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Supermarket Layouts & Research Methods

The document provides information in a table about different types of supermarket layouts: grid, free-form, and boutique. It describes the advantages and disadvantages of each layout. It then asks multiple choice questions about which types of products are placed in different locations within supermarkets, such as quiet areas, ends of aisles, and near the entrance. Finally, it provides a scenario about a student named John conducting a research project on changes in the use of public services and his methodology for the project, which involves distributing questionnaires.

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0% found this document useful (0 votes)
790 views5 pages

Supermarket Layouts & Research Methods

The document provides information in a table about different types of supermarket layouts: grid, free-form, and boutique. It describes the advantages and disadvantages of each layout. It then asks multiple choice questions about which types of products are placed in different locations within supermarkets, such as quiet areas, ends of aisles, and near the entrance. Finally, it provides a scenario about a student named John conducting a research project on changes in the use of public services and his methodology for the project, which involves distributing questionnaires.

Uploaded by

Vy Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Questions 1-5

Complete the table below.


Write NO MORE THAN THREE WORDS for each answer.
Different Types of Supermarket Layout

Layout Description Advantages Disadvantages

•  efficient use of floor space •   Uninteresting layout


•  Controls
Grid parallel aisles
•   Shoppers can 2    Through
1  their shopping

• poor use of space, so


Free- 3 ______________
• customers need more 4   
form organization
to find products less 5 

•   separates space


Boutiqu Displays arranged around
• poor use of space
e a food specialty into 6 
•  creates attractive image

   

Questions 7-10
Which types of products are placed in each location in supermarkets?
Choose FOUR answers from the box and write the correct letter, A-F, next to questions 7-10.
Types of Products
A       more expensive products
B       most profitable products
C    products reduced in price
D       products aimed at children
E        products requiring careful selection
F        slow-moving products
Locations
7 quieter areas
8 end of aisles
9 middle shelves
10 near the entrance
Choose the correct letter, A, B or C.
SECTION 2
Research Project
1.How did John choose the topic of his research project?
A He thought the information would be useful for town planning.
B He has a special interest in the use of public services.
C He read about a similar study which had been done earlier.
2. During his research, John is expecting to find that
A The use of public services has altered very little.
B A group of people has changed its habits.
C The most frequently used facility is the library.
3. What is the problem with using official records?
A They may be lacking in detail.
B They may not be readily available.
C They may be difficult to analyse.
4. What does the tutor think about John using a questionnaire to get information?
A He needs to do a course in questionnaire design first.
B He should use this method instead of looking at public records.
C He will find the practice he gets useful the following year.
5. Which new variable does John agree to add to his investigation?
A Occupation
B Income group
C Qualifications
6. How many questionnaires will John distribute?
A The same number as in the previous study
B A greater number than he needs for analysis
C The number recommended in the project guidelines
Question 7-8
Choose TWO letters, A-E
Which TWO strategies will John use to encourage people to fill out his questionnaire?
A Using simple language
B Delivering the questionnaires in person
C Making the questionnaires anonymous
D Providing return envelopes
E Trialing the questionnaire on friends
Questions 9 and 10
Choose TWO letters, A-E.
Which TWO pieces of advice does the tutor give John about his questionnaire?
A There should be a mixture of question types.
B Some questions should elicit personal information.
C There should be an introduction to explain the survey’s purpose.
D A telephone number should be provided for queries.
E The questions should only take a few minutes to answer.
SECTION 3
You will hear part of a podcast for visitors to the popular holiday region called the Treloar Valley.
Choose the correct letter, A, B or C.
1 The Treloar Valley passenger ferry
A usually starts services in April.
B departs at the same time each day.
C is the main means of transport for local villagers.
2 What does the speaker say about the river cruise?
A It can be combined with a train journey.
B It’s unsuitable for people who have walking difficulties.
C The return journey takes up to four hours.
3 What information is given about train services in the area?
A Trains run non-stop between Calton and Plymouth.
B One section of the rail track is raised.
C Bookings can be made by telephone or the Internet.
4 The ‘Rover’ bus ticket
A can be used for up to five journeys a day.
B is valid for weekend travel only.
C has recently gone down in price.
Questions 5-10  
Label the map below.

Write the correct letter, A-H, next to questions 5-10.


5 Bus stop
6 Car park
7 Museum
8 Mill
9 Potter’s studio
10 Cafe
SECTION 4

You are going to hear a talk on alternative medicine. Before you start the audio, as in the test, give yourself about 40
seconds to look through the questions. 

Questions 31 - 32

Choose the correct letter, A, B or C.

31. According to the definition, alternative medicine:


A Can be considered a subset of conventional medicine
B Seeks to draw in part on the natural sciences
C Has not been shown to be effective through scientific methods
32. It’s difficult to define because:
A The theories and practices it includes often change
B It involves a variety of ideas and methods
C It’s more limited in scope than conventional medicine
Questions 33 - 40
Complete the notes below
Write NO MORE THAN TWO WORDS AND/OR A NUMBER for each answer.
Types of Alternative Medicine
• Diverse - can be classified by their cultural origins or beliefs systems
• Methods include or are based on such things as medicinal practices, knowledge of folklore, and 33_________
• May be developed over over thousands of years.
a) Chinese medicine and Ayurveda:
• They are practices commonly based on traditional ethnic systems
• Seen as ‘alternative’ abroad, but it may not be viewed this way in the country it 34____________ from
b) Herbal remedies and other substances:
• Common in alternative medicine.
• Such substances are found in nature but this does not only include 35___________ - also animal and
mineral products.
• commercially very successful
c) Religion, faith healing, and prayer:
• Also related to alternative therapies.
• For example, Shamans alter their state of 36____________ to interact with the spirit world in order to heal.
Safety of Alternative Medicine
a) Concerns:
• Those from the scientific community do not think alternative therapies have been proved effective
• Research is often not of good 37_________________ and has flawed methods
• The SRAM journal notes that an ineffective therapy may be seen to provide symptomatic relief.
• This is the placebo effect – when a person will 38_________ because of the belief that a substance has
helped
• Recovery is mistakenly attributed to the alternative medicine being taken.
• Alternative medicine has not traditionally had access to research funding, sympathetic press coverage or
39______________ in curriculums for medical courses.
b) Changes:
• In the US, Conventional doctors now offering alternative medical treatments - courses available at University
• Taught in medical schools and US 40_________ are starting to offer reimbursement for alternative
therapies.

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