A Marketing Research
A Marketing Plan presented to:
Ms. Grace Maceda
Presented By:
Aquino, Rhea Anne
Bolano, Anne Gaelle
Camia, Alyssa
Dones, Ana Marie
Elen, Adrian
Legaspi, Micah Ruth
Salomeo, Dhey
Table of Contents
I. Company Description
Nature of the Business
Objectives of the Business
Company Logo
Company’s Vision
Company’s Mission
Core Values
I. Marketing Goals and Objectives
4P’s of Marketing
Demand
Historical Demand
Projected Demand
Supply
Historical Supply
Projected Supply
Demand and Supply Gap
Market Share
Market Analysis
Target Market Analysis
S.W.O.T Analysis
III. Technical Analysis
Product Description
Product Operation Process
Product Preparation and Procedures
Quality Control Measures
Environmental Control Measures
Packaging
Advertising Materials and Photos, Social Media Account
Campaign Materials
Store/ Manufacturing Facility Location
Store/ Manufacturing Facility Location Map and Store Floor Plan
IV. Financial Analysis
Budget
Schedules and Financial Statements
V. Socio-Economic Analysis
Waste segregation
Corporate and social responsibility (CSR) of the business
l. Company Description
Nature of the Business
Siomailab's exists to serve its customers' and needs. We can offer healthy,
delectable and affordable siomai to a diverse range of target markets, including people
of all ages, genders, races, and so on. Siomailab's business is to satisfy customers'
cravings for our products by providing them with a Siomai.
Objectives of the Business
The main objective of the business is to provide the customers satisfactions,
delicious and craving satisfying food product by offering them a Siomai.
Siomailab aims to:
Prioritize customer satisfactions
Provide the best service for customers
Provide an affordable a delicious snack
Generate income and gain profit
Offers the great meal deal
Company Logo
The Company logo is a Siomai because
that our company offer to see how delicious our
product. We also put the company’s name
together with our tagline is “Siomai that
everybody loves” because you feel the love with
just a bite of siomai.
Company’s Mission
Siomailab mission is to give our customers cravings and bring satisfaction of
every bite of the product, and give them a good service and cleanliness
Company’s Vision
Siomailab Vision is to be popular food cart globally and to improve happiness,
comfort and meet the expectations of the customers and community.
Core Values
TRUST
The components assure its customers a
safe and trustworthy quality of both product
and services
CORE VALUES
PRIMENESS Customer Concentration
Giving and providing product and Prioritizing customer
services at its best satisfaction
II. MARKETING GOALS AND MARKETING
The top priority of our business is to provide a unique and innovative food
product that will bring satisfaction in every bite of Siomai to the people of Barangay IV
Bucandala through establishing an enterprise that will provide these:
4P’S
Product
Siomailab was originated created as a food cart/stall and offers Soimai This
type of dumpling can be seen and tasted all over the Philippine’s Streets. Siomai is one
of the variety of food choices that you can sell easily to people who are on the go.
Siomai is a homemade food that can make a pleasant meal. In fact, you can eat siomai
whether it’s for breakfast, lunch, and snack. There are a lot of people was addicted
eating siomai because it’s a good taste and also can satisfy your cravings.
Siomailab Menu:
Pork Siomai
Gumalan Juice
Price
People nowadays are obsessed with Siomai that is affordable. This will
determined whether Siomai will be marketable. We also seek partnership with the other
store to build reach people interested in our product. Our product is in low price and
good to start Siomailab will offer a satisfying, affordable, tasty food that will make you
buy again.
Place
The proposed of the business location is in Villa Fatima Bucandala IV Imus
City, Cavite in front of King Home. The production facility of the product will be also at
the store. The location of our business is good since it besides a school, market, mall
that attracting to the people who wants to buy.
Promotion
Siomailab aims to get the attention and strategies of the customers.
Flyers
Advertising
Social Media Makerting/Online Selling
Personal (Human) Encouragement
Siomailab will use a Facebook or any Social Media Platforms to spread our
product to our beloved customers.
