1. The document is a marketing exam question paper containing questions in three groups - very short answer questions (Group A), short answer questions (Group B) and long answer questions (Group C).
2. The questions assess knowledge of key marketing concepts like the definition of marketing, products, pricing, distribution channels, promotion strategies and ethics.
3. Students are required to answer all questions covering topics like the role of retailers, salespeople, transportation in distribution and challenges faced by Nepali businesses.
1. The document is a marketing exam question paper containing questions in three groups - very short answer questions (Group A), short answer questions (Group B) and long answer questions (Group C).
2. The questions assess knowledge of key marketing concepts like the definition of marketing, products, pricing, distribution channels, promotion strategies and ethics.
3. Students are required to answer all questions covering topics like the role of retailers, salespeople, transportation in distribution and challenges faced by Nepali businesses.
1. The document is a marketing exam question paper containing questions in three groups - very short answer questions (Group A), short answer questions (Group B) and long answer questions (Group C).
2. The questions assess knowledge of key marketing concepts like the definition of marketing, products, pricing, distribution channels, promotion strategies and ethics.
3. Students are required to answer all questions covering topics like the role of retailers, salespeople, transportation in distribution and challenges faced by Nepali businesses.
1. The document is a marketing exam question paper containing questions in three groups - very short answer questions (Group A), short answer questions (Group B) and long answer questions (Group C).
2. The questions assess knowledge of key marketing concepts like the definition of marketing, products, pricing, distribution channels, promotion strategies and ethics.
3. Students are required to answer all questions covering topics like the role of retailers, salespeople, transportation in distribution and challenges faced by Nepali businesses.
Code : 3081 NEB- XII 2079/2023 Model Question Marketing Time: 3 hrs. Full Marks: 75
ljBfyL{x¿n] ;s];Dd cfkm\g} zAbdf pQ/ lbg'kg]{5 . bfFof lsgf/fdf lbOPsf cªsn] k"0ff{ªs hgfpFb5 . Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.
;a} k|Zgsf] pQ/ lbg'xf];\ . (Attempt All Questions)
;d"x …sÚ(Group 'A') -clt ;+lIfKt pQ/fTds k|Zgx¿/Very Short Answer Questions) [11x1=11] 1. ahf/zf:q eg]sf] s] xf] < What is Marketing ? 2. d'Vo j:t'sf] s'g} b'O{j6f pbfx/0fx¿ pNn]v ug'{xf];\ . Mention any two examples of core product. 3. æDffsf{ gfdÆ nfO{ æJofkf/ lrGxÆ df tkfOF{ s;/L abNg'x'G5 < How do you convert "brand name" into "trade mark"? 4. d"No lgwf{/0fsf] kl/efiff n]Vg'xf];\ . Define pricing. 5. v'b|f laS|m]tfn] s] ub{{5 < What does a retailer do? 6. tkfO{Fn] sn]hsf] k|rf/sf] nflu s'g k|rf/ cf}hf/nfO{ pkof]u ug{'x'G5 < s'g} b'O{j6f pNn]v ug'{xf]; . Which publicity tools will you use for promoting your college ? Mention any two. 7. s[lif ahf/zf:qsf] s'g} b'O{j6f ljz]iftf pNn]v ug'xf];\ . State any two features of agriculture marketing. 8. …ahf/zf:q g}ltstfÚ zAbnfO{ kl/eflift ug'{xf];\ . Define term 'Marketing ethics'. 9. ahf/zf:qLsf] ¿kdf tkfO{Fn] pkef]Qmfk|lt jxg ug{'kg{] b'O{j6f bfloTjx¿ pNn]v ug'{xf];\ . As a marketer, state any two obligations you need to fulfil toward customers. 10. ljqm]tfn] s] sfo{ u5{ < What does a salesperson do ? 11. k|efjsf/L ljS|m]tfsf] ¿kdf tkfO{Fdf x'g'kg]{ b'O{j6f u'0fx¿ pNn]v ug'{xf];\ . As an effective salesperson, what qualities you should possess ? Mention any two. ;d'x …vÚ (Group 'B') -;+lIfKt pQ/fTds k|Zgx¿/Short Answer Questions) [8x5=40] 12. ljlzi6 a:t'sf] ljz]iftf;lxt j0f{g ug'{xf];\ . Explain the specialty product with its features. 13. tkfFO{nfO{ d'gfkmf a[l4 ug{] p2]Zosf ;fy j:t'sf] d"No lgwf{/0f ug{] lhDd]jf/L lbOPdf pQm sfo{ s;/L ;DkGg ug{'x'G5 < k|i6 kfg{'xf];\ . Suppose you are entrusted with the responsibility of determining the price for product to maximize profit, how do you accomplish this task? Elucidate . 14. pkef]Qmf j:t'x¿sf] dfWod ;+/rgf ;lrq j0f{g ug'{xf]; . Describe with diagram the channel structure for consumer Products. 15. pkef]Qmfsf] nflu JolQmut ljS|mosf] dxTj pbfx/0f;lxt j0f{g ug'{xf];\ . Illustrate the importance of personal selling consumer point of view. 16. pTkfbssf] ¿kdf tkfO{Fn] j:t'sf] Jofkf/ laS|mL k|j4{gsf nflu s'g s'g ljlwx¿ k|of]u ug'{x'G5 < As a manufacturer, select the methods of trade sales promotion to promote your product ? 17. g]kfndf cf}Bf]lus ahf/zf:qsf] ;DefJotf n]vfhf]vf ug'{xf];\ . Assess the prospects of industrial marketing in Nepal. Or tkfOF{sf] ljrf/df s] PsfO;f} ztflAbdf ;]jf ahf/zf:q nf]slk|o x'Fb} uO/x]sf] 5 < sf/0f ;lxt JofVof ug'{xf];\ . Do you think service marketing is getting popular in 21st century ? Justify with reason. 18. jt{dfg cj:yfdf g]kfnL Joj;fon] ef]Ug'k/]sf cj/f]wx¿ s] s] x'g\, j0f{g ug'{xf];\ . Identify various sorts of barriers Nepali businesses facing today. Or ahf/zf:qdf g}lts Jojxf/ kl/ro lbO{ g}lts Jojxf/ a[l4 ug{sf] nflu lgb]{lzsfsf] vfsf tof/ ug'{xf];\ . Define and outline an ethical guidelines for betterment of ethical behavior in the marketing. 19. ljS|mosnfnfO{ æsnf / lj1fgÆ ¿kdf pbfx/0f ;lxt :ki6 kfg{'xf];\ . Illustrate salesmanship as "Art and Science".
;d"x …uÚ (Group 'C')
-lj:t[t pQ/fTds k|Zgx¿/Long Answer Questions) [3x8=24] 20. sRrf kbfy{sf] cy{ / ljz]iftfx¿ j0f{g ug'{xf]; . ;fy} sRrf kbfy{sf] ahf/Ls/0fdf Wofg lbg'kg{] s'/fx¿ pbfx/0f ;lxt k|:6 kfg'{xf]; . Explain the meaning and features of raw materials. Also illustrate marketing considerations of raw materials. 3+5 21. æg]kfndf ljt/0f k|0ffnLnfO{ ljsf; ug{{ oftfoft / uf]bfd b'O{ k|d'v tTjx¿ x'g\Æ. of] egfO{nfO{ ts{sf ;fy ;dy{g ug'{xf]; . “Transportation and warehousing are the major components to develop distribution system in Nepal.”Support this statement with convincing logic. Or dfWod åGå eg]sf] s] xf] < tkfOF{sf] sDkgLdf dfWod ;b:ox¿sf ljrdf 4Gb ePdf s;/L ;dfwfg ug{' x'G5 < o:tf 4GbnfO{ ;dfwfg ug{] tl/sfx¿sf af/]df ;'emfj lbg'xf];\ . What is channel conflict ? Suggest measure to resolve such types of conflict among the channel members in your company. 2+3+3 22. s[[lif ahf/zf:q eGgfn] s] a'em\g'x'G5 < g]kfndf s[lif ahf/zf:qdf b]vf k/]sf ;d:ofx¿ vf]hL j0f{g ug'{xf]; . What is meant by agriculture marketing¿ Explore the problems of agriculture marketing in Nepal. 2+6 -0-
