EFFECTIVE TV
ADVERTISMENT
“Creativity Without Strategy Is Called Art,
Creative With Strategy Is Called Advertising”
ORIGIN OF TELEVISION ADVERTISEMENT
• 1941-The first television advertisement was broadcast in the
united states of Bulova watches, company paid $9.00
• 1955- The First TV Ad broadcast in the UK was on ITV on 21
September 1955 advertising Gibbs SR toothpaste.
• 1978- Gwalior Suiting was the first television advertisement in
India.
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2016
MARKET SIZE OF TELEVISION ADVERTISEMENT
INDUSTRY
• Globally Revenue in 2016 is 175.4 billion dollar
• Television advertising contribute 38 % of Revenue of whole
advertisement industry
• India’s Advertising industry is expected to grow at a rate of 16.8 per
cent year-on-year US$ 7.61 billion in 2016-17
• According to the source, the revenue from TV advertising worldwide
will reach 210.3 billion U.S. dollars in 2020.
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SHARES OF GLOBAL ADVERTISEMENT MEDIA
MEDIUM MARKET
SHARE
1%
Television advertisement 38% 6%
6%
Online Advertisement 20% 7% 38%
Print Advertising 13% 9%
Mobile Advertising 9%
13%
Outdoor advertising 7%
20%
Magazines Advertising 6%
Radio Advertising 6%
Cinema
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1%
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PROCESS OF BROADCASTING TV ADVERTISEMENT
SATELLITE
UPLINKING DOWNLINKING
RECEIVER
TV
TRANSMITTER/
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FACTS OF TV ADVERTISMENT
• The TV advertising industry is the second fastest growing
advertising market in Asia after China.
• TV advertisement industry is a part of repetition segment
• People must see an advertisement at least nine times before
they will acquire enough interest to consider buying the
product or service advertised
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•Women spent more than five hours a day watching
television, while mens spend approximately 3hrs a day
•Most of the exemplary ads are of 30sec to 50sec
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FORMS OF TV ADVERTISEMENT
• Animation- Animation-Animated images are used in
television advertising so that more extraordinary and
unconventional scenes can be used
• Documentary- Documentary style advertisements are used
to suggest ‘real people’ who are using the product to create
the trust for the brand
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FORMS OF TV ADVERTISEMENT
Talking heads- A talking head may be an expert or satisfied
customer recommending the product. It ensures a
trustworthy connect with the brand.
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WHY PREFER ADVERTISEMENTS?
• Mass Coverage
• Multi-sensory approach
• Connectivity
• Growing ability to differentiate
• Creativity & Innovations
• Prestige
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CODES AND CONVENTIONS
• Camera Angle And Shot
• Iconography
• Editing
• Music
• Lighting
• Sound
• Specials Effects (SFX)
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THANK YOU
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