English Literature

POSITIVE AND NEGATIVE EFFECT OF ELECTRONIC MEDIA ON YOUNGSTERS AT UCP
University of Central Punjab
POSITIVE AND NEGATIVE EFFECT OF ELECTRONIC MEDIA ON

YOUNGSTERS AT UCP
Submitted to:
Miss Saima Bhaur
Submitted by:
Maham Malik
Sara Farrukh
Nouraiz Nisar
Abdul Hai
Date: 14-01-2017
Contents
2
1 Acknowledgement…………………………………………………..3
2 Abstract……………………………………………………………...4
3 Introduction………………………………………………………….5
3.1 Scope of Study………………………………………………………………..5
3.2 Definition……………………………………………………………………...5
3.3Limitation………………………………………………………………………6
3.4De Limitation…………………………………………………………………...6
4 Literature review……………………………………………………..7
5 Methodology…………………………………………………………9
5.1Empirical Research…………………………………………………………….9
5.2Research Tool…………………………………………………………………9
5.3Sample Size…………………………………………………………………..10
6 Data representative………………………………………………….11
7 Conclusion………………………………………………………….24
7 Recommendation…………………………………………………...25
8 References………………………………………………………......26
3
Acknowledgement
“In the Name of Allah most Merciful and Beneficent”
We are very thankful to Almighty Allah who enables us to be able to utilize our abilities as it is
known that all the abilities and skills we have is a Gift of Allah, and Allah gave us the courage
and insight to explore more knowledge to complete what we have started. And also our parents
whose prayers always supported us in making this project comes into existence. We are guided
by our experienced “Maam. Saima Bhaur”
We are thankful to her who gave us the opportunity to be able to work on the project and who
helped and guide us how to overcome the problems regarding our project and she motivated us
to be able to complete this difficult task.
THANKS!
4
ABSTRACT
The researcher investigates to see that the positive effect of electronic media are more or the
negative effect of electronic media are more on the youngsters at university central Punjab.
According to Siddique and Singh (2016), ‘It has been seen that the electronic media impact
differently in different fields of life.(p72-75). The research use the qualitative method to carry
out this research by doing a survey from 50 subjects of university of central punjab. The
respondent shows that more than 75% people are using electronic media daily because they think
that electronic media as a source of information although, few people think that social media
which is a part of electronic media creating many security issues and people are using it in a
negative way. So in last the researcher suggests that there should be extra curriculum and
awareness forum in the educational institution regarding the institution about the positive usage
of social media networking.
5
INTRODUCTION
Problem Statement:
The electronic media has become very strong these days. Electronic media has influenced
people in developing change in attitude towards different situations, In short we can say that
electronic media influences the opinions of people It can bring about a positive change in
our society and it can also become a reason of violence in our society.
Scope of Study:
The beneficiary of this research is youngsters whose age is between seventeen to twenty seven
years. This research will help them in adopting the positive prospect and in avoiding the negative
prospect of electronic media e.g. Social media
Definition:
Electronic Media: Broadcast or storage media that take advantage of electronic technology.
They may include television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that
requires electricity or digital encoding of information. The term 'electronic media' is often used
in contrast with print media.
(Dictionary definition)
Social Media: “Social media are works of user-created video, audio, text or multimedia that
are published and shared in a social environment, such as a blog, wiki or video hosting site.
(Capilanous)
Internet: Internet is a dynamic organism that can be looked at in myriad ways. It is a framework
for numerous services and a medium for creativity and innovation. Most importantly, it can be
expected to evolve.
(Federal networking council)

6
Limitation:
 This research is carried out in university of central Punjab.

 To evaluate the effect of social media on students of business school
 Time frame is limited
De Limitation:
The following are not part of this research
 Youngster of other department of university of central

 Youngsters of other universities.
Organization of Research
As we have given above the problem of our research, Now we will throw a light on the literature
of this report then we will discuss the methodology by which we have collected and represented
the data and in last on the basis of our finding we will conclude all and we will give the best
possible recommendation.
7
LITERATURE REVIEW
Effects on Youth Lifestyle
Kulandairage (2o14) in International Journal of Technical Research and Applications( p.

23-28) investigate to identify how the social networking sites affect the lifestyle of youngsters by
adopting structured random sample. This study shows that the social media has more positive
effects than negative effects. Kulandairage says that social networking sites are making youth
more creative, more social, enabling the youngsters to raise their voice against social issues and
share or upload information for the welfare of the society. Since social networking sites can
provide all the ways and means to develop personal and social aspects. So, social media has a
healthy effect on youth life
Rapid Increase in Importance of Media
On the other hand, Siddique and Singh (2016), study the positive and negative impacts
of social media on education, business, society and on youngsters. In this study, it has been seen
that the electronic media impact differently in different fields of life. Businesses use social media
to enhance an organization’s performance such as increasing annual sales of the organization.
Siddique and Singh (2016) further say that youngsters are seen in contact with media daily.
Then Siddique and Singh (2016), study negative impact for the comparison of both positive and
negative impact of electronic media on youngsters and it has been seen that false information can
lead the education system to failure, social media can abuse the society by invading on people’s
privacy some useless blogs can also influence the youth than can become violent and in
appropriate action. In last they suggest that use of social media is beneficial but should be used
in a limited way only without getting addicted to it. (p. 72-75)
Effect on Behavior
According to Munniray and Kanaramjat (2010), the media has a disturbing potential to
negatively affect many aspect of children’s healthy development, aggressive feelings and
beliefs, consumerism and social isolation. A similar notion is stated by Ray et al’s. He states
that “children have exposure to violence through media had poorer school performance and its
8
impact on psychological adjustment was detrimental”. Munniray and Kanaramjat (2010,july)

further said media also has potential for positive effect on children health. Then he suggested
that we need to find a way to optimize the role of media in our society.
9
Methodology
Empirical Research
Empirical Research is a research that is based on experimentation or observation, i.e. Evidence.

Such research is often conducted to answer a specific question or to test a hypothesis. Research
articles that consist of empirical research are written in a specific manner. Usually this research
is carried out by using one of these method.
Qualitative method: Qualitative research method involves looking in-depth at non-numerical

data. Think of the word 'quality' when you think of qualitative data, you are taking a deep,
quality look at a phenomenon. Qualitative research includes unstructured question in which
(unlike in a multiple choice question) possible answers are not suggested, and the respondents
answer it in his or her own words.
Quantitative method: 'Quantitative research method a formal, objective, systematic process

in which numerical data are used to obtain information about the world. (Burns N, Grove SK,
2005)The questions that provides a set of answers from which the respondent must choose.
Multiple choice questions are closed questions. Also called closed-ended question.
Mixed method approach: It is the combination of both qualitative and quantitative method.
Research Tool
Quantitative method has been adopted for this research based on likert scale. There are twenty
close-ended question in the questionnaire, The questionnaire has four sections (A, B C and D).
The section “A” is related to the personal information of the respondent. The section is “B” is
seeking your opinion regarding “Social Networking effects on Youth”. The section “C” is
seeking your opinion regarding “Effecting human behavior” and the section” D” is for seeking
your opinion regarding “Electronic media is becoming important”
Sample Size
10
Sampling is a technique which is used to filter out small group from big population We choose a
sample of fifty students for this research from university of central Punjab, This sample having
both male and female students and their age is between seventeen to twenty seven (17-27) year.
The respondent are both under-graduates and post-graduates of all faculties.
11
DATA PRESENTATION AND FINDINGS
Section A:
Socio-demographic factors. Please Tick “√” in the box that best describes you.
1. Name of Respondent (optional): ______________________________________
2. Gender:
Male Female
3. Age:
Below 20 years 20 - 30 years

30 - 40 years 40 - 50 years
Above 50 years
4. Educational qualification:
Less than HSC Graduate

Post Graduate Diploma
Professionals
SECTION B
This section is seeking your opinion regarding “Social Networking effects on Youth”. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick on
one answer.
No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree
1. Do you think social
networks are
important.
2. Are you using social
12
networking
technology for
learning in
colleges/universities.
3. Privacy policies are
effective in social
networking sites.
4. The daily use of
social networking
affects the routine life
of students.
5. Are you addicted to
social media.
SECTION-C
This section is seeking your opinion regarding “Effecting human behavior”. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick on
one answer.
No Description Strongly Agree Neutral Disagre Strongly

Agree e Disagree
06 Do you think that
social media is the
best way for
13
connecting people.
07. Are parents worried
about the excess use
of social media
among the youth.
08. Would you be
interested in using
social media as an
educational tool.
09. Are social
networking sites
affecting your
personal life
positively.
10. Do you prefer to
express your feeling
& ideas on social
network sites.
06. Is media important
for a better society.
07. How much hours you

spend on tv in a day.
Section D:
This section is seeking your opinion regarding “Electronic media is becoming important”. For
each statement, please indicate to which extent you feel it is agreeable or disagreeable. Please
Tick on one answer
14
11. Electronic media is

more affective then
print media?
12. Do you think
electronic media is
a source of
information and
promoting the
education among
the society?
13. Do you think
internet watching
TV and playing
computer /TV
games affect your
studying habit?
14. Does your
parents/guardian
allow to you use
electronic media.
15. Do you think the
time spend in the
internet/TV/Games
reduce your time in
academic issues.
16. Do you think
consumption
electronic media
increases
knowledge of
15
children.
To show the findings of the above question that we asked in the questionnaire during our survey.
we made the pie chart for each and every question. Dark blue color of the pie chart is
demonstrating the percentage of people who are “strongly agree”, Red color of the pie chart is
demonstrating the percentage of people who are “agree”, green color is showing the percentage
of peopele who are “neutral”, Purple color is demonstrating the percentage of people who are
“disagree” and the sky blue color of the pie chart demonstrating the percentage of people who
are “strongly disagree’
percentage
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Section B
Q: Do you think social networks are important?

16
Ans: 50%strongly agree,50% agree,0% neutral,0%disagree and 0%strongly disagree regarding

this question.
percentages
strongly agree
agree
neutral
disagree
strongly disagre
Q: Are you using social networking technology for learning in colleges/universities?
Ans: 33%strongly agree,58%agree,8%neutral,0%disagree and 0%strongly disagree regarding

this question.
percentages
strongly agree
agree
neutral
disagree
stronglydisagree
Q: Privacy policies are effective in social networking sites?

this question.
17
percentage
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: The daily use of social networking affects the routine life of students?
Ans: 38%stronglyagree,45%agree,16neutral,0%disagree and 0%strongly disagree regarding this

question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Are you addicted to social media?

this question.
18
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
SECTION C
Q: Do you think that social media is the best way for connecting people?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Are parents worried about the excess use of social media among the youth?

this question.
19
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Would you be interested in using social media as an educational tool?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Are social networking sites affecting your personal life positively?

20

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Do you prefer to express your feeling & ideas on social network sites?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
21
Q: Is media important for a better society?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
SECTION-D
Q: Electronic media is more affective then print media?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
22
Q: Do you think electronic media is a source of information and promoting the education among
the society?
this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Do you think internet watching TV and playing computer /TV games affect your studying
habit?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
23
Q: Does your parents/guardian allow to you use electronic media?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
Q: Do you think the time spend in the internet/TV/Games reduce your time in academic issues?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
24
Q: Do you think consumption electronic media increases knowledge of children?

this question.
percentages
stronglyagree
agree
neutral
disagree
stronglydisagree
CONCLUSION
Conclusion
Section B:
The final results of the survey shows that almost 50% people were strongly agree on the
importance of social networking. 58% people agreed on the use of social networking in
universities. 38% people were neutral on the privacy policy in social sites 45%people were
agreed on the daily use of networking affects the routine life of students. 38% people were
addicted to social media.
Recommendation
Section B:
Social media is recent and most favorite form of media. It is useful tool for youth so its use
is get to get information and knowledge when youth going to connect the social media. Keep in
mind that basic purpose to usage in always remember that they are going to share the information
25
or links or not only for their interest, but also for their contacts and friends community, so be
carefully utilize with social responsibility, religiously and politically appropriate should be
shared.
Conclusion
Section C:
This research finds that 66% of students were think that the social media is the best way for
connecting people. Almost 50% of parents were worried about the excess use of social media.
As for the educational tool,32% strongly agree, 30% agree and 30% neutral students were
interested on social media. When the question belongs to personal life, 38% strongly agree and
38% neutral about the affect of social media on personal life. 38% were strongly agree to
express there feelings on social media 50% strongly agreed. 50% agree for social media
importance as for better society.
Recommendation:
Section C:
The educational institute must provide an organizational platform for the students and the
researchers to make their use in an appropriate direction. Their should be watchdog software in
the server to hunt the students who are using their sites or these sites may be permanently
blocked or specific timing should be given to the students in the universities hours for the use of
social media websites.
Conclusion
Section D:
Further more about survey 50% people were strongly agree for the question that the
electronic media is more affective then print media almost 50% people were think that electronic
media as a source of information. 33% agree and 21% strongly agree on watching the T.V and
playing games affect your studying habits. 58% allow to use electronic media. 41%people think
26
that time spending in internet reduce your time in academic issues. 50% people think that
electronic media increase knowledge of children. Despite agree with the arguments that social
media is affecting the life of the youth.
Recommendation
Section D:
There should be extra curriculum and awareness forum in the educational institution regarding
the institution about the positive usage of social media networking. The users should be aware
about the right to information which is provided to them from their perspectives states and
societies. They should be avoid negative information, which create the negative impact on the
mind of the youth.
References:
1:Bender Off, E 2007 "Cheating a Real problem in youth's virtual world" Chicago Tribune.
2: Boyd D.M. and Ellison N.B., Social Networking Sites: Definition, History, and Scholarship,
Journal of Computer mediated Communication, 2007.
3: Hinduja S, Patchin J (2007), "Offline Consequences of inline victimization : School violence

and delinquency", Journal of Violence 2007, 6 (3), 89-112.
4: IEEE 802.16 and WiMax : Social Networking Sites Access for everyone, Intel corporation,
2003.
5: Introduction to SNS technology, Retrieved on September 24, 2006.
6: Len hart A, Purcell K, Smith A. (2007) : Social Media and Young Adults, Washington, D.C.,
Pew research Centre.
7: Len hart A and Madden M. Social Networking Websites and Teens, Washington, D.C., Pew
Internet and American Life project (2007)
27
8: Manjunatha S. (2013) : The usage of social Networking Sites Among the College Students in
India, International Research Journal of Social Sciences, Vol. 2 (5), 15-21, May 2013
9: PatilPranali (2014) : Impact of Social Networking Sites an Indian Youth, Episteme, an online
interdisciplinary, Multidisciplinary Journal, Volume 3, Issue 1, June 2014.
10: KuppushwamySunitha, Narayan P.B. Shankar (2010) : The impact of Social Networking
Websites on the educations of Youth, International Journal of Virtual Communities and Social
Networking 2(1), 67-79.
11:Hindu ja S., patchin J (2007), “Offline consequences of online victimization school violence
and delinquency”, Journal of Violence 2007;6(3):89-112.
28

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POSITIVE AND NEGATIVE EFFECT OF ELECTRONIC MEDIA ON YOUNGSTERS AT UCP

University of Central Punjab

POSITIVE AND NEGATIVE EFFECT OF ELECTRONIC MEDIA ON

Miss Saima Bhaur

(Federal networking council)

 This research is carried out in university of central Punjab.

The following are not part of this research

 Youngster of other department of university of central

Effects on Youth Lifestyle

Kulandairage (2o14) in International Journal of Technical Research and Applications( p.

Rapid Increase in Importance of Media

impact on psychological adjustment was detrimental”. Munniray and Kanaramjat (2010,july)

Empirical Research is a research that is based on experimentation or observation, i.e. Evidence.

Qualitative method: Qualitative research method involves looking in-depth at non-numerical

Quantitative method: 'Quantitative research method a formal, objective, systematic process

DATA PRESENTATION AND FINDINGS

1. Name of Respondent (optional): ______________________________________

Below 20 years 20 - 30 years

Less than HSC Graduate

No. Description Strongly Agree Neutral Disagree Strongly

No Description Strongly Agree Neutral Disagre Strongly

07. How much hours you

11. Electronic media is

Q: Do you think social networks are important?

Ans: 50%strongly agree,50% agree,0% neutral,0%disagree and 0%strongly disagree regarding

Q: Are you using social networking technology for learning in colleges/universities?

Ans: 33%strongly agree,58%agree,8%neutral,0%disagree and 0%strongly disagree regarding

Q: Privacy policies are effective in social networking sites?

Ans: 20%strongly agree,33%agree,38%neutral,8%disagree and 0%strongly disagree regarding

Ans: 38%stronglyagree,45%agree,16neutral,0%disagree and 0%strongly disagree regarding this

Q: Are you addicted to social media?

Ans: 38%strongly agree,4%agree,29%neutral,20%disagree and 8%strongly disagree regarding

Ans: 66%strongly agree,33% agree,0% neutral,0%disagree and 0%strongly disagree regarding

Ans: 38%strongly agree,50% agree,8% neutral,4%disagree and 0%strongly disagree regarding

Q: Would you be interested in using social media as an educational tool?

Ans: 32%strongly agree,30% agree,30% neutral,28%disagree and 0%strongly disagree regarding

Q: Are social networking sites affecting your personal life positively?

Ans: 38%strongly agree,0% agree,38% neutral,16%disagree and 8%strongly disagree regarding

Ans: 38%strongly agree,25% agree,29% neutral,0%disagree and 8%strongly disagree regarding

Q: Is media important for a better society?

Ans: 50%strongly agree,50% agree,0% neutral,0%disagree and 0%strongly disagree regarding

Q: Electronic media is more affective then print media?

Ans: 50%strongly agree,38% agree,4% neutral,8%disagree and 0%strongly disagree regarding

Ans: 34%strongly agree,50% agree,8% neutral,8%disagree and 0%strongly disagree regarding

Ans: 21%strongly agree,33% agree,21% neutral,21%disagree and 4%strongly disagree regarding

Q: Does your parents/guardian allow to you use electronic media?

Ans: 21%strongly agree,58% agree,21% neutral,0%disagree and 0%strongly disagree regarding

Ans: 29%strongly agree,41% agree,13% neutral,17%disagree and 0%strongly disagree regarding

Q: Do you think consumption electronic media increases knowledge of children?

Ans: 17%strongly agree,50% agree,4% neutral,17%disagree and 12%strongly disagree regarding

3: Hinduja S, Patchin J (2007), "Offline Consequences of inline victimization : School violence

5: Introduction to SNS technology, Retrieved on September 24, 2006.

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