YKONE.

COM
WE ARE

Since 2008, leading brands trust us to create impactful stories and

content that drive awareness, brand preference and revenue.
YKONE WORLDWIDE

MENA EUROPE
Abu Dhabi Berlin
Dubai Geneva
Jeddah London
Riyad Milan
Tunis Munich
Paris

AMERICA ASIA
Miami Hong Kong
Las Vegas Shanghai
Singapore
Bangalore
A STRONG LOCAL PRESENCE

YKONE Tunisia
2020

With eight years of successful operations

in Dubai, YKONE has expanded its
presence in the Middle East by
establishing a regional hub in MENA to
keep up with our rapid growth.

Thanks to our strong partnership with

Visit Abu Dhabi, YKONE Abu Dhabi now
serves as our home base for travel
management and a team of destination
experts who oversee all travel elements
and on-ground management.
YKONE Dubaï
YKONE Jeddah 2014
2022
YKONE Abu Dhabi
YKONE Riyadh 2020
2022
 LUXURY FASHION

Ykone’s unique
TRAVEL LIFESTYLE
positioning, strong creative
DNA, worldwide offices and
bespoke technology allows us
to meet the needs of major
global and local brands
A partnership to promote Reinvigorating one of the most Building the future of travel with Running all elements of social
the artist profiles behind established airlines in the Red Sea, including creative, media for the biggest supermarket
one of the Kingdom’s most MENA region through strategy and production lead for brands in KSA, from strategy to
prolific art programmes collaborations with pioneering the launch of their initiative implementation and influencer
content creators partnerships
 THE GROUP

We create higher value by harnessing the full array of influencer & digital marketing capabilities in an integrated way

From audit to consulting to campaigns management, to media amplification; we conceive, create

and communicate global brand strategies, campaigns and experiences to engage and entertain
audiences across all platforms creating 360 campaigns with a digital first mindset.

Our talent management branch is home to photographers, videographers, DJs, Art Directors and
Content Creators who work hand-in-hand to make brand visions come to life through the
production of original and captivating content.

Our in-house production studio offers 360° solutions for all dimensions: physical, digital and
virtual, as well as YKONE’s seven physical studios and hubs, ensure our clients agility, innovation
and cost-control.

Our proprietary technology provides millions of real-time data points about 32 million influencers
profiles. This breakthrough technology allows a clear-cut casting of the most relevant profiles as
well as an accurate ROI prediction and calculation.
GLOBAL REACH WITH LOCAL FOOTPRINT
We can run massive campaigns, yet, rooted in local culture in order to produce
true authenticity, community bonding and lasting impact.

SCALABLE EXPERTISE
We can manage huge global travel campaigns as well as niche
campaigns in a (very) timely manner. BOSS was built in only 1 month.

ATTENTION TO DETAILS
No stone is left unturned to ensure top-notch work.
Quality is a process engineered and managed at every step of the project.

A 360° AGENCY
Influence, production, technology, talent representation, social media: every
expertise needed to produce stunning campaigns under one roof.

FULL TRANSPARENCY
We want to make your life easier, not more complicated.
You have real-time access to your campaign metrics and full project transparency.
OUR SERVICES

The solutions we offer are extensive, and connecting with

influencers is just the tip of the iceberg.

INFLUENCER MARKETING

SOCIAL MEDIA MARKETING

EVENTS

CONTENT PRODUCTION

METAVERSE & NFTs

ANALYTICS & DATA

OUR PARTNERS

SOCIAL MEDIA USERS

4.7Billion
Celebrity is one thing.
Affinity with your brand values & image is AMATEUR CREATORS
another thing.
46.7Million
We focus our collaborations with a narrow
segment of influencers that combine PROFESSIONAL CREATORS
professionalism, authenticity, anchoring in
strong communities and attention to quality.
2Million
SOCIAL ICONS
These people are Social Icons.

We pride ourselves on early identification of

5,000
several up and coming Social Icons.
 OUR SOCIAL ICONS

YKONE has a vast network of relationships with celebrities and their representatives

GLOBAL REGIONAL ATHLETES SINGERS

SUPERSTARS MOVIE STARS & MODELS

Antonia Gentry Li Yifeng (CN) Lucia Martiño Léa Castel (FR)

Netflix Star 36M Followers (SP) MARSHALL
ARMANI BEAUTY PANERAI Prof. Surfer
SHISEIDO
Chris Hemsworth Deepika Padukone (IN) Alex Albon (UK) Vanessa Mai (DE)
BOSS 50.1M Followers Formula 1 Driver LANCÔME
CHOPARD TAG HEUER
 OUR SOCIAL ICONS

But YKONE is also highly skilled at identifying and working with celebrities who are rising from social media

SOCIAL REGIONAL TRIBES LEADERS DIVERSITY

MOGULS SOCIAL CELEBRITIES & INCLUSION

Kendall Jenner Elisa Maino (IT) Cédric Grolet (Food) Théo Curin
267M Followers 5.9M Followers 5.7M Followers 191K Followers

Khaby Lame Karen Wazen Noor Stars (Beauty) BaddieWinkle

153M Followers Bakhazi (UAE) 20M Followers 3.2M Followers
7.1M Followers

Bella Poarch Carmushka (DE) DJ Khaled (Music) Matthew & Ryan

93M Followers 1.1M Followers 32M Followers 110K Followers
 OUR SOCIAL ICONS

RUSSIA
NORWAY Alina
Samuel Levda
USA Taipale
Taylor CHINA
Hill Angel
Chen
JAPAN
Emi
Suzuki
BRAZIL
Alessandra
Ambrosio EGYPT
Ibrahim
Fayek AUSTRALIA
CHINA
Josh
Angel
Heuston
Chen

SOUTH AFRICA
ARGENTINA Sergio
Nicki Ines
Nicole
YKONE KSA TALENTS

We work with a multitude of KSA talents, with a core expertise in emerging voices

KHALID JORY ALMAIMAN RAFAL HABIB

130K Followers 111K Followers 20K Followers

Versace, Levi’s, Kilian, Jo Malone, Dior Beauty, Galeries Lafayette, Fendi, Dior, Kenzo, Jimmy Choo
Kenzo, Fujifilm, Adidas Kilian
YKONE KSA TALENTS

We work with a multitude of KSA talents, with a core expertise in emerging voices

KHALID JORY ALMAIMAN RAFAL HABIB

FOR FOR FOR

KENZO KILIAN PARIS DIOR

 CONTENT CHANNELS

<

At YKONE, the strategy selects the platforms,

not the other way.

Every strategy, every piece of content is then

tailored to each platform’s strengths and
finetuned to generate the most massive
impact.

Our outstanding work is recognized by the

platforms themselves.
HOW WE WORK

STRATEGY & CONCEPTION (Creative studio + Strategist + Project team)

From ideation to fully detailed strategy tailored to your brand

PROFILING (Talent manager + Data analyst)

Defining key audience characteristics

CASTING & VETTING (Talent manager)

Hand-selected list of influencers aligned with your objectives

NEGOTIATION & CONTRACTING (In-House Lawyer)

Ensuring the best rates and managing expectations

BRIEFING (Creative & Project team)

Engineering quality : Guidelines, moodboards, dos and don’ts

AMPLIFICATION (Paid media manager)

Extracting the most value out of the partnership

MEASUREMENT (Data Analyst)

Measuring instant ROI through real-time monitoring

PAYMENT (Finance team)

Supplier for PO, payment, and regulatory requirements
JAPAN
Emi
Suzuki
The secret software
behind the world’s most
successful influencer
marketing campaigns

More and more luxury, fashion, beauty, travel and lifestyle

brands are turning to Campaygn to drive their influencer
marketing efforts and achieve exceptional results.

It’s no coincidence.
Vision And Commitment

Audience Casting
Campaygn was founded in 2015 as a data-centric solution to Overlap slides
guide decisions based on numbers rather than opinions.
Vetting Predictive
analysis
It has evolved into a bespoke solution to help communication
and marketing teams plan, manage and measure successful
influencer marketing campaigns. Influencers
IRM
discovery

In 2023, Campaygn will reach its full potential by incorporating

highly anticipated features that include Influencer
data Rating
listening
Planning :
➔ Influencers partnership program (to retrieve certified data)
Leader
➔ Influencers responsibility check feature Monitor
boards
Management :
➔ Influencer Relationship Management Sentiment
➔ Rating module Reports
Analysis
Measurement :
➔ Brand reputation dashboard
What Makes Campaygn Truly Unique ?

01. The Brainchild Of YKONE 02. Industry Expertise

YKONE, with 2022 revenue of $67 million, ranks among With a focus on the luxury, fashion, beauty,
the top four influencer marketing agencies in the travel, and lifestyle sectors, and over 90 clients in
world. To manage the day-to-day operations of these industries, Campaygn is uniquely tailored
campaigns for its prestigious clients, YKONE relies to meet the needs of these markets and will
on Campaygn as its operational backbone. continue to do so.

03. A Human Scale Team 04. Speed

When you work with Campaygn, you'll have direct access to Who has time to waste waiting for data to load?
the team responsible for building the product. With Campayn, you don't have to.
Our regular catch-up calls with your dedicated account Its blazing-fast performance means that
manager ensure that your feedback and needs are heard everything, from profiles to reports, loads almost
and integrated into the product roadmap, instantaneously.

05. Unlimited Usage 06. Fresh & Compliant Data

With Campaygn, you'll have the peace of mind that comes The online world is constantly evolving, and so are
with knowing you can access all the features you need the audiences of each influencer. With Campaygn,
without any limitations or unexpected costs. you can easily access up-to-date audience data -
Our pricing model allows for confident budget planning not from last month - with just a few clicks. Icing on
and eliminates overspending concerns. the cake, all Campaygn data is GDPR compliant.
Join The Insiders Club
JAPAN
Emi
Suzuki
 Nojoud Alrumaihi
162K Impressions

RIYADH ART IS AN AMBITIOUS INITIATIVE THAT SEEKS

TO TRANSFORM THE CITY INTO AN EXPANSIVE,
OPEN-AIR GALLERY WITHOUT WALLS.
BY DOING SO, THE FOUNDATION AIMS TO GENERATE
AWARENESS AND SPARK CONVERSATIONS ABOUT THE
RICH CULTURE, HISTORY, AND VIBRANT ATMOSPHERE
OF THE CITY OF RIYADH.

YKONE invited 8 local influencers to cover Tuwaik international

sculpture museum, an immersive artistic experience which
consisted of 20 sculptors from around the world coming
together to live produce a series of permanent sculptures.

297K 90
REACH PUBLICATIONS

TamTam
4.06% ER
PRADA WAS LAUNCHING AN EXCLUSIVE
POP-UP STORE AT THE DUBAI MALL AND
SOUGHT TO GENERATE VISIBILITY AND
EXCITEMENT SURROUNDING THIS
ONE-OF-A-KIND EVENT.

YKONE invited 16 local Social icons to show the

best version of themselves through the
dynamic and contemporary world of Prada,
utilizing the neon visual elements of the pop-up
store as a reference of light that allows influencers
to shine in their own ways.

1.7M
REACH
2.4%
ENGAGEMENT RATE Fatma Husam Deema Al Assadi Dee Mohamud Dima El Sheikhly
681K Followers 1M Followers 35K Followers 849K Followers
 Jessica Kahawaty
1.2M Followers

HAIR FOOD, A PROCTER & GAMBLE BRAND, WAS IN

SEARCH OF A GROUNDBREAKING VISUAL CONCEPT
Hessah Alsanea
THAT WOULD CAPTIVATE AUDIENCES AND
100K Followers
EFFECTIVELY PROMOTE ITS INNOVATIVE RANGE OF
PRODUCTS.

YKONE created inspiring and disruptive visuals to remind

us how everyday food can be diverted to artistic purposes
and haircare.
In addition, 4 local Social icons were involved in this
campaign.

1.2M
REACH
5.3%
ENGAGEMENT RATE

Rama Nezam
140K Followers
QATAR IS A COUNTRY THAT OFFERS A BLEND OF
TRADITION AND MODERNITY THAT IS UNPARALLELED
ANYWHERE ELSE IN THE WORLD.
TO CELEBRATE THIS RICHNESS, VISIT QATAR AIMED TO
MAKE THE COUNTRY AND THE VIBRANT CITY OF DOHA
THE ULTIMATE STOPOVER DESTINATION

During the first four months of the campaign, YKONE designed the
perfect Qatar experience for 14 European influencers, creating
personalized itineraries going beyond the top attractions and
managing the talents on-ground.

By showcasing their distinct experiences on Instagram and TikTok,

the content creators generated top-notch media assets that not
only elevated Qatar's visibility and positive image but also
attracted visitors to this remarkable stopover destination.
14
INFLUENCERS
407
PUBLICATIONS

2.8M
REACH
17.8M
IMPRESSIONS

2.9%
ER
334K
INTERACTIONS
SAUDIA AIMED TO HIGHLIGHT SAUDI ARABIA AS A PRIME
DESTINATION BY INVITING INFLUENCERS FROM KEY
MARKETS TO EXPERIENCE THE KINGDOM'S UNIQUE
OFFERINGS. THROUGH THIS IMMERSIVE JOURNEY, THE
NATIONAL AIRLINE SOUGHT TO SHOWCASE THE
COUNTRY'S RICH CULTURE, HISTORY, AND NATURAL
BEAUTY, POSITIONING IT AS A MUST-VISIT LOCATION FOR
GLOBAL TRAVELERS.

YKONE initiated a campaign to increase visibility and excitement by

carefully handpicking eight exceptional content creators.
With customized itineraries tailored to their interests, the talents
explored the hidden gems of the city and its surroundings, including
Jeddah's hub, Riyadh, the Al Ula festival, and a Formula 1 event, all
while enjoying the luxury of business class flight tickets.
8
INFLUENCERS
505
PUBLICATIONS

1.3M
REACH
27M
IMPRESSIONS

2.4%
ER
87.4K
INTERACTIONS
STORIES
DANUBE STORY

TO CELEBRATE THEIR 35TH ANNIVERSARY, DANUBE,

OPERATOR OF THE FIRST EVER HYPERMARKET IN THE
KINGDOM OF SAUDI ARABIA, AIMED TO BUILD A ONE-YEAR
PARTNERSHIP WITH CONTENT CREATORS TO INCREASE
AWARENESS AND FOOTFALL IN THEIR STORES.

To highlight Danube’s fresh goods and imported products from all

over the globe, YKONE hand selected 20 Saudi Arabian popular and
creative social icons to conduct several activations such as: 35th
Anniversary, International Food Festival, Italian Food Festival & Pre
Eid.
DANUBE STORY

To showcase the immense variety of sections and

show how unique Danube supermarkets are, YKONE
built a meticulous creative strategy for the four
following activations.

DANUBE 35TH ANNIVERSARY

Celebration of longevity, offerings & customers

INTERNATIONAL FOOD FESTIVAL

Introduction to food cultures for all over the world

ITALIAN FOOD FESTIVAL

Discovery of the Italian cuisine and its tasty products

PRE EID
Unique in-store atmosphere to get ready for Eid
DANUBE STORY

To captivate audiences and boost awareness, the video format proves to be the most effective.
YKONE, therefore, crafted detailed creative guidelines for content creators, resulting in high-quality assets for platforms like Instagram, TikTok, and Snapchat.

FAMILY SHOPPING AT HOME SHOP WITH ME LOYALTY PROGRAM DINNER SPREAD

DANUBE STORY

20
SOCIAL ICONS
+740
PUBLICATIONS

1.4M
REACH
26.3M
IMPRESSIONS

122.2K
INTERACTIONS
STORIES
VISIT ABU DHABI STORY

TOURISM IS A KEY STRATEGIC SECTOR IN ABU DHABI’S

COMPETITIVENESS PLAN BUT THE CITY WAS
EXPERIENCING SLUGGISH GLOBAL TOURISM DEMAND
AND FIERCE INTERNATIONAL COMPETITION.
VISIT ABU DHABI (DCT) TRUSTED YKONE TO PUT THE
CITY ON THE MAP OF TRAVELERS.

Since 2020, YKONE partnered with Visit Abu Dhabi on

large-scale influencer programs where hundreds of influencers
travelled to Abu Dhabi to promote travel to the city and its key
sites through an engaging itinerary and stay.
Each influencer and their guest lived out their ultimate Abu
Dhabi experience and shared the amazing wonders of the city
with their community.
VISIT ABU DHABI STORY

Our dedicated team for Visit Abu Dhabi is

working around the clock to bring
influencers of different cultures and horizons
to discover the jewels of the city.

Targeted markets include :

Australia Netherlands
Austria Philippines
Belgium Russia
Canada Saudi Arabia
France Switzerland
Germany Tajikistan
India United Kingdom
Israel USA From celebrities to Regional & international Tailor made experiences,
Italy Uzbekistan micro-influencers campaigns shootings & media partnerships
VISIT ABU DHABI STORY

Our work goes way beyond booking talents

Managing groups and celebrities require a different set

of work and partners in order to create content that
drives engagement.

● Hair & Make Up Artists

● Photographers
● Live editing & sharing
● Production teams
● Coordination with suppliers
● Dedicated cars & security
● 8 am - 2 am on ground coordination
● Legal team & lawyers
VISIT ABU DHABI STORY

From a dedicated on-ground manager, to city guides

and maps, to influencer briefs and day-to-day
itineraries, YKONE produces and manages every
interaction to generate the most impactful campaigns.

For Visit Abu Dhabi, YKONE conceived 4 different

itineraries to appeal to key target audiences :

● Adventure
● Culture
● Family
● Couple
VISIT ABU DHABI STORY

742+
INFLUENCERS
26,4K
PUBLICATIONS

3.9B
IMPRESSIONS
3.1%
ENGAGEMENT

20
PARTNERS
10X
ROI
VISIT ABU DHABI STORY
YKONE.COM