RESEARCH
RESEARCH
LECTURE
                                                          YOU GOTTA FOCUS!
                                                                     SYSTEMATIC
         NATURE OF RESEARCH AND INQUIRY                                 •   The study follows a logical sequence
How can we get the answers to your questions?                       VALID
Inquiry
    •   An act of asking questions to acquire information               •   Whatever one can conclude on the basis of the findings
    •   Both aims to expand a body of knowledge                             is correct and can be verified by others too.
Research                                                            EMPIRICAL
   •   A systematized process of finding concrete solutions to          •   The data in the research is based upon hard evidences
       a problem                                                            from real life experiences.
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PRAGMATIC
  •   Philosophy: “We need to look to many possibilities for
      collecting and analysing data”
  •   Main Concept: Use of quantitative and qualitative data            QUALITATIVE RESEARCH
      in expressing research findings
                                                                            •   exploring and understanding the meaning individuals
         THE RESEARCH PROCESS                                                   or groups ascribed to a social or human problem
CONCEPTUALIZATION PHASE
                                                                        QUANTITATIVE RESEARCH
  topic is identified
                                                                            •   testing objective theories by examining the relationship
  •   not-too-broad but not-to-specific concept to allow
                                                                                among variables
      flexibility and further exploration
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                                                                                            UNIT 2
                                                                          QUALITATIVE RESEARCH AND ITS IMPORTANCE IN
                                                                                          DAILY LIFE
                                                                          QUALITATIVE RESEARCH
                                                                             •  curiosity leads a person to conduct qualitative research
                                                                                to discover the mysteries of human behavior
                                                                             •  reflection of the desire to have the inquiry based on
                                                                                realities and viewpoints of individuals
                                                                             •  designed to understand the behavior and perception of
               QUALITATIVE RESEARCH                                             the target audience
                                                                             •  results are primarily descriptive
                                                                          ETHNOGRAPHIC RESEARCH
                                                                              •   systematic process that involves observing, exploring,
QUANTI VERSUS QUALI RESEARCH                                                      documenting and analyzing the ways and cultural
                                                                                  beliefs of a group of people most especially the
                                                                                  indigenous or minority group
                                                                          PHENOMENOLOGICAL
                                                                              •   systematic study of the lived experiences of individuals
                                                                              •   main objective: understand a person’s experience and
                                                                                  what makes it meaningful
                                                                              •   a study on how an individual or a group of people
                                                                                  experience a phenomenon
                                                                          CASE STUDY
                                                                              •   in-depth analysis of a single entity or a small group
                                                                              •   often used in sociology, nursing and psychology
CORNERSTONES OF QUALITATIVE RESEARCH                                          •   researcher seeks to understand and answer the
NARRATIVE                                                                         question why such situation occurred
   •  researcher studies the lives of individuals and asks one
      or more individuals to provide stories about their lives            NARRATIVE ANALYSIS
                                                                              •   focuses on a specific story as the subject matter of
PHENOMENOLOGICAL                                                                  inquiry
   •  researcher describes the lived         experiences    of                •   determines how individuals make sense of a particular
      individuals about a phenomenon                                              event in their lives
                                                                              •   how individuals make sense of their world by
ETHNOGRAPHY                                                                       constructing, reconstructing and narrating stories
   •  researcher studies the shared patterns of behavior,
      language and actions of an intact cultural group in a               GROUNDED THEORY
      natural setting over a prolonged period of time
                                                                              •   systematic collection of data through observation and
                                                                                  interview to generate a comprehensive explanation of
CASE STUDIES
                                                                                  a phenomenon grounded in reality
   •  researcher develops and in-depth analysis of a case,
                                                                              •   seeks to understand actions by discovering the
      often a program, event, activity, process of one or more
                                                                                  problem and the person’s behavior on resolving a
      individuals
                                                                                  problem
GROUNDED THEORY                                                           CHARACTERISTICS OF A QUALITATIVE RESEARCH
   • researcher derives a general, abstract theory of a                   HUMAN UNDERSTANDING AND INTERPRETATION
     process, action or interaction grounded in the views of                 •  we are able to get a view of a person’s perspective
     the participants
                                                                          FLEXIBILITY
                                                                             •   it has the capacity to adjust on what is being learned
                                                                          CONTEXTUALIZATION
                                                                             •  researcher should have a grasp of the situation
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DISADVANTAGES                                                               RESEARCH
   •  research quality depends on the skills of the researcher                 •  From journals
      and can be influenced by personal judgment and                           •  1st priority
      biases
   •  validity and reliability of the data                                  GRAY
   •  time-consuming and data may be difficult to interpret                    •    From other sources
   •  its open-ended questions obtain a lot of data which                      •    Not priority (mostly secondary)
      makes it hard for the researcher to sort and transcribe
                                                                                           LITERATURE IDENTIFIERS
                  RESEARCH PROCESS                                          ISBN
CONCEPTUAL PHASE                                                                •   International Standard Book Number
   •  The preparation and conceptualizing of topics and                         •   Internationally regulated system of identifying the book
      problems take place in this phase                                             by number.
                                                                                •   Publishers purchase a bunch of ISBN at one time and
EMPIRICAL PHASE                                                                     then assign them to publications.
   •   The gathering of data and testing of the hypothesis
       take place in this phase
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                                                                       TRANS:
                                                                                                  RESEARCH CAPSULE
                                                                                •   BLUEPRINT of a research.
                                                                                •   Summarizes research details and attributes for planning
                                                                                    research.
DOI
      •    Direct Object Identifier
      •    Help identify specific journalarticles.
      •    Frequently used for scientificarticles.
PMID
      •    PubMED IDs
      •    Strings of numbers that identify the records in the
                                                                                            STATEMENT OF THE PROBLEM
           PubMED Database.
                                                                                    •    It is a concise description of the issues that need to be
                                                                                         addressed by the researcher.
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                                                                                         TYPES OF LITERATURE
                                                                              RESEARCH LITERATURE
                                                                                  •  is based on research findings.
                                                                                  •  Its data is supported by evidences.
      WHY WE DO BACKGROUND OF THE STUDY                                           EXAMPLE:
      •   To gain knowledge about your topic                                         ▪    journal articles, literature reviews,      research
      •   For the readers to become familiar with your study.                             abstracts
      •   To provide support for your ongoing research.
      •   To learn more about the previous works of the                       NON-RESEARCH REFERENCES
          researchers.                                                            • these are not based on research findings.
                                                                                  • They provide insights and may broaden understanding
1ST PARAGRAPH                                                                       regarding a topic.
      •   It must contain a partial review of your research topic.               •  They have limited use and do not serve the purpose of
          The review must consist of your own personal review                       literature review since they are not based on research
          and a review taken from a reference but it must be                        findings.
          PARAPHRASED.                                                        EXAMPLE:
                                                                                    ▪     literary or artistic works, opinion articles,
                                                                                          brochures, magazines, anecdotes
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                                                                                                                                          7
                                                                     TRANS:
    •    The researcher explains what the results mean or what                      are usually subjected to sanctions like suspension and
         are the plausible reason why the results are the way                       even expulsion from the institution.
         they are.                                                              •   There are available online tools which help identify
    •    How are findings can be used practically may also be                       plagiarism.
         added.
    •    The researcher is also in the best position to                                        UNIT V
         enumerate the weaknesses or limitations that the study                   UNDERSTANDING DATA AND WAYS TO
         may have and how he considers them in interpreting                         SYSTEMATICALLY COLLECT DATA
         the findings.                                                                       SAMPLING
                                                                              POPULATION
REFERENCES SECTION
   •  The list of journal articles, books and other documents                   •   entire aggregation of the case where a researcher is
      that were referenced in the written research                                  interested
      manuscript.                                                               •   often, it is not feasible to include all members of the
   •  It follows a certain standard format, like the following:                     population in a research
        ▪     APA (American Psychological Association) Style
        ▪     The Chicago Manual of Style                                     SAMPLING
        ▪     MLA (Modern Language Association) Style                           •   process of selecting the sample or a portion of the
                                                                                    population
TIPS ON READING RESEARCH REPORTS
    •  Make research reading a habit.                                         SAMPLE
    •  Highlight significant information and do not hesitate to                 •   subset of the population elements
       write notes on photocopies of research reports.
    •  Initially scan the report then read them more slowly                   REPRESENTATIVENESS
       next time.
    •  Ensure that you understand what you read.                                •   how well the sample represents the population
    •  Do not be discouraged by technical terms or statistical
       data.                                                                  REPRESENTATIVE SAMPLE
    •  Translate research jargons into more familiar terms.                     •   one whose key characteristics closely approximate
    •  Do not underestimate the value of your sense while                           those of the
       reading.                                                                 •   population
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                                                                 TRANS:
SNOWBALL SAMPLING
  •   “Referral System”                                                   GROUNDED THEORY
  •   initial sample members are asked to refer other people                  •   developed in 1967 by Glaser and Strauss
      who meet the criteria required by the researcher
  •   people who share the same traits or experiences know                ETHNOGRAPHY
      each                                                                    •   aims to describe and interpret behaviour of a certain
  •   other useful for participants who are hard to find                          culture
      ▪   N= Population
      ▪   n= desired sample
      ▪   k= sampling interval
CLUSTER SAMPLING
  •   Multi-stage Sampling
  •   useful when the population is large and widely
      dispersed
  •   sampling is done in several stages
SAMPLING ERROR
  •   Particularly for quantitative research, this results to
      overrepresentation or underrepresentation of some
      segment of the population
  •   smaller sample size = bigger chance of sampling errors
PHENOMENOLOGY
  •   focuses on lived experiences
HISTORICAL RESEARCH
  •   focuses on past events
  •   main challenge: determination of the authenticity of the
      historical evidences