BUSINESS PLAN
The
Delicious One
San Juan National Highschool
San Jose,San Juan, Southern Leyte
April 17,2023
Table of Contents
I. Executive Summary --------------------------------------------------------
II. Company Description --------------------------------------------------------
III. Market Analysis --------------------------------------------------------
IV. Marketing & Sales Strategy ----------------------------------------------------
V. Organization & Management ----------------------------------------------------
VI. Financial Plan --------------------------------------------------------
Income Statement --------------------------------------------------------
Balance Sheet
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Cash Flow Projections
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VII. Funding Request ---------------------------------------------------------
VIII. Contingency Plans ---------------------------------------------------------
IX. Appendices ---------------------------------------------------------
Letter of Endorsement ----------------------------------------------------------
Product Sampling Questionnaires --------------------------------------------
Resume of Management -------------------------------------------------------
I. Executive Summary
An Ice Cream Shop is a business that primarily sells
ice cream.This Ice Cream are often prepared in a variety of different
ways and with a wide array of toppings.One of the biggest appeals of
Ice Cream Shop is the aspect of customization because customers
can order exactly how they prefer.For owners,opening an Ice Cream
Shop is attractive option since they don’t require expansive kitchen or
seating areas,and ice cream remains a popular food,especially on
summer.
The Delicious One is a new business venture that aims to
provide unique and delicious ice cream and a welcoming atmosphere
to the residents of the local community.We will serve a delicious and
creamy ice cream especially on summer.
Our mission is to create a space where customers can
relax,socialize,and enjoy a great cup of ice cream.We believe that our
focus on quality,sevice,and atmosphere will set us apart from the
competition and attract loyal customer base.
To achieve our goals,we have developed a comprehensive
marketing and sales strategy that includes social media
campaigns,promotions and partnerships with local businesses.We
also prioritize hiring experienced and friendly servers who can make
an amazing taste of ice cream and provide excellent customer
service.
Our Financial Plans includes a detailed projection of start-up
costs,operating expenses,and revenue projections.We plan to fund
our Ice Cream Shop through a combination of personal savings and a
small business loan.
We believe that there is a strong demand for a high-quality
Ice Cream Shop in our local community,and we are excited to bring
our vision to life.We look forward to serving the residents of the
community and building a successful and sustainable business for
years to come.
II. Company Description
The Delicious One is a new business venture that will
provide high-quality ice cream and our business is only for
students,ice cream brings a fine environment to all students.
At the Delicious One we are providing healthy ice cream to
all students so that they can relax their brains and we will also
improve the taste of the ice cream based on the opinions and insights
given by the respondents of the survey to attract more customers.
Out team will be trained to make high-quality ice cream and
we also thought of improving the flavor.
In addition to our ice cream product,we will introduce our
product to all customers.
Mission:
As an entrepreneurs,our mission is to give good service to
our customers.To develop our business and to impeove our
services.To give and to serve delicious and good quality of our
product.To serve them affordable and delicious food they desire
Vision:
Years from now as we develop and improve our business,we
will be recognized and known as a popular Ice Cream Shop that have
delicious and good quality of Ice Cream.
Objective:
To make our customers satisfied.
To provide them good services and affordable price.
To make loyal customers and to make them have what they
desire on our product.
Brand Slogan:
Our brand design encapsulates the unique Ice Cream,everyday
made with fresh fruity flavor that conveys the idea that customers can
enjoy their Ice Cream that can relax their brain.This Slogan is provides
tagline and reflections from the value of our business.
LOGO AND DESCRIPTION
The Delicious One is our brand name that contains a presentable
Logo of our business.This shows how friendly our products and our
business plan.This Logo represents the idea of the product we tackled
about.
III. Market Analysis
The Ice Cream industry is a highly competitive
market,with numerous brands vying for consumer attention and
loyalty.Some of the biggest players in the industry include
Selecta,Creamline,Aice and Nestle.
Out of the key trends in the ice cream industry is the growing
demand for healthier and more natural opinions.Consumers are
increasingly looking for products that are made with high quality
ingredients and have fewer artificial additives.This has lead to the rise
of brands like halo top and arctic zero.Which offer low calorie.High
protein ice creams that cater to health conscious consumers.
Another trend in the industry is the increasing popularity of
plant based ice creams.Brands like Ben and Jerry’s Hagen-Dazs have
introduced vegan ice cream options made with ingredients like almond
milk and coconut milk,which appeal to consumers who follow a plant-
based diet or have lactose intolerance.
In terms of marketing strategies,many ice cream brands
focus on creating emotional connections with consumers through
their advertising campaigns.For example ,Ben and Jerry’s is known for
its socially conscious messaging and commitment to environmental
sustainability,which resonates with many consumers who are looking
for brands that align with their values.
In addition to traditional advertising channels like TV and
print media,many ice cream brands also leverage social media
platforms like Instagram to connect with consumers and build brand
awareness .By creating visually appealing content that showcase their
products in creative ways.these brands can reach a wider audience
and engage with their customers on a more personal level.
Overall. The ice cream industry is constantly evolving as a
consumer preferences change and new trends emerge.By staying on
top of these trends and adapting their marketing strategies
accordingly, ice cream brands can continue to thrive in this
competitive market.
Result of the product sampling and survey.
1. Summarize the result of your sampling.
Based on the ratings,many of the respondents like our
product and they always say that our product is just right but a bit
bitter because of the natural taste of the papaya.Some of the
respondents have given different opinions and insights about our
product and they have also suggestions on how to improve our
product.
2. Will the product is acceptable by the target customer?
Yes,because they like our product and they give suggestions
and honest review and insights about our product.I will use those
suggestions and reviews for the improvement of our marketing and
product sales.
3. Will the target customer buy the product when it is already in the
market?
According to the results of our survey,our product offers clear
benefits to the customers and we believe that if your product has
clear benefits it is more likely to attack customers.
SWOT ANALYSIS
STRENGTH WEAKNESSES
1.We can make our 1.Low self-confidence.
products yummy.
2. We can do sales talking. 2.Low Capital
3.Team Work 3.Can Easily Melt.
4.We can have lots of ideas. 4.Lack of Idea
5.Appreciating each other 5.Not appreciating each
ideas and suggestions. others opinion.
6.Affordable and suitable for 6.No Teamwork
every person.
7.Unique Product 7.Not supporting each other.
8.Delicious 8.Weak Membership
9.Strong Leadership 9.Weak Leadership
OPPORTUNITY THREATS
1.We can earn money. 1.No customers
2.Our product will be known. 2.Low capital
3.Suppliers 3.Competitors
4.Lots of customers. 4.Lack of Supplies
5.Lots of ingredients 5.Expensive Ingredients
6.Affordable supplies 6.Lack of Ingredients
7.Our product will be popular. 7.Weather Conditions
8.Good Weather 8.No specific area
9.Has specific area 9.Not all students likes our
products.
IV. Marketing and Sales Strategy
Our Ice Cream Shop will use a variety of marketing tactics to attract
customers and build our brand in the local community.Our primary
marketing channels will include social media,local advertising,and
customers referrals.
Social Media:We will use social media platforms such as
Instagram,Facebook,and Twitter to showcase our products and
engage with customers.We will regularly post photos of our Ice Cream
product and atmosphere,as well as promote special events and
promotions.We will also use social media to respond to customers
inquiries and feedback ,building a strong relationship with our
customers.
Local Advertising:We will also use local advertising channels such
as paint ads,flyers, and billboards to reach potential customers.We will
focus on areas with high foot traffic,such as downtown, and near
schools and universities and colleges.
Customer Refferals:We believe that word-of-mouth is one of the
most effective marketing tactics,so we will encourage our customers
to refer their friends and family to our Ice Cream product.We will offer
incentives such as discounts or buy 1 take 1 promo to customers who
refer new business to us.
In terms of sales strategy,we will focus on providing high-quality
products and excellent customer service to build a loyal customer
base.We will also offer a loyalty program to reward repeat
customers,and we will offer promotions and specials to attract new
customers.
Additionally,we will partner with local business and organization to
offer special services for meetings and events.This will provide an
additional revenue stream and help us to build relationships with local
businesses and organizations.
Our marketing and sales strategy will focus on building a strong brand
in the local community and providing excellent customer service to
build a loyal customer base.By using the variety of marketing tactics
and offering high-quality products,we believe that we can successfully
compete in the highly competitive Ice Cream market.
Our Unique Value and Selling Proposition:
Our Ice cream shop will stand out from the competition
by offering a unique combination of delicious ice cream,unique flavor
and welcoming atmosphere.We believe that our focus on these three
pillars set us apart from other Ice Cream Shops in the are and will
attract a loyal customers.
Delicious Ice Cream:We are passionate about providing our
customers with a delicious product.We will source our Ripe Papaya
flavor from a Papaya Tree,we will provide fresh fruity flavor.Our
servers/staffs will be trained to create perfect Ice Cream and cream
arts ,ensuring that every cup of Ice Cream we serve is work of art.
Unique Flavor:In addition to our Ice Cream,we will serve a well made
and out of this world taste of Ice Cream.We believe that this will
appeal to our customers and set us apart from other Ice Cream
Shops.
Welcoming Atmosphere:We believe that the atmosphere of our Ice
Cream Shop is just as important as the products we serve.We will
create a wecoming and inclusive atmosphere that makes our
customers feel at home.Our shop will feature comfortable seating and
a beautiful ambiance and a relaxed vibe encourages customers to
stay and to socialize.
By combining this three pillars-delicious ice
cream,unique flavor,and a welcoming atmosphere-we believe that we
can offer a unique and memorable customer experience.We are
confident that our focus on quality and customer service will set us
apart from the competition and helps us build a loyal customers base.
7p’s of Marketing Mix
1. Product-For us the most appropriate for the opportunity and the
customers buy or avail them is the Ice Cream,to refresh their body
and mind.
2. Place-San Juan National Highschool Campus
3. Price-The most appropriate price and what pricing strategies will
be use for this target customers.It depends on our group on how
much our expenses costs.
4. Promotion-The most effective advertisement,if you buy 3 you get
1 for free.
5. People-The type of people we need to hire is the one who has
confidence to communicate and to serve the customers.
6. Packaging-The best packaging to the product is
attractive,presentable, and cost-efficient at the same time.
7. Processing-The most compelling feature of the product that will
make a great experience for the customers.
V. Organization and Management
Our Ice Cream business will be a limited liability
company(LLC) owned by two partners,who will also serve as the
general managers.In addition to the business partners,we will have a
team of employee who will assist with various aspect of the business.
The Organizational structure of our Ice Cream business
will be relatively flat,with the two partners serving as the primary
decisions-makers.However,we will work collaboratively with our
employee to create a positive work environment and ensure that
everyone feels valued and supported.
By keeping our organizational structure flat and working
collaboratively with our employee,we believe that we can create a
positive work environment that fosters creativity innovation and a
strong sense of community.We are committed on providing our
employee with fair wages,benefits,and opportunities for professional
development and growth.
The Delicious One Organizational Structure
Dian B. Oclarit
Current Manager
Althea Paola S. Claridad Noriejane F. Malubay
Auditor Secretary/Treasurer
Kurt Joie Villaro Noien Bersabal
Production/Operational Sales/Promotion
Angel Saliturno John Paul Serio Glen Encarnacion Joel Janiola
Staff Staff Staff Staff
Duties and Responsibilities:
President-The president is responsible for implementing and enforcing
the laws written by the Congress and to that end appoints the heads of
the federal agencies including the Cabinet.The president is the leader or
lead of a business,organization,agency,intituition,union,university or
government brach and works with a board of executive to provide strong
leadership for the company.
Auditor-The auditor inspect organization financial accounts to ensure
they’re correct and comply with the law.Auditor are checking that
financial reports and records that are accurate and reliable.
Secretary/Treasurer-The one who has overall responsibility for the
organizations finance.The secretary/treasure is responsible for keeping
people informed about the organizations activities.
Sales & Promotion-Perform cost-benefit and needs analysis for
existing/potential customers to meet their needs.
Assistant-Writing marketing brochures,answering office telephones,and
drafting reports for the marketing team.
Sales & Promotion Staff-Present,promote and sells product/service
using solid arguments to existing and prospective
customer.Establish,develop and maintain positive business and
customer relationship.
Product/Operations Staff-Operating and making advertisement for the
product and maintaining its sales.
Assistant-Prepare all the supplies and equipment needed for the
set.Assist other crew member with their duties.
VI. Financial Plan
In this Financial Plan for this Ice Cream business,we will
outline the start-up costs,revenue projections,operating
expenses,income statement,break-even analysis,cash flow
projections,and funding requirements.These projections will serve as
a guide for the business to monitor its financial performance and make
informed decisions that ensure the business’s long-time success.
A.Project Revenue & Expenses
Supplies-3,000
Renovation and Equipment-1,500
Total Start-up Cost-4,500
Equipment Maintainance and repairs-500/month
Per Month Expenses-2,500
Utilities-800/month
Miscellaneous Expenses-200/month
Total Expenses-4,000
B.Income Statement
Contribution-10,000
This Financial Plan is just a sample and the actual figures may vary
depending on the specific circumstances of the Ice Cream Business.It
is important to regularly review and update the financial plan to ensure
the business stays on track and makes adjustments as needed.
VII. Funding Request
Dear Team,
I am writing to request funding for our Ice Cream Business THE
DELICIOUS ONE.Our goal is to provide high-quality,locally sourced
Ice Cream to the community while creating a fun and inviting
atmosphere for customers.
To achieve this goal,we are seeking Php1,000 in funding.This funding
will be used to cover start-up costs such as
equipment,supplies,rent,utilities,and employee salaries.We have
carefully researched the market and believe that our unique approach
of making Ice Cream will set us apart from competitors.
We are confident that our business plan is sound and that we have
the skills and experience necessary to make this venture
successful.We would be happy to provide additional information or
answer any questions you may have about our business.
Thankyou for considering our funding request.We look forward to
hearing from you soon.
Sincerely,
Noriejane F. Malubay
Secretary/Treasurer
VIII. Contingency Plan
While carefully planning was involved in setting the strategic goals for
the Ice Cream Business,it may be that this goals are not met.The
team has decided to set a zone of acceptability for meeting sales and
financial objectives.For both sales and financial objectives, a 10%
percent negative deviation from expected sales and projcted returns
on assets will be accepted.However, if sales objectives and returns on
investments are less than 90% of projections, contain actions will be
taken.These actions include
1.Power Outage: If there is a power outage,the ice cream business
should have a backup generator to keep the freezers running.If a
generator is not available,the shop should have plan in place to
transfer the ice cream to another location with power.
2.Shortage of Supplies:In case of a shortage of supplies such as
cones,toppings,or ice cream mix,the shop should have emergency
stockpile of these items.The shop should also have a list of alternative
suppliers that can be contacted in case of an emergency.
3.Equipment Breakdown:If the equipment such as the ice cream
machine or freezers breaks down, the shop should have a
maintenance plan in place to ensure that equipment is regularly
serviced and repaired.The shop should also have a backup machine
on hand in case of an emergency.
4.Weather-Related Issues:in case of extreme weather conditions such
as heavy rains,the shop may need to close temporarily for safety
reasons.The shop should have a plan in place to notify customers and
reschedule any events or parties that were scheduled during this time.
5.Employee Absences:In case of employee absences due to illness or
other reasons,the shop should have contingency plan in place to
ensure that there are enough staff members available to keep the
shop running smoothly.
By having this contingency plans in place,an ice cream shop can
minimize disruptions and continue serving customers even during
unexpected situations.
IX. Appendices
PRODUCT SAMPLING QUESTIONNAIRE
Dear respondent,
Thank you for taking the time to participate in this survey!We are
conducting this survey to gather feedback on our product and to help
us improve our offerings.Your opinions and insights are invaluable to
us,and we appreciate your honest feedback.
Please answer the questions to the best of your ability and feel free to
provide any additional comments or feedback in the place provided at
the end of the survey.
Thank you for your participation.We value your time and input look
forward to hearing your thoughts.
Sincerely,
The Delicious One
Direction:Encircle the letter of your choice.
1.Did you find the product too salty,too sweet,or just right?
a.too salty b.too sweet c.just right
2.Which of the following best describe your experience with this
product?
a.I have never tried it before b.I hve tried it before,but
not recently
c.I use it occasionally d.I use it regularly
3.On a scale of 1-10,how would you rate the taste of this product?
a.1-terrible b.2-poor c.3-fair
d.4-good e.5-very good f.6-excellent
g.7-exceptional h.8-extraordinary i.9-spectacular
j.10-perfect
4.Would you buy this product in the future?
a.Yes,definitely b.Yes,probably
c.Not sure d.Probably not
e.Definitely not
5.Have you heard this product before?
a.Yes b.No
6.How was our product?
a.Good b.Not Good
c.Very Good
7.How likely are you to recommend this product to a friend or family
member?
a.Very likely b.Unlikely
c.Likely d.Very unlikely
8.How was our flavor?Rate it 1-10.
a.1 b.2 c.3 d.4 e.5 f.6
g.7 h.8 i.9 j.10
9.If you had to describe this product in one sentence,what would you
say?
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10.Do you have any other comments or feedback about this product?
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References:Arbuckle W.S Ice cream 4th ed. AVI Publ. Co.,
Westport,CT1985
Bendixen H.A The use of stabilizers in ice cream South Dairy Prod. J.
1949;38;3
Berger K.G. Ice Cream.In;Larsson K. Friberg S.E, Food
Emulsions.Marcel Dekker,Inc,New York,NY1990:367 Brickenkamp
C.S. Hasko S. Natrella M.G.
Checking the net contents of packaged goods.NBS Handbook 133. 3 rd
ed. US Govt. Printing Office,Washington,DC1988 Cole W.C Dahle
C.D. Hankinson D.J.Meiser Jr., J.,A Rev.1940;36;30
