Social media first emerged in the Philippines in the 1990s with the establishment of the country's first internet connection. Friendster then became one of the earliest social media platforms used widely in the Philippines in 2002. Today, the Philippines has the highest social media usage in the world, with over 84 million users spending on average nearly 4 hours per day on social platforms. The most popular sites are Facebook, YouTube, Facebook Messenger, Instagram, and TikTok, which people use to connect with others, watch videos, and follow celebrities and trends.
Social media first emerged in the Philippines in the 1990s with the establishment of the country's first internet connection. Friendster then became one of the earliest social media platforms used widely in the Philippines in 2002. Today, the Philippines has the highest social media usage in the world, with over 84 million users spending on average nearly 4 hours per day on social platforms. The most popular sites are Facebook, YouTube, Facebook Messenger, Instagram, and TikTok, which people use to connect with others, watch videos, and follow celebrities and trends.
Social media first emerged in the Philippines in the 1990s with the establishment of the country's first internet connection. Friendster then became one of the earliest social media platforms used widely in the Philippines in 2002. Today, the Philippines has the highest social media usage in the world, with over 84 million users spending on average nearly 4 hours per day on social platforms. The most popular sites are Facebook, YouTube, Facebook Messenger, Instagram, and TikTok, which people use to connect with others, watch videos, and follow celebrities and trends.
Social media first emerged in the Philippines in the 1990s with the establishment of the country's first internet connection. Friendster then became one of the earliest social media platforms used widely in the Philippines in 2002. Today, the Philippines has the highest social media usage in the world, with over 84 million users spending on average nearly 4 hours per day on social platforms. The most popular sites are Facebook, YouTube, Facebook Messenger, Instagram, and TikTok, which people use to connect with others, watch videos, and follow celebrities and trends.
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Social Media
Presented by:
De Celis, Glizel Francine S.
Lumbang, Jemima Rose Rafaela P. Martin, Jaimee Anne D. Tuazon, Lindsey G. Social Media
Social media is a term used to describe online communications (such as those found on social networking and microblogging websites) where users can share information, opinions, private messages, and other types of content (such as videos).
A. History of Social Media in the Philippines
PLDT- Before getting into social media’s start in the Philippines, let’s first explore when the country connected with the international web. On March 29, 1994, Benjie Tan started the Philippines’ first internet connection via a PLDT network center in Makati City. engages in providing telecommunication services in Philippines through its three principal business groups, fixed line, wireless, and information and communication technology
Friendster founded by Jonathan Abrams, a Canadian computer programmer, in March 2002. In 2002, Friendster was one of the first social media networking platforms to penetrate and thrive in the country. The site’s main feature was its Testimonials section, known locally as “testi.” It was a section of a user’s profile where users could leave comments about the person, whether it be a lengthy essay describing how they met or how appreciative they were of each other. Friendster’s main purpose was for everyone from around the world to interact and socialize with their old friends and make new ones.
Yahoo- Yahoo! started at Stanford University. It was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web". B. Facts Philippines is the social media capital of the world, coming in first is China, India is third, USA is fourth, lastly, Indonesia is fifth Filipinos rank globally as some of the most active internet users (Rank 2) china (rank 1) Social media is the most used social media platform in the philippines. 97. 2% of users in the philippines prefer using mobile phone when accessing the social media 51.4% of all users in the philippines follow celebrities and influencers
C. Statistics Population essentials in the Philippines
Total Population of the Philippines: 116.5 million
Year-on-year Change in Philippine Population: +1.6%
General social media statistics
Total Filipino Social Media Users: 84.45 million
Average Age of Filipino Population: 24.9 y.o. Male Filipino Users: 46.5% Female Filipino Users: 53.5% Urban Users: 48.2% Rural Users: 51.8%
Social media usage statistics
Daily Social Media Usage Time: 3 hours and 43 minutes Primary Reason for Socia Media Use: Keeping in Touch with Friends and Family Daily Time on the Internet across all devices: 9 hours and 14 minutes Average Cellular Mobile Internet Connection: 24.04mbps Average Download Speed of Fixed Internet Connections: 81.42mbps
D. Trend - it is a topic widely mentioned for time-to-time on social media. Some contribution and factor of social media trends in the Philippines: 1.)The rise of Instagram, Facebook, Twitter and Tiktok and their contribution to marketing success. Ex adds Shoppe,Lazada and Beauty MNL. 2.)Brand partnerships with influencer on social media ex. Shein, Real me , OOTWW. 3.) The rise of the one-minute video ex. Daily life,cooking season,Makeup tutorial and Product advertisement. Social media Applications that are widely used today:
1. Facebook (2.74 billion active users)
Facebook is a social media networking site that allows users to connect with friends, family, co-workers and others, including groups of people who share similar interests. Users can share pictures, videos, articles and opinions with their friends.
2. YouTube (2.29 billion active users)
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones. 3. Facebook Messenger (1.3 Billion active users) Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and for group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts.
4. Instagram (1.22 Billion active users)
Instagram has a greater reach than any other social media platform. There are over 1 billion monthly active users on Instagram, which is significantly more than the other platforms. This means that you have a greater chance of reaching your target audience. Instagram is a great way to increase brand awareness for your company. It’s a visual platform that allows you to share your brand’s story and connect with customers in a unique way. By using Instagram, you can reach a larger audience and create a following for your brand. Furthermore, Instagram can help you build trust and credibility with your customers.
5. Tiktok (1 Billion active users montly)
In 2016 a Chinese company from ByteDance launched an app called A. me before they expanded outside the Chine and it was renamed Tiktok. It is similar to some social media where some users can follow famous artists, friends, trends, latest news, and online shopping.
6. Twitter (450 million active users)
Twitter is a social media platform that is known as a 'microblogging' system. It allows you to send and receive short posts, which are known as "tweets". These tweets can be up to 140 characters long and may also feature images or links to websites and resources. In addition, Twitter users can follow other users to see their tweets in your customised feed. Twitter's primary purpose is to connect its users and allow them to share their thoughts with their followers and others through the use of hashtags. It can be a source of news, entertainment and a marketing tool for businesses.
