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    UAS Manajemen Pemasaran Membuat

    Uploaded by

    farah
    This document provides a template and instructions for students to complete a marketing management assignment from the book "Marketing Management" by Philip Kotler. It includes sections for students to fill in their name, student ID, email, and contact details. It then lists the chapter and page numbers that 20 students have selected to summarize in a PowerPoint presentation. The document explains that students should name their file in a specific format and provides a download link to the source book.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    UAS Manajemen Pemasaran Membuat

    Uploaded by

    farah
    17 views4 pages
    This document provides a template and instructions for students to complete a marketing management assignment from the book "Marketing Management" by Philip Kotler. It includes sections for students to fill in their name, student ID, email, and contact details. It then lists the chapter and page numbers that 20 students have selected to summarize in a PowerPoint presentation. The document explains that students should name their file in a specific format and provides a download link to the source book.

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    UAS manajemen pemasaran membuat ppt

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    This document provides a template and instructions for students to complete a marketing management assignment from the book "Marketing Management" by Philip Kotler. It includes sections for students to fill in their name, student ID, email, and contact details. It then lists the chapter and page numbers that 20 students have selected to summarize in a PowerPoint presentation. The document explains that students should name their file in a specific format and provides a download link to the source book.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views4 pages

    UAS Manajemen Pemasaran Membuat

    Uploaded by

    farah
    This document provides a template and instructions for students to complete a marketing management assignment from the book "Marketing Management" by Philip Kotler. It includes sections for students to fill in their name, student ID, email, and contact details. It then lists the chapter and page numbers that 20 students have selected to summarize in a PowerPoint presentation. The document explains that students should name their file in a specific format and provides a download link to the source book.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    TEMPLATE TUGAS

    Dosen: Dr. Bambang Supriadi, SE., MM


    Bambang@unmer.ac.id
    IDENTITAS MAHASISWA
    1 Nama Mhs :
    2 NIM :
    3 Email :
    4 HP :
    5 Jenis Tugas & File Membuat PPT
    6 :
    BAB yg dikerjakan : BAB: ………………………../SUB BAB:
    7e Halaman buku/PDF …………………………
    : Halaman .....................s/d halaman...................
    8 Sumber/ Judul Bacaan MARKETING MANAGEMENT, PHILIP KOTLER
    :
    9 Tugas disimpan dengan Nama Mhs_NIM_MK
    nama file......... :
    FILE DISIMPAN SEPERTI CONTOH:
    Aisyah NS_ 2205400060_Manajemen Pemasaran
    UAS
    TUGAS MEMBUAT PPT DARI BUKU:
    MARKETING MANAGEMENT, PHILIP KOTLER
    Silakan Download: https://bit.ly/3NZQ5Xn

    No. NIM Nama BAB/Sub Bab Halaman

    1. 20071000102 MEGALISTA Defining Marketing for the 21st 2-11


    Century 2

    2. 21071000001 WILSON RAHMATDIKA WARDANA The New Marketing Realities - 12 -25


    MARKETING MEMO

    3. 21071000009 RORO MAYA RIZKITA SABRINA Marketing Management Tasks - 26 - 36


    The Central Role of Strategic
    Planning

    4. 21071000010 RISAS PAMBUDI Corporate and Division Strategic 37 - 50


    Planning - Strategic Formulation
    50

    5. 21071000011 RIO NUR AKSAN MARKETING MEMO Checklist for 52- 60


    Performing
    Strengths/Weaknesses Analysis
    52 - Sample Marketing Plan:
    Pegasus Sports
    International 60

    6. 21071000012 VISTA DWI PUJININGSIH CHAPTER 3 Collecting 66 – 75


    Information and
    Forecasting Demand 66 - The
    Demographic Environment 75

    7. 21071000013 DICHA PRATAMA PUTRA MARKETING INSIGHT Finding 76 – 84


    Gold at the
    Bottom of the Pyramid 76 - The
    Political-Legal Environment 84

    8. 21071000014 SUGENG SUGIHARTO Forecasting and Demand 85 – 92


    Measurement 85 - Applications 92

    9. 21071000027 BRYANT ADITYA HERALDY CHAPTER 4 Conducting Marketing 96- 106


    Research 96 - MARKETING
    INSIGHT Getting into the
    Heads of Consumers 106

    10. 21071000034 CANDRA EKO WAHYUDI MARKETING INSIGHT 108 – 119


    Understanding Brain
    Science 108 - Applications 119

    11. 21071000041 NADYA SRIAGUSTIN HOSEN CHAPTER 5 Creating Long-term 122 - 132
    Loyalty
    Relationships 122 - Maximizing
    Customer Lifetime Value 132

    12. 21071000042 DITO SIGIT KUNCORO MARKETING MEMO Marketing 132 – 146
    and Total
    Quality 132 - MARKETING
    INSIGHT The Behavioral
    Targeting Controversy 146

    13. 21071000044 RIZKI ANGGRIAWAN SAPUTRA CHAPTER 6 Analyzing Consumer 150 – 165
    Markets 150 - MARKETING
    INSIGHT Made
    to Stick 165

    14. 21071000045 WAHJOE DARMAWAN The Buying Decision Process: 166-178


    The Five-Stage Model 166 -
    Applications 178

    15. 21071000046 LILIK SULISTYOWATI CHAPTER 7 Analyzing Business 182-192


    Markets 182 - MARKETING
    INSIGHT Big Sales to Small
    Businesses 191

    16. 21071000047 ANTON SOEBAGIO The Purchasing/Procurement 193-198


    Process 193 - Supplier Selection
    198

    17. 21071000048 SULAIMAN KULLU MARKETING MEMO Developing 199-208


    Compelling
    Customer Value Propositions 199
    - Applications 208

    18. 21071000049 TUTIK WADJAWATI CHAPTER 8 Identifying Market 212-227


    Segments and
    Targets 212 - Behavioral
    Segmentation 227

    19. 21071000050 AFWIT FREASTONI Bases for Segmenting Business 231-245


    Markets 230
    Market Targeting 231 - Brand
    Equity Models 245

    20. 21071000052 HAFID CAHYANTO MARKETING INSIGHT Brand 248-267


    Bubble
    Trouble 248 - MARKETING
    MEMO Twenty-First-Century
    Branding 267

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