Generative AI and ChatGPT 101
Generative AI and ChatGPT 101
Research
May 2023
Adrian Cox
Thematic Research
Distributed on: 23/05/2023 04:31:08 GMT
(+44)-20-7541-7775
adrian.cox@db.com
Jim Reid
(+44)-20-754-72943
jim.reid@db.com
Galina Pozdnyakova
What is How does it How can you use What does generative (+44)-20-754-74994
generative AI? work? chatbots? AI mean for the future? galina.pozdnyakova@db.com
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Six months of hype, chat and fears
Next week will mark six months since the launch of 1950: Alan Turing proposes
ChatGPT, the chatbot based on OpenAI’s GPT-3.5 large a learning machine
language model. 1966 First chatbot ELIZA
developed
There has been an extraordinary flurry of launches, hype
and activity since then. Even in the past week, OpenAI, 1980s Early development of
Google and Meta announced fresh products, OpenAI’s neural networks
CEO testified in Congress, and the G7 called for
“guardrails” on AI, among many other developments. 2011 Apple releases first
iPhone with AI assistant Siri
Whether you agree with the researchers who say the
underlying technology has “sparks of Artificial General
2012 AlexNet takes leap
Intelligence” or you think it is just a “stochastic parrot”, it
forward in image recognition
is vital to understand how it works and what it could mean.
2017 “Attention is all you need”
This is the latest in our 101 series for generalists, aiming to paper announces transformers
give a clear overview of generative AI, addressing what it
is, how it works, how to use it, and what it means for jobs, 2018 Google introduces
the economy and society. It is also part of an ongoing BERT large language model
series starting this week looking more deeply into the topic.
2019 OpenAI creates GPT-2
In the meantime, one thing seems certain. Amara’s law, LLM with 1.2bn parameters
that “we tend to overestimate the effect of a technology in
the short run and underestimate the effect in the long run,” Nov 30, 2022: OpenAI
could have been written for (or indeed by) ChatGPT. launches ChatGPT chatbot
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 1
1
What is special about generative AI?
Almost anyone with internet access can right now operate a chatbot based on a large language model (LLM) at little
cost and with little or no training
Months
Search
Coding Tell me how to access and use Telephone
Key technologies
ChatGPT in a six-line rhyming
(adoption)
TV
poem
WWW
Translation
Sentiment Smartphone
analysis To access ChatGPT, heed this
rhyme, Uber
Visit websites where it's prime. Spotify
Source: Deutsche Bank, company reports, media headlines; ChatGPT content written with ChatGPT
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 2
2
What is a large language model (LLM) and where does it fit into AI?
GPT-4 is the underlying technology for ChatGPT and is currently the most high-profile LLM, an AI model trained on a
vast amount of data, capable of understanding and generating human-like text
Foundation
model Understands and generates text and/or images, code
etc; need a lot of data for training
LLM
Focused on language tasks
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 3
3
What is the underlying deep learning technology for LLMs?
An image classification example
Traditional machine
CAT
learning:
Experts input
NOT CAT
structured data
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 4
4
What are the key neural networks and what are they made of?
Neural networks have become increasingly sophisticated over the past decade, particularly with the breakthrough of
Convolutional Neural Networks in 2012 and Transformers in 2017
2. Recurrent (includes Long Short-Term Memory, LSTMs): • Hidden layers – in between input and output layers,
good for sequential data like text; have a feedback responsible for data computation and transformation
connection, enabling them to “remember” previous inputs
• Output layer – the final result, the form depends on the
3. Convolutional: layers “convolve” the input, making them initial task – e.g. classification, next word prediction etc
particularly good at handling images
• Neurons – the nodes within layers where weights,
4. Generative Adversarial Networks: consist of two networks activation functions and biases are applied to inputs
that compete and can generate new data
• Parameters (weights and biases) are learned
5. Autoencoders: unsupervised, used for data compression during training
6. Transformers: best for natural language processing (NLP): • Activation functions decide whether a neuron
• Process all pair-relationships between input tokens should be activated or not, adding non-linearity
• Use “self attention” to weigh the relevance of, for
example, different words in a sentence and capture long- • Tokens – unit of text, such as a word or subword, that is
range dependencies in data an input to a language model
• Form basis for models like OpenAI’s GPT, Google’s BERT
and PaLM, Meta’s LLaMA and DeepMind’s Chinchilla
Source: Deutsche Bank.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 5
5
What was the tipping point for generative AI?
Massive computing power, data and the invention of the transformer model are the oxygen, fuel and heat that have
enabled generative AI to catch fire
Transformer architecture
Transformer model: the Rosetta Stone of SOTA (State of
the Art) large language models
Source: Deutsche Bank. From “Attention Is All You Need”, Vaswani et al, 2017
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 6
6
How large was the advance in computing power to get us here?
Recent models use several orders of magnitude more processing power, or “compute”, than past models, with more
parameters and more complex model architectures
Computation used to train notable AI systems
Total petaFLOP (10¹⁵ floating-point operations), log scale
GPT-4
100,000,000,000
PaLM (540B) Minerva (540B)
10,000,000,000
GPT-3 175B (davinci) LaMDA
1,000,000,000 AlphaCode Chinchilla
100,000,000 T5-11B
T5-3B
10,000,000
Seq2Seq LSTM GPT-2
1,000,000
HuBERT
100,000 BERT-Large AlexaTM 20B
RNNsearch-50*
10,000
1,000 GPT
Transformer
100 Others
10 Vision
Speech
1
Language
0
Multimodal
0
Jan-10 Feb-11 Mar-12 Apr-13 May-14 Jun-15 Jul-16 Sep-17 Oct-18 Nov-19 Dec-20 Jan-22 Feb-23
Source: Sevilla et al. (2023), Our World in Data, Deutsche Bank. Note: Computation is estimated based on published results in the AI literature and comes with some uncertainty. The
Authors of the study expect the estimates to be correct within a factor of 2.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 7
7
How many parameters do LLMs have now?
The number of parameters in LLMs, a key measure of size, has surged in the past five years. Even if estimates are true,
GPT-4 will not be the first 1tn parameter model. China’s multimodal Wu Dao 2.0 reportedly has 1.75tn parameters
Number of parameters in B Selected multimodal and language AI systems with more than 50B parameters
2000 Wu Dao 2.0 Multimodal
Language
1800
1600
1400
1000
800 PALM
Megatron-Turing
600
Minerva
400
GPT-3 (davinci)
FLAN LaMDA
200 Flamingo LLaMA
NLLB
0
Mar-20 Sep-20 Apr-21 Oct-21 Chinchilla May-22 Dec-22
Source: Sevilla et al. (2023), Our World in Data, Deutsche Bank. *Note GPT-4 parameter count has not been announced; industry estimates that it is around 1 trillion parameters. Parameters are
estimated based on published results in the AI literature and come with some uncertainty. The authors of the study expect the estimates to be correct within a factor of 10.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 8
8
Why do more parameters matter?
LLMs show emergent abilities, where capabilities suddenly (and often unexpectedly) appear when the model reaches
a certain size
Parameters
Source: Deutsche Bank, “Emergent Abilities of Large Language Models”, Wei et al. (2022); IPA is International Phonetic Alphabet, NLU is Natural Language Understanding
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 9
9
What are the steps in preparing and using an LLM?
LLMs are pretrained then often fine-tuned on data to acquire a skillset before the user prompts them to perform a task
Huge amounts of
unstructured data
1) Pretraining
(often self-supervised)
LLM
5) Inference Generated
output (text,
images etc)
2) (Typically)
Fine-tuning with
specific labelled 4) Prompt
task-focused data (Context input)
(eg medical, legal)
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 10
10
Where do LLMs fit in with other technology?
The “tech stack” is built on hardware and cloud computing. LLMs can often support multiple applications which
interact with them via APIs (Application Programming Interfaces). Apps can also be given extra skills with “plug-ins”
API interface
Meta’s
Foundation BERT Numerous other closed and open
GPT-3 Deep Mind’s LLaMA
model/LLM PaLM source models, some hosted on sites
GPT-4 etc Chinchilla (open
LaMDA like Hugging Face
source)
Google
Cloud Cloud Amazon’s
Azure Alibaba Cloud, Oracle Cloud, IBM Cloud etc
computing Platform AWS
(GCP)
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 11
11
How do you use a chatbot?
ChatGPT and its competitors look and feel like search engines but it is more effective to interact with them like
speaking with a human, giving lots of context, and expecting that answers may be more creative than factual
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 12
12
What are the immediate limitations and concerns?
LLMs are not search engines, though some can be paired with search engines for greater accuracy. Their output
reflects the limitations and biases of their training data, encompassing billions of words and images on the internet
Five limitations and concerns about generative AI and the risks for enterprises
Additionally: Limited range of training data, eg GPT-4’s “knowledge cutoff” is Sept 2021
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 13
13
What job tasks will be most affected?
Roles will be “unbundled” with a net effect of new work tasks, many higher value; occupations requiring science and
critical skills are less likely to be impacted by LLMs while programming and writing roles are more likely to be impacted
Writing
Critical thinking
Exposure *:
Enhanced High
Learning strategies
Medium
Low
Science
Unchanged
-0.4 -0.2 0 0.2 0.4 0.6 0.8
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 14
14
How are corporates beginning to use generative AI?
Early adopters have often been individuals doing creative tasks and coding; big tech is now integrating AI into existing
products; companies may delay rolling out pure AI solutions until they can ensure quality, reliability and governance
Six busy months of AI announcements and launches Businesses that say they are using chatbots
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 15
15
How fast will things change?
AI text may match the best human writing soonest, followed by code and images, with video games and movies
potentially becoming “personalised dreams” by the end of the decade
Source: Sequoia Capital blog post: “A timeline for how we might expect to see fundamental models progress and the associated applications that become possible. 2025 and beyond is just a guess”
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 16
16
What are potential bottlenecks to AI development right now?
Some experts say that growth will slow as costs spiral and raw materials such as data and hardware become scarce
There is an acute shortage of GPUs, Estimated training cost of select large CO2 equivalent emissions (tonnes) by
almost all of which are made by Nvidia, for language and multimodal models, $mn * selected machine learnings models and
supercomputers used to train LLMs. Lead real life examples, 2022
times are at least nine months and more BLOOM
usually 18 months for the new H100 chip. GLM-130B
GPT-3 (175B)
The OpenAI supercomputer used to train Minerva (540B)
OPT-175B
GPT-4 reportedly uses 10,000 of the older
2022
Stable Diffusion
Nvidia A100 GPUs. PaLM (540B)
Gopher (280B)
H100s have a retail price of around $10k Chinchilla
but can trade on the grey market for as GPT-NeoX-20B OPT (175B)
much as $40k AlphaCode
Gopher
Car, avg. incl. fuel, 1
Megatron-Turing
lifetime
Nvidia’s stock has almost doubled Codex
since ChatGPT launch ERNIE 3.0
2021
Turing NLG
150 Meena Mid
130 T5-11B Air travel, 1 passenger,
2019
High NY-SF
110 GPT-2
90 0 5 10 15 0 200 400 600
Nov Dec Jan Feb Mar Apr May
Source: Bloomberg Finance LP; 2023 AI Index Report; Luccioni et al., 2022; Strubell et al., 2019; Deutsche Bank. * Note: low refers to potential underestimate, mid refers to what is believed to be
a mid-level estimate and high refers to a potential overestimate.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 17
17
How do the general public and experts feel about AI?
Concerns outweighed excitement even before the launch of ChatGPT last November
Americans' feelings toward increased use of AI Artificial General Intelligence (AGI) and major
programs in daily life, 2022 risks, according to the natural language
processing (NLP) community, 2022
No answer
80%
Equally 40%
concerned and
excited 30%
20%
More
concerned 10%
than excited
0%
AI could soon AGI is an Recent AI decisions
lead to important progress is could cause
revolutionary concern moving us nuclear-level
societal otwards AGI catastrophy
change
Source: Pew Research, 2022; Michael et al. 2022; 2023 AI Index Report; Deutsche Bank.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 18
18
Are we on the brink of Artificial General Intelligence? And is that good?
Experts differ widely between sceptics, who say AI is still rudimentary, despite appearances, and may never match
human intelligence, and those who say AGI is imminent, for better or worse; there are also many overlaps
Source: Media reports, Deutsche Bank: NB: Categories are rough and flexible, for indicative purposes only. They reflect emphasis of specific quotes and may not fully reflect views of the speakers.
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 19
19
What are policymakers doing?
Governments and regulators are playing catchup with fast-evolving AI to set “guardrails” to regulate and oversee it
without discouraging investment and innovation and losing a competitive advantage
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 20
20
What happens next?
The rapid pace of eye-catching launches is likely to slow as the focus turns to refining and integrating the new tech into
infrastructure, governance and culture; industry and governments will need to work together to avoid a backlash
Deutsche Bank Research | Adrian Cox (+44) 20 7541 7775 | May 2023 21
21
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AdrIan Cox, Jim Reid, Galina Pozdnyakova
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Additional Information
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Backtested, hypothetical or simulated performance results have inherent limitations. Unlike an actual performance record based on trading actual client portfolios, simulated results are achieved by means of the
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not reflect the reinvestment of dividends and other earnings or the deduction of advisory fees, brokerage or other commissions, and any other expenses that a client would have paid or actually paid. No
representation is made that any trading strategy or account will or is likely to achieve profits or losses similar to those shown. Alternative modeling techniques or assumptions might produce significantly
different results and prove to be more appropriate. Past hypothetical backtest results are neither an indicator nor guarantee of future returns. Actual results will vary, perhaps materially, from the analysis.
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sustainable investing issues; there is also no guarantee that any company will meet expectations in connection with corporate responsibility, sustainability, and/or impact performance.
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