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Customer Journey

This worksheet provides guidance for mapping out the customer journey by addressing key questions for each phase: Awareness, Interest, Desire, Conversion, and Advocacy. For the Awareness phase, the question is about when the target audience would be most receptive, and the response suggests offering a package deal discount. For Interest, the question is about relating the product to customer needs, and the response highlights personalized, emotional, and convenient photography experiences. For Desire, the question is about showing how the product fits into customers' lives, and the response discusses showcasing examples and maintaining a strong social media presence.

Uploaded by

Angel Losaren
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49 views3 pages

Customer Journey

This worksheet provides guidance for mapping out the customer journey by addressing key questions for each phase: Awareness, Interest, Desire, Conversion, and Advocacy. For the Awareness phase, the question is about when the target audience would be most receptive, and the response suggests offering a package deal discount. For Interest, the question is about relating the product to customer needs, and the response highlights personalized, emotional, and convenient photography experiences. For Desire, the question is about showing how the product fits into customers' lives, and the response discusses showcasing examples and maintaining a strong social media presence.

Uploaded by

Angel Losaren
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Map Your

Customer’s Journey

Worksheet
Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the
target audience you developed for your selected business

Phase
Awareness When is my target most receptive?

Ayn is most receptive to book an appointment when we offer a


discount for a package deal.

Interest How can I relate my product to my target’s needs?


I can relate my products to my target audience's needs by offering
personalized, emotional, high-quality, and convenient child photography
experiences that capture their children's unique personalities and create
lasting memories.

Desire How can I show my target my product really fits in their life?

I can show my target audience that my product fits seamlessly into their
lives by showcasing relatable examples and maintaining a strong social
media presence, offering collaboration and customization, and
highlighting the convenience and flexibility of my services.

Conversion How can I get my target to take action?

To prompt my target audience to take action, I can create a sense of


urgency, offer incentives or limited-time promotions, and clearly
communicate the value and benefits of my product in addressing their
specific needs and desires.

Advocacy How can I make my target into an advocate?


To transform my target audience into advocates, I can provide
exceptional customer experiences, exceed their expectations, encourage
them to share their positive experiences with others, and reward their
loyalty or exclusive benefits.

aptly.co
Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.

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