BELLAMO

Fashion Portfolio
Elevate Your Excellence

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 BGMEA University of
Fashion & Technology
Nishatnagar, Turag 1230
Email: info@buft.edu.bd
Website: https://buft.edu.bd/

Course Title: Product Development &

Re-engineering
Course Code: AMT4107
 Student
Information

I am Shahariar Kaim Arman.

I am a student of BGMEA university of
fashion and technology. I am studying here
in AMT department and it's my last year. I
am learning constantly, product
development course helps me a lot to
learning and developed me as a
professional level. It will help me in future.

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 Faculty
Information

Umme Mageriba Takebira Lira

Assistant Professor,
Department of Apparel Manufacturing & Technology,
Faculty of Apparel Studies,
BGMEA University of Fashion & Technology

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 Index
Sl Content Page
1 Message board 6
2 Project aim, Objectives, Methodology, Vision 7
3 Inspiring brand 8
4 Prominent designer research 9
5 Designer’s collection 10
6 Study on Italian culture 11-14
7 Micro season analysis 15-16
8 Color trend 17
9 Trend Board 18
10 Contemporary fashion Board 19
11 Research Board 20
12 Brain Storming/Mind Mapping, Design Concept 21
13 Target market 22
14 Customer Profile 23
15 Inspiration 24
16 Theme board 25
17 Mood board 26
18 Reference Picture 27
19 Hand sketch 28
20 Tech Pack 29-32
21 Swatch Board 33
22 Photoshoot 34-35
23 Cost Sheet 36
24 Acknowledgement 37
 Message Board

Representing the Architectural wonder “The Colloseum”

throughout the dress with sustainability.

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Project Aim:
My project aim is to gather more knowledge about Fashion industry and know
about how to fulfil special requirements of customer & confirms their order. I
have maintained the product quality. I have team based to launch our product
and consumer get attracted to our products. I have learned about how to deal
any situation in Fashion industry. I hope, Every women’s buyer will attracted by
my developed product.

Objectives:
• To ensure quality product
• To know how to communicate with buyers
• To understand how to maintain our responsibility
• To recycle usage.
• To let everyone know about new trend.

Methodology:
As every designer has their own method. My sample is Male T-shirt. First of all to
develop my product I did a mind mapping. Where I am going to change my
collected sample and I can develop better . I developed my products to create on
my techniques & used to creative idea to more interesting the products. I started
collecting raw materials which I need for my product develop. I went to Mirpur
for buying my required fabric from the same place & bought all my trims and
accessories. Then I contacted a sample section in Gazipur and they are agreed to
develop my product as I want. Finally made the product which I want

Vision:
Comfort to wear
Customer satisfaction
Good communication for our consumer
Make a trendy and stylish product
To spread my product all over the country

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 Inspiring Brand

H&M:
Hennes & Mauritz AB or H&M
Group (abbreviated and stylized
as H&M) is a multinational clothing
company based in Sweden that
focuses on fast-fashion clothing.
H&M was founded by Erling Persson
at 1947.
Women

Men

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 Prominent Designer Research

Giorgio Armani:

Born: July 11, 1934 (age 88 years), Piacenza,Italy.

Nationality: Italian
Height: 1.72 m
Parents: Ugo Armani, Maria Raimondi.
Siblings: Rosanna Armani, Sergio Armani.
Education: University of Milan, Universita de Bologna.
Organizations founded: Armani, A|X Armani Exchange, Giorgio Armani.
Awards: David Di Donatello Golden Plate Award.

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Giorgio ArmAni’s LAtest coLLection:

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 Study on Italian Culture:
Language:
Italian is the official language of Italy, and 93% of population are native Italian
speakers. Around 50% of population speak a regional dialect as mother tongue.
Many dialects are mutually unintelligible and thus considered by linguists as
separate languages, but are not officially recognized. There are a number of dialects
of the language spoken in the country, including Sardinian, Friulian, Neapolitan,
Sicilian, Ligurian, Piedmontese, Venetian and Calabrian. Milanese is also spoken in
Milan. Other languages spoken by native Italians include Albanian, Bavarian,
Catalan, Cimbrian, Corsican, Croatian, French, German, Greek, Slovenian and
Walser.

Religion:
Approximately 74% of Italians identify as Roman Catholic. The Catholic Church is
headquartered in the State of Vatican City, a nation-state located in the center of
Rome. The country also has a growing Muslim immigrant community. Muslim,
agnostic and atheist make up the other 26 percent of the population.

Art & Architecture:

Italy is known for its considerable architectural achievements, such as the
construction of aqueducts, temples and similar structures during ancient Rome, the
founding of the Renaissance architectural movement in the late-14th to 16th
century, and being the homeland of Palladianism, a style of construction which
inspired movements such as that of Neoclassical architecture, and influenced the
designs which noblemen built their country houses all over the world, notably in the
United Kingdom, Australia and the United States of America during the late-17th to
early 20th centuries.Florence, Venice and Rome are home to many museums, but
art can be viewed in churches and public buildings. Most notable is the ceiling of the
Sistine Chapel of the Vatican, painted by Michelangelo sometime between 1508 and
1512.

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 Study on Italian Culture:
Tourism:
Italy, a European country with a long Mediterranean coastline, has left a powerful
mark on Western culture and cuisine. Its capital, Rome, is home to the Vatican as
well as landmark art and ancient ruins.The floating Market of Venice is top listed
tourist attraction in Italy. Pompei City of Naples Metropoliton in Italy which is famous
for ancient Italian ruins is also a tourist attraction.Tourists, on one hand, love to
enjoy amazing the Roman ruins of Pompeii, Rome, and Herculaneum, and on the
other, can't resist visiting Venice and Tuscany for their romantic appeal. The country
is also known for its natural attractions and scenic landscapes that transport you to
another world.

FOOD:
Italian cuisine has a great variety of different ingredients which are commonly used,
ranging from fruits, vegetables, grains, cheeses, meats and fish. In northern Italy,
fish (such as cod, or baccalà), potatoes, rice, corn (maize), sausages, pork, and
different types of cheese are the most common ingredients.

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 Study on Italian Culture:
SEASON:
Italy is one of the most beautiful countries, stretching from the mountains of the Alps
to the Mediterranean sea, it occupies the Apennine Peninsula and the Islands of
Sicily and Sardinia.Officially spring is during the months of March, April and May in
Italy. Summer is from June through to August. Autumn is during the months of
September, October and November and winter is from December to February.

MUSIC:
Instrumental and vocal classical music is an iconic part of Italian identity, spanning
experimental art music and international fusions to symphonic music and opera.
Opera is integral to Italian musical culture, and has become a major segment of
popular music.Italian music has been one of the supreme expressions of that art in
Europe: the Gregorian chant, the innovation of modern musical notation in the 11th
century, the troubadour song, the madrigal, and the work of Giovanni Pierluigi da
Palestrina and Claudio Monteverdi all form part of Italy's proud musical heritage,

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 Study on Italian Culture:

FESTIVAL:
The festivals of Italy range from the huge processions of locals dressed in beautiful
costumes to enjoying delicacies served on the street, enjoying fireworks, contests
among different neighborhoods, and so on.Here are 10 of the most popular Italian
festivals .
• Carnevale
• Palio di Siena
• Battle Of Oranges
• Game Of The Bridge
• Infiorata Festival
• Easter Procession/Procession Of Mysteries
• Regatta
• La Quintana
• Oh Bej! Oh Bej!
• Festa Della Madonna Bruna

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 Micro season analysis
• Spring : March, April, may
• Summer: June, July, august
• Autumn: September, October, November
• Winter: December, January, February

Month Date(Approx) Event/Fests Dress style Color

1 Happy New Year Classic Tailoring, Wool Coats Black, Grey,

January Camel

6 Epiphany Medieval Costume Black, White, Red

Fabruary 14 Valentine’s Day Cozy Sweaters, Layering, Gown Red, Pink, White

Scheduled As Organizers Milan Fashion -- --

Fabruary/ Week
March (Autumn/Winter)

46 days Before Easter Sunday Ash Wednesday/ Cozy Sweaters, Layering, Winter Vibrant, Colorful
Venice Carnival Accessories

17 St. Patrick’s Day Floral prints, Flowy Dress, Light Pastel Shades
March Layers

19 Father’s day Nautical Stripes, Vibrant Colors, Blue, White,

Linen Clothing Yellow

The Friday immediately preceding Good Friday Pastel Colors, Light weight Soft Pastels
Easter Sunday Jackets
March/
April/
May Variable, Determined by Easter Sunday Pastel Colors, Light weight Soft Pastels
Computus Jackets

The Day after Easter Sunday/ Easter Monday Pastel Colors, Light weight Soft Pastels
The Second day of the Octave of Jackets
Easter

April 25 Liberation Day Italian Flag Colors, Partisan green, white, and
Fighter, Historical Figures, Rosie red
the Riveter

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 Micro season analysis
Month Date(Approx) Event/Fests Dress style Color

1 May Day Bohemian-inspired Earthy Tones, Vibrant

May Styles, Maxi Dresses prints
Second Sunday Mother’s day Elegant Attire, Floral Pastel Colors
Accents, Family-
Themed Accessories,
Traditional Italian
Fashion
June 2 Republic Day Historical Figures, green, white, and red
Modern Patriot,
Symbolic Accessories
15 or Nearest Sunday Assumption of Mary Traditional Religious White and blue
August to 15 August Attire, Floral Accents,
Religious Symbols
15 Ferragosto Resort wear, Tropical Tropical Color, Pastels
Prints, Breezy
Silhouettes
September Scheduled As Venice Film Fest Earthy Tones, Rich Brown, Deep
organizers Transitional wears, Green
Ankle Boots
Sept./Oct. Scheduled As Milan Fashion Week -- --
Organizers (Spring/Summer)
October 31 Halloweens Day Sweater weathers, Orange, Burgundy,
Layering, Autumnal Green
colors.
November 1 All Saints’ Day/ Coats, Scarves, Boots, Warm Neutrals, Deep
All Hallows’ Day Cozy Knitwears jewel Tones
8 Feast of The Traditional Religious White and blue
Immaculate Attire, Veil or Mantilla
December Conception
25 Christmas Day Festive Attires, Red, green, Gold,
Sequins, Velvet, Silver
holiday-themed
Patterns
26 St. Stephen’s Day

31 New year Eve Festive Attires, Red, green, Gold,

Sequins, Velvet, Silver
holiday-themed
Patterns

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Color trend of italy

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 Trend Board
Milan Fashion Week (Winter) 2023

Milan Fashion Week (Summer) 2022

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Contemporary Fashion Board

february April

January March
December

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Research board

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 Brainstorming/Mind-mapping
Diagonal
Shape

Gorgeous outlook

Half circle
shaped
Corridor

Design Concept
My theme is Colloseum. The Colosseum, also known as the Flavian
Amphitheatre, is an ancient Roman amphitheater located in the center of
Rome, Italy. Constructed of concrete and sand, it was the largest
amphitheater ever built, capable of holding up to 80,000 spectators.
Commissioned by Emperor Vespasian of the Flavian dynasty, it was
completed in AD 80 by his successor, Titus. The Colosseum was primarily
used for gladiatorial contests and public spectacles such as animal hunts,
mock sea battles, and executions. It stood as a symbol of the grandeur of
the Roman Empire and its architectural and engineering prowess. Over
time, earthquakes and looting took their toll on the structure, but it
remains a popular tourist attraction and an iconic symbol of ancient Rome's
cultural heritage.

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 Target market

Target Market

Lifestyle

Age 18-35

Summer
Season

Upper/ Upper
Middle Class

Women
• Student
• Job Holder
• History concern
• Archeology concern
• Stylished

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 Customer profile

Name:Sienna Aru
Age: 23 years
Marital Status: Unmarried
Habbits: Shopping, Travel.
Lifestyle: Loves party
Interest: Follow new trend fashion.
Occupation: Student, Artist, Actress.
Country: Italy
Home environment: Live an expensive life at Italy.
Occasion for purchasing: Party.

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Inspiration

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Theme board

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Mood Board

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Reference picture

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Hand sketch

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Tech pack

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Tech pack

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Tech pack

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Tech pack

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Fabric & Raw material
swatch board

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Photo shoot

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Photo shoot

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 Cost Sheet

Item name Rate Quantity Total Price/Cost

Fabric- Samusilk(Maroon) 220(Per yard) 7 yard 1540

Fabric- Samusilk(Brown) 220(Per yard) 1 yard 220

Fabric- Organza (Maroon) 150(Per yard) 1 yard 150

Tailors- Making Charge - - 4000

Model Charge - - 1000
Photography Charge - - 700
Makeover Charge - - 500
Transportation charge - - 250
Total Cost 8360

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 Acknowledgement
I am grateful to all of those with
whom I have had the pleasure to
work during this projects.

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BELLAMO
Elevate Your Excellence