> Thank you for inviting us on this exciting
opportunity to dive into the VP world. We
can’t wait to show you what we’ve
prepared!
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Environments
Industrial: The Lab Nature- Beach
Open World : Bazaar Sci-fi- Poison Planet
Indoor: The Loft Fantasy- Shrine
Sci-fi- Cyberpunk Indoor- Living room/kitchen
References
The Virtual Production of The Mandalorian Season One
"McDonald's Friends" - a commercial shot entirely in Virtual
Production Virtual Production : Bringing Creators’ Visions to Life
Sportsbet - Alliance Bet With Mates World's First ICVFX Shot for a feature Film
The Wall: Case Study — CJ ENM Virtual Production Stage |
Ukulele Real Time CG Ad - Unreal Engine 5
Samsung
Creating the World of "Oblivion" (2013) Blackfish Studio- Virtual Production Studio Breakdown
https://vimeo.com/620269640 Final Pixel Virtual Production - Behind The Scenes
Gravity - the Light Box
https://vimeo.com/595581606
FULL Fortnite x Travis Scott Astronomical Concert
Making Of: Genesis Car Commercial Shot in Virtual Production
Lux Machina | What Goes into Building an LED Virtual
Production Volume - Extended Version
Let’s get together
1. 6 Characters
2. 6 Places
3. Music
4. Closet Outlook (landscape)
5. Visual References
6. Scenes/Actions
We Choose
Brand Association:
A film helping H&M reaffirm their commitment to
encouraging the queer community to live as they like
and flaunting their identities through their fashion.
Brand Objective:
H&M will shed light on how accepting who you are has
the power to inspire, connect, and change the world by
showing how your closet has limitless potential.
Selected Environment:
Indoor: The Loft
Our Message:
Sometimes, coming out can be scary. But it can also be
empowering.
Inspirational reference
Our protagonist, an LGBTQ person wearing a pink tie-
dye puffer jacket and puffer skirt, is standing in front of
Script their closet in the loft-environment.
Foreground are the clothes, and background is different
Execution VP environments.
The song playing through the film is "I am Coming Out."
or “I want to Break Free”. A world that opens up
through your closet and then they come back out of it.
Script Scenes
<> We see them from the perspective of a closet, with stacks of clothes hanging on the rack.
<> The closet opens, and we can see a guy wearing a skirt, walking the ramp in his world in the sci-fi-cyberpunk
environment. The closet shuts.
<> The closet opens, and we see a girl wearing short-sleeve button-downs and hats, happily walking with her friends in
the open-space bazaar environment. The closet shuts.
<> The closet opens, and we see a queer couple with hand-embroidered, vibrant clothing, standing next to their beach
hut, which is coloured in a rainbow. The environment here is that of a beach. The closet shuts.
<> The closet opens, and we see a guy wearing printed casuals and earrings, doing karaoke in free spirit in the living
room environment. The closet shuts. The closet opens with an H&M logo and the film's message.
Copy:
Option 1: H&M - Love all the shades of you. Own your closet.
Option 2: H&M - Own your closet. Show your colours.
Visual Reference
We Choose
Brand Association:
A film portraying the mission statement of Under
Armour -’Under Armour makes you better’
Thought:
Suit up into athletic wear that literally powers you up!
(Iron-Man like Exo-Skeleton)
Selected Environment:
Industrial: The Lab
Idea:
We see a raised platform with a robotic suit-up
machine.
Inspirational reference
Our protagonist, a bare-chested man, steps into this
machine. Instantly, robotic hands start moving and
Script swirling around him- adding power armour around his
muscular frame.
Execution Close ups of his arms, legs and chest as this armour
gets added piece by piece.
After this suit-up sequence, we zoom inside his tactical
visor- where we see a HUD power up. End Super
appears on this frame.
Copy: Under Armour- Power Up!
Visual Reference
We Choose
Brand Association:
A film that supports Air India's mission of giving
travelers access to exotic locations all over the world,
creating a palace in the sky for them.
Brand Objective:
By getting you to magical places, Air India promotes its
excellent service. From relaxing retreats to thrilling
getaways, the airline lets you experience different
cultures and rediscover your inner journey.
Selected Environment:
Open World : Bazaar
Thought:
There is a whole world of adventure out there waiting
for you.
Our Message:
Inspirational reference Get ready to board the flight to your dream destination
and enjoy a revitalizing break.
The film opens up at a fast pace, with vibrant music
being played in the background.
Script
Execution Our protagonist, a girl, is walking in the street in an
open-world bazaar environment.
Script Scenes
<> Our protagonist is sitting in a restaurant on the street, where she is served Turkish Seekh Kabab by a man wearing a
trouser, a long robe, and a jacket on top, which highlights the cultural splendour of Turkey. The flag of Turkey is shown
on the table. (Middle Eastern culture)
<> Our protagonist is walking past a shop with a man wearing a conical hat and selling coconuts. There is a small
Malaysian flag shown around the corner. (South-east Asia culture)
<> Our protagonist is entering a shop where they’re selling small artefacts from different European countries, such as a
showpiece of the Eiffel Tower. The French flag is seen in the corner. (European culture)
<> Our protagonist is in a shop where a man wearing a rastafarian outfit is selling guitars and musical instruments, with
a Bob Marley portrait appearing on the wall. The West Indies flag is shown in the setting. (Caribbean culture)
<> In the last scene, our protagonist looks up, and sees an Air India plane fly past.
Copy: Air India. Fly to the world.
1. Air India. Adventure Awaits.
2. Air India. Connecting you to Turkey. Connecting you to Malaysia. Connecting you to France. Connecting you to
the West Indies. Connecting you to the world.
Visual Reference
LET’S FILM
