Chapter 1 - Language and Social Variation (Main Points)
Chapter 1 - Language and Social Variation (Main Points)
Chapter 1 - Language and Social Variation (Main Points)
Session 1
My Fair Lady (1964)
horizontally
Session 2
William Labov
Sales people in the highest ranked store will have the highest
values of (r);
Those in the middle ranked store will have intermediate values
of (r);
and those in the lowest ranked store will show the lowest
values.
The three stores which were selected:
• “rapid and anonymous” survey
• “Excuse me, where are the women’s shoes?”
• “Fourth floor”
• “Excuse me?”
• “Fourth floor”
We see that a total of 62 percent of Saks employees used all or some (r-1), 51
percent of Macy’s, and 21 percent of Klein’s. The stratification is even sharper
for the percentages of all (r-1). As the hypothesis predicted, the groups are
ranked by their differential use of (r-1) in the same order as their stratification by
extra-linguistic factors. (Labov, 1966)
A precise replication of the department store study was done by Joy Fowler of NYU in 1986. Fowler retraced Labov’s
steps as carefully as she could, substituting May’s for S. Klein, which had gone out of business.
In emphatic pronunciation of the final (r), Macy’s employees
come very close to the mark set by Saks.
It would seem that r-pronunciation is the norm at which a
majority of Macy employees aim, yet not the one they use most
often.
In Saks, we see a shift between casual and emphatic
pronunciation, but it is much less marked. In other words, Saks
employees have more security in a linguistic sense. (Labov, 1966)
• (r) stratification is an integral part of the linguistic structure of the
New York City speech community
• The overall results show that the clerks pronounced [r] more often
when they worked in a higher prestige store.
• (r-1) is one of the chief characteristics of a new prestige pattern
which is being superimposed upon the native New York City
pattern.
• the absence of (r-1) pronunciation in New York City in the 1930s
Implications?
How socially significant a relatively trivial
feature of accent can be
the Study of Martha’s Vineyard
⏤the demonstration of the social motivation of
sound change
• Exercise: Read the introduction to this study in the
handout and use the following key expressions to
retell it. (P. 13-14)
• the vowel sound of words
• low-prestige, old-fashioned pronunciation
• RP and some mainland American prestige accents
• become exaggerated; occur more frequently;
• the subjective attitudes; natives; the massive invasion of
outsiders; identify with the island way of life; signal their separate
social and cultural identity;
• conscious; prestige form;
• group identification; group solidarity; the signaling of difference
Language and Social Variation
Session 3
Estuary English (EE)
• Where? -origin
• How?-pronunciation practice
• Why?- implications
Where? -origin
• a term coined by David Rosewarne, a lecturer in linguistics
at the University of Surrey, in a ground-breaking article
published in 1984 in The Times Educational
Supplement (London).
• The term “Estuary” reflects the starting point for this
dialect as being the region along London’s River Thames
and its estuaries.