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Broadcasting is a term that refers to a form of communication that distributes contents such as

video and audio to receiving audience.

Broadcast media covers a wide spectrum of different communication methods such as television
and radio. They transmit information electronically and has the ability to reach vast numbers of
people. Cutting to the chase: Broadcast media is radio and television.

Radio Broadcasting is a unidirectional wireless transmission over radio waves/radio signals


intended to reach a wide audience.

Focus # 3
Television Broadcasting

TELEVISION BROADCASTING is the term in which the television signal


is transmitted by radio waves from a transmitter of a television station to a TV
receiver.

HOW TELEVISION WORKS


Television is an amazing window on the world. At the flick of a button, you can travel from the
North Pole to the South Pole, watch men walking on the Moon, see athletes breaking records, or
listen to world leaders making historic speeches. Television has transformed entertainment and
education. While millions of people watch television each day, many of them are not quite sure
how the technology works.
BROADCAST VS. SATTELITE VS. CABLE
There are three main ways to receive TV programming, one is through broadcast television and the
other two are through satellite and cable TV.

Broadcast TV is when audio and video signals are transmitted over


Terrestrial TV or
the air waves from a ground based transmitter. These signals are
Broadcast TV
usually picked up by TV receiver having an antenna.

How Broadcast TV Works TV Antenna

Satellite TV is usually a digital TV signal that is broadcast from a satellite


Satellite TV orbiting the earth. They are usually pay services that require special equipment
to receive programming and operate on special frequencies.
Set-Top Box Satellite TV dish
How Satellite TV Works

Cable TV
Cable TV is a pay TV service that sends out signals not over the air, but
through cable that runs from the cable company to the viewer’s home. Many cable types, from
copper to fiber optic cables, are used. The signal can be analog or digital.
Set-top box Coaxial cable

Cable Service Provider in


Thailand

Focus # 4

News Broadcasting

NEWS BROADCASTING is the medium of broadcasting of various news events and other
information via television, radio or internet. It may also include additional material such as sports
coverage, weather forecasts, traffic reports, commentary and other material that the broadcaster feels is
relevant to their audience.

Television news refers to disseminating current events via the medium of television. A "news
bulletin" or a "newscast" are television programs lasting from seconds to hours that provide
updates on the universe, world, national, regional or local news events.

There are numerous providers of broadcast news content such as BBC News, NBC, CNN, Fox
News, RT and Al Jazeera.
Television news anchors notify the public about breaking headlines and current news events.
During live broadcasts, they introduce field and in-studio reporters who provide additional news
information on specific stories. Anchors may also interview professionals who have opinions or
facts relating to a story.

Working as a television news anchor allows a person to consistently be on camera and viewed by
audiences.

BE AN ARTICULATE SPEAKER. Your voice is key in


this field. You should concentrate on projection,
enunciation, and inflection. All of these things will help you
deliver your “script” in a compelling nature. You'll have to
speak loudly and slowly enough for people to understand
you, but quickly enough to cover everything you have to say
in a given amount of time.

LOOK GOOD ON CAMERA. This doesn't mean that you


have to look like a movie star or a Victoria's Secret model.
You don't even have to be classically handsome or beautiful.
You do, however, have to look appealing on camera, and
have that special quality that makes people want to watch
you doing whatever you do. This is a mixture of charisma,
confidence, and that special something that will make people
respond to you.

BE FREE FROM BIAS. Tough one, eh? If you want to be


an honest TV reporter or news anchor, then you'll have to
learn to put your prejudices aside. Even if you lean a certain way politically or feel biased against
certain professions, people, or regions, you'll have to do your reporting as objectively as possible.
You won't be able to let the people you interview see through to your personal beliefs, or you won't
be giving people the honest, unbiased news that they really want.

HAVE RIDICULOUS STAMINA. If you're the kind of


person who needs a nap after working for two hours, then
the life of a TV reporter or news anchor is not for you. You
may have to work 12 hour shifts, get up at 2 a.m., or spend
hours just standing in the same spot during unusually cold or
hot conditions waiting for a story to break.

HAVE STELLAR WRITING SKILLS. Though being an


articulate speaker is crucial, being a strong writer isn't far
behind. Writing skills will also help you communicate with
others if you have to develop your own stories, and your
writing should make you sound as professional as possible.

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