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BUS201- Leadership & Entrepreneurship

Unit Guide

Trimester 1 2023-2024

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1. CONTACT INFORMATION
Unit Instructors Dr. Loan Pham Email: loan.pham@isb.edu.vn

Program Administrator Nguyen Truong An Address: 17 Pham Ngoc Thach Street, District
3, HCM City
Phone: 08 54465555 (Ex: 168)
Email: an.nguyen@isb.edu.vn

2. UNIT OVERVIEW

In this course, students explore the current landscape of entrepreneurship and practice a human-centered
approach to solving problems. To this end, students are encouraged to explore different theories and
perspectives on leadership as well as entrepreneurship and apply them to real-life business situations. In the
process, students gain valuable leadership skills, develop an entrepreneurial mindset, and learn how to
work with diverse teams to pursue their own entrepreneurial ventures or to become innovators within existing
organizations.

3. PREREQUISITE
Man101-Principles of Management

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4. UNIT LEARNING OUTCOMES
Upon completion of this unit, students will be able to:

ULO1 Apply innovation and leadership principles to develop a new venture or to drive innovation
within existing organizations
ULO2 Collaborate effectively in diverse teams in pursuit of common goals
ULO3 Reflect on the skills and qualities required to develop an entrepreneurial mindset

ULO4 Apply knowledge of entrepreneurship in preparing, and delivering, a business presentation

ULO5 Critically evaluate understandings of leadership based on experiential and theoretical learning

ULO6 Connect with real entrepreneurs and gain an understanding of the challenges and
opportunities of entrepreneurship
5. PROGRAM LEARNING OUTCOMES
In line with its focus on assuring students’ skills in unit learning outcomes 1-6 above, this unit is also
responsible for introducing/developing/assuring the following program-level learning outcomes (PLOs):

PLO1 Knowledge & Application

Apply innovation and leadership principles to develop a new venture or to drive innovation
within existing organizations
PLO2 Communication
Present ideas persuasively to potential partners and investors via formal and informal pitches

PLO3 Teamwork
Convey ideas and information effectively to a range of audiences for a variety of purposes and
contribute in a positive and collaborative manner to achieving common goals.

PLO4 Creative and critical thinking, and problem-solving

Apply critical, creative and evidence-based thinking to conceive innovative responses to future
challenges.

PLO5 Ethics
Critically assess ethical issues in the emerging media and entrepreneurship landscape

PLO6 Cultural Diversity

A global mindset, including an understanding of the different business settings, the ability to
identify foreign market potentials, diagnose cross-cultural communication problems, and
propose appropriate solutions.

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STUDENT WORKLOAD
6.1. Study Load
The course is delivered in a problem-based ‘blended learning’ format, which means that students are required to
engage in both face-to-face and online activities. This unit entails the equivalent of three hours of learning activities
per week, including the following:
– Four credit hours per week in the class for face-to-face seminars, including the time spent within classes during
lectures, tutorials or experiential exercises (e.g., case studies, start-up exercises, individual and group exercises);
– Eight credit hours of online learning, including activity/preparation (via E-learning) to stimulate reflection and
discussion on key concepts in the experiential activities conducted in the seminars. These components have been
designed as an integrated learning approach that will aid you in reflecting on units’ material and applying relevant
concepts on leadership and entrepreneurship to problem-solving.

6.2. Attendance
It is strongly recommended that students attend all scheduled learning activities to support their learning.
Other cases equating to an absence:
– Arriving to class late by 15 minutes at the beginning,
– Arriving late by 5 minutes after the break
– Leaving prior to the scheduled end time without the permission of the lecturer
6.3. Online learning requirements
Unit materials will be made available on the unit’s E-Learning site. You are expected to consult E-learning
at least twice a week, as all unit announcements will be made via the platform. Teaching and learning
materials will be regularly updated and posted online by the teaching team.
6.4. Feedback on assessments
Feedback is an important part of the learning process that can improve your progress towards achieving
the learning outcomes. Feedback is any written or spoken response made in relation to academic work
such as an assessment task, a performance, or a product. It can be given to you by a teacher, an external
assessor or a student peer, and may be given individually or to a group of students. At ISB, it is the
responsibility of all students to seek out and act on feedback that is provided as a resource for further
learning.
6.5. General submission requirements
– All assignments must be submitted by the specified due date and time. If there are extenuating or
unforeseen circumstances, students must follow the school’s policies and procedures accordingly.
– All students must complete assignments and strictly follow instructions on how to submit. The
students must keep a copy of all assignments submitted for marking.
– If a student submits a late assessment without receiving a formal approval for an extension of
time (on the basis of an agreement between the school and the instructor), that one will be
penalized by 10% per day for up to 10 days. In other words, marks equal to 10% of the
assignment’s weight will be deducted from the mark awarded.
6.6. Special Requirements
– Essential equipment: Not applicable
– Legislative pre-requisites: Not applicable

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7. STUDENT ASSESSMENT SYSTEM
The assessment items in this unit are designed to enable the students to demonstrate that they have
achieved the unit learning outcomes. Completion and submission of all assessment items which have been
designated as mandatory or compulsory is essential to receive a passing grade.
To pass this unit, the students must:
– Complete all assessment items.
– Achieve an overall mark of at least 50%.
– Achieve the mandatory attendance threshold requirement of 80% of classes for both knowledge
expansion and textbook review blocks.
Complete all available assessment elements. An automatic Fail Non-Submission grade must be awarded
if any assessment task is not submitted/completed as per the details specified.

Assessment Weight Type of Task Due Length

date (No. of
words)
1 In-class attendance (5%) & 15% Individual
participation (10%) with the
lecturer
2 In-class attendance (5%) & 15% Individual
participation (10%) with Project
Mentor
3 Entrepreneurial Leadership 20% Group
Analysis Presentation
4 Final Project (25%) & 50% Group Submit the Report:
Presentation (25%) project 2 days 5000
before Session 15 words
+/-10%
Assessment 1: In-Class Attendance & Participation with the Main Lecturer (15%)
The grade is based on the level of class participation of the students and is decided solely by the instructor. An “A”
level of participation will be given to students who come to class prepared to discuss the assigned readings, actively
participate in and frequently make valuable contributions to class discussions and relate course concepts to the
real world on a regular basis. In contrast, showing up for all classes but exerting little or no effort on most in-class
exercises and rarely making valuable contributions to class discussions will earn a ZERO as a class participation
grade.
Absences from class will impact your educational experience. Attendance in class provides the opportunity for
each student to learn not only from the instructor and materials but also from other students. Therefore, if you are
not in class, you will miss the opportunity to add to discussions and participate in group activities.
Please arrive at class on time.
All students are expected and encouraged to participate in activities and discussions during class. Learning is an
active process, and each student should feel free to add input and ask questions during class sessions. There will
be a variety of in-class activities to supplement lectures and textbook reading.
Assessment 2: In-Class Attendance & Participation with the Project Mentor (15%)
The grade is based on the level of class participation of the students and is decided solely by the instructor. An “A”
level of participation will be given to students who come to class prepared to discuss the assigned readings, actively
participate in and frequently make valuable contributions to class discussions and relate course concepts to the
real world on a regular basis. In contrast, showing up for all classes but exerting little or no effort on most in-class
exercises and rarely making valuable contributions to class discussions will earn a ZERO as a class participation
grade.
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Absences from class will impact your educational experience. Attendance in class provides the opportunity for
each student to learn not only from the instructor and materials but also from other students. Therefore, if you are
not in class, you will miss the opportunity to add to discussions and participate in group activities.
Please arrive at class on time.
All students are expected and encouraged to participate in activities and discussions during class. Learning is an
active process, and each student should feel free to add input and ask questions during class sessions. There will
be a variety of in-class activities to supplement lectures and textbook reading.
Assessment 3: Entrepreneurial Leadership Analysis Presentation (20%)
For this group assignment, students will need to choose ONE entrepreneurial leader (current, historical or
fictional) to present and analyze. Because only one team may present a particular leader, submit your
specific request to the instructor in a timely fashion. Each group is required to analyze this leader
and present key leadership lessons (applying lessons from the texts and class) to the rest of the class.
The presentation should start with 1 video clip from a film or YouTube presentation up to a maximum
of 2 minutes.
While doing this assignment, think about:
– Who is the entrepreneurial leader
– The types of leader behavior being shown
– How do these behaviors help the leader achieve success with his/her business
– How do these leaders and their stories inform and contribute to our discussions of leadership?
Presentation Criteria
This presentation will be graded on its level of professionalism and contain the following elements:
1. The presentation should start with multimedia elements (film, song, etc.) of your choice
2. It should tell an inspirational and impactful story of leadership that overcomes some key
challenges
3. You should relate this leadership story to lessons learned in this class
4. Interaction with your classmates is encouraged. Your group should also facilitate a class discussion. This includes
identifying 1-2 questions (related to the topic of your presentation) for your classmates to reflect upon and
respond to. In facilitating an in-class mini-presentation of this analysis, please be creative and try to adopt a style
that engages the audience.
Time requirement: 10 mins for presentation, 5 mins for class discussion.
Due date: Week 5
Assessment 4: Final Project – Business Plan and Business Pitch (50%)
As a group, students will choose an idea that solves a real-world problem or addresses an
unmet consumer need and will begin to develop a startup venture. Students will be required to develop a business
plan and deliver a business pitch of 10-12 minutes on their start-up entrepreneurial venture.
Students will start with primary and secondary research to gain insights into their target audience. Students will
then hold group brainstorming sessions to ideate tangible solutions to your customer’s needs. Next, students will
develop a marketing plan, revenue model, financial projections, and a go-to-market strategy to launch their
venture. The final deliverable is a 10–12-minute presentation in a formal pitch event.
Report Criteria
- 5,000 words (+ / - 10%); excluding references and appendices
- A business plan should meet the required structure. It should not be presented as a list of bullet points.
Business ideas must be clearly conveyed. Detailed reason for launch, description of service/product offered,
company's vision, mission, focus, and value proposition are required.

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Entrepreneurial plan description
I. Entrepreneurial spirit
II. Business plan (Pre-seed stage)
2.1 Idea generation
- Pull Market or Technology Push (Note: At this stage, do not present the value proposition)
2.2 Environmental analysis
- Micro- environment analysis
- Macro environment analysis
- SWOT
- Risk analysis: Specific Risks and Potential Solutions
2.3 Business model (Entrepreneurial Commitments + Desirability analysis)
- Shared mission, vision and values
- Customer profile (Identify customer segments and target customers, then provide evidence of customer
profile: their jobs, pains and gains)
- Value proposition (Provide evidence of value proposition: product/services, pain relievers and gain creators)
- Product, Price, Promotions, and Distribution
2.4 Feasibility analysis
- Key Resources
- Key Partnerships
- Key Activities
Note: It is necessary to provide evidence of the ability to realize the idea.
2.5 Financial analysis (Viability analysis)
- Revenue Streams
- Cost Structure
III. Venture Launch (Seed stage)
3.1 Preparing Entrepreneurial Firm
- Legal Foundation
- Building a venture team
- Intellectual property protection
3.2 Building a venture team (Stakeholders)
- Founders (Their profile: knowledge, skills, attitude, achievement, potential contributions, etc. State why
selected members are considered to be well-suited to build and execute the business plan.)
- Others: (Key Employees, Key Managers, Investors, Lenders, Advisors, Mentors, Trainers, etc)
3.3 Entrepreneurial financing
- Personal Financing
- Equity financing
- Debt financing
- Others
IV. Overall Schedule
A schedule should be prepared that shows the major events required to launch the business. The schedule should
be in the format of milestones critical to the business’s success, such as incorporating the venture, completion of
prototypes, rental of facilities.

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8. LEARNING MATERIALS
Textbook Entrepreneurship: Successfully Launching New Ventures (6th edition)

Recommended Entrepreneurship: Owning Your Future- Eleventh Edition

readings by Steve Mariotti and Tony Towle
Link eBook: http://assets.pearsonschool.com/asset_mgr/pending/2013-
06/entrepreneurship_se_final_pdf.pdf
E-library http://search.proquest.com/login
Username: UEHCMC2010
Password: thuvien0810
E-learning http://elearning.isb.edu.vn/

Suggested Reading

• The Lean Startup, Eric Ries (2011)

• Disciplined Entrepreneurship, Bill Aulet (2013)
• Insight Out: Get Ideas Out of Your Head, Tina Seelig (2015)
• Sprint: Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp (2016)
• The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway (2018)
• Change by Design, Tim Brown (2019)
• Superfounders, Ali Tamaseb (2021)

Suggested Websites
• Entrepreneur.com
• Wired.com
• Inc.com
• Harvard Business Review – Entrepreneurship
• IDEO.com / IDEOu.com
• dSchool.stanford.edu
• Masters of Scale Podcast
• How I Built This Podcast (NPR)

TEDx Talks

https://www.ted.com/talks/bill_roche_the_power_of_an_entrepreneurial_mindse

https://www.ted.com/talks/amy_wilkinson_the_secret_of_how_to_think_like_an_entrepreneur

https://www.ted.com/talks/alex_osterwalder_a_blueprint_for_entrepreneurship?language=en

https://www.ted.com/talks/kevin_hancock_the_business_of_shared_leadership_a_ceo_s_quest_to_disperse
_power

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9. SCHEDULE OF ACTIVITIES

Learning Lecturer in
Week Session Content Student works in detail
materials charge
- Introduction & course
-Welcome: Unit Overview overview
1 - Introduction to Read Chapter 1 - What Is Entrepreneurship Main lecturer
Entrepreneurship and Why Is It Important?
1
- Discuss: What makes an
Consultation for -Watch the TED entrepreneurial leader?
Entrepreneurial video: “The -Confirm the choice of the
2 Power of an entrepreneurial leader Project Mentor
Leadership Analysis and
Entrepreneurial - Confirm the final business
final project Mindset” plan’s scope

-Recognizing
Opportunities & Read chapter 2 -Ways to identify
2
3 and 3 opportunities Main lecturer
Generating Ideas.
- Feasibility Analysis
-Feasibility Analysis.
-Developing an Effective - Developing an Effective
Business Model Business Model
Read chapter
3 4 - Industry and Competitor - Industry and Competitor Main lecturer
4,5,11
Analysis Analysis
- Unique Marketing Issues - Branding
Entrepreneurship Project
5 - Pre-seed stage Project Mentor
Consultation
Writing a Business - Guidelines for Writing a
Plan Read chapter 6 Business Plan
4 6 Main lecturer
Assessing a New Venture’s Read chapter 8 - Introduction to Financial
Financial Strength and Management
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Viability
Entrepreneurial Main
10 mins for presentation, 5
7 Leadership Analysis lecturer+Project
mins for class discussion.
Presentation Mentor
- Establishing a Strong
-Preparing the Proper Ethical Culture for a
Ethical and Legal Firm
6
8 Foundation - Obtaining Business Main lecturer
-Building a New-Venture Read Chapter 7 Licenses and Permits
Team and 9 - Creating a New-Venture
Team
-Getting Financing or - Why New Ventures Need
Funding Read Chapter 10
Funding?
7 9 and 12 Main lecturer
-The Importance of - The Importance of
Intellectual Property Intellectual Property
Entrepreneurship Project
10 Seed stage Project Mentor
Consultation
Preparing for and Prepare and Manage
8
11 Evaluating the Challenges Read Chapter 13 growth Main lecturer
of Growth
9 -Strategies for Firm -Strategies for Firm
Read Chapter
12 Growth 14 +15 Growth Main lecturer
-Franchising -Franchising
10 Final Project Presentation Submit final report 3 days Main lecturer +
13
before the last session Project Mentor

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GENERAL INFORMATION AND POLICY

9.1. Referencing
Plagiarism
Student assignments are to contain original content created by the students. Assignments will be rejected
if they include plagiarized content or contain excessive amounts of quoted/cited material and minimal
original content. Students will receive a grade of ZERO (0%) for any assignments rejected for this reason.
Written assignments WILL BE checked by the lecturer with Turnitin.com, an online plagiarism-checking
tool.
Sources
Furthermore, your reference to support your statements must be from a reliable source, such as
textbooks, additional reading materials, and reference books. However, many websites are not reliable
sources. Examples are Wikipedia.org, about.com, and ask.com. If you are not sure if a reference is
acceptable or not, please contact the lecturer.
Referencing & Citation
The Publication Manual of the American Psychological Association (APA) 6th ed., will serve as the
primary reference materials for all students. Therefore, all papers must be submitted in APA format. The
mechanics of student papers and work will be evaluated, as well as the content.
9.2. Submission
Assignment cover sheet
! All assignments are required to be submitted with an Assignment Cover Sheet.
! Group assignments are to be submitted with a Group Assignment Cover Sheet as well as a Peer
Evaluation Form depending on the request of unit instructor.
Non-contributing team members can sometimes be an issue with group-work structured assessment.
Individual student group work scores may be adjusted as a result of peer dissatisfaction with a particular
student’s contribution to group work assignments, as reflected in submissions of the evaluation form.
Note:
! Assignment cover sheets and the evaluation form can be located on MyISB system
! Students are advised to keep a copy of all assignments submitted for marking.
Submission style
Assignments are expected to achieve a professional standard:
! Be typed, one-and-a-half-spaced, on A4 paper
! Use a simple clear format, suitable for a report to senior management in a commercial organization.
Submission method
Soft copy: submitted electronically via E-learning system by the due date (Suggested title: Student
name_Unitname_Name of Assignment).
Hard copy: submitted to ISB Submission Box at the Reception Area (17 Pham Ngoc Thach) by the due date.
Late assignment and make-up policy
No late assignments will be accepted unless prior authorization granted by the Academic Department
based on a Special Consideration Application for assessment task extension.

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Students must complete all assessments on the assigned dates including quizzes, mid-term test, and final
exam. If there are extenuating or unforeseen circumstances, students must follow the school’s policies
and procedures accordingly.
9.3. Attendance
Students are required to attend a minimum of 80% of both the knowledge expansion block (equivalent
to 10 sessions) and textbook review block (equivalent to 10 sessions).
Other cases equating to an absence:
! Arriving at class late by 15 minutes in the beginning,
! Arriving late by 5 minutes after the break
! Leaving prior to the scheduled end time without the permission of the lecturer
If you are unable to attend any session, please let your lecturer know AND submit a request for absence
form to program administrator prior to the session.
IMPORTANT: Students will not be allowed to sit in the final examination if violating the above absence
rule.
Electronic device use
! Cell phones will be turned off or switched to vibrate mode before class starts.
! No phone calls or text messaging are allowed inside classroom during class time.
! Portable listening and/or music devices may not be operated in the classroom.
! Headphones and/or ear buds of any type may not be worn while in the classroom whether
operating or not.
! Laptop and other electronic devices are not permitted unless specifically authorized by the
lecturer exclusively for note taking and doing class work.
IMPORTANT: If you are in violation of these policies, you will be excused from class and an absence will
be assessed.
9.4. Email etiquette
Your lecturers receive many emails each day. In order to enable them to respond to your emails
appropriately and in a timely fashion, students are asked to follow basic requirements of professional
communication.
Your emails should:
! Have a concise and descriptive title, including the class and name of the unit you are enquiring
about
! Be clear about the intention of their emails
! Use appropriate tone and language, proof-read what is written in the email before sending it.
Students should also allow 3-4 working days for a response before following up. If the matter is
legitimately urgent, you may indicate “URGENT” in the email subject header.
Make an appointment: If your email request is complex and requires a lengthy response it may be
probably best to make an appointment with your lecturer/instructor to meet in person.
9.5. Student behavior guidelines
Everyone must behave professionally. Students are expected to demonstrate respect for the instructor
and fellow students at all times. Behavior that is disruptive to a positive learning environment reported
to the

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The instructor will result in a warning on the first instance; the second instance might result in a failing
grade along with expulsion from the school.
Unacceptable behaviors can be:
! Cheating on an exam
! Collaborating with others on work to be presented, if contrary to the stated rules of the course
! Submitting, if contrary to the rules of the course, work previously submitted in another course
! Knowingly and intentionally assisting another student in any of the above actions, including
assistance in an arrangement whereby work, classroom performance, examination, or other
activity is submitted or performed by a person other than the student under whose name the
work is submitted or performed
! Plagiarizing
IMPORTANT:
! First violation will result in a grade ZERO (0%) for that assignment.
! Second violation will result in a failing course grade.
9.6. Disability support services
Students with disabilities are advised that accommodations and services are available at UEH-ISB. It is the
student's responsibility to contact UEH-ISB office and submit appropriate documentation prior to
receiving such services.
9.7. Additional information
This unit guide may be revised at the discretion of the Academic Department with approval from Program
Academic Director and School Academic Committee where appropriate.

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