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Purcom Chapter 2

This document discusses communication and globalization. It begins by outlining the objectives of explaining how cultural and global issues affect communication, and appreciating the impact of communication on society and the world. It then discusses how globalization has changed communication trends, purpose, and forms. Globalization is described as an inevitable phenomenon and experiential process that impacts the world geographically, socially, culturally, and economically. While technology aims to harmonize globalization, it has also stratified societies. Maintaining real human relationships is important to balance against over reliance on technology. The document warns that technology should not replace engaging with people directly.

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Jonathan Paul Montemayor
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215 views10 pages

Purcom Chapter 2

This document discusses communication and globalization. It begins by outlining the objectives of explaining how cultural and global issues affect communication, and appreciating the impact of communication on society and the world. It then discusses how globalization has changed communication trends, purpose, and forms. Globalization is described as an inevitable phenomenon and experiential process that impacts the world geographically, socially, culturally, and economically. While technology aims to harmonize globalization, it has also stratified societies. Maintaining real human relationships is important to balance against over reliance on technology. The document warns that technology should not replace engaging with people directly.

Uploaded by

Jonathan Paul Montemayor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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C H A P T E R 2

Communication
and
Globalization
A PRESENTATION BY:
FRANCIS CENIZA
KEN RARA
MARY JOY LIRASAN
Objectives
1. Explain how cultural and global issues
affect communication

2. Appreciate the impact of


communication on a society and the
world.
The Inseparable Globalization
and Communication
THE CHANGES IN COMMUNICATION IN TERMS OF:

• Trends
• Purpose
• Forms
GLOBALIZATION AS::

1. Inevitable Phenomenon
2. Experiential Process
Impact of
Globalization I GEOGRAPHICAL
(BORDERLESS LAND)

II SOCIAL
(NO MAN IS AN ISLAND ON THE WEB)

CULTURAL
III (THE GIANTS GET THE A’S)

ECONOMIC
IV (EVERYBODY IS BOTH AN
ENTREPRENEUR AND A CONSUMER)
C H A P T E R 2

Communication
and
Globalization
CONTINUATION
A PRESENTATION BY:
FRANCIS CENIZA
KEN RARA
MARY JOY LIRASAN
Globalization vs Technology &
Human Relations vs Communication

The Paradox
Despite the idealized goal of harmonization,
technology has become a source of
stratification.

The attachment to technology can undermine


real-time connection with people.
Striking a
balance
To achieve ideal globalization, one must strike a
balance between maintaining relationships and
technology.

The following must be understood:

1. There is a separation between the real and virtual


world.

2. Communication is the heart of globalization.


BALANCE BETWEEN
3. Management of technology.
HUMAN RELATIONS AND
TECHNOLOGY USE

I TALK, I BELONG; I STAY QUIET, I AM LEFT ALONE.


SO, I STAY WITH THE GROUP; BUT I CAN ONLY HEAR MY WORDS.
SO HERE I AM STRUGGLING TO WIGGLE OUT FROM MY WORLD
OF BECOMING TO MY WORLD OF BEING.
Problems in the use of
technology on communication
and human relations

1. We are letting technologies bring us to places

2. Our engagement of our Web produced both


positive and negative effects in the society.

Sherry Turkle 3. The use of Technology has made us


compromise relationships.
“We're letting technology
take us places that we
don't want to go.”
What does global society
lacks?

SHERRY TURKLE GORDON BROWN


THANK
YOU

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