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Business Marketing Final Requirement Guide Maam

Marketing involves creating, communicating, delivering, and exchanging offerings of value for customers and society. The goals are to build loyal customers and establish long-term business relationships. Marketing responsibilities include defining strategy, conducting research, differentiating from competitors, messaging, managing campaigns, and raising brand awareness. The 7Ps of the marketing mix are product, price, place, promotion, people, process, and physical evidence. A business may follow different concepts like the marketing concept which uses customer needs to guide decisions, or the product concept which focuses on quality.

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Jermaine Dale Cruz
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46 views15 pages

Business Marketing Final Requirement Guide Maam

Marketing involves creating, communicating, delivering, and exchanging offerings of value for customers and society. The goals are to build loyal customers and establish long-term business relationships. Marketing responsibilities include defining strategy, conducting research, differentiating from competitors, messaging, managing campaigns, and raising brand awareness. The 7Ps of the marketing mix are product, price, place, promotion, people, process, and physical evidence. A business may follow different concepts like the marketing concept which uses customer needs to guide decisions, or the product concept which focuses on quality.

Uploaded by

Jermaine Dale Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS

MARKETING
Marketing
is the activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large. (Approved 2017)

Build a loyal customer and establish a long-


term business relationship.
THE CONSUMER MARKET (B2C) AND THE BUSINESS
MARKET (B2B) AT DELL
History
The word “marketing” likely originates
from Europe in the early 1500s, when
traveling merchants sold food and
other goods at town markets. But the
practice of marketing is even older.
Marketing responsibilities
• Defining the marketing strategy
• Conducting market research
• Performing competitive differentiation
• Crafting positioning and messaging
• Building marketing roadmaps
• Generating leads
• Communicating with customers
• Preparing for product launches
• Raising brand awareness
7Ps of Marketing Mix
Product Price Place Promotion

A tangible or how much refers to the the integrated


intangible the distribution marketing
which the company of the communications
company will sell the product campaign.
a variety of activities such as
offers to the product for. advertising, selling, sales

market. promotions, public relations,


direct marketing,
sponsorship, and guerrilla
marketing.
People Process Physical
Evidence
refers to the method
anyone who through which your It might be material
comes in product or service or intangible.
contact with is presented to Product packaging, receipts, and
customer service are all physical
your customer, clients. examples. The perception of a
company’s product in the
even indirectly marketplace is intangible
physical proof.
Marketing Concept
• a business strategy whereby
consumer demand is the guiding
principal for all of the company’s
decisions.

• the business takes the consumer


preferences and needs as its
starting point for developing a
new product.
Production Concept
• businesses focus on producing large volumes of
cheap products. This strategy assumes that
consumers only want to pay the lowest possible
price.

Product Concept
• focuses on delivering the best possible quality
products.
• focus on the functionality of the product and the
quality materials used.
Sales Concept
• Usually operate with hard selling and forcing
demand.

Societal Marketing
Concept
• consider the social welfare effects of the product
and production process.
END
Final requirement

Marketing Plan Presentation


• Company background
• Analysis (Market, Environmental audit
and competitive analysis)
• Consumer Analysis/Profile
• Market Mix
• Key Performance Indicator
Rubrics

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