Shankey Bhardwaj is an accomplished marketing and branding professional with over 11 years of experience in areas such as brand promotion, PR, digital marketing, content marketing, and corporate communications. He is currently spearheading his own marketing agency called Social on Social, where he develops strategies and manages budgets for various clients. Prior to this, he held marketing roles at Realistic Realtors, Reach Group, 3 Roads, Fashion and You, and YEPME, where he led initiatives in areas like communications, creative direction, and digital marketing.
Shankey Bhardwaj is an accomplished marketing and branding professional with over 11 years of experience in areas such as brand promotion, PR, digital marketing, content marketing, and corporate communications. He is currently spearheading his own marketing agency called Social on Social, where he develops strategies and manages budgets for various clients. Prior to this, he held marketing roles at Realistic Realtors, Reach Group, 3 Roads, Fashion and You, and YEPME, where he led initiatives in areas like communications, creative direction, and digital marketing.
Shankey Bhardwaj is an accomplished marketing and branding professional with over 11 years of experience in areas such as brand promotion, PR, digital marketing, content marketing, and corporate communications. He is currently spearheading his own marketing agency called Social on Social, where he develops strategies and manages budgets for various clients. Prior to this, he held marketing roles at Realistic Realtors, Reach Group, 3 Roads, Fashion and You, and YEPME, where he led initiatives in areas like communications, creative direction, and digital marketing.
Shankey Bhardwaj is an accomplished marketing and branding professional with over 11 years of experience in areas such as brand promotion, PR, digital marketing, content marketing, and corporate communications. He is currently spearheading his own marketing agency called Social on Social, where he develops strategies and manages budgets for various clients. Prior to this, he held marketing roles at Realistic Realtors, Reach Group, 3 Roads, Fashion and You, and YEPME, where he led initiatives in areas like communications, creative direction, and digital marketing.
SUMMARY OF SKILLS Talent and profit-driven professional with experience of over 11 years in Brand Promotion, PR, Digital Marketing, Content Marketing, Corporate Communications, New Marketing Initiatives to maximize Business Profitability, currently spearheading Marketing Agency, Social on Social.
Core Competencies Marketing 360 degree Brand Building | PR | Digital Media | Content Creation | Event | Mall Management |Corporate Communications-For B2B & B2C Brands
PROFESSIONAL EXPERIENCE
Social on Social-marketing agency
Since May 2022 Marketing & Business Partner ● Develop strategies for different brands’ Marketing needs, including Digital, Social, Advertising, Communications, and Creative. ● Manage monthly, quarterly, and annual budgets for Marketing. Establish, track, and report team goals. ● Current Clients: FretBox (Sass based PropTech), deSe_de (Swiss Furniture Brand), XRE (Real Estate Advisory Firm)
Realistic Realtors, Reach Group & 3 Roads
June 2019-March 2022 Manager - Corporate Communication ● Design and implement strategic communication initiatives that include print and electronic media, digital and social media channels and niche communications to increase the visibility and understanding of the organization’s vision and purpose. ● Plan and execute all digital marketing, including channel wise and cross channel plans, and budget, creative strategies and collaterals, SEO/SEM, website optimization, and display advertising campaigns; worked and coordinated with external agencies/vendors as relevant. ● Ensure brand consistency across all Digital Channels (Website/social media etc.) ● Actively engage, cultivate and manage press relationships to secure coverage surrounding the programs, special events, public announcements and other projects. ● Maximize brand presence on various channels (e.g., print and digital media). ● Cultivate and maintain relationships with media and influential professionals. ● Arrange interviews and press releases to promote the company and its products/services. ● Collaborate with multiple teams within the organization for execution of a 360° integrated marketing communication plan. ● PR and Social Media Marketing for the CSR, IRRAH. ● 3 ROADS MALL: Covering different facets of new tenant development, store launch / Creative design, Above The Line & Below The Line advertising, and all levels of promotion.
Fashion and You Jan 2015- Jan 2019
Creative Head
● Create and decide the creative direction of an advertising campaign. ● Directly
manage the creative team from concept to completion of the projects. ● Lead creative strategy and development of all creative campaigns ensuring a consistent brand across channels. ● Remain current on emerging trends in digital technology to incorporate new technologies into your creative strategy. ● Manage production timelines, vendor relationships, and quality or cost controls. ● Communicate cross-functionally to understand creative needs. ● Building positive relationships with stakeholders, media and the public ● Operations Head of 3 studios and a team of 5 photographers, 3 stylists and a Team of 17 Graphic Designers with production capacity of 1 Lakh a month. ● Delivering & executing Content, Engagement & Marketing Strategy for Website & App (FB, Twitter, LinkedIn, G+, YouTube, Emailer marketing, SMS, Blogs) ● Managed budget plans for shoots in line with sales target, business plan and online advertisement ● Brands: AM: PM, Astha Siddharth, Hemant & Nandita, Samant Chauhan, Ilk, Quirk Box, JoshGoraya, Pallavi Mohan, Nida Mahmood, Ritu Kumar, Manish Malhotra, JJ Valayaand Samir Singh
YEPME.COM Apr 2013-Jun 2014
Assistant Manager ● Designed brand guidelines and executed the same across all digital and off-line platforms within budget. ● Develop PR campaigns and media relations strategies. ● Produced interactive brand content through Creative Look Book Videos for all new season ranges and categories. ● Managed the website’s visual and interactive functionality ● Conceptualized and delivered ad campaigns with celebrities like Farhan Akhtar, Esha Gupta, Shah Rukh Khan and Rhea Charkraborty at Pan India Level to improve brand visibility.
FASHION AND YOU
Studio Manager Oct 2011-Apr 2013 ● Created various brands’ identity with 360-degree marketing campaigns ● Collaborate with internal teams and maintain open communication with senior management for PR & Events ● Produced creative design solutions in sync with constantly changing fashion trends. ● Brands: Fendi, Tommy Hilfiger watches, Juicy Couture, Fcuk watches, Just Cavali and Armani + Carrera Sunglasses, Soniya Vajibdar, Prashant Verma, Rohit Bal, Neeta Lulla, Ritu Kumar, Hemant and Nandita, etc.)
As a Freelancer (2009- 2011)
● CHANNEL V (May 2011-Sept 2011) for the show “Date My Folks” & “Love Net” ● Utv Bindas (Sept 2009-Apr 2011) for the show “Superstud”. ● National Geographic Channel (November 2010-February 2011) for the show “Flight of the Hawkz” with Dream Catchers Film Pvt. Ltd ● Red FM (April 2010–October2010) on the Jasoosi with RJ Nitin for Morning No.1 show. ● Assistant Director (January 2010-March 2010) on a pilot project for Shaadi TV. ● NDTV, Voice Over Artist for Priyanka Chopra for GustakhiMaaf EDUCATIONAL CREDENTIALS Bachelor’s of Mass Communication | Diploma in Journalism 2009 JIMS, New Delhi |Guru Jambheshwar University, Hissar Class XII, 2006 V.S.M Sr. Sec. Public School, CBSE Board, GPA 6.5 Class X, 2004 V.S.M Sr. Sec. Public School, CBSE Board, GPA 5.0 Date of Birth: 29th Aug, 1987 References: Available upon Request
