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STS - The Information Age

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INFORMATION AGE

INTRODUCTION

OBJECTIVES
At the end of the lesson, the students should be able to:
1. Link learned concepts to the development of the information age and its impact to the society;
and
2. Illustrate how the social media and information age have impacted our lives.
__________________________________________________________________________________________________

Stimulating Learning (Motivation)


“A Day Without Technology”
Try to imagine the world without technology. How do you think is your day- to day life would be? In not
more than 150 words, describe a scenario where a certain technological innovation does not exist.

Inculcating Concepts (Input/Lesson Proper)


According to Webster’s Encyclopedic Unabridged Dictionary,
information is “knowledge communicated or obtained concerning a specific fact
or circumstance.” Hence, information is a crucial tool for survival.
The Information Age is also called Digital Age and the New Media Age
because it was associated with the development of computers. Information
Age is defined as a “period starting in the last quarter of the 20th Century when
information became effortlessly accessible through publications and through
the management of information by computers and computer networks”
(Vocabulary.com, n.d.).
Looking back, the emerging social climate in the 15th Century Europe
Johann Gutenberg and Invention of the Printing Press was the dissemination of human knowledge through the Gutenberg printing
Source: google images
press. This was an era where education was prohibitively and reserved
especially elite (Brigg & Burke, 2005 Cited in Using Information Technology by
Sawyer & Williams, 2005). And at present, information could be transmitted,
collected and recorded regardless of its point of origin, through the internet.
Furthermore, Michael Saylor, author of the Mobile Wave, stated that,
information revolution that began with writing on clay tablets, then continued
through the inventions of the printing press, radio and TV, and room-size and
desktop computers, is now a tipping-point”. Computers and communications
are two powerful wellsprings of the present time. The advent of computer
allowed endless possibilities of technological changes and drastically improved
the manner of information transfer.
Gutenberg press and the Internet have allowed for development and
Source: google images
flourishing of complex social organization, the shifting nature of power and
control, and the increasing de-centralization of authority structure (Ariola,
2018).

WHAT IS SOCIAL MEDIA?

Social Media are forms of electronic communication (such as websites for social networking and
microblogging) through which users create online communities to share information, ideas, personal
messages, and other content (such as videos) (https://www.merriam-webster.com/dictionary/social
%20media).

THE IMPACT OF SOCIAL MEDIA IN OUR DAILY LIVES

Decades ago, it was very difficult to find and connect people that you once knew. The social media
sites, such as Facebook and Instagram, are making things easier for people to find and reconnect after years of
being apart. These social media platforms are a great way to see what is happening in the lives of our family
& significant others, meet new people of similar interests, share our thoughts and opinions, and serve as a
new arena of learning, among all other benefits.

Science, Technology and Society


INFORMATION AGE
Melissa Tyler, a tech writer shares her ideas to us on the impact of social media to our daily lives.
These are as follows:
1. The Youth
The youth of the world is often the most ready to adapt to and learn to use new technologies, and they are
certainly at the forefront of social media of all types. They have more technological know-how than many of
older generations as well. Social media, therefore, is certainly having a rather large impact on their daily lives
for good and for bad.
Those who spend too much time on social sites, or who take the abuses of online bullies seriously on the
sites could have some issues. For parents, even those of teenagers who are 16 and 17, it is important to watch
to make sure that social media sites do not take over the lives of children. When used appropriately, it can be
a very good thing.
2. Marketing
Of course, the social media sites are ripe for marketing endeavors as well, and over the past few years,
users have seen an uptick in the amount of advertising on the sites. Many companies are actually choosing to
become a part of the site rather than merely buying advertising. This allows for a closer connection between
the customers and the companies, which could lead to better service and better quality products. As long as
companies are not too overt about ads and promotion, most users do not mind it. In most cases, users would
have to subscribe to the content in the first place.
3. Entertainment
Another reason people are spending as much time as they do on social media sites is because they can be
a great form of entertainment. Watch videos that people post to their timelines, view pictures, read stories,
and even play games. Whether using a smart phone, a tablet, or a traditional computer, more and more
people are utilizing social media in their daily lives. Few things have quite as much impact and affect as social
media over the past few years. The sites are certainly a step toward world globalization.
Source: https://linguagreca.com/blog/2013/05/impact-of-social-media-in-our-lives/
Additional Readings:
1. The Impact of the Internet on Society: A Global Perspective by Manuel Castells, September 8, 2014
https://www.technologyreview.com/2014/09/08/171458/the-impact-of-the-internet-on-society-a-
global-perspective/
Using/Applying Knowledge (Application/Integration)
Task 1.
Technology and the Past (Interview with elder/s)
Instructions: Interview an elder in your family regarding ways of information or communication
transfer. Ask the following questions:
1. What is/are the mode of communication and information transfer in the earlier time?
2. What is/are the advantage/s or disadvantage/s of each of the mode of communication and information
transfer given in Question number 1?
Task 2.
Reaction Paper:
Make a reaction paper by comparing and contrasting the difference in the modes of exchanging
communication/ information in the past and present time. Answer in not less than 200 words.

Evaluating Understanding (Assessment)


Answer the following questions in not less than 150 words.
1. Aside from communication, what other aspects of society is/ are being influenced in the Information
Age?
2. Social media is a technology that facilitates sharing of information, contents and ideas in the differesnt
aspects of the world. It as well poses certain risks especially in the dissemination of false information.
As a student, how will you use social media to ensure that you do not propagate inaccurate and
unreliable information?

Science, Technology and Society

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