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TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT & TECHNOLOGY

FACULTY OF ACCOUNTING, FINANCE AND BUSINESS
Academic Year 2023/2024 (LONG Semester 1 - July 2023 - Session 202305)
FAFB KL MAIN CAMPUS:
2RBF(05);2RFI(05);2RPA(05);2RLM(01);2RMK(01);2RFE(09);2RHR(09);2RIN(09);2RLM(09);2RMK(09);4
RAC(05)
BBDM3303 ENTREPRENEURSHIP

COURSEWORK SPECIFICATIONS

This course is 100% based on coursework. There is no final examination.

The main objective of this course is to simulate as far as possible the thinking and actions of real-
world entrepreneurs so that students will have a better understanding and appreciation of their
mindset and actions. Each student should try to put himself/herself into the shoes of such a real-world
entrepreneur when completing the coursework requirements of this course. Coursework for this
course is divided into THREE separate components, as summarised below:

Course Description Submission Feedback Assessment Marks Weightage

Work Date Level
CW1 Written Synopsis of Week 5 Week 14 Group 100 15%
Entrepreneurship
opportunity Idea
CW2 Business Plan of CW 1 Week 10 Week 14 Group 100 45%
CW3 Presentation: Business Week 11- Week 14 Individual 100 40%
Proposal (base on CW2) 13

Special Instruction: The coursework entrepreneurial business opportunity MUST BE APPROVED by

the Tutor-In-Charge before proceeding to submit the CW1. CW2 & CW3 are based on CW1.

General Instructions:

1. All students enrolled in this BBDM3303 Entrepreneurship course for the semester must follow the
instructions from TAR UMT to attend two types of classes: one for lectures and one for tutorials, which
are set up for the purpose of learning and assessment.

2. Students are required to form teams of 5 students (some teams may have only 4 students but teams
with more than 5 students must be referred to course coordinator for approval) during Tutorial 1 in
Week 2, and each team should appoint a team leader who should provide his/her student id number.
This information of all the teams within a tutorial group should be provided to the tutor-in-charge, to
enable the tutor to obtain clearance from CITC for the team leader to upload the team’s written
assignments (CW1 and CW3) to TURNITIN for plagiarism checking. (Note: Only designated team
leaders are allowed to upload to Turnitin for plagiarism checking)

3. Weighting for the Coursework is 100% of the final marks. There is no final examination for this
course. Students have to meet the threshold of 50 marks for Coursework. Students with coursework
marks below threshold of 50% shall be required to acknowledge their marks with their lecturer in
Form F (Verification of Coursework Marks below Threshold). With the exception of students who have
been barred from examinations or absent from coursework / fail to submit coursework without valid
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reason, all students with coursework marks ranging from 40 – 49 shall be given an opportunity to
‘make-good’ the coursework, but the maximum coursework marks than can be awarded is the
minimum passing mark (Ref: DECA/553:17 (R2) Procedure Relating to Coursework Submission).
Students who fail the ‘make good’ assessment shall be required to repeat the course.

4. Submission of any written assignment must include the signed Plagiarism Declaration Statement
(Appendix 1).

5. Feedback (Appendix 6) to the students on their performance will be provided during tutorial time
in Week 14.

6. ALL submissions must submit online and MUST attach a copy of the Turnitin Report. Details refer
to tutor-in-charge.

7.The official total coursework marks will be released by FAFB Office via the Student Intranet.

Important Notes
For late submission, there will be a reduction of absolute marks from the mark’s score submitted:

● Late 1 to 3 days after deadline of submission: minus 10 marks;

● Late 4 to 7 days after deadline of submission: minus 20 marks;

● Late more than 7 days after deadline of submission: 0 marks

Plagiarism: This is a serious offence. Students found to have committed plagiarism in their written
assignments will be penalised with zero marks. All written assignments must be uploaded by the
team leader to Turnitin to check for plagiarism. The matching threshold for all assignments is set at
15%.

Please note that the Faculty, lecturer or tutor may transmit your personal data to your parents,
guardians, potential employers and / or trainers for the purposes of industrial training or otherwise
your programme’s learning outcome requirement during the course of this programme for any one
or more of the following purposes:

a) In matters relating to studies of this course and / or

b) In matters relating to your academic and disciplinary matter of this programme

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COURSEWORK 1 (Group Level Assessment – 15% of total coursework marks)

Hisrich, Peters & Shepherd (2024) Stated that
“Entrepreneurship plays an important role in the creation and growth of businesses,
as well as in the growth and prosperity of regions and nations. These large-scale
outcomes can have quite humble beginnings; entrepreneurial actions begin at the
nexus of a lucrative opportunity and an enterprising individual. Entrepreneurial
opportunities are “those situations in which new goods, services, raw materials, and
organizing methods can be introduced and sold at greater than their cost of
production.” For example, an entrepreneurial opportunity could stem from
introducing an existing technological product used in one market to create a new
market. Alternatively, an entrepreneurial opportunity could be creating a new
technological product for an existing market or creating both a new product/service
and a new market. The recurring theme is that an entrepreneurial opportunity
represents something new. However, such possibilities require an enterprising
individual or a group of enterprising individuals to recognize, evaluate, and exploit
these situations as possible opportunities. Therefore, entrepreneurship requires
action—entrepreneurial action through the creation of new products/processes
and/or the entry into new markets, which may occur through a newly created
organization or within an established organization” (Para 1).
Barringer & Dunane (2019) defined Entrepreneurship as the process by which people seek
opportunities without considering the resources they currently control to exploit future
goods and services. They refer an opportunity as is a favourable set of conditions that creates
a need for a new product, service, or business; that is attractive, durables, timely and rooted
in a product, service, or business that bring values to its buyers.
Sources of Opportunities can be ( but not limited to):
Observing trend such as economic forces, social trends, technology advances and political
action and regulatory changes.
Solving a problem: Some business ideas are clearly gleaned from the recognition of problems
in emerging trends.
Finding Gaps in the Marketplace: identifying opportunities is to recognize a need that
consumers have that is not being satisfied/addressed
References
Barringer, B. R., & R Duane Ireland. (2019). Entrepreneurship successfully launching new
ventures (6th ed.). Harlow London New York, Ny Boston [U.A.] Pearson.
Hisrich, R.D., Peters, M.P. and Shepherd, D.A. (2024) ‘THE ENTREPRENEURIAL MIND-SET’, in
Entrepreneurship. Dubuque, IA: McGraw Hill LLC.
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TASKS FOR STUDENTS

WRITTEN SYNOPSIS OF ENTREPRENEURSHIP OPPORTUNITY IDEA

CW1 Instructions: WRITTEN SYNOPSIS of Entrepreneurship Opportunity’s Idea (15%)
1. Every team will be required to do research for ideas/products/services for a FEASIBLE
entrepreneurship business start-up that satisfied the requirement/ conditions as
follows:
a. The start-up idea should be feasible for implementation with a maximum of a
few million ringgit in start-up capital. (NB: Please do not propose mega-
projects that will entail hundreds of millions or billions of ringgits in terms of
start-up capital. This is because it is extremely difficult to raise very large
amounts of start-up capital. The general idea is to start small and to scale up
(grow) the business.)
b. The entrepreneurship idea should also be feasible (doable) in terms of using
existing technology that is proven and stable. (NB: Please do not propose ideas
for which the underlying technologies are still being researched or unstable
(for example, flying cars, driverless cars, hypersonic passenger planes,
hyperloop trains, etc). Worst still, do not propose sci-fi ideas that technology
currently does not exist or require many years of research, for example,
automatic computerised hair cutting/dressing/styling machines, time travel
machines, teleportation, cold fusion energy generation, etc)
c. The start-up business should NOT require obtaining a special license or
contract from government authorities (for example, public infrastructure
projects, telecommunications and broadcasting, banking and finance including
fintech payment systems, services using drones, medical and health services
including telemedicine, public parking apps similar to JomParking, etc) because
it is very difficult and highly uncertain whether you can get the special licence
or contract from the government authorities as these are tightly controlled
sectors.
d. The proposed business start-up should NOT be reliant or dependent upon
partnering with or getting a contract from an established existing private
company, especially a big well- known brand name company (for example,
Lazada/Shopee, Nestle, Astro, Grab, etc) which will totally ignore you given
that you are a totally new and unknown new business start-up with no existing
business tract record

IMPORTANT NOTES:
You must also ensure that it is NOT a Non-Profit organisation (i.e., charitable
organisation) but business organisation that must be financially sustainable in that
you must make good profits. In short, your business must be able to generate good
revenue on its own (like any other business) and be sustainable in the long term.
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Students should consult with the tutor-in-charge if they are unsure as to the
relevance, feasibility, and acceptability.

2. The group written synopsis of entrepreneurship start-up idea must be written according to
the format as shown in the sample template in Appendix 2. The completed assignment should
be submitted to your tutor-in-charge for marking latest by the submission deadline of the end
of Week 5. Late submission may be penalised by tutor-in-charge. Non-submission will be given
zero marks for CW1.
3. This assignment should use either font type Arial or New Times Roman. Font size should be
11 or 12. Line spacing of 1.5 should be used throughout. The total word length for CW1 should
be between 800 to 1000 words (excluding the reference list).
4. Please attach the group plagiarism statement (Appendix 1) duly completed and signed by all
team members. The page of the TURNITIN report showing the matching percentage of 15%
or less should also be attached to the CW1 assignment. You are required to attach a copy of
the CW1 assessment matrix (Appendix 3) for the tutor to assign the group marks for the CW1
assignment.
5. Citation and referencing system to be used: A.PA system adopted by TAR UMT. The
Coursework Feedback Form (Appendix 6) should be attached to your CW1 assignment. You
may use the Cover Page in Appendix 5 for your CW1 assignment.
6. You must ensure that your report addresses the following requirements:

Proposed Entrepreneurship Opportunity (800 - 1000 words)

SECTION 1 (40 marks): Discuss the trend/problem/gap that leading to the entrepreneurial
opportunity idea (e.g. Product or service)

Your discussion should include the following:

• Describe the trend/problem/gap you have identified – provide proof and
statistics from research to justify this is a real opportunity /problem/gap
• Demonstrate the seriousness of identified trend/ problem/gap (show proof with
referenced statistics) –qualitatively (seriousness) and quantitatively (significance)
• The group of people experiencing /effecting by the trend/problem/gap with
supporting evidence
• The estimated population size of these affected people – supporting evidence
• The exact location of these affected people in Malaysia

SECTION 2 (30 marks): Your proposed solution/opportunity to the Trend/Problem/Issue

identified

Explain clearly (with pictures and diagrams, if needed) how the identified opportunity that
leading to the creation of a entrepreneurship business entity can contribute towards solving
the issue/problem identified in Section 1 above

SECTION 3 (20 marks): Justify that your Solution/opportunity is Relevant and Feasible
Explain specifically how your entrepreneurial idea in section 2 is feasible ( product/services).
Discussion how the concept idea been tested and target audience. ( only Product/Service
Desirability feasibility )
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SECTION 4 (10 marks): References (using TAR UMT A.P.A Referencing System)
You should download the TAR UMT A.P.A Referencing System document from the Student
Intranet for guidance on how to do proper citation (in the body of the report) and referencing
(in the reference list).
References must creditable.

This section will also assess your writing skills in terms of sentence structure, grammar,
spelling, cohesiveness (‘flow’) of argument/reporting, logic and clarity of expression, etc.

7. Award of marks will be based on the criteria in the Assessment Criteria-Marking Rubrics in
Appendix 3

COURSEWORK 2 (Group Level Assessment – 45% of total coursework marks)

CW2 Instructions: WRITING THE BUSINESS PLAN for the entrepreneurship start-up opportunity

Nature

Any company, whether a start-up business or an existing firm, will require a business plan in order to exploit
opportunities, overcome obstacles which the future holds, and also most crucially to raise funds, so that it
can navigate successfully through its own unique competitive environment. This assignment focuses on the
role of the business plan in acquiring capital from financiers for its new start-up business.

Required & important instructions

1. This written assignment should not exceed 7000 words excluding ALL Appendixes.
• Deadline for submission is the end of Week 10.
• Plagiarism: This is a serious offence. Students found to have committed plagiarism in their
written assignments will be penalised with zero marks. Before submitting the group written
assignment to your tutor-in-charge for assessment and marking, it should be submitted by
the designated team leader to Turnitin for plagiarism checking. The threshold for this
assignment is set at 15%.
• The assignment should use either font type Arial or New Times Roman. Font size should be
11 or 12.
• Line spacing of 1.5 should be used throughout. Page numbering is required.
• Mode of citation and referencing to be used should be the TAR UMT APA Referencing
System

2. Business plan should consist of the following elements:

• Cover page (Appendix 5)
• Group Plagiarism Declaration Statement (Appendix 1)
This must be on a separate page. Ensure that this is properly completed and signed.
• Turnitin Report
Each written assignment must show the page indicating the matching percentage which
should show that the matching threshold percentage of 15% has not been exceeded.
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• Assessment Criteria & Marking Rubric (Appendix 4) This must be reproduced on a

separate page by itself, according to the template shown below.
• Coursework Feedback Form (Appendix 6)
This form must be completed with all the team members’ details, signed, and attached
as an appendix to this business plan report
• Executive Summary: Key summary of the business plan
• Table of Contents: This should be on one (1) separate page
• Main contents of the business plan: refer to point 3 ( next ) .

3. Main contents of business plan

Executive Summary

Introduction
Business name and brief description.
Vision, Mission, Goals (objectives), and Potential of the business (very briefly)
Section 1:
Business model to be employed & streams of revenues.
Conduct a PEST analysis on the business opportunity.

Section 2: Marketing Plan

Research & Analysis
• Business opportunity core value
• Market segmentation and Target market (customers) identified, Positioning (STP)
• Market potential, sales potential for the business opportunities and sales forecast per year
• Basis of potential Revenue Projections: Total industry/market size in terms of revenue and the
estimated market share you intend to capture out of the total market size. If total industry/market
size data not available, then demonstrate how you went about estimating (i.e. show the basis or
method you used to estimate) the projected revenue for Year 1 of operations (this part will need
to jive with the Year 1 pro forma financial statements)
• Competition analysis: Identify competitors and category. NB. Refer to the lecture briefing notes
on how to conduct a proper competition analysis.

Marketing Mix:
• Marketing goals/objectives (should be set in compliance with the S.M.A.R.T. principle)
• Product (Note: Emphasise the Uniqueness of product or service)
• Place: Channel/s of distribution choice (Note: Not location advantages)
• Pricing strategies (value/competitor/cost etc)
• Promotion strategies (including building relationships with customers)
Section 3: Operations Plan
Business premises: business address, location advantages, location map, floor plan, etc.
(research for a suitable business premise, call up the property/real estate agent or search from property
agent websites such as iproperty.com.my to obtain details like rental per month, rental deposit (how
many months), the layout of the place, how many square-feet the floor area, etc).

NB. If your business does NOT require your customers to come physically to your place of business, then
location advantages, location map, and floor plan are not required to be provided – only the proposed
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address of your rented office and details regarding rental payment and deposit (based on research) will
suffice.

Operational procedures (details needed such as how many days open, opening/closing time, the various
daily procedures or routines in running the business and serving customers/clients. Additionally, the
various steps in transaction processing from the start to end of a transaction should also be demonstrated
– the use of flowcharts is acceptable for this purpose.

Production plan (if any – if you are not manufacturing a physical product leave this out but if you have a
factory, you need to illustrate the floor plan of your factory showing the setup and location of each
machine used in the manufacturing process. Additionally, briefly show the steps of the manufacturing
process – the use of flowcharts is acceptable for this purpose).

Personnel & Equipment needs and uses (details needed – the type and number of personnel to be
employed and their estimated monthly salaries - use current market rates based on research; specify the
type and number of all machines/equipment that need to be purchased and their estimated costs based
on current market rates – need to research for such information, for example, one unit 2-horsepower air-
con costs at least RM3,000 – not RM1,000, etc).
NB. This part of the information should align with the information in the Financial Plan section.

Other relevant operational matters if any

Section 4: Management Plan
Management team- key managerial personnel and their profiles (including qualifications and relevant
work experience)
Legal structure- in actual practice, you may choose between sole-proprietorship, general partnership,
limited liability partnership, or limited liability company legal forms. However, for the purpose of
standardisation and forcing students to apply the Malaysian corporate tax regime for accounting
purposes in the financial plan, all sub-groups must choose the company limited by shares (Sendirian
Berhad) legal form.
Board of directors, company secretary, advisors (if any), consultants (if any), banker/s, etc. As founding
shareholders all or some of you are entitled to sit on the board of directors and receive annual directors’
remuneration.
Organisation chart – a simple chart showing 2 to 4 levels of reporting lines of authority will suffice
Section 5: Financial Plan
( details income revenues, start-up cost and operating cost etc)
Schedule of estimation of initial capital funding- required to cover the start-up capital expenditure
(purchases of non-current assets), pre-operating expenses, deposits & prepayments, and working
capital requirements.
Table of the Assumptions on which the Pro forma Financial Statements have been prepared.

(N.B. The basis for the Sales revenue projections/estimation must be clearly shown or referenced to the
estimation in the Marketing Plan section).

3 Years Pro forma Income Statements (P & L): first year – prepared on a monthly basis; second and
third years – prepared on a quarterly basis.
3 Years Pro forma Cash flow Statements (CFS): first year – prepared on a monthly basis; second and
third years – prepared on a quarterly basis.
3 Years Pro forma Balance Sheets (B/S): all three years prepared on annual basis. o Ratio analysis and
Break-even analysis.
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NB: You are advised to submit the Financial Plan documents as an appendix to the Business Plan Report
(CW2); however, in the Body of the Report you should present the Financial Summary and Highlights
and reference this to the detailed financial statements in the Financial Plan appendix

NOTE:
1. A set of financial templates (in Excel format) will be provided to all students via Google Classroom. You
can use this by making the necessary adjustments to it to suit your financial computations. However, if
you wish, you may choose to do your own original financial statements
2. Student teams should go to the Internet and use an online Loan Amortisation Calculator to generate a
loan amortisation table (by keying-in the 4 variables: interest rate per annum, loan period in months,
loan amount, starting date/month of loan). The loan amortisation table generated will facilitate the
student team to easily input the projected figures for interest payment (Income Statement and Cash
Flow Statement), repayment amount of loan principal (Cash Flow Statement only), and loan principal
amount outstanding (still owing to bank) at end of years 1 to 3 in the Balance Sheet. The generation and
use of this loan amortisation table will negate the use of manual calculations and thus greatly reduce or
eliminate errors of computation. The loan amortisation table generated and used should be attached as
an appendix to the CW2 Business Plan report.

Section 6: Potential Risk Factors/Critical Risks Analysis

• Potential problems or risks (about 4 to 5 major and pertinent risks)
• Proposed courses of action to mitigate such potential risks

Note: Do not forget the risks associated with any pandemic that can disrupt the business; cybersecurity
risks should not be omitted especially if your business is significantly dependent on the use of the
interne
Section 7: Implementation Plan (Milestone Schedule)
Deadlines and milestones of all major activities in the Pre-Operating period and the first 12 months of
the Operating period. (NB: the Operating period starts when the first sale is made)

The use of Gantt Charts here is highly encouraged as they can illustrate overlapping activities – one
Gantt Chart each of the Pre-Operating period and one for the Operating period.
References (compulsory to use the TAR UMT APA Referencing System)

Appendices (if any)

4. Award of marks: Refer to Appendix 4 below.

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COURSEWORK 3 (Individual Level Assessment – 40% of total coursework marks

CW3: Instructions: Presenting business proposal based on CW2 business plan

One of the aims is to source funding for the business plan in CW2. Present the entrepreneurial business
opportunity for the “prospective investors” in clear terms. Persuade the prospective investors, answer their
questions and convince them your business entrepreneurial business opportunity is the best invest in.

As this is a group presentation with individual assessment, every student within a student team is
required to participate during his or her team’s group presentation.

1. The presentation will be held on week 11, 12 &13 during tutorials.

2. Each student must perform a part of the team’s group presentation exercise
3. Dressing must be smart and presentable. (Basic grooming of hair is expected – your hair
should be neatly combed) and no sandals and shorts are allowed.
4. The length of each team’s group presentation should be about 30 minutes. Each team
member should speak for between 3 to 5 minutes including 5 to 10 minutes for Q&A.
5.Award of marks is based on the Assessment Matrix and Marking Rubrics in Appendix 7.
NOTE: Each group must a copy of this Assessment Matrix (Appendix 8) for your tutor-in-
charge to assign marks (with comments) during each student’s performance of CW3.
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Appendix 1

TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT & TECHNOLOGY

Faculty of Accountancy, Finance and Business
Plagiarism Declaration Statement

Read, complete and sign this statement to be submitted with your written work

We confirm that the submitted work are all our own work and are in our own words.

Name (Block Capitals) Student ID No. Signature

1. …………………………………. ……………………… ………………………

2. …………………………………. ……………………… ………………………

3. …………………………………. ……………………… ………………………

4. …………………………………. ……………………… ………………………

5. …………………………………. ……………………… ………………………

Programme ……………………………………………….

Tutorial Group ……………………………………………….

Date ………………………………………………
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Appendix 2
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT & TECHNOLOGY FACULTY OF
ACCOUNTING, FINANCE AND BUSINESS ACADEMIC YEAR: 2022/ 2023 (LONG SEMESTER 1 –
2023/2024)

COURSE: BBDM3303 ENTREPRENEURSHIP

CW1: WRITTEN SYNOPSIS ENTREPRENEURSHIP IDEA (25% OF TOTAL CW MARKS – GROUP LEVEL
ASSESSMENT)

Team Members’ Names (Student ID) 1. Jason Lim Ah Chun (20WBR02020)

2. Peggy Ch’ng (21WBR02021)
3. Tan Sin Sim (21WBR02121)
4. etc
5.
Programme 2RMK Sem 2 Tutorial Group No 5

Tutor in Charge Dr/Mr/Ms Xxx Yyy Zz Lecturer Dr Lim Chui Seong

Content list & contents

Section 1 ( 40%) : subtitle & content

Section 2 ( 30%) : subtitle & content

Section 3 ( 20%): subtitle & content

Section 4 ( 10%) : subtitle & content

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Appendix 3
CW1: ASSESSMENT CRITERIA & MARKING RUBRIC:

Section Marks Excellent Good Average Marginal Poor Section

max.
marks
1.Clarity of the issues, 33-40 25-32 1-24 97-16 0-8 40
adequacy & relevancy of
evidence. Target group(s)
clearly addressed. Well
supported in discussion and
all required addressed.

2. Clarity of discussion on 25-30 19-24 13-18 7-12 0-6 30

the idea for the creation of
a entrepreneurship
business entity can
contribute towards solving
the issue/problem
identified in Section 1
above and justification.
3. Address the feasible and 16-20 13-16 9-12 5-8 0-4 20
relevant of
product/service identified
in section 2 & how
concept idea been tested.
4. Evidence of research and 9-10 7-8 5-6 3-4 0-2 10
use of the APA style of
citation and referencing.
Presentation – sentence
structure, grammar,
spelling,
word length, etc.
Total marks 100
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Appendix 4
ASSESSMENT CRITERIA & MARKING RUBRIC: BUSINESS PLAN (CW 2)
Expectations Max. Marks Comments
Marks
Section 1: 10
Business model and main income streams.
Industry Analysis Relevance based of PEST.

Section 2: Marketing Plan 20

Market segmentation and proper identification of the target market;
discussion on market trends; logical & reasonable basis of revenue
projections. Detailed competitor analysis.
Discussion on the marketing objectives and marketing strategy,
including the marketing mix: the 4Ps- product, pricing, place of sale
(distribution channels) and promotion.
Section 3: Operations Plan 10
Clarity, relevance, and comprehensiveness (refer to the detailed
requirements in the Coursework Specs)
Section 4: Management Plan 10
Clarity, relevance, and comprehensiveness (refer to the detailed
requirements in the Coursework Specs)
Section 5: Financial Plan 20
Source of funding , start-up cost, operating costs & income sources in
details.
Estimation of the initial capital funding required for start-up costs,
preoperating expenses, deposits/prepayments, and working capital
requirements for the first few months of operation. Table of
accounting
assumptions used in preparation of the pro forma accounting
statements, including workings showing the basis of the sales
projections.
The completeness and accuracy of the required 3 years pro forma
income statements, cash flow statements, and balance sheets.

Ratio analysis and breakeven analysis (including interpretation)

Section 6: Potential Risk Factors/Critical Risks Analysis 5
Relevance and comprehensiveness (refer to the detailed
requirements
in the Coursework Specs)
Section 7: Implementation Plan (Milestone Schedule) 5
Detailed explanation of the implementation steps – the logic,
comprehensiveness & reasonableness of the steps &
timelines/deadlines. The use of visual aids like Gantt charts to depict
the milestones
Section 8: Overall feasibility 10
This business plan is judged on its overall feasibility considering the
whole business plan, in particular the marketing and financial plans.
Section 9: Format, Cohesiveness & Referencing; E/Summary 10
Understood and applied faithfully the instructions pertaining to the
report structure/format. The report has been presented in a clear,
easyto-understand, and cohesive manner.
A complete & well-written Executive Summary.
Proper referencing using the TAR UMT APA Referencing System
TOTAL MARKS 100
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Appendix 5

TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT & TECHNOLOGY

Faculty of Accountancy, Finance and Business

BACHELOR OF BUSINESS (HONOURS) IN XXXXXXXX

TUTORIAL GROUP 2RXX2

BBDM3303 ENTREPRENEURSHIP

BUSINESS PLAN TITLE

Student Name Student ID

LECTURER: DR. Lim Chui Seong

TUTOR: MR./MS./DR. XXXXX
SUBMISSION DATE: DD/MM/2023
Marks Awarded

/100
Word counts
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Appendix 6
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE:

NAME OF STUDENT(s): ID No:

PROGRAMME:
YEAR OF STUDY: SEMESTER: ACADEMIC YEAR:
GROUP NO:
COURSEWORK NO: 1/2/3 NATURE OF COURSEWORK: MARKS ALLOCATED:
(individual component of
coursework /100

COMMENTS :

Student’s Date: Lecturer/Tutor’s Date:

Acknowledgement: Signature:
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Appendix 7
INDIVIDUAL ASSESSMENT MATRIX & MARKING RUBRIC: PRESENTATION CW3
Performance Levels
Criteria Excellent (5) Good (4) Fair (3) Weak (2) Poor (1)
Quality of Content in Exhibits logical organization Exhibits logical organization Exhibits logical organization Exhibits logical organization Minimal logical order of
Presentation and succinct transition between of all required elements of information, concepts that of information of information, information is apparent; ideas
(30%) key points outlined in the business opportunity are fairly connected to the concepts that are loosely are loosely connected to the
Provide clear and compelling and connected to the core idea core idea in business opportunity connected to the core idea in core idea in the business opportunity
conclusion which restates the in the business opportunity
premise of the business opportunity Displays above average Displays some creativity and Displays little or no creativity
Displays superior creativity and creativity and insight in insight in presentation Displays limited creativity and and insight in presentation
insight in presentation presentation (13-18) insight in presentation (0-6)
( 24-30) (19-23) (7-12)
Overall Breadth of All responses acceptable All responses acceptable Majority of responses More than half of the Majority of responses
Knowledge Responses reveal exceptional Responses reveal above acceptable responses unacceptable unacceptable
(20%) depth of knowledge in subject average depth of knowledge Responses reveal some Responses reveal limited Responses reveal critical
matter in subject matter depth of knowledge in subject depth of knowledge in subject weaknesses in depth of
Responses reveal the ability to Responses reveal the ability matter matter knowledge in subject matter
interconnect and extend to interconnect and extend Responses reveal the ability Responses reveal limited Responses are narrow in
knowledge from multiple knowledge from multiple to draw from knowledge in ability to draw from Scope
disciplines disciplines several disciplines knowledge in several
(17-20) (13-16) (9-12) disciplines (0-4)
(5-8)
Clarity of Flow and Strong and clear presentation Able to present information Able to present information Able to present information Information presented lacks
Confidence with good body language, good with good use of intonation, clearly and with some level of with some clarity and with low clarity both in how and what it
(10%) use of intonation, speed, speed, volume and conviction and self-esteem level of conviction and self- is presented and somewhat
volume and pronunciation with pronunciation with clear (5-6) esteem lacks conviction, uses eye
clear convictions and able to convictions and self- (3-4) contact ineffectively
present with minimal use of awareness Unsuitable pacing
notes or presentation slides (7-8) ( 0-2)
(8-10)
Uses Visual Aids to Select and uses well-crafted Clever selection of media The selected The selected visual aids are Does not select visual aids to
Enhance Presentation visual aids to enhance support to communicate and media/technology is somewhat inadequate for communicate desired
(10%) communication and audience’s broaden audience’s adequate for communication communication of the content information or develop
understanding (9-10) understanding (7-8) of the content (5-6) (3-4) audience’s understanding(0-2)
Speak with Eloquence Able to address the questions Able to address the questions Able to address most of the Able to address some of the Able to address some of the
and Critically clearly, logically and sustain clearly, logically and sustain questions clearly and questions logically but lacks questions but lacks logical
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Responding to interest for further information interest for further logically. clarity explanation
Questions Responses reflect exceptional information Responses reflect average Responses reflect limited Responses reflect very weak
(20%) critical thinking skills Responses reflect above critical thinking skills critical thinking skills critical thinking skills
(17-20) average critical thinking skills (9-12) (5-8) (0-4)
(13-16)
Team work ( 10%) Demonstrate excellent team spirit in all Team members have equivalent roles, Well coordinated and prepared Sequence of individual Unclear roles, poor transitions,
aspect including coordinating, supporting cross references to each other’s parts. presentation. Good pace of presentations. Spends too much team tension or conflict
each other during presentation and Q&A Sets clear agenda and has the right delivery. Plans timing of each time on single slides. Runs apparent, excuses. Finished too
(9-10). amount of material on each slide to slide carefully and stays to the short of time and rushes to early or cannot complete
capture attention. (7-8) point. (5-6) make-up. (3-4) presentation. Rushing through
to get done. ( 0-2)
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Appendix 8
Individual Presentation Assessment Matrix

Program: Tutorial Group:

Name of Presenter Quality of Overall Clarity of Uses Speak with Team Comments
Content Breadth of Flow and Visual Eloquence work (10)
(30%) Knowledge Confidence Aids & Critically
(20%) (10%) (10%) Responding
Q&A
(20%)