Executive Summary
Problem/challenge
Losing weight can be challenging for some people. Sometimes they might feel like they’re making healthy
lifestyle choices, yet are still not geting the results they want (Spritzler, 2021). Even with the presence of
gym, gym coaches, and diet apps/programs, dieting has a 99.991% failure rate because the majority of
dieters fail to achieve their weight goal (Chastain, 2011). Furthermore, 65% of dieters regain their pre-
diet weight within three years (Masters, 2022).
Key findings
According to the interviews, the primary reason respondents want to diet is to look better. We
discovered that three Indonesian females between the ages of 18 and 26 who want to lose weight
struggle to do so due to a variety of factors such as a lack of discipline, the temptation to eat more
than the recommended daily calorie intake, stress, a lack of time to cook healthy, and a lack of
motivation to exercise.
Overview
This insights mindmap consists of diagrams that describe why people struggle to lose weight, why they
want to lose weight, how much emphasis they place on losing weight, as well as general weight-loss
information and trends. The information was gathered through a seven-question Whatsapp chat
interviews and online desktop research. The interview was conducted in Jakarta, and the respondents
are people of all genders and ages living in and outside Jakarta who all have one thing in common: they
want to lose weight.
Footnotes
When two of the respondents were interviewed via Whatsapp, I found it quite surprising that they were
unable to lose weight due to mindless eating and a lack of time to prepare healthy meals. The lesson
learned is that mindless eating is something that many people do but are unaware of, and it can
sabotage one's weight-loss journey. Mindless eating occurs when a person eats despite not being hungry
because they are bored and have nothing to do. Also, because time is an issue when it comes to losing
weight, healthy, nutritious, and delicious easy-to-make dish should be promoted.
Research Conclusions
To summarize, losing weight is difficult due to a variety of factors such as temptation, stress, time,
motivation, and mindless eating behavior. The next step would be to identify solutions/alternatives to
these issues that will assist people in reaching their weight goals.
A trend where one don't
temptation trend to do top exercises
motivation time eat any food while fasting
to lose weight such as
and only consume drinks
walking, jogging, cycling,
with very few calories,
mindless eating yoga, pilates, and so on.
such as water. During the
insights mindmap
period, the only allowed
stress meal is a healthy diet rich
consumers who
in whole grains, fruits,
are new to dieting
daily workout vegetables, and lean
could be a
routines protein.
potential market intermittent
as they could fasting
struggle with:
Opportunities trends in the weight-loss
market: Diet trends are the
driving force behind what
people want from their weight-
loss experience delicious healthy
menus as
alternatives to
answer: ”mindless processed/high-
eating, always calorie food
answer: ”food, tempted by
Issues in the
oversleeping, appetizing food.” challenge area:
other bad habits.”
losing weight
there’s a rising popularity in
healthy, fast-to-make, and
low calorie, mouthwatering
answer: ”Lack of dinner recipes. famous DIY
time so i can’t Question: What healthy desserts include
Interviews & keto red velvet cake, gluten-
always cook are the things
healthy and that prevent you observation general free chocolate chip cookies,
stress.” from losing information mangonada sorbet, etc.
weight?
Question: How
Question: Please important is it to
answer: “gym +
state your you to lose
pilates + diets The Weight-Loss Industry Is Coming
weight-loss weight?
(but not the past for Our Post-Lockdown Bodies.
attempts
few weeks)” meal-delivery service or enrolling
(things/activities
you do to lose what is the weight-loss industry? in dieting programs are becoming
weight.) more popular than ever.
The weight-loss industry includes
not only weight loss supplements,
answer: “zumba.” answer: “very but also meal replacement
important.” products, special diet foods like
Answer: “jogging, low calorie or low carb, diet
less food intake, programs, exercise programs, and
drinking more even medical procedures.
water.”
References
Chastain, R. (2011). Do 95% of Dieters Really Fail?. dancewithfat.
https://danceswithfat.org/2011/06/28/do-95-of-dieters-really-fail/
Lowder, C. & Worden, T. (2022). 60 Low-Calorie Dessert Recipes That
Won't Derail Your Diet. delish.
https://www.delish.com/cooking/nutrition/g2615/low-calorie-dessert-
recipes/
Masters, M. (2022). 70 Dieting Statistics You Should Know.
LIVESTRONG.COM.
https://www.livestrong.com/article/13764583-diet-statistics/
Raman, R. (2022). The 8 Best Exercises for Weight Loss. healthline.
https://www.healthline.com/nutrition/best-exercise-for-weight-loss
Rizzo, N. (2021). 50+ Diet Industry Statistics 2021 [Research Review].
RunRepeat.
https://runrepeat.com/diet-industry-market
Spritzler, F. (2021). 15 Common Mistakes When Trying to Lose Weight.
healthline.
https://www.healthline.com/nutrition/weight-loss-mistakes
Weiner, J. (2021). The Weight-Loss Industry Is Coming for Our Post-
Lockdown Bodies. The New York Times.
https://www.nytimes.com/2021/05/05/opinion/culture/dieting-covid-
weight-loss.amp.html
