cross validating the same on a regular
basis.
Technologies used – SQL, Tableau
Key Skills:
• Programming Skills: Python, MySQL,Pyspark.
• Descriptive Analysis: Measures of variation and dispersion, Distributions, Hypothesis
• Pre-Processing: Exploratory Data Analysis, Principal Components Analysis, Scaling
• Visual Analytics: Tableau
• Predictive Modelling: Regression and Classification Algorithms, Ensemble Techniques
• Unsupervised Learning: Clustering Techniques
Academic Projects:
• Clustering Customers and Products for a Coffee Shop.
Objective: To help the owner in identifying the target customers by analysing customer
behaviour who visit the cafe in order to retain the existing customers and attract new ones
which would help in consistency of sales.
Outcome: Customers are clustered based on their discriminative features. Classified
customers will be helpful in generating marketing strategies to increase the revenue of the
shop.
Key skills: Exploratory Data Analysis, Feature Engineering, Clustering Techniques.
Education:
Course Institution Year Remarks
Post Graduate Program in Data Science Great Lakes Institute of
2021 Completed
Engineering Management
B.E. Electronics and Communication Dhanalakshmi College of 7.54
2019
Engineering Engineering CGPA
Swami Vivekananda
Higher Secondary 2015 92%
Matric.Hr.Sec.School
Swami Vivekananda
Secondary 2013 97%
Matric.Hr.Sec.School