14 Apr 2022
Evidence-based practice
for effective decision-
making
Effective HR decision-making is based on considering the best available evidence
combined with critical thinking.
Introduction
Evidence-based practice is about making better decisions, informing action that has the
desired impact. An evidence-based approach to decision-making is based on a
combination of using critical thinking and the best available evidence. It makes decision
makers less reliant on anecdotes, received wisdom and personal experience – sources
that are not trustworthy on their own. It’s important that people professionals to adopt
this approach because of the huge impact management decisions have on the working
lives and wellbeing of people in all sorts of organisations worldwide.
This factsheet outlines the four sources of evidence considered key to effective evidence-
based practice, before highlighting the importance of combining these to ensuring
actions have the greatest chance of success. It outlines and refutes a number of
misconceptions about evidence-based practice, before looking at literature which
demonstrates the effectiveness of evidence-based practice. Finally, the factsheet explains
the practical implications of applying evidence-based practice to real-life organisational
scenarios.
See the full A-Z list of all CIPD factsheets.
What is evidence-based practice?
At the heart of evidence-based practice is the idea that good decision-making is achieved
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 1 of 8
through critical thinking and drawing on the best available evidence. Evidence-based
practice leads to decisions and actions that are more likely to have the desired effect and
are less reliant on anecdotes, received wisdom and personal experience – sources that
are not trustworthy on their own. Evidence-based HR practice draws together published
research and people analytics with professional expertise and stakeholder opinions.
Why is evidence-based practice important?
In their report Evidence-based management: the basic principles, Barends, Rousseau and
Briner of the Center for Evidence-Based Management (CEBMa) outline the challenge of
biased and unreliable management decisions. They show that it’s common in decision-
making for popular ideas of management, and personal experience which is highly
susceptible to errors and bias, to be prioritised ahead of sound, critically-appraised
evidence. They argue that individuals at all levels of employment have a moral obligation
to use the best available evidence when making important decisions.
Assessing the reliability and validity of evidence becomes more important as the mass of
opinion and claims continue to grow. As discussed in our reports Cognition, decision and
expertise and Our minds at work: the behavioural science of HR, because people have
limited cognitive resource and time, our minds use mental shortcuts or ‘heuristics’ to
make decisions easier: our brains are less able to multi-task than we expect. This opens us
to various types of bias. For example, the ‘availability heuristic’ means we judge the
likelihood of an event based on how readily a memory of that event comes to mind. More
specifically, ‘confirmation bias’ can lead recruiters to form an early opinion of a candidate,
based on a personal characteristic that won’t affect their performance, and then look for
examples that align with this positive or negative impression.
Received wisdom and the notion of ‘best practice’ also creates bias. One organisation may
look to another as an example of sound practice and decision-making, without critically
evaluating the effectiveness of their actions. And while scientific literature on key issues in
the field is vital, there’s a gap between this and the perceptions of practitioners, who are
often unaware of the depth of research available.
Even when looking at research, we can be naturally biased. In our In search of the best
available evidence report, we note the tendency to ‘cherry-pick’ research that backs up a
perspective or opinion and ignores research that does not, even if it gives stronger
evidence on cause-and-effect relationships. This bad habit is hard to avoid – it's even
common among academic researchers. So we need approaches that help us determine
which research evidence we should trust.
Our ‘insight’ article When the going gets tough, the tough get evidence explains the
importance of taking an evidence-based approach to decision making in light of the
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 2 of 8
COVID-19 pandemic. It emphasises and discusses how decision makers can and should
become savvy consumers of research.
The four sources of evidence
Barends, Rousseau and Briner define evidence as information, facts or data supporting
(or contradicting) a claim, hypothesis or assumption.
The issues above demonstrate the limitations of basing decisions on personal experience
alone. It’s important to consider other factors that will most benefit an organisation and
its employees. Decision-makers should find out what is known by analysing four key
sources.
Scientific literature on management has become more readily available in recent
years, particularly in academic journals. Other topics, such as psychology and
sociology, also apply to many issues facing managers. Their ability to search for and
appraise research for its relevance and trustworthiness is essential.
Organisational data must be examined as it highlights issues needing a manager’s
attention. This data can come externally from customers or clients (customer
satisfaction, repeated business), or internally from employees (levels of job
satisfaction, retention rates). There’s also the comparison between ‘hard’ evidence,
such as turnover rate and productivity levels, and ‘soft’ elements, like perceptions of
culture and attitudes towards leadership. Gaining access to organisational data is
key to determining causes of problems, solutions and implementing solutions.
Expertise and judgement of practitioners, managers, consultants and business
leaders is important to ensure effective decision-making. This professional
knowledge differs from opinion as it’s accumulated over time through reflection on
outcomes of similar actions taken in similar contexts. It reflects specialised
knowledge acquired through repeated experience of specialised activities.
Stakeholders, both internal (employees, managers, board members) and external
(suppliers, investors, shareholders), may be affected by an organisation’s decisions
and their consequences. Their values reflect what they deem important, which in
turn affects how they respond to the organisation’s decisions. Acquiring knowledge
of their concerns provides a frame of reference for analysing evidence.
Combining the evidence
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 3 of 8
One very important element of evidence-based practice is collating evidence from
different sources. There are six ways – depicted in our infographic below – which will
encourage this.
1. Asking – translating a practical issue or problem into an answerable question.
2. Acquiring – systematically searching for and retrieving evidence.
3. Appraising – critically judging the trustworthiness and relevance of the evidence.
4. Aggregating – weighing and pulling together the evidence.
5. Applying – incorporating the evidence into a decision-making process.
6. Assessing – evaluating the outcome of the decision taken so as to increase the
likelihood.
Through these six steps, practitioners can ensure the quality of evidence is not ignored
are able to evaluate the trustworthiness of evidence available. Appraisal varies depending
on the source of evidence, but generally involves the same questions:
1. Where and how is evidence gathered?
2. Is it the best evidence available?
3. Is it sufficient to reach a conclusion?
4. Might it be biased in a particular direction? If so, why?
Evidence based practice infographic
(536 KB)
Misconceptions in evidence-based practice
decision-making
There are some misconceptions and barriers which prevent the uptake of an evidence-
based approach. However, each can be rebuffed:
Evidence-based practice ignores practitioner’s professional experience: This
simply contradicts the above arguments. Evidence-based practice does not prioritise
one source of evidence over any other. Rather, accumulating evidence from the four
sources discussed is most important.
Evidence-based practice is all about numbers and statistics: While critical and
statistical thinking is important, the process is not exclusively about numbers and
quantitative methods.
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 4 of 8
Managers need to make decisions quickly and don’t have time for evidence-
based practice: Even quick decisions require the most robust and trustworthy
evidence.
The unique nature of each organisation means evidence from scientific
literature does not apply: Different organisations tend to face similar issues and
respond in similar ways.
Briner argues that barriers exist in both academic and organisational spheres. He claims
that students are often taught to learn theories, which may be questionable. Instead, they
should be taught to think critically and for themselves, while questioning the quality of
information. In organisations, political and career incentives may once again encourage
sticking with the status quo, or current processes, which may not be effective.
Evidence of evidence-based practice
effectiveness
CEBMa research indicates that an evidence-based approach is more effective in various
ways than less structured decision-making processes which often favour personal
experience over sound research:
Risk assessments based on the accumulated experience of many people are
generally more accurate than those based on one person’s experience, ensuring
forecasts are made independently before being combined.
Judgements based on hard data and statistics are more accurate than those based
on individual experience.
Knowledge from scientific literature is more accurate than expert opinions.
Decisions made through a combination of critically-appraised evidence from
multiple sources yield more effective outcomes than those based on a single source
of evidence.
These points reinforce the value in adopting a critical mindset – questioning assumptions
and trustworthiness – with the goal of answering the question ‘Is this the best available
evidence?’
How to carry out evidence-based practice
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 5 of 8
Pietro Marenco of ScienceForWork states that much research on evidence-based practice
has focused on what it is and why it is needed, rather than how to do it. However, a more
practical approach has been encouraged in recent years, with practitioners in
organisations being trained on the principles and know-how to make evidence-based
decisions. A three-day training course on evidence-based management, the first of its
kind, took place in Belgium in 2017 and focused on applying the theory of the evidence-
based approach to real-life management decisions.
As the professional body for HR and people development, the CIPD takes an evidence-
based view on the future of work – and, importantly, what this means for our profession.
By doing this, we can help prepare professionals and employers for what’s coming, while
also equipping them to succeed and shape a changing world of work.
Our Profession Map has been developed to do this. It defines the knowledge, behaviours
and values which should underpin today’s people profession. It’s been developed as an
international standard against which an organisation can benchmark its values. At its core
are the concepts of being principles-led, evidence-based and outcomes driven. This
recognises the importance of using the four forms of evidence in a principled manner to
develop positive outcomes for stakeholders. As evidence is often of varying degrees of
quality, it’s important that people professionals consider if and how they should
incorporate the different types of evidence into their work.
Evidence-based practice is a useful concept for understanding whether practices in HR
lead to the desired outcomes, and whether these practices are being used to the best
effect. Listen to our podcast Evidence-based practice for HR: beyond fads and fiction
which features a discussion on what evidence-based practice is, why it matters, and how
to apply it at work.
One example of evidence-based practice could be the decision to implement a
performance management system. In this situation, performance management data from
the business, scientific evidence, insights from key stakeholders, and professional HR
expertise would be used to develop the best performance management system for the
specific organisational context. Examples of evidence for and against forms of
performance management is given in our report Could do better? Assessing what works
in performance management.
We’ve also published evidence reviews on a number of other topics, including employee
engagement, employee resilience and flexible working and diversity. All our evidence
reviews will be featured on our Evidence Hub page, launching soon. For a learning and
development perspective, listen to our Evidence-based L&D podcast. There's also Using
evidence in HR decision-making: 10 lessons from the COVID-19 crisis, part of our
coronavirus webinar series.
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 6 of 8
Useful contacts and further reading
Contacts
Center for Evidence-Based Management (CEBMa)
ScienceForWork - Evidence-based management
Books and reports
BARENDS, E. and ROUSSEAU, D. (2018) Evidence-based management: how to use evidence
to make better organizational decisions. Kogan Page: London
RANDELL, G. and TOPLIS, J. (2014) Towards organizational fitness: a guide to diagnosis and
treatment. London: Gower.
Visit the CIPD and Kogan Page Bookshop to see all our priced publications currently in
print.
Journal articles
BRINER, R. (2019) The basics of evidence-based practice. People + Strategy. Vol 42, No 1.
pp16-21.
LAGUNA, L., POELL, R. and MEERMAN, M. (2019) Practitioner research for the
professionalization of human resources practice: empirical data from the Netherlands.
Human Resource Development International. Vol 22, No 1. pp68-90. Reviewed in In a
Nutshell, issue 84.
ROUSSEAU, D. (2020) Making evidence based-decisions in an uncertain world.
Organizational Dynamics. Vol 49, Issue 1, January-March. Reviewed in In a Nutshell, issue
96.
SEVERSON, E. (2019) Real-life EBM: what it feels like to lead evidence-based HR. People +
Strategy. Vol 42, No 1. pp22-27.
WRIGHT, P.M. and ULRICH, M.D. (2017) A road well traveled: the past, present, and future
journey of strategic human resource management. The Annual Review of Organisational
Psychology and Organisational Behaviour. Vol 4. pp45-65.
CIPD members can use our online journals to find articles from over 300 journal titles
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 7 of 8
relevant to HR.
Members and People Management subscribers can see articles on the People
Management website.
© Copyright Chartered Institute of Personnel and Development 2022, 151 The Broadway, London SW19 1JQ, UK
Incorporated by Royal Charter, Registered Charity no. 1079797 Page 8 of 8
