BUSINESS PROPOSAL

KRUSTY GRAB
University Belt “UBelt” Manila

Rufino, Aira Jheanne

Cabanatan, Ren Arthur
Dela Cruz, Carl Chris John
Luna, Alexandra Nicole
Mahinay, Ishi Keannly
Reyes, Derick Gabriel

January 2023
 Executive Summary

With our reimagined version of "The Bottom of Bikini," bring back all the fond
memories from your youth. Krusty Grab is a restaurant that sells delicious burgers,
drinks, food and other beverages just like in spongebob. This company came up with this
business because we all know that spongebob is a big part of our childhood. It gives us
fun and enjoyment just by watching it when we are still kids.
So, this restaurant serves us not just food, but also exciting activities that we can
do inside of the restaurant. Experience one of the biggest, most extravagant, multi-room,
and COVID-Friendly interactive pop-ups. This restaurant also offers entertaining
activities every day of the week, such as Game night, trivia, scavenger hunts, board
games, photobooth areas, and most especially the student lounge. Anyone is welcome,
even if you are a kid or an adult.
The products or food listed in the menu in this restaurant is made by the company
and professional cook and chefs, inspired in the show itself. The entrepreneurs wanted to
assure you that everyone is clean and safe for every kid or every customer that comes.
Krusty krabs will give you a peace and relaxing mind that you can enjoy with your
family, friends and loved ones.
 Table of Contents

Page Number

Executive Summary 2

Product Description 4

Mission Statement and Vision Statement 9

Target Location and Target Market 10

Materials and Equipment 11

Costing/Financial Management 15
 Product Description
The following pictures below show the different products that Krusty Grab offers to
customers together with its product description.

PICTURE/ PROTOTYPE NAME DESCRIPTION

Squidward Green Matcha It is a tea-based beverage

combining vivid green
matcha tea powder and
creamy milk that will
surely create a smooth,
creamy, caffeinated coffee
alternative.

Strawberry Pink Patrick A delicious dessert drink

made with strawberries,
milk, and ice cream topped
with whipped cream, and
strawberry syrup that will
make you berry happy.

Yellow Sponge Mango A cool and tempting fruit

drink prepared by simply
blending ripe mango
pieces, milk and sugar.

Princess Milktea Pearl A cold, frothy drink made

with a tea base shaken with
flavors, sweeteners and
milk with tapioca pearls
 Pineapple Blast A refreshing juice drink
from pressing the natural
liquid from the pulp of the
pineapple

Sandy’s Tropical Mix A tropical mix of 25% juice

blend of carrot, pear,
mango and pineapple juices
from concentrate with
100% vitamin C made with
real fruit and vegetable
juice.

Minty Plankton Lemonade flavored with

mint drink that is great to
cool down on a hot summer
day.

Grab a Pizza Are flattened disk of bread

dough topped with savory
mixture of tomato and
mozzarella
 Puff Fries Indulge with these crispy
puffed potatoes is almost
too good to be true.

Krabbie Patty A sandwich consisting of a

double meat patty topped
with cheese, bacon, slice of
tomato, lettuce, egg,
ketchup and mayo on a
bun.

Chum Nuggets A delicious snack with a

light crisp on the outside,
juicy and well-seasoned on
the inside.

Karen Wings (Chicken These fried chicken wings

Wings) are marinated in buttermilk,
then coated in seasoned
flour and deep fried to your
satisfaction.
 Lady Fish Fillet Fish which has been sliced
away from the bone that is
cut lengthwise dipped with
buttermilk and then fried
giving you a tasty and
crispy dish.

Lary Lobster This lobster tail recipe is a

decadent dinner made with
large lobster tails
smothered with a buttery
garlic herb sauce then
broiled under high heat
making these lobster tails
tender and juicy.

Barnacle Boy A high quality combination

of oyster, mussels, and crab
that will satisfy any
seafood fan.

Sandy Cheese (Mozzarella A classic appetizer

Sticks) mozzarella cheese coated in
seasoned bread crumbs,
then deep fried until golden
brown and crispy.

Crab Cakes The homey goodness of

plain golden pancakes
served with whipped butter
 Onion Rings These slices of onion,
coated with batter,
breadcrumbs, and flour that
is deep-fried until
golden-brown served with
garlic mayo dip will surely
make your onion breath
after worth it.

King Nachos Tortilla chip topped with

melted cheese with
additional savory toppings
of ground meat, and
tomato.

Bikini Brownies Indulge with this fudgy

chocolate baked confection
that will surely make those
teeth sweet.
 Mission Statement
"Our mission is to nourish and delight our customers with delicious, healthy food while
promoting sustainable and responsible sourcing practices. We strive to create a
welcoming and enjoyable dining experience for all, and to be a positive influence in the
community. "

Vision Statement
"Our vision is to be the leading provider of healthy and sustainable food options in the
community, while fostering a culture of innovation and excellence in all aspects of our
operations. We aim to be a trusted source of delicious and nutritious food for families,
and to be a responsible corporate citizen that positively impacts the community and the
environment."
 Target Location
Since Krusty Grab is a burger restaurant inspired by the show SpongeBob (know
that many people are obsessed with this show) the entrepreneurs thought of building it
where there are many people, especially young people. We're planning to build it near the
school, town and also in an area where it doesn't flood so that even if it rains heavily, the
business will still continue.
This restaurant will be located at one of the commercial buildings in University
Belt Manila.
The target location is also the place where our supplier of raw products, stocks etc.
is close in order to reduce the costing of transportation.

Target Market
The Krusty Grab target market from lower, middle, and upper income by offering
very cheap products and good services in order for them to relax and make our clients
happy.

Primary Target
Demographic Segmentation : 13-25 yrs old, Male/Female, Students/ Young Professionals
Geographic Segmentation : University Belt, Manila
Psychographic Segmentation: Customers who are seeking satisfaction and happiness
outside their household, job or studies.

Secondary Target
Demographic Segmentation : 26 yrs old above, Male/ Female, Adults
Geographic Segmentation : University Belt, Manila
Psychographic Segmentation: Customers who have interest eating and spending leisure
time with their family in a unique style of restaurants.
 Materials and Equipment
The products listed below are the properties, materials and equipment to be used in
the Krusty Grab.

Materials and Equipments Quantity Cost In Peso

Appliances
Oven 3 30,000
Microwave 3 30,000
Blender 3 7,500
Gas Stove 2 80,000
Griller 2 25,000
Freezers/ Fridge 3 155, 970
Air Conditioner 5 45,000
Fans/ Ceiling Fans 5 15,000
Deep Fryer 2 17,000
Mixer 2 4,000
Slicer 2 10,500
Food Processor 2 4,000
Ice Machine/ Ice Maker 2 155,200
Airfryer 3 8,100
Telephone 1 1,000
CCTV Cameras 7 3,850
Dishwashers 2 39,500
Light Bulbs 15 2,940
Cash Register 2 59,400
Credit Card Machine 2 26,000
Television 1 15,000
Receipt Printer 2 1,740
TOTAL: 580,730
 Kitchen Tools
Pots and Pans 5 sets 7,500
Servingware (Spoon, Fork &
20 sets
other utensils) 90,000
Kitchen Supplies (Spatula,
5 sets
Tongs, etc) 1,500
Cutting Boards 5 3,600
Sharpening Stone 2 sets 3,000
Storage Racks & Shelving 5 19,000
Prep Counters 3 18,000
Storage Containers 10 sets 3,500
Ranges and Ventilation 2 130,000
Steam Tables 2 26,000
TOTAL: 302,100
Other Interior Equipments
Sink 5 25,000
Fire Extinguisher 2 set 3,500
Tables (Custom made)
Chairs / Stools (Custom * see table below
made)
Staff Locker 1 12,000
Office Desk 1 1,500
Office Cabinet 1 2,500
Sofa 1 10,000
Ornaments - 3,000
Experience Booths (Custom
* see table below
made designs)
Toilet Bowl 3 9,000
Decoration (Sintraboards and
3,000
art figurines) -
Mirror 4 3,000
Board Games and Cards - 3,000
Ring Lights 2 3,000
TOTAL 78,500
Food Essentials
Napkins/ Tissues 20 3,000
Aprons 10 1,500
Cups and Straws Bulk Buy 5,000
Water Dispensers 1 1,500
To-Go Boxes Bulk Buy 5,000
Frappe Cups and Lids Bulk Buy 5,000
Custom Drink Sleeves - 5,000
TOTAL: 26,000
Cleaning Materials
Alcohol
Dishwashing Liquid
Hand Sanitizers
Bulk Buy 5,000
Bathroom Tissue
Detergent
Scrubs
TOTAL 5,000
Custom Made (Table, Chairs and Experience Books)
Wood
Plywood
Paint
Nails - 100,000
Epoxy Resin
Wood Glue
Grinder/ Cutter
TOTAL 100,000
Food Supply and Stocks
 Meat, Poultry and Frozen
Supply Mrs. Garcia's Meats
Seaside Market,
Seafood Supply
Macapagal Boulevard 100,000.00
Grocery Wholesale Suy Sing Grocery
A&J Fruits and
Fruits and Vegetable Supply
Vegetables Supplier
TOTAL 100,000
OVERALL TOTAL COST IN PESO 1,192,330
 Costing/ Financial Management
Krusty Grab
Financial Statement
January 2023

Account Title Amount

Food Supplies 50,000
Kitchen Supplies 302,000
Office Supplies 26,000
Inventory 50,000
Furniture and Appliances 733,230
Supplies and Essential 31,000
Leasing Expense 120,000
Graphic Design Cost 3,000
Taxes and License Expense 5,000
Salaries Expense 308,000
Utilities Expense 10,000
Transportation Expense 5,000
Advertising Expense 5,000
Total 1,648,230

Description Number of People Salary per Person / Month

Store Manager 1 ₱ 25,000
Assistant Manager 1 ₱ 25,000
Supervisor 1 ₱ 20,000
Waiter 5 ₱ 18,000
Cook 4 ₱ 30,000
Cashier 1 ₱ 20,000
Guard 1 ₱ 20,000
Construction Workers 10 ₱ 150,000
Total Payroll 24 ₱ 308,000
Submitted by:
Rufino, Aira Jheanne
Cabanatan, Ren Arthur
Dela Cruz, Carl Chris John
Luna, Alexandra Nicole
Mahinay, Ishi Keannly
Reyes, Derick Gabriel

Submitted to:
Mr. Reymen De Jesus

Program/Section:
BSPSY 2B

Course:
GEE 412 -The Entrepreneurial Mind