UNIVERSITY OF CAGAYAN VALLEY

Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

MODULE IN MULTI-MEDIA

Course Code: COM 101 SW – SW 120

Course Title: Multi-media
Credit Units: 3 units
Course Description:

Multimedia technology applies interactive computer elements such as text, pictures, video,
graphics, animation and sound into a single form to deliver the message. Multimedia presentations
may be viewed by person on stage, projected, transmitted, or played locally with a media player.
A broadcast may be alive or recorded multimedia presentation. The various formats of
technological or digital multimedia aims at enhancing the users’ experience by conveying
information easier and faster. The multimedia programs enables student to learn how to use a
computer programs and create interactive presentation materials.

Learning Outcomes:

At the end of this module, students are expected to:

Cognitive:

➢ Describe the new media

Affective:

➢
➢
Psychomotor:

➢
Intended Learning Outcomes:

➢
➢
➢

COM 101 SW | Multimedia | New Media with Historical Overview 1

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

LESSON 2. INTRODUCTION TO MULTIMEDIA

Learning Activities:

Meaning of Multimedia

➢ Multi − it means more than one (many or multiple).

➢ Medium − it is singular and it means intermediary or mean.

➢ Media − it is plural and it means conveying the information

Distribution tool and information presentation – text, graphic, voice, images, music,
etc.

Likewise, Multimedia is the field of Computer Science that integrates different forms of
information and represents in the form of audio, video, and animation along with the traditional
media, i.e., text, graphics/drawings, images, etc.

Multimedia Computer System

Multimedia computer system has high capacity to integrate different media including text, image,
graphics, audio, and video.

The multimedia computer system stores, represents, processes, manipulates, and makes available
to users.

Significant Features of Multimedia Computer System

Following are the major features multimedia computer system.

• Its Central Processing Unit (CPU) is very fast, as it needs to process large amount
of data.
• It has huge storage capacity.
• It has huge memory power that helps in running heavy data programs.
• It has high-capacity graphic card that helps in displaying graphics, animation,
video, etc.
• The sound system makes it easy to listen to audio.
COM 101 SW | Multimedia | New Media with Historical Overview 2
 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

• With all these features (discussed above), a computer system is known as high end
multimedia computer system.
• However, all the features listed above are not essentially required for every
multimedia computer system, but rather the features of a multimedia computer
system are configured as per the need of respective user.

Multimedia Components

Following are the major components of a multimedia computer system.

Text

It contains alphanumeric and some other special characters. Keyboard is usually used for
input of text; however, there are some internal (inbuilt) features to include such text.

• A broad term for something that contains words to express something.

• Text is the most basic element of multimedia.
• A good choice of words could help convey the intended message to the users
(keywords)
• Used contents, menus, navigation buttons.

Graphics

It is technology to generate, represent, process, manipulate, and display pictures. It is one

of the most important components of multimedia application. The development of graphics
is supported by a different software.

• Two-dimensional figure or illustration

• Could be produced manually by drawing, painting, carving, etc., or by computer
graphics technology.
• Used in multimedia to show more clearly what a particular information is all about
(diagram pictures).
• A picture means a thousand words.

COM 101 SW | Multimedia | New Media with Historical Overview 3

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

Animation

Computer animation is a modern technology, which helps in creating, developing,

sequencing, and displaying a set of images (technically known as ‘frames’). Animation
gives visual effects or motion very similar to that of a video file.

• The illusion of motion created by consecutive display of images of static elements.

• In multimedia, animation is used to further enhance / enriched the experience of the
user to further understand the information conveyed to them.

Audio

This technology records, synthesizes, and plays audio (sound). There are many learning
courses and different instructions that can be delivered through this medium appropriately.

• Produce by vibration, as perceived by the sense of hearing.

• In multimedia, audio could come in the form of speech, sound effects and also
music score.

Video

This technology records, synthesizes, and displays images (known as frames) in such
sequences (at a fixed speed) that makes the creation appear as moving; this is how we see
a completely developed video. In order to watch a video without any interruption, video
device must display 25 to 30 frames/second.

• Is the technology of capturing, recording, processing, transmitting, and

reconstructing moving pictures.
• Video is more toward photo realistic image sequence / live recording as in
comparison to animation.
• Video is also takes a lot of storage space. So plan carefully before going to use it.

Types of Multimedia Presentation

Linear (linear multimedia)

A multimedia project is identified as linear when:

COM 101 SW | Multimedia | New Media with Historical Overview 4

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

• It is not interactive
• Users have no control over the content that is being showed to them.
• Linear active content progresses without any navigation control for the viewer.

Example:

➢ A movie
➢ A non-interactive lecture / demo show
➢ The user sits back and watches the presentation
➢ The presentation normally plays from the start to end or even loops
continually to present the information.
➢ A movie is a common type of linear multimedia.

Non-linear (non-linear multimedia)

A multimedia project is identified as non-linear when:

• It is interactive
• Users have control over the content that is being showed to them.
• Users are given navigational control.
• Non-linear content offers user interactivity to control progress as used with
computer game or used in self-paced computer-based training. Non-linear content
is also known hypermedia content.

Example:

➢ Games
➢ Courseware
➢ Interactive CD
➢ The users control the delivery of elements to control the, what and
when.
➢ Users have the ability to move around or follow different path
through the information presentation.
➢ Advantage: complex domain of information can be presented.
➢ Disadvantage: users might lost in the massive “information
highway”
➢ Useful for: information archive (encyclopedia), education, training
and entertainment.

COM 101 SW | Multimedia | New Media with Historical Overview 5

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

Features of Multimedia

• Multimedia Presentations

➢ It may be viewed in person on stage, projected, transmitted, or played locally with

a media player.
➢ A broadcast may be a live or recorded multimedia presentation.
➢ Broadcast and recording can be either analog or digital electronic media
technology.
➢ Digital online multimedia may be downloaded or streamed. Streaming multimedia
may be live or non-demand.

• Multimedia games and simulation

➢ May be used in a physical environment with special effects, with multiple users in
an online network, or locally with an offline computer, game system, or simulator.

Importance or Applications of Multimedia

Let us now see the different fields where multimedia is applied. The fields are described in brief
below.

Business
- use and applications
• Sales / marketing presentation
• Trade show production
• Staff training application
• Company kiosk

Education

• In education, multimedia is used to produce computer-based training courses

(CBT) and reference books like encyclopedia and almanacs.
• A CBT lets the user go through a series of presentations, text about a particular
topic, and associated illustrations in various information formats.
• Edutainment is an informal term used to describe combining education with
entertainment, especially multimedia entertainment.

COM 101 SW | Multimedia | New Media with Historical Overview 6

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

▪ Courseware / Simulations
▪ E-learning / Distance Learning
▪ Information Searching

Creative Industries

• Creative industries used multimedia for a variety of purposes ranging from fine arts
to entertainment, to commercial art, to journalism, to media and software services.
• An individual multimedia designer may cover the spectrum throughout their career.
• Request for their skill range from technical, to analytical, and to creative.

Commercial

• Much of the electronic old media and new media utilized by commercial artists is
multimedia.
• Exciting presentations are used to grab and keep attention in advertising.
• Industrial, business to business, and interoffice communications are often
developed by creative services firms for advanced multimedia presentations
beyond simple slide shows to sell ideas or liven-up training.
• Commercial multimedia developers may be hired to design for governmental
services and non-profit services application as well.

Entertainment and Fine Arts

• In addition, multimedia is used in the entertainment industry, especially to develop

special effects in movies and animations.
• Multimedia games are a popular pastime and are software programs are available
either as CD-ROMs or online.
• Some video games also use multimedia features. Multimedia applications that
allow users to actively participate instead of just sitting by as passive recipients of
information are called Interactive Multimedia.

▪ Games (leisure / Educational

▪ Movies
▪ Video on Demand
o Online

COM 101 SW | Multimedia | New Media with Historical Overview 7

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

Engineering

• Software engineers may use multimedia in Computer Simulations for anything

from entertainment to training such as military or industrial training.
• Multimedia for software interfaces are often done as collaboration between creative
professionals and software engineers.

Medicine

• In Medicine, doctors can get trained by looking at a virtual surgery or they can
simulate how the body is affected by diseases spread by viruses and bacteria and
then develop techniques to prevent it.

Public Places

• In hotels, railway station, shopping malls, museums, and grocery stores,

multimedia will become available at stand-alone terminals or kiosk to provide
information and help.
• Such as installation reduced demand on traditional information booths and
personnel, add value, and they can work around the clock, even in the middle of the
night, when live help is off duty.

▪ Information Kiosk
▪ Smart Card Security

Presentation

With the help of multimedia, presentation can be made effective.

E-books

Today, books are digitized and easily available on the Internet.

Digital Library

The need to be physically present at a library is no more necessary. Libraries can be

accessed from the Internet also. Digitization has helped libraries to come to this level of
development.

COM 101 SW | Multimedia | New Media with Historical Overview 8

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

E-learning

Today, most of the institutions (public as well as private both) are using such technology
to education people.

Movie making

Most of the special effects that we see in any movie, is only because of multimedia
technology.

Video games

Video games are one of the most interesting creations of multimedia technology. Video
games fascinate not only the children but adults too.

Animated films

Along with video games, animated film is another great source of entertainment for
children.

Multimedia conferencing

People can arrange personal as well as business meetings online with the help of
multimedia conferencing technology.

E-shopping

Multimedia technology has created a virtual arena for the e-commerce.

Home

• IPTV
• Satellite TV
• Games

COM 101 SW | Multimedia | New Media with Historical Overview 9

 UNIVERSITY OF CAGAYAN VALLEY
Tuguegarao City, Cagayan, Philippines

COLLEGE FRESHMEN PROGRAM

First Semester, School Year 2021-2022

Future of Multimedia

• The technology of multimedia design utilizes various features like animation, video,
graphics, audio and sound to impress the users.
• Multimedia technology is used for 3D cinema applications and mobile 3DTV
environments.
• Animation is also being used in tilting films, creating special effects or in web
entertainment programs. Thus, scope of animation is huge in context to market.
• In the field of education multimedia is being used extensively especially for online courses
and trainings.

Reference/s:

Prepared by:

IT INSTRUCTORS

COM 101 SW | Multimedia | New Media with Historical Overview 10