Market Analysis of Saudi Arabia

Detergents
Introduction
Revenues in the Middle East market have shown steady growth in recent years thanks to
advances in the residential and hotel sectors. In 2020, however, the market was positively
impacted by the on-going COVID-19 pandemic, which boosted the market thanks to growing
hygiene awareness. In 2021, however, the market slowed as soap and detergent consumption
declined as the number of Covid cases declined.

Initially in the year 2020, due to the COVID-19 pandemic measures, blockages and
restrictions on international trade resulted in a slight slowdown of essential raw materials
such as sulfonic acid, sodium hydroxide and potassium hydroxide resulting in a reduction in
soap production and detergents. However, with the lifting of lockdown restrictions and
regulatory measures to revive economic activity, the demand for soap and laundry detergent
has increased as laundry detergents have returned to meet the demands of the recovering
economy. According to 6Wresearch, the soap and detergent market in the Middle East is
expected to grow at 8.6% CAGR in 2022-2028, respectively. Soaps and detergents are very
essential for our personal hygiene. The blockade imposed in 2020 and fears of the spread of
the coronavirus in Oman have led to a surge in the soap and detergent market in the Middle
East due to hygiene awareness (1).
The dishwashing detergent market in Saudi Arabia is expected to show robust growth with an
impressive CAGR in the forecast years 2023-2027. The growth of the market is attributed to
the growing demand for dishwashing detergents among the population for its benefits. The
growing number of working women is affecting the growth of the dishwashing detergent
market in Saudi Arabia. Reduce excessive efforts to wash dishes by avoiding toxic substances
in dishwashing detergents that help situations that quickly flood the market with their
demand, thus supporting market growth in the next five years.

In addition, due to the increase in the disposable income of the population, the market
continues to grow and is expected to grow in the next five years. Changing lifestyles and
eating habits are also helping the market grow. Commercial sectors are also generating a
rapidly growing demand for dishwashing detergents, fueling market growth. In addition, the
increasing adoption of dishwashing detergents in the commercial sectors, along with
consumer electronics such as dishwashers to save water and time, and the major efforts to
wash and clean kitchen utensils are also a major growth driver for the market. Saudi Arabia.
the next five years. Year by 2027. Organic dishwashing detergents are in high demand among
consumers for their additional benefits, such as environmental benefits, less toxic waste and
more human-friendly detergents, and these factors influence purchasing decisions. detergent
market in Saudi Arabia. The dishwashing detergent market in Saudi Arabia is segmented by
type, distribution channel, competitive landscape, and regional distribution. Depending on the
type, the market is further divided into dishwashers, liquid detergent, washing powder, others
such as detergent and tablets. Dishwasher proliferation is expected to dominate the market
due to long-standing consumer preferences and new product launches by various market
participants (2).

Market Size, Imports, Markets Shares, Gap and Investment

The dishwashing detergent market in Saudi Arabia is segmented by type, distribution
channel, competitive landscape and regional distribution. Depending on the type, the market
is further divided into dishwashers, liquid detergent, powder detergent, others such as
detergent and tablets. The spread of the dishwasher is expected to dominate the market due to
long-standing consumer preferences and the launch of new products by various market
participants (2).
Saudi Arabia's soap and detergent market is set to grow steadily in the coming years due to
the rapid growth of the hotel industry using luxury soaps along with a growing population
contributing as a catalyst for the market growth and following the same trend that will
become seen in the future is the expected future. However, due to the blockade imposed in
2020 and fears of the coronavirus spreading in Saudi Arabia, this has led to strong growth in
the Saudi soap and detergent market. 19 infection.

According to 6Wresearch, the soap and detergent market in Saudi Arabia is expected to grow
at a CAGR of 9.9% and 12.0% in 2022-28. Growth is largely driven by the hotel industry,
which uses luxury soaps alongside a growing population, contributing as a catalyst to market
growth, and the same trend is expected to continue over the forecast period.
Among the Soap product types, bath and body soaps have the largest share due to their wide
use in the residential, education, hotel and healthcare sectors. In the case of laundry
detergents, laundry detergents accounted for the majority of revenue due to the increasing
penetration of high capacity washing machines coupled with the increased use of laundromats
in the country (3).

There are 14 import shipments of liquid laundry detergent to Saudi Arabia, imported from 5
buyers. The 3 main categories of liquid detergents imported into Saudi Arabia are: HSN code
34029099: AS: other HSN code 34022010: SA: detergents (including auxiliary detergents)
and detergents with HSN code 38101010: HS: stains for metal surfaces; welding powders and
pastes or metals and other materials: pickling preparations and other welding powders or
pastes Saudi Arabia imports most of its detergents from India from the United States. The top
1 markets for importing liquid laundry detergents are Saudi Arabia. Saudi Arabia is the
largest importer of liquid laundry detergents, with 14 shipments. This data is as of February
20, 2022 and is based on Volza Saudi Arabia liquid laundry detergent import data from 70
countries Export shipments with names of buyers, suppliers, key decision makers (4).

HS Product Description Standar Countr Country

Code d Qty y Of of
Origin Destinatio
n
3402201 EZEE LIQUID DETERGENT 1KG+1KGP6EXP 100 India Saudi
0 NEW Arabia
3402201 VALUE WASH HEAVY DUTY LIQUID 10000 India Saudi
0 DETERGENT Arabia
3402909 LIQUID DETERGENT CLEANBLADE 4 India Saudi
9 WATER BASED TURBINE CLEANER FOR Arabia
USE IN POWER INDUSTR Y (207 Liter/Drum)
"WE INTEND TO CLAIM
3402909 LIQUID DETERGENT CLEANBLADE 4 India Saudi
9 WATER BASED TURBINE CLEANER FOR Arabia
USE IN POWER INDUSTR Y (207 Liter/Drum)
"WE INTEND TO CLAIM
3402909 LIQUID DETERGENT CLEANBLADE 4 India Saudi
9 WATER BASED TURBINE CLEANER FOR Arabia
USE IN POWER INDUSTR Y (207 Liter/Drum)
"WE INTEND TO CLAIM
3402909 LIQUID DETERGENT CLEANBLADE 2 India Saudi
9 WATER BASEDTURBINE CLEANER FOR Arabia
USE IN POWER INDUSTRY
3810101 (DEGREASING AGENT) DEGRESANT STI 3000 India Saudi
0 (LIQUID) (PHOSPHATE SALT + Arabia
DETERGENT+SURFACTANT+WATER) PKG:
10 X 300 KG.
NA "US DIPLOMATIC CARGO 554 United Saudi
States Arabia
NA TOILETRIES,COLOGNE,PERFUMES,ANTISE 34 United Saudi
PTICS States Arabia
NA NOTEM 28 United Saudi
States Arabia
NA PAINT, IN CONTAINERS LT 10 CU FT 28 United Saudi
States Arabia
NA CYLINDERS, COMPRESSED GAS, 26 United Saudi
FULL/EMPTY States Arabia
NA CLEANING SUPPLIES, NOT 30 United Saudi
DETERGENTS/SOAPS States Arabia
NA ACIDS, LIQUID, CORROSIVE 27 United Saudi
States Arabia
The global laundry detergent market size is estimated at $ 61,711.0 million in 2020 and is
projected to reach $ 98,139.7 million by 2030, growing at a CAGR of 4.8% from 2021 to
2030. Detergent is used to clean dirty clothes / clothes. Components used in the manufacture
of a laundry detergent often include additives or water softeners, bleaching agents,
surfactants, enzymes, anti-dirt agents, optical brighteners, foam regulators, fragrances, dyes
and corrosion inhibitors. According to the laundry detergent market forecast, based on
product type, the powder segment contributed the most to the market at $27,039.4 million in
2020 and is expected to maintain its importance over the forecast period. The gel segment is
expected to grow significantly over the forecast period as the gels are easy to store, clean
effectively and provide convenience. It also offers good value for money for its size as it is
much less likely to be lost as the gel form prevents overdosing.

According to the laundry detergent industry analysis, by application, the household segment
captured about 71.3% of the detergent market in 2020 due to the increasing penetration of
automatic washing machines and the increase in consumer spending on household products.
According to the trends in the detergent market, depending on the distribution channel, the
offline mode is a popular way for customers to buy detergent. Offline channels include
supermarkets/hypermarkets, supermarkets, convenience stores, shops and department stores.
The easy availability of the desired brands and types of detergents is driving the growth of the
offline segment. Online sales of laundry detergents are also gaining popularity with
customers thanks to the proliferation of digital platforms on a global scale (5).
Saudi big detergents companies include

 Saudi Industrial Detergent Company

 Knooz Al-Ardh Detergent Factory
 Unilever Saudi Arabia, Reckitt Benckiser (Arabia)
 FZE (RB)
 Wipro Arabia Limited
 Among others are leading the Saudi Arabia dishwashing detergent market in the
forecast period, 2023-2027 (2).

References
1. https://www.6wresearch.com/industry-report/middle-east-soap-and-detergent-market.
https://www.6wresearch.com. [Online]

2. https://www.techsciresearch.com/report/saudi-arabia-dishwashing-detergent-market/
7668.html. https://www.techsciresearch.com. [Online]

3. https://www.6wresearch.com/industry-report/saudi-arabia-soap-and-detergent-market.
https://www.6wresearch.com. [Online]

4. https://www.volza.com/p/detergent-liquid/import/import-in-saudi-arabia.
https://www.volza.com/. [Online]

5. https://www.alliedmarketresearch.com/laundry-detergent-market-A09401.
https://www.alliedmarketresearch.com/. [Online]