Contents

Sl. No Contents Page No

1 Chapter 1: Executive Summary 2-3

2 Chapter 2: Introduction 4 - 13

3 Chapter 3: Marketing Planning 14 - 20

4 Chapter 4: Financial Plan 21 - 24

5 Chapter 5: Operational Plan 25 - 29

6 Chapter 6: Business Model Canvas 30 - 32

7 Chapter 7: Conclusion 33 - 34

8 Bibliography 35

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 CHAPTER - 1
EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

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The concept of 'eco-friendly items' has grown in popularity in recent years. Bamboo could
play an important role in the transition by offering a feasible, bio-based alternative to non-
renewable, carbon-intensive 'techno-cycle' materials. This fast-growing grass plant can be
utilised to make a wide range of durable and consumable products, which can often replace
those produced of man-made materials. Bamboo is a rapidly self-regenerating plant that
grows swiftly, can be harvested without replanting, and matures quickly, within 3 to 5 years,
to a durable, wood-like substance with a wide range of applications. Durable bamboo items,
such as phone case, plant holder and home décor items. One of the primary goals is to
eliminate the use of plastic items. Plastic can take up to 1000 years to biodegrade and is the
major cause of global pollution. In contrast to plastic, bamboo is a highly renewable, natural
material with antibacterial and antifungal characteristics that is biodegradable. Bamboo is one
of the most durable materials available and has been used for millennia in everything from
bridges to scaffolds. It is also termite-resistant, giving it a more long-lasting option than many
wood goods. Because it is a renewable and hardy material, it does not require pesticides.
Bamboo is also natural enough to biodegrade completely in a landfill. It is also naturally
resistant to UV rays. Bamboo is thus a great option for sustainable living. It is also a great
choice for creating eco-friendly products that last longer and require less maintenance.

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 CHAPTER - 2
INTRODUCTION

INTRODUCTION
India is a country with tremendous growth and development potential. While the last two
decades have seen tremendous urbanisation and a stratospheric rise in the living standards of

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people, the present emphasis is on revitalising the rural economy by unlocking the potential
through a wide variety of inter-sectoral reforms.

One of the most potent yet undiscovered keys is bamboo. Beyond the North East, numerous
States around the country have the ideal environment to support extensive bamboo
production. This is shown by the fact that India has the second-highest species variety (136
different varieties of bamboo) and the greatest area under bamboo production, totalling more
than 15.69 million hectares. The soil of India is one of its most significant resources.
Being one of India's most important resources, bamboo can be strategically used to enhance
rural and tribal livelihoods significantly, potentially reducing poverty, empowering women,
and improving the local environment. Although bamboo is among the best crops for
commercial forestry, some species of bamboo need to have their commercial viability
improved.
For thousands of years, numerous cultures all throughout the world have used bamboo.
Bamboo has been quite well-liked in recent years as a sustainable material. It is a rapidly
expanding plant that can produce a wide range of goods. As a sustainable alternative to wood,
bamboo is currently seeing a surge in creative products and uses. Continue reading to learn
about some of the best bamboo items that you probably had no idea existed. Bamboo has
long been prized for its adaptability, durability, rapid growth, wide range of uses, and
environmental friendliness.

BUSINESS IDEA
Our startup idea is to provide eco-friendly bamboo products in the market for an affordable
price range. The main idea behind this startup is to take a step forward to a sustainable world

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and by providing trendy products to our customers. One of our main objectives is to eliminate
plastic products. Plastic can take up to 1000 years to biodegrade and is the leading cause of
mass pollution all over the world. Bamboo is a highly renewable, natural material that has
antibacterial, antifungal properties and is biodegradable as opposed to plastic. Bamboo is one
of the most robust materials on the planet and has been used for centuries in everything from
bridges to scaffolding. It is also termite resistant, making it a more durable choice than many
wood products. Being such a renewable and hardy material also means it requires no
pesticides. Bamboo is also natural enough to fully biodegrade in landfill. It is also naturally
UV resistant

Description of products:
1. Bamboo Phone Case

Eco-friendly phone cases are a direct response to the plastic waste issue. Made from materials
like bamboo or cork, and using biodegradable glues and lining, they are designed to protect
your phone with minimal impact on the environment. High quality durable light weight
protective accessories that is ideal for your smart phones.

• They are beautifully unique. That means every phone case has its little snowflake
differences. Small variations in texture and grain are what make things exciting from our
geeky design perspective.

• They are vegan and plant-based, which is important to us and our animal-loving
customers.

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• Bamboo is grippy! And that is a major plus point for us for phone case design. Having
something textural that fits in the hand and does not slip is a functional, beautiful feature that
makes sense.

• It is a hardwearing material. Because there’s no point in having a phone case that looks
good but doesn’t protect your phone in the case of slips or drops.

• Best of all, they are completely compostable within 60-90 days.

2. Bamboo Home Décor

Bamboo decorations can make a dramatic impression on your home. Adding an exotic
elegance to any room, decorating with bamboo will bring memories of some long-ago
vacation somewhere tropical or dreams of visiting the mysterious beauty of Asia. Aesthetic
components of bamboo are used to make the home more attractive and visually appealing.

3. Bamboo Plant Holder

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A bamboo planter is a structure made of bamboo that is designed to hold live plants and soil.
It is minimalist, small, natural and will complement succulents, cactus, and small plants.
Natural and sustainable bamboo for your home decor; to enhance the beauty and naturalness
of surroundings. This natural bamboo planter has been treated (with mild chemicals such as
salts) for insect attacks and borers.

Company's Vision, Mission, Focus, And Value Proposition

Company’s Name: VETRA

Address: Vetra Enterprise Anand Rao circle, Seshadri road Bengaluru - 560008
Vision: To become the most competitive and modern industrial bamboo factory producing
high quality innovative eco-friendly bamboo products.
Mission: Our mission is to serve the planet with great looking, reusable bamboo planter,
home décor and case cover.
Focus: Our main focus is to provide the best quality for reasonable price.
Legal Structure: Partnership Firm.
Value Proposition: Bamboo is 100% biodegradable. While a plastic utensil will still be in
the landfill when your children’s children have children, bamboo will completely biodegrade
in under a year.
Gain Creators: Durability - One of the main reasons people choose bamboo products for
their homes is because of its strength and durable design.
Pain Relievers: Eliminating Plastic Products and Deforestation- Due to the fast growth rate
of bamboo, products created from bamboo do not contribute to deforestation the way that
wood products do.

FEASIBILITY ANALYSIS

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Proposed Target Markets:
The bamboo products market is segmented into personal and residential, commercial, and
industrial and infrastructure.
PERSONAL- All smart phone users
RESIDENTIAL- All horticulturists and Home Décor enthusiasts.

Governance and regulatory control details:

Bamboo, widely grown in India, has immense potential to transform the country's rural /
Tribal economy and contribute to the sustainable development efforts of the country.
However, because it is governed by a complex web of forestry laws and policies, there are
serious restrictions on its cultivation, harvesting and transportation. These laws, coupled with
the contradictory policies on ownership of forest resources and tenure security, along with a
lack of institutional mechanisms that would facilitate the same, have made it difficult for
India's rural citizens to unlock the value of this abundant resource. India lags far behind its
neighbours—particularly China—in maximising its use of bamboo.

Severity About Our Study Problem (Urgency In Doing This

Business):
The primary motivation behind this firm is to advance toward a sustainable planet while
offering our customers products that are on-trend. To eradicate plastic items is one of our key
goals. Plastic is the primary global source of mass pollution and can take up to 1000 years to
biodegrade. In contrast to plastic, bamboo is a highly renewable natural material that is
biodegradable and possesses antibacterial and antifungal characteristics. One of the world's
toughest building materials, bamboo has been utilised for millennia in everything from
scaffolding to bridges.

Porter’s Five Forces Model:

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A business analysis framework called Porter's Five Forces can help to understand why
different industries are able to maintain varying levels of profitability.
The Five Forces model is frequently used to evaluate a company's corporate strategy as well
as its industry structure. With some qualifications, Porter identified five immovable forces
that affect every market and business in the globe. The five factors are widely used to assess
the level of rivalry, the allure, and the profitability of a market or business.
The five forces are as follows: -

• Competition in the industry:

Many conventional materials, such as wood for furniture, hardwood for flooring and decking,
plastic for everyday things like toothbrushes, charcoal manufacture, pharmaceutical products,
and bamboo fibre for cotton and synthetic fabrics, are being replaced by bamboos. In
comparison to other hardwoods, bamboo takes a lot less time to reach its full potential and is
less expensive to cultivate.
To turn bamboo into useful materials, skilled labour is required. Since the bamboo sector
depends heavily on labour, a lack of competent people is its main problem. More than a
thousand different species of bamboo exist in the world, and effectively utilising these
species will improve the usage of bamboo resources. A competent workforce is anticipated to
raise productivity, expand the scope of industry innovation, and improve production
capacities.
In both domestic and international markets, bamboo products are distributed through offline
and online channels. The major companies have regional offices to serve their customers with
individualised products, while small-scale manufacturers typically distribute their products
directly to consumers via third-party e-commerce portals. Industry participants sell the
products through their websites directly with the assistance of their distribution network.

•Potential of new entrants in the industry

An industry's competitive climate can be altered by new entries, and this can have a big
effect on how much money existing businesses make. The cost of goods decreases when
more businesses enter the market in an effort to compete for customers. Companies must
spend a lot of money to increase their entry barriers.
It is shown that bamboo products have a sizable potential local market base. Additionally,
there is a sizable export market that is currently dominated by China and may be reached by
industrialising the industry. At every stage of the production-to-consumption system, there

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are a wide range of obstacles to overcome. Many of these obstacles are of a legislative and
regulatory nature, while many others have to do with the inappropriate and insufficient
implementation of current programmes. The article lays out a framework of suggestions for
handling each obstacle individually as well as determining the appropriate authorities to
address the problem.

• Power of suppliers
The necessary inputs or raw materials are supplied by suppliers to market participants. These
inputs may be supplied by the suppliers in the form of labour, materials, funds, or
technological support. Numerous factors affect the suppliers' ability to negotiate. The
suppliers' negotiation power is expected to be significant if the quality of the inputs or raw
materials is extraordinary. The factors that impact the strength of the suppliers' bargaining
power include the distinctiveness of the inputs or raw materials, the quality of the product
that the suppliers are offering, and increased demand for the supplier's products.
Because these are the primary sources of bamboo in India, we obtain our raw materials from
the forests and rural areas of North-eastern and Eastern India, which includes the political
territories of the States of West Bengal, Sikkim, Arunachal Pradesh, Assam, Manipur,
Meghalaya, Nagaland, Mizoram, and Tripura.

• Power of customers
A buyer's negotiation position should be better if they have the choice of changing
providers. Additionally, the buyers' bargaining power is assumed to be greater if a small
number of buyers buy a huge volume of commodities. Furthermore, it would be expected
that the sector will have significant negotiation power for goods where quality comes first.
Due to the ease with which numerous alternatives with better price offerings are available,
the volume of goods purchased by the buyers, their sensitivity to pricing/cost-related factors,
and their low brand loyalty, it is anticipated that the buyers' bargaining power will be very
high in the case of the bamboo products that we have chosen.
Because the customer base is smaller and more powerful, each consumer has more power to
negotiate for lower prices and better terms. A company with a large number of small,
independent clients will find it easier to raise prices and increase profitability.

• Threat of substitute products

The presence of alternatives will undoubtedly damage the industry's appeal and reduce its

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profitability. This is because replacements have a direct impact on both the prices of the
products and consumer demand for them. The threat posed by substitutes to the retail sector is
very significant. The buyers will have more options to select from the available alternatives
to meet their needs as more substitute products become available. Quality, affordability, and
performance of the substitute items are only a few of the variables that directly affect
consumers' propensity to purchase them.

Uniqueness Of Your Product Or Solution:

At Vetra we have built our brand around offering eco-friendly alternatives to our customers,
and bamboo is a big part of that. All the products created and sold by Vetra are made using
eco-friendly alternatives to wasteful materials like plastics. Wherever possible, Vetra uses
biodegradable materials and plastic alternatives so our customers can feel as good about our
products the day they have to retire as the day they bought them. The best part about bamboo
is that it is strong, durable, resilient, and has antimicrobial and antifungal properties.

TEAM PROFILE
Form of business ownership:
For VETRA BAMBOO PRODUCTS, we chose a Limited Liability Company (LLC) as the
form of business ownership.
An LLC provides the flexibility of a partnership while offering the personal liability
protection of a corporation. This form of business ownership will provide the necessary
protection for the company's owners in case of legal action or debts.

Reasons for choosing LLC:

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• Limited Liability Protection: LLC provides personal liability protection to the business
owners. This means that the personal assets of the owners are protected from
business debts and legal actions.

• Tax Flexibility: LLC offers the flexibility of choosing how the business will be taxed. The
LLC can choose to be taxed as a sole proprietorship, partnership, S-corporation, or C-
corporation.

• Ownership Flexibility: LLC allows the business owners to have different types of
ownership interests. This means that some owners can have more control over the
business than others.

Organizational chart:
• Founder: Aanchal S (MBA in Business Analytics)

• Co-Founder: Mohan (MBA in Core Finance)

• Finance Manager: Darshan (MBA in Core Finance)

• Development Manager: Abhishek Raj (MBA in Core Finance)

• Business Analyst Manager: Ashwin (MBA in Business Analytics)

• Marketing Manager: Riyas Ahamed (MBA in Core Marketing)

• Sales Manager: Nankabirwa Rehema (MBA in Core Finance)

Additional Stakeholders:
• Suppliers: Bamboo farms, bamboo processing plants, and transportation companies.
• Customers: Wholesalers, retailers, and individual consumers.

Solicited professional services:

• Legal Services: A lawyer will be needed to help with the creation of the LLC and to ensure
compliance with legal requirements.
• Accounting Services: An accountant will be needed to help with tax planning and financial
reporting.
• Consulting Services: A business consultant will be needed to help with strategic planning,
marketing, and growth strategies.

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 CHAPTER - 3
MARKETING PLAN

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MARKETING PLAN
Summary of market analysis:
India is one of the largest producers and consumers of bamboo in the world, with over 136
species of bamboo grown in the country. The bamboo sector in India is estimated to be worth
around 4.4 billion, and it has the potential to create employment for over 10 million people.

The market for bamboo products in India is driven by the increasing demand for sustainable
and eco-friendly products, the growing awareness of the environmental benefits of bamboo,
and the government's efforts to promote the use of bamboo products through various
initiatives.

Bamboo products are used in a wide range of applications in India, including furniture,
handicrafts, paper, textiles, and construction materials. The handicrafts segment is the largest
contributor to the growth of the bamboo products market in India, with the increasing
demand for traditional handicrafts made from bamboo driving growth in this segment.

The government of India has launched several initiatives to promote the use of bamboo
products, including the National Bamboo Mission, which aims to increase the productivity
and value of bamboo, and the Bamboo Technology Park, which provides a platform for the
development of bamboo-based industries.

The key players in the bamboo products market in India include BamCore, Bamboo House
India, Kalinga Bamboo, Cane and Bamboo Technology Centre, and Bamboo India. These
companies are focusing on product innovation, expanding their product portfolios, and
increasing their production capacities to meet the growing demand for bamboo products.

Overall, the market for bamboo products in India is expected to grow steadily in the coming
years, driven by the increasing demand for sustainable and eco-friendly products, the
versatility of bamboo as a material, and the government's efforts to promote the use of
bamboo products.

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Market segmentation strategy:
We will concentrate on individual consumers and wholesale customers for a variety of
reasons, including:
Increased profit margins. Although sales volume will be lower than if wholesale distributors
were used, margins will be higher.
Increased customer contact. A stronger relationship will be formed by selling directly to
consumers. This is advantageous because it provides a more precise feedback loop, which is
useful in product development. More effective. Distribution involves fewer layers.

Analysis of the industry:

Based on my knowledge cut-off of September 2021, here's a more specific analysis of the
market for bamboo products in India:
• Market Overview: The market for bamboo products in India is estimated to be worth
around $4.4 billion, with the potential to create employment for over 10 million people. The
market is driven by the increasing demand for sustainable and eco-friendly products, the
growing awareness of the environmental benefits of bamboo, and the government's efforts to
promote the use of bamboo products through various initiatives.
• Applications: Bamboo products are used in a wide range of applications in India, including
furniture, handicrafts, paper, textiles, and construction materials. The handicrafts segment is
the largest contributor to the growth of the bamboo products market in India, with the
increasing demand for traditional handicrafts made from bamboo driving growth in this
segment.
• Regional Analysis: India is one of the largest producers and consumers of bamboo in the
world, with over 136 species of bamboo grown in the country. The bamboo sector is
concentrated in the north-eastern states of India, particularly Assam, Tripura, and Manipur.
The states of Maharashtra, Karnataka, and Kerala are also significant producers of bamboo.
• Key Players: The key players in the bamboo products market in India include BamCore,
Bamboo House India, Kalinga Bamboo, Cane and Bamboo Technology Centre, and Bamboo
India. These companies are focusing on product innovation, expanding their product
portfolios, and increasing their production capacities to meet the growing demand for
bamboo products.
• Government Initiatives: The government of India has launched several initiatives to
promote the use of bamboo products, including the National Bamboo Mission, which aims to

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increase the productivity and value of bamboo, and the Bamboo Technology Park, which
provides a platform for the development of bamboo-based industries. In addition, the
government has exempted bamboo and its products from the purview of the Indian Forest
Act, 1927, and the Forest Conservation Act, 1980, which has facilitated the growth of the
bamboo products market in India.
Overall, the market for bamboo products in India is expected to grow steadily in the coming
years, driven by the increasing demand for sustainable and eco-friendly products, the
versatility of bamboo as a material, and the government's efforts to promote the use of
bamboo products.

Strategy for marketing:

• Identifying target market: We target the people and consumers who are environmentally
conscious. Our Wholesalers, retailers, and individual consumers are people those looking for
sustainable alternatives, or people who appreciate the unique aesthetic of bamboo.
• Developing a brand identity: We Create a brand identity that highlights the eco-
friendliness and durability of the bamboo product. We use eco-friendly colours and imagery
that reflect the natural and organic properties of bamboo.
• Establishing an online presence: We Create a website that showcases the bamboo product
and its benefits. Utilize social media platforms to promote the product and connect with
potential customers. We Develop a blog that highlights the benefits of bamboo and provides
tips on how to incorporate it into daily life.
• Being a Partner with eco-friendly influencers: We Collaborate with influencers who
share the same values and audience as the target market. This will help us to increase brand
awareness and drive sales.
• Attending trade shows and events: We plan to Attend trade shows and events that attract
the target market. This will provide us an opportunity to showcase the bamboo product and
network with potential customers and partners.
• Utilizing email marketing: We use email marketing to stay in touch with customers and
promote new products or sales. We use personalized messaging to make customers feel
valued and connected to the brand.

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Operations Strategy
• Our plans to outsource the production of all of its products.
• Outsourcing reduces overhead costs, making all production costs variable.
• The management team will be able to focus on marketing and new product
development as a result of outsourcing.
• Reducing financial risks by deferring the cost of a manufacturing facility.
Increasing the business model’s scalability.

Web Plan Summary

Our website will serve as the primary marketing tool for the distribution of the
products. It will be a low-cost and effective method of disseminating information about
learning square and its products. The website will have two sections: one for general
information and another for retailers/distributors. The second section will include information
other than marketing information, such as inventory, etc.

Website Marketing Strategy

The website marketing strategy is straightforward and simple. Include the URL on all printed
materials and in all communications with customers. To ensure that as many people as
possible find it, learning square will submit the site to a variety of search engines, so that
even if a prospective customer is unfamiliar with learning square but is familiar with the
product category, they will be directed to learning square & site.

Requirements for Development

We have anticipated that once the site’s architecture has been developed, it will take no more
than one month to build and test. The site’s traffic, sales, and usage patterns will be tracked
on an ongoing basis. The programmer will be paid on a retainer, and the site will be updated
as needed.

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Pricing
1. We determine the cost of manufacturing the bamboo product including raw materials,
labour, and overhead expenses.
2. We consider the target market and the price range they are willing to pay for eco-friendly
and sustainable products.
3. We determine the profit margin required to maintain the business and grow.
4. We set a competitive price that is reasonable for the target market while still providing
sufficient profit margin.

Distribution
1. We Sell the bamboo product through a variety of channels such as online stores, brick-and-
mortar retailers, and specialty eco-friendly stores.
2. We Develop relationships with distributors who specialize in sustainable products to
expand the reach of the product.
3. We Offer discounts to distributors who purchase in bulk to encourage large orders.

Promotion
1. We Create a promotional plan that highlights the eco-friendliness, sustainability, and
durability of the bamboo product.
2. We Utilize social media platforms to promote the product and connect with potential
customers.
3. We Develop a blog that highlights the benefits of bamboo and provides tips on how to
incorporate it into daily life.
4. We use email marketing to stay in touch with customers and promote new products or
sales.

Advertising
1. We place ads in eco-friendly and sustainability-focused publications such as magazines
and websites.
2. We utilize targeted online advertising to reach the desired audience.
3. We develop video content that showcases the bamboo product and its benefits and promote
it through online video platforms and social media.

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Media Plan
1.We Develop relationships with media outlets that focus on sustainability and eco-friendly
products.
2. We Write press releases to announce new products or promotions and send them to media
outlets.
3. We Offer product samples to influencers and media outlets to generate reviews and social
media posts.

Public Relation
1. We develop a Public Relation plan that focuses on highlighting the eco-friendly and
sustainable aspects of the bamboo product.
2. We establish relationships with sustainability-focused organizations and participate in
events that promote eco-friendly living.

Sales
1. We train sales representatives to effectively communicate the benefits of the bamboo
product to potential customers.
2. We provide sales incentives for representatives who achieve sales targets.

Sales Management
1. We establish sales targets for each sales representative.
2. We monitor sales performance and adjust the sales strategy accordingly.
3. We develop relationships with retailers and distributors to ensure consistent sales and
distribution of the bamboo product.
Overall, the success of the plan will depend on the quality of the product, the effectiveness of
the marketing and sales strategy, and the willingness of the target market to pay the desired
price for an eco-friendly and sustainable bamboo product.

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CHAPTER - 4
FINANCIAL PLAN

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FINANCIAL PLAN

Now, we have built our financial plan on these elements.

• Estimating Profit
• Balance Sheet
• Cash Flow Projections
• Break even analysis
• Profit and Loss
• Income statement

But before the above elements being considered, we had incurred one-time expenses and
ongoing expenses. They are-

Start-Up Expanses :
• One-Time Expanses
• Permits and licenses
• Incorporation fees
• Logo design
• Website design
• Brochure and business card printing
• Improvements to the chosen location
• Ongoing expenses
• Rent
• Payroll
• Taxes
• Legal services
• Loan repayment
• Insurance Payments
• Utilities
• Marketing cost

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There are various costs that we need to take into account as we proceed with our business
plan, and they can be classified as fixed or variable. Some costs may transition from one
category to the other over time. By listing and organizing these expenses in the early stages,
we can effectively monitor our financial outflows and identify potential areas for cost
reduction in the future.

Startup Assets
These are costs that have been associated with long-term assets purchased in order to start our
business. While cash in the bank is the most basic startup asset and there are some other
common assets you may need to invest in:

• Starting inventory
• Computers or other tech equipment
• Office equipment
• Office furniture
• Vehicles

Cost Of Project
Particulars Existing Proposed Total
Land & Site 0.00 85.00 85.00
Development Exp.
Buildings 0.00 69.50 69.50
Plant & Machineries 0.00 72.72 72.72
Motor Vehicles 0.00 8.00 8.00
Office Automation 0.00 22.00 22.00
Equipments
Technical Knowhow 0.00 10.00 10.00
Fees & Exp.
Franchise & Other 0.00 0.00 0.00
Deposits
Preliminary & Pre- 0.00 5.00 5.00
operative Exp
Provision for 0.00 6.52 6.52
Contingencies
Margin Money - 0.00 28.55 28.55
Working Capital
Total 0.00 307.29 307.29

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Means Of Finance
Particulars Existing Proposed Total
Capital 0.00 76.82 76.82
Share Premium 0.00 0.00 0.00
Other Type Share 0.00 0.00 0.00
Capital
Reserves & Surplus 0.00 0.00 0.00
Cash Subsidy 0.00 0.00 0.00
Internal Cash Accruals 0.00 0.00 0.00
Long/ Medium Term 0.00 230.47 230.47
Borrowings
Debentures / Bonds 0.00 0.00 0.00
Unsecured Loans / 0.00 0.00 0.00
Deposits
TOTAL 0.00 307.29 307.29

Breakeven Point
BEP - Maximum Utilisation Year 5
Cash BEP (% of Installed Capacity) 57.59%
Total BEP (% of Installed Capacity) 60.09%
IRR, PAYBACK and FACR 27.12%
Internal Rate of Return. (In %age) 2 Years 3
Payback Period of the Project is (In Years) Months
Fixed Assets Coverage Ratio (No. of times) 4.347

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 CHAPTER - 5
OPERATIONAL PLAN

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For our project to be a successful one, we need an operational plan that will help us reach
strategic goals by connecting team members with their individual tasks towards achieving the
organization goal.
Operational plan will help us define leadership, role and activities in detail.

Human resource requirements,

• Accountant to maintain financial records.

• Manager to manage overall operations with the company.

• Sales Executives to market the business.

• General Assistants to carry out day-to-day tasks.

• Customer Representative to interact with customers.

• Driver to transport and bring items.

• Infrastructure and facilities for technology

The Supply Chain

As we obtain bamboo as a raw material from farmers in India, we are developing supply
chain facilities to ensure that bamboo can easily reach the manufacturing units and, later, be
transported from the factories to the customers. We will only source high-quality bamboo that
can be easily transformed into strong, long-lasting bamboo products. Our supply chain team
will source and supply the bamboo.

Machinery and Equipment

In order to produce bamboo products, we shall need a certain set of machines that will be
used to turn the bamboo into a finished product.
These machines are,

• Bamboo Processing Machine: This machine will assist in the stripping and preparation of
bamboo for further processing.

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• Bamboo Splitting Machine: This machine is capable of splitting bamboo into smaller
pieces for fabrication.

• Bamboo Cutting Machine: This machine is used to cut bamboo into specific sizes and
shapes for a variety of products.

• Bamboo Plywood Machine: This machine makes bamboo plywood, which can be used for
flooring, furniture, and other purposes.

• This machine is used to press bamboo fibres into boards that can be used for furniture,
construction, and other purposes.

• Finishing Machines: These machines sand, polish, and finish bamboo products to ensure
they meet quality standards.

The manufacturing process:

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Licences and intellectual property requirements

Licenses

The Entity's Registration

To operate as a business in India, an entity must be registered, which can be a Private Limited
Company or a Limited Liability Partnership. The registration of a legal entity is directly
related to tax compliance and liability.

Apply for GST

The following step is to complete your tax compliance. A company must register under the
new GST regime.

Registration of Trademarks and Names

A registered trademark and name will protect our brand from unauthorised third-party use.
The registered trademark establishes that the product is entirely yours, and you have the sole
right to use, sell, and modify the brand or goods in any way you see fit.

Roles and Responsibilities of all company members are as follows.

• The CEO is the company's highest-ranking executive and is responsible for the overall
direction and performance of the business.

• The Operations Manager oversees the manufacturing process and ensures that products
are produced efficiently, on time, and to the desired quality standards.

• Production Manager: The Production Manager oversees managing the manufacturing

facility's day-to-day operations, such as scheduling, inventory management, and quality
control.

• Sales Manager: The Sales Manager oversees developing and implementing sales strategies
in order to increase revenue and grow the company.

• Marketing Manager: The Marketing Manager oversees creating and implementing

marketing campaigns to promote the company's products and services.

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• The Procurement Manager oversees sourcing and purchasing raw materials, equipment,
and supplies required for the manufacturing process.

• The Quality Control Manager oversees the quality control process, ensuring that finished
products meet the desired quality standards and are defect-free.

• Human Resources Manager: The Human Resources Manager oversees recruiting, hiring,
training, and managing employees, as well as ensuring that labor laws and regulations are
followed.

• Accounting and Finance Manager: The Accounting and Finance Manager oversees the
company's financial operations, which include budgeting, forecasting, and financial reporting.

• Production Supervisors: Production Supervisors oversee specific areas of the

manufacturing process to ensure that everything runs smoothly and efficiently.

• Sales Representatives: Sales Representatives oversee selling the company's products.

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 CHAPTER - 6
BUSINESS MODEL CANVAS

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BUSINESS MODEL CANVAS
• Customer Segments: Customers who are environmentally conscious and interested in
using sustainable products.

• Value Proposition: Offering eco-friendly bamboo products that are affordable and trendy,
while also being biodegradable, antibacterial, and antifungal.

• Channels: Selling through e-commerce platforms, social media, and physical retail stores.

• Customer Relationships: Building relationships with customers through personalized

service, social media engagement, and education about the benefits of using eco-friendly
bamboo products.

• Revenue Streams: Revenue will be generated through the sale of bamboo products, such as
Bamboo Phone Case, Bamboo Home Décor, Bamboo Plant Holder.

• Key Resources: Key resources will include access to a reliable supply of bamboo,
manufacturing facilities, and marketing and sales channels.

• Key Activities: Key activities will include sourcing and processing bamboo, designing and
manufacturing bamboo products, and marketing and selling the products.

• Key Partnerships: Partnerships with bamboo growers and suppliers, manufacturers, and
retailers will be key to the success of the business.

• Cost Structure: The cost structure will include the cost of raw materials, manufacturing,
marketing and sales, and overhead costs.

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CHAPTER - 7
CONCLUSION

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CONCLUSION

Our business plan for eco-friendly bamboo products presents a compelling opportunity to
provide sustainable alternatives to traditional products. With a solid operational plan in place,
we will be able to efficiently manufacture and distribute our products to our target customers.

Our marketing plan focuses on reaching environmentally conscious consumers through

targeted advertising, influencer marketing, and effective social media engagement. We will
also participate in relevant events and collaborate with other sustainable brands to raise
awareness and promote our eco-friendly bamboo products. As more consumers become
aware of the negative impact of traditional products on the environment, we believe that our
eco-friendly bamboo products will become an increasingly attractive option.

Through our financial plan, we have projected significant revenue growth in the first few
years, allowing us to reinvest in the business and expand our product offerings. Our revenue
projections are driven by our commitment to sustainable and ethical business practices
Our commitment to using sustainable materials and ethical business practices sets us apart in
the industry, and we believe that we can capture a significant share of the market. Bamboo is
highly renewable, naturally antibacterial, antifungal, termite-resistant, and biodegradable,
making it an excellent alternative to plastic and other materials that harm the environment.

We are confident in our team's ability to execute on this plan, and we look forward to the
growth and success of our business in the years ahead.

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BIBLIOGRAPHY

• https://www.researchgate.net/publication/307540877_Marketing_of_bamboo_its_products

• https://www.tandfonline.com/doi/abs/10.1080/0965254X.2011.581383

• https://www.tandfonline.com/doi/abs/10.1080/17543266.2012.758318

• https://www.researchgate.net/publication/307540877_Marketing_of_bamboo_its_products

•https://www.researchgate.net/publication/
335224135_Research_on_bamboo_craft_development_from_perspective_of_green_design

• https://www.sciencedirect.com/science/article/abs/pii/S0048969722050367

•https://www.researchgate.net/publication/
301303022_The_Effects_of_bamboo_species_and_adhesive_type_on_mechanical_properties
_of_laminated_bamboo_lumber_LBL

• https://www.iiprd.com/commercialization-support/licensing/#:~:text=What%20is%20an
%20IP%20Licensing,(a%20royalty%20or%20fee).

• https://cleartax.in/s/how-to-register-for-gst

• https://www.upcounsel.com/why-choose-an-llc

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