1.

Physical goods:
Quality products: The product needs to be of specific and clear origin. Products need to meet
the needs and expectations of customers in terms of quality, features, price,...
Price: The brand needs to offer the right price depending on the target audience. Ensure stable
product quality. The price needs to be competitive.
Marketing and sales: Marketing needs to be effective and relevant to the target audience, while
sales need to be professional and skillful. Create advertising strategies across platforms. In
addition, there should be promotions to attract more customers to experience
Product warranty policy: For different product lines, businesses need to provide product
warranty policies within a certain period of time if detecting defects from the manufacturer
Brand Identity: Design a visual identity, slogan, impressive name to create a unique impression
for the brand in the market. The brand should also convey a consistent image and message
across different channels and platforms.

2. Services:
Customer care: It is necessary to build a separate platform for answer questions, consulting
customers and receive reviews from customers. Business need to create a team of
professionally trained customer consultants
Marketing and sales: Marketing needs to be effective and relevant to the target audience, while
sales need to be professional and skillful.
Building a media channel/social network/ website: Building a good website platform will help
bring trust to customers and it can create interaction, connect, and satisfy your customers
Technology: Technology can help businesses improve service quality and operational efficiency.
Facilities: The investment in equipment and furniture will help customers have the best
experience when using the service. Prioritize a positive service experience.
Innovation: Businesses need to continuously innovate to meet customer needs and
expectations.

3. Retail Stores:
Location: Location is the most important factor determining the success of a retail store. Stores
should be located in a location that is easily accessible to customers, such as in a densely
populated area, near business areas, or near major transport routes.
Commodity diversity: Stores need a variety of products and goods to meet the needs of
customers. Ensure stable product quality
Personnel: Employees are the most important element of a retail store. Employees need to be
trained and developed to provide the best customer service.
Building store amenities: The store needs to be invested in decorating and displaying to create
a comfortable experience for guests. Branding for retail stores should focus on creating a
distinctive and appealing store environment that attracts and retains customers the store
layout, design, lighting, music, etc. should reflect the brand’s identity and personality. Create
an inviting store environment.

4. Online businesses:
Technology: Technology can help businesses improve operational efficiency and provide better
customer experiences.
Website or mobile app: An easy-to-use and informative website or mobile app will make it easy
for customers to find and buy your products or services. Create attractive websites and
promotional programs to attract customers
Customer care with highly trained online staff on the online platform. There is a consulting and
risk resolution department for customers
Data Privacy: Communicate your commitment to data privacy.
Community Building: Foster a brand community online.
Adaptability: Stay updated with digital trends and be open to change

5. People:
Research and understand customers: Understanding customers' needs and desires will help
brands build products, services and messages that are suitable for them
Show “Mission and Vision”: Guarantee and commitment to customer benefits.
Create good relationships with stakeholders: Partners are people who cooperate with brands to
create products, services, or values.
Identify the potential of talent: it is necessary to find out the strengths and weaknesses of
talents to find a plan to build a suitable personal image, creating personal characteristics of the
individual. The brand should also showcase their talents, expertise, opinions, or stories through
various media channels such as social media posts, blogs, podcasts, books, etc.
Ethical Values: Uphold ethical principles in your brand building.

6. Sports, Arts, Entertainment:

Differentiation: Brands need to be different to stand out from their competitors. The difference
can be in the product, service, experience, or core value of the brand. The brand must have a
different and creative orientation
Image: Production quality needs investment to bring the best correction and image quality.
Messages: Products need to bring meaningful messages to the audience, avoid bad messages,
antipathy, and promote bad situations. Brands need to create positive emotions in the hearts of
customers for them to stick with the brand. These emotions can be joy, excitement, empathy,
etc.
Community: Brands need to build and develop communities to create engagement with
customers. Communities can be fans, followers, or people who share a common interest with
the brand.
Partnerships: Collaborate with relevant influencers or organizations to expand your reach.
Protection: Register trademarks and copyrights to safeguard your brand.
Crisis Management: Prepare for handling negative publicity or controversies.

7. Place:

Location: Convenient locations will help businesses easily reach potential customers. If that
location is located in an area with good traffic, many people pass by during the day, it often
brings a stable number of customers, increasing brand recognition.
Events and activities: Businesses can organize events and activities to attract customers'
attention and increase engagement with them.
Renovation and facilities: Sites that require investment, equipment replacement, and a
willingness to renovate and renovate to keep them clean and fresh
Value: Value is what makes a brand different. Businesses need to identify the core value of the
brand and convey that value to customers.
Experience: Businesses need to provide the best customer experience so that they have a goo
impression of the brand.

8. Ideas:

Differentiation: The idea needs to be different to stand out from the competition. The
difference can be in the approach, solution, or core value of the idea.
Create a brand message: A brand message is a way for businesses to convey the core value of
an idea to customers. The message needs to be short, concise and easy to understand.
Copyright issues: Brand needs to come up with really unique ideas to avoid copyright
infringement with third parties. Besides, there are also solutions to protect the copyright of the
company's own ideas
Inspiration: Ideas need inspiration to drive action. Ideas that can inspire customers to change
their lifestyle, thinking, or behavior.
Uniqueness: Highlight what sets your idea apart.