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Sample Report

The document is a marketing executive summary for Canifa, a clothing brand in Vietnam. It provides an overview of Canifa's company introduction, current marketing situation, target customer demographics, SWOT analysis, main issues, marketing objectives, and proposed marketing strategies. The strategies include promoting the brand's affordable prices and fashionable styles through online and offline advertising campaigns. Key objectives are to increase brand awareness, attract new younger customers, and grow sales.

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Thư Hoàng Quỳnh
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150 views24 pages

Sample Report

The document is a marketing executive summary for Canifa, a clothing brand in Vietnam. It provides an overview of Canifa's company introduction, current marketing situation, target customer demographics, SWOT analysis, main issues, marketing objectives, and proposed marketing strategies. The strategies include promoting the brand's affordable prices and fashionable styles through online and offline advertising campaigns. Key objectives are to increase brand awareness, attract new younger customers, and grow sales.

Uploaded by

Thư Hoàng Quỳnh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CANIFA

d Ja a ha UNIQLO
Be
a d e ha e CANIFA

Canifa' E ec i e S mmar

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM
ABLE F C N EN
COMPANY INTRODUCTION

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 2
CURRENT MARKETING SITUATION

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 3
HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 4
HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 5
HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 6
HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 7
U 4.999.999 VND

5.000.000 - 9.999.999 VND

10.000.000 - 14.999.999 VND

15.000.000 - 19.999.999 VND

20.000.000 - 24.999.999 VND

25.000.000 - 29.999.999 VND

30.000.000.000 - 39.999.999 VND

40.000.000 VND a

0% 5% 10% 15% 20% 25%

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 8
HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 9
SWOT ANALYSIS

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 10
MAIN ISSUE

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM
11
MARKETING OBJECTIVES

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM
12
MARKETING OBJECTIVES

Đ
ắ

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 13
MARKETING STRATEGY

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 14
MARKETING STRATEGY

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 15
MARKETING STRATEGY

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 16
MARKETING STRATEGY

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 17
MARKETING STRATEGY

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 18
ACTION PROGRAM

HAN N E AGE
FACULTY OF MANAGEMENT AND TOUR SM 19
ACTION PROGRAM

HANO UN VERS T PAGE


FACULTY OF MANAGEMENT AND TOUR SM 20
ILLUSTRATION

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FACULTY OF MANAGEMENT AND TOUR SM 21
REFERENCES
ệ ấ ậ ậ ằ

ế ươ ệ ế ệ ỳ

ệ ế ă

ễ ệ đ ậ ả ẩ

ă ă đ ề ươ ệ ệ
ệ

Ạ Đ

HANO UN VERS T PAGE


FACULTY OF MANAGEMENT AND TOUR SM 22

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