WWW.GROWJUNCTION.
COM
GROW
JUNCTION
SKILLS
BUILD
LEARN
FROM
PROFESSIONALS
The Programme Curriculum
Master the art of building Product
from Top 1 % Product Mangers in
the world
Programme Overview
Program Duration 1 on 1
Latest Industry Dedicated
4 Weeks case studies Mentorship
8 + Interactive Role specific Live Project
Live Classes Video content (Apply what you learnt
This Program is for
MBA students Professionals B-Tech Students Entrepreneur
If you are an MBA student Working professional who Who wants to gain practical If you want to build product
interested in pursuing a wants to switch career to experience and learn skills that has the potential to
career as a product manager Product Management role that will help him or her land a transform the world
career as a PM
Your mentors
Kunal Priyank Ishaan
Learning from Industry professional
1. Up to date knowledge,
2. Interview, resume tips from people who have already cracked in the companies that you
desire
3. Learning from professional give you first-hand knowledge- let you know important
things which you should be aware about instead of knowing plethora of things.
4. You get to make professional connection and rapport with them which can help you get
job through referrals
The Programme Curriculum In Detail
Week 1
Saturday Module 1
120 Min Understanding the product management roles
1. The product mindset
2. Products roles in B2B v/s B2C, Enterprises v/s
Startups
3. Common myths around product roles.
4. Group formation for Live Project in Foodtech,
Fintech, Edtech, Healthtech industry
Sunday Module 2
120 mins
User Research, Market Research & Product Types
1. Market dynamics
2. Market analysis & porter’s 5 forces.
3. Competitive research & tools. User research,
surveys, user interviews, contextual inquiry,
4. A/B testing. User persona and user journey
mapping.
5. Discuss and work on Live Project
Week 2
Saturday Module 3
90- 120 mins Growth, User Acquisition & Product Marketing
1. Channels of acquisition SEO, ASO, Content,
Ads & Product led growth (Virality, Network
Effects, Referrals)
2. Full funnel marketing, A/B testing, retention
and onboarding best practices
3. Creating a go to market strategy. Engagement
channels push.
4. Application of these concept in your Live
Project
Sunday Module 4
90- 120 mins
Product roadmap & execution
1. Creating product roadmap
2. PRDs and user stories driven by OKRs and
organisational strategy
3. Understanding prioritisation, agile, scrum and
design thinking
4. Best practices for working with designers,
developers, sales, management and customer
support.
Week 3
Saturday Module 5
90- 120 mins Technology 101 for PMs
1. Common tech terminology
2. Overview of APIs, Mobile and Web
technologies
3. Understanding cloud with AWS
4. Basics of SQL. Introduction to prototyping and
wire framing tools such as Figma & Draw.io ,
Jira
Sunday Module 6
90- 120 mins
Product Analytics
1. Importance of metrics
2. Choosing the right metrics and measurement
mechanisms
3. Cohort, behavioural, segmentation, and
funnel analysis
4. Using analytics and business case numbers
and making your PRDs more quantified
Week 4
Saturday Module 7
90- 120 mins
Product Management Interview prep
1. Mapping soft skills and hard skills required for
Product roles to your experience
2. Creating a product portfolio and resume
3. Tips for moving from another role to product
roles in same company
4. Tips for cracking PM interviews and finding the
right company for yourself.
Sunday Module 8
90- 120 mins
Live Project Presentation
Project Presentation by Group on Fintech,
Foodtech, Edtech, Healthtech Products
What more you will get ?
PM COMMUNITY
Batch size 60
LIVE Experiential Learning Proper attention will be given
PROJECT
PLACEMENT 1. Your resume will be shared with our industry partners.
SUPPORT 2. Based on your performance in the program mentors will refer
you to their company
3. You will have access to exclusive community where we will be
MOCK sharing the job opportunity that we come across from our
partnered companies 200+ companies which are zomato, Paytm,
INTERVIEW Deloitte, Etc also other opportunities which you may missed out
because you may not be aware about them.
With Product Manager
Our Entrusted Recruitment Partner Companies
200+
Certificate which is equivalent to Internship Experience
Easily Shareable
After completion of Program, you can put on your CV
and LinkedIn as Fellow Product Management at Grow
Junction (Our program is equivalent to experience
and which is more valuable in the eyes of recruiters)
Official and Verified
Receive signed certificates from Product Managers
from Top companies.
Credibility
As you will be trained by the Product Managers
themselves and not just one but from more than 3
top firms in the world, your credibility will be
enhanced.
Testimonials of Alumni
Video Testimonials
Apoorve Kanwar Anandi Chakraborty Arunraj Ganapathy
MBA student at TAPMI Senior Engineer at TCS MBA student at IIM Indore
More..
Testimonials of Alumni
Testimonials
150+ learners have been placed in their dream product role
150+ Rs. 28 LPA
Placements Highest Salary
85% Rs. 12.4 LPA
Success Ratio
Median Salary
The Application Process
Applications close at 28 Dec 2022
1 2 3 4
Submit Application Application Review Complete Payment Onboarding
Fill out the application form GJ team carefully reviews each If you're selected for the Welcome! Your onboarding
along with the application fee application to ensure program, pay the remaining will start a week before the
to apply for the GJ Program. program fit. Selected program fee and secure your program. You’ll get access to
candidates are invited for an spot in the GJ program. the exclusive community &
interview with the GJ Team. resources.
Application Fee Rs. 499* Program Fee Rs. 18999* The Program starts on 7 Jan 2023
* Application fee is fully refundable if * Application fee of Rs. 499 will be
you’re not selected for the program. adjusted in your final payment..
Deadlines for Application
28 DECEMBER
APPLICATION
FORM LINK
Connect with US
contact@growjunction.com
hi@growjunction.com +919569579624 +919569579624
@growjunction @growjunction www.growjunction.com
