This document contains a sample exam for a Principles of Marketing course taken by a student at the University of the Punjab. The exam has two parts - Part 1 is multiple choice questions worth 10 marks to be completed in 15 minutes on the question sheet. Part 2 is longer subjective answers worth 50 marks to be completed in 2 hours and 45 minutes on a separate answer sheet provided. It contains short answer questions worth 2 marks each for a total of 20 marks, and longer answer questions worth 10 marks each for a total of 30 marks.
This document contains a sample exam for a Principles of Marketing course taken by a student at the University of the Punjab. The exam has two parts - Part 1 is multiple choice questions worth 10 marks to be completed in 15 minutes on the question sheet. Part 2 is longer subjective answers worth 50 marks to be completed in 2 hours and 45 minutes on a separate answer sheet provided. It contains short answer questions worth 2 marks each for a total of 20 marks, and longer answer questions worth 10 marks each for a total of 30 marks.
This document contains a sample exam for a Principles of Marketing course taken by a student at the University of the Punjab. The exam has two parts - Part 1 is multiple choice questions worth 10 marks to be completed in 15 minutes on the question sheet. Part 2 is longer subjective answers worth 50 marks to be completed in 2 hours and 45 minutes on a separate answer sheet provided. It contains short answer questions worth 2 marks each for a total of 20 marks, and longer answer questions worth 10 marks each for a total of 30 marks.
This document contains a sample exam for a Principles of Marketing course taken by a student at the University of the Punjab. The exam has two parts - Part 1 is multiple choice questions worth 10 marks to be completed in 15 minutes on the question sheet. Part 2 is longer subjective answers worth 50 marks to be completed in 2 hours and 45 minutes on a separate answer sheet provided. It contains short answer questions worth 2 marks each for a total of 20 marks, and longer answer questions worth 10 marks each for a total of 30 marks.
………………… B.S. 4 Years Program :Third Semester – 2020 Roll No. in Words. ………… Paper: Principles of Marketing Course Code: BBA-201/BUS-21349Part – I (Compulsory) Time: 15Min. Marks: 10 ……….………….……...
Attempt this Paper on this Question Sheet only.
Division of marks is given in front of each question. ……………………. Signature of Supdt.: This Paper will be collected back after expiry of time limit mentioned above.
Q.1. Encircle the right answer cutting and overwriting is not allowed. (10x1=10)
Page 1 of 2 P.T.O. Page 2 of 2 UNIVERSITY OF THE PUNJAB Roll No. ……………. B.S. 4 Years Program :Third Semester – 2020 Paper: Principles of Marketing Time: 2 Hrs. 45 Min. Marks: 50 Course Code: BBA-201/BUS-21349 Part – II
ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED
Q.2. Give short answers of the following: (10x2=20)
