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Cru: New Name, Same Mission

Campus Crusade for Christ is changing its name to Cru in order to more effectively accomplish its mission of helping fulfill the Great Commission by winning, building, and sending multiplying disciples of Christ. The name change was prompted by the terms "Campus" no longer fully representing the scope of its mission and "Crusade" carrying negative connotations. However, the organization remains fully committed to lifting up and proclaiming the name of Jesus Christ.

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Matt Bertholic
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480 views1 page

Cru: New Name, Same Mission

Campus Crusade for Christ is changing its name to Cru in order to more effectively accomplish its mission of helping fulfill the Great Commission by winning, building, and sending multiplying disciples of Christ. The name change was prompted by the terms "Campus" no longer fully representing the scope of its mission and "Crusade" carrying negative connotations. However, the organization remains fully committed to lifting up and proclaiming the name of Jesus Christ.

Uploaded by

Matt Bertholic
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Still

Changing Lives With a Great New Name

I hope you are well and experiencing Gods grace. You may have heard recently that Campus Crusade for Christ is changing its name to Cru. Were excited about the name and the opportuni?es it oers to tell the world about Jesus. Many of our ministry partners have also shared their enthusiasm. Unfortunately, you may have heard some misinforma?on in the media about the mo?va?on behind the name change. Just in case these reports have caused any concern I want to let you know, rst hand, what is true. If, by chance youve wondered about what youve heard in the media let me share a few thoughts: 1. Campus Crusade for Christ is unswervingly commiIed to liJing up and proclaiming the name of Jesus. We were founded with a commitment to the centrality of the cross, the truth of the word, the power of the Holy Spirit and the global scope of the Great Commission. Nothing has changed. 2. The problema?c words in the name were Campus and Crusade. The term "Campus" has not represented the full scope of our mission for many years. The word "Crusade" carries nega?ve connota?ons that serve as barriers to connec?ng people with the heart of Jesus. 3. The majority of Chris?an missions organiza?ons and most local churches do not have the name Jesus or Christ in their name. This doesnt lessen their devo?on to Christ or their eec?veness. 4. Our mission remains the same: To help fulll the Great Commission by winning, building and sending Christ- centered mul?plying disciples and to give every person a chance to say YES to Jesus. Its the same mission that God gave to Bill and VoneIe Bright in 1951. We believe that our new name will help us more eec?vely accomplish that mission.

You may be encouraged to hear what our Vice President, Steve Sellers, had to say while appearing on Fox and Friends recently [you can nd a link at www.ccci.org/cru]. Its just one more way God has provided for us to liJ up the name of Jesus. Finally let me just say thanks for linking arms to liJ up the name of Jesus. I thank God for you and pray for you. Because of you the gospel is being proclaimed and people are coming to Christ. Your partnership is appreciated more than you know. If you have any ques?ons or would like clarica?on, Id love to talk. Drop me an email, give me a call or let me know a number where you can be reached. I welcome the chance to connect for a few minutes.

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