EXECUTIVE SUMMARY
Crushed Delight business is a start – up mango graham shakes and corn dog located at
Holy Cross College of Carigara. It will offer a fresh and healthy mango graham shake aside from
fruit shake; Crushed Delight will offer a side dish which is corn dog.
Successful of this business will make a contribution to society by helping the youth to
improve their health through the provision of healthier product. The unique blend of eating right
will create a healthier conscious society that pays closer attention to their bodies and enables
longer life while Corn dog are the prime example of high fiber food, with 100g of corn dog
containing 7.9g of protein it’s about the same or equivalent to a single egg in terms of protein
Crushed Delight is established by Ella Mae Canamaque a grade 12-ABM student, she
experienced in the grocery store business having worked for some of the leading brands in the
industry prior to starting her own business – Crushed Delight.
Our Facility will be customized to fit into the kind of ideas we have of how a first-class
mango graham shake look like. When it comes to hygiene, we have put plans, process and
structures in place that will ensure that we are always the best entrepreneur. Crushed Delight will
market through flyers and social media. We will post flyers around the campus. Crushed Delight
is open for anybody and everybody.
Mango graham shake is made up of fresh mango, crushed graham, and evaporated milk
while, corn dog is made up of hotdog, cheese, flour, egg, and evaporated milk. No doubt, the
demand for mango graham is not going to plummet any time soon, which is why we have put
plans in place to continue to explore all available markets around the campus where we intend on
retailing our products and ensure that we create a wide range of distribution.
Business Overview
Description of Crushed Delight Business
Fruit shake is Carigara demand has grown particularly fast in developing
economies. Over the five years to 2022 industry revenue is expected to expand. Industry demand
is expected to increase as producers focus on nutritious ingredients and less invasive processing
techniques to keep product as organic as possible.
Crushed Delight has interest in fresh mango that contain a high protein
CRITICAL SUCCESS FACTOR
Crushed Delight employees fully understand their job.
Store design that will be both visually attractive to customers, and designed for fast and
efficient operation.
The creation of a unique, innovative, upscale atmosphere that will differentiate
Fresh shake daily will give customers a unique experience as well as excellent product.
Having staff that is not only educated but also committed to the crushed Delight is
also essential.
Thinking ahead of the time
Maintain good relationship with reliable supplier
Employee training to insure the best shake and corn dog preparation techniques
Location is our key success factor means that on carigara, leyte at holy cross college of
carigara leyte is very suit able for our business.
Offering a fresh and healthy product
The cleanliness and ambiance of the facility
Processes focused on providing excellent service to the customer
Management that treats every employee equally. We create an atmosphere where
employee’s love coming to work and can earn good money.
Current status of the Business
Crushed Delight is a start-up business. Everything that is needed to start the business has
been budgeted for. The ingredients which is the most important factors and some of the
customer, the workers have been identified and recruited. The Crushed Delight business will
likely kick of by this year 2022.
BUSINESS DESCRIPTION
MISSION STATEMENT
Our business is targeting to provide a healthy, tasty and refreshing experience with our
100% natural fruit shake. To provide healthy varieties of unique fillings to the customer with
highest quality, affordable price and healthy delicious and mango shake.
VISION STATEMENT
Crushed delight vision is to provide healthy and unique fruit shake and corn dog fillings,
which brings joy to the customer satisfaction.
CRUSHED DELIGHT BUSINESS OBJECTIVES
To become the best mango shake and corn dog maker.
Improving the customer satisfaction through the good quality of products
Turn in profits from the first day of operation.
To ensure sustainable economic, food and nutrition security.
To maintain 100% natural fruit shake and uniqueness fillings of corndog
To create the best mango shake and corn dog in Carigara, Leyte
MARKETING PLAN
Market Analysis
Market trends
If you are conversant with people eat or drink and their overall health, you will agree that in
recent time, people are beginning to switch from drinking carbonated drinks to drinking any fruit
related drink like mango graham shake because of their health benefits. We also observe that
because of the Korean wave, the famous Korean street food which is the corn dog are also
gaining popularity. Since it has an affordable price, it’s no surprise that many people are
grabbing a bite of this delicious street food. If you watch Korean dramas like start up and
business proposal you can see the characters snacking corn dogs. If you are an avid k drama fan,
you know that watching them eat food makes us crave their food. Because of this reason crushed
delight offers a snack that has a lot of healthy benefits, and we make sure that people will love it.
And this snacks are mango shake and corn dog.
Our Target Market
When it comes to the selling of mango shake and corn dog, there is indeed a wide range of
available customers. In essence, our target market can’t be restricted to just a group of people,
but all those who love mango shake and corn dog, our primary target costumer will be the
students, staff and faculty members at Holy Cross College of Carigara who prefer to love mango
shake and corn dog.
Sales and Market Strategy
We will be selling our product to the students, faculty, and staff at HCCC, we are going to ensure
that we do all it takes to sell our mango shake and corn dog to a wide range of customers, so with
the use of social media, we will be promoting our store and products on our social media channel
so we can establish a solid reputation in the communities, attracting large volumes of a highly
loyal customer.
SWOT ANALYSIS
STRENGTH WEAKNESES
the product we serve are of the highest fruit are easily rotten and some are
quality. seasonal.
our commitment in providing small, startup company.
excellent quality of mango shake and similar product offerings to the
corn dogs at all times. competitors.
good relationship with the customer. limited initial financial resources.
affordable pricing for students. Limited initial financial resources.
Another factor that counts to our No brand awareness or reputation as a
advantage is the background of our startup.
Chief Executive Office; she has a
robust experience in the industry and
also good academic qualification to
match the experience acquired.
OPPURTUNITIES THREATS
rising demand of nutritious drinks. high competition within the area.
accessible consumers and suppliers. changing demands of target customer.
increasing disposable income change in tastes and preferences
Pricing Strategy
Since our target customer are students, faculty and staff at HCCC we want to make sure that our
prices are very affordable for our customer and are not going to inhibit business, but at the same
time reflect the quality of the product. In the first 6 to 12 months, our products will be sold a
little bit lower than the averages industry prices. It a way of encouraging people to buy our
products.
Here are the prices for every size of Mango shake that Crushed delight offers:
Small (12oz) – Php 15.00
Medium (16oz) – Php 25.00
Large (22oz) – Php 35.00
Here is the price of Corn dog:
Corn dog – Php. 70
Packaging
Mango shake will be served in a clear cup, adding our logo within the inner ring of the cup.
Clear cups provide guests with a full view of their order and instantly enhance the drink
presentations. While corn dog will be served in an open open-topped food tray perfect for eating
on the move. Our logo will be placed in the middle part in the tray. The kraft finish gives a
natural look, it is color brown. This will help our business reduce waste and divert it from
landfill.
We notice that most of our customers are from younger generations. children and young adults
are well-known for posting on social media what they eat or drink, so putting our branding
elements (logo, name of the product) in our product will provide our business exposure in the
community and on social media.
PROMOTION STRATEGY
Social media advertising
Using social media to promote our products is practically non-negotiable. Social media is a
must-have for any small business that wants to reach a larger audience and engage with
customers regularly. Over 70% of adults use social media. Users spend at least 144 minutes a
day on social media apps. So, we will create a website of our store so that people can see where
we are located, they can call ahead to order if they prefer, and have a menu and price list to
check out. The easier we make it for customers to find our business and see what we offer, the
better.
Give rewards to loyal customers.
We will offer rewards to our loyal, repeat customers. We will give our customer a card that we
will stamp with every purchase, and when they reach a particular target number, they get a free
snack or free drink upgrade. They deserve all the love because they are our shop’s number one
supporters. Loyalty programs are created to encourage repeat purchases by providing customers
special discounts, unique offers, and more. Aside from showing our customer appreciation,
rewards programs can nudge loyal customers to spend more, reactive dormant customers, and
attract new ones.
Operation Plan
Organizational and Management Plan
Type of Business Organizational
The Crushed Delight is a sole proprietorship business, we prefer sole proprietorship ownership to
enable the owner explore any strategy to make the business successful.
Description of Location
Our business will be located in College building at Holy Cross College Building. Crushed
Delight must be out of urban area.
The Key Management Staff
STAFF NO. FUNCTIONS SKILLS
Production 4 Responsible for the purifying shake and Must be will trained
Worker cooking the corn dog to do the job.
Chief financial 1 Will ensure that the business will make Have a decision –
Officer a profit. making skills
Cashier 1 Responsible for preparing financial Must be friendly
report, budgets and financial statement and positive attitude
for the organization. and have basic math
skills and excellent
customer service
Sales Forecast
MANGO GRAHAM SHAKE
Sales Day-1 Day- 2 Day – 3
P1 Qty 50 100 150
(12 onz.. 22 onz.) (12onz, 16 onz. ( 12 onz. 16onz. 22
22onz) onz.)
Price 29 pesos 29 pesos 29 pesos
( 12 onz) ( 12 onz) ( 12 onz)
39 pesos 39 pesos 39 pesos
( 16 onz) ( 16 onz) ( 16 onz)
59 pesos 59 pesos 59 pesos
( 22 onz.) ( 22 onz.) ( 22 onz.)
Amount 1450 pesos (12 2,900 (12 onz) 4,350 (12 onz)
onz)
CORN DOG
Sales Day 1 Day 2 Day 3
P1 Qty 20 pcs 50 pcs 70 pcs
Price 70 pesos 70 pesos 70 pesos
Amount 1, 400 pesos 3, 500 pesos 4, 900 pesos
THREE DAYS INCOME STATEMENT
INCOME STATEMENT INCOME STATEMENT
October 16, 2022 October 17, 2022
Gross profit 9, 300 pesos Gross profit 12, 700 pesos
Ingredients 2, 370 pesos Ingredients 1, 500 pesos
Utensils 1, 055 pesos Utensils 1, 400 pesos
Total Expenses 3, 425 pesos Total Expenses 2, 900 pesos
NET INCOME 5, 875 pesos NET INCOME 9, 800 pesos
FINANCIAL PLAN
ACTIVITY DESCRIPTION AMOUNT
INGREDIENTS 1 ½ kl. mango 220
Mango shake 1 pc. crushed graham 260
10 pc. evaporated milk 320
1 kl. white sugar 150
Iced 100
INGREDIENTS all-purpose flour 56
Corn dog cornmeal 100
milk 210
INCOME STATEMENT
hotdog 180
eggOctober 18, 2022 210
Gross oil
profit 19, 050 pesos 200
cheese 145
Ingredients 3, 870 pesos
mafran 19
Utensils Utensils
straw 1, 494 pesos 100
clear plastic cup 955
logo 200
Total Expenses 5, 364 pesos
Source of Funds
SourceNET INCOME 13, 686 pesos Amount
Own Capital 3500
