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PG Business Communication II

This document outlines the details of a Business Communication course including the course code, credit hours, learning objectives, recommended books, course outline, prerequisites, evaluation criteria, pedagogy, and expert. The course focuses on developing communication strategies for team and organizational effectiveness, influencing audiences, understanding cultural differences, and applying negotiation and conflict resolution techniques. It includes topics such as recruitment communications, executive storytelling, business proposals, conflict resolution, negotiation, intercultural competence, and crisis communication. Students will be evaluated through group discussions, presentations, proposals, letters, and business simulations.

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95 views2 pages

PG Business Communication II

This document outlines the details of a Business Communication course including the course code, credit hours, learning objectives, recommended books, course outline, prerequisites, evaluation criteria, pedagogy, and expert. The course focuses on developing communication strategies for team and organizational effectiveness, influencing audiences, understanding cultural differences, and applying negotiation and conflict resolution techniques. It includes topics such as recruitment communications, executive storytelling, business proposals, conflict resolution, negotiation, intercultural competence, and crisis communication. Students will be evaluated through group discussions, presentations, proposals, letters, and business simulations.

Uploaded by

Abhinav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Sub Committee - Specialization for Curriculum Development

Course Name : Business Communication - II


Course Code : T5959
Faculty : Media and Communication
Programme Type : PG

Course Credit : 1
Course Level : 5
Sub-Committee (Specialization) : Communication Management
Batch : 2020
Learning Objectives :
Students should be able to understand and apply communication strategies linked to
team, leadership and organisational effectiveness
Students should be apply writing skills to influence audiences in high-stake contexts
such as employment processes and financial investment
Students should be able to understand gender and cultural differences in organisations,
and identify strategies to overcome potential organisational fault lines
Students should be able to apply negotiation and conflict resolution techniques
Books Book Author Publisher
Recommended :

Business Communication: Developing Cardon McGrawHill


Leaders for a Networked World
The New Articulate Executive Toogood McGraw-Hill
Course Outline : Sr. No. Topic Hours
-1 Communication and Organizational Effectiveness: a review of key 1.5
concepts (formal and informal systems, teams, leadership,
communication networks)
2 Recruitment-process communications: crafting personal 1.5
narratives in cover letters, resumes, online profiles
3 Executive storytelling for Persuasion and Motivation: contexts and 1.5
applications
4 Business proposals: Writing to reader expectations, presenting 1.5
outcomes and potential effectively; communicating with data
5 Communication strategies for conflict resolution 1.5
6 Negotiation management 1.5
7 Intercultural communication competence: concepts and 1.5
applications
Page: 1
8 Technology-mediated communication and communication 1.5
management in virtual teams
9 Diversity and communication in organizations: principles and 1.5
practices
10 Communicating during crises 1.5
Pre Requisites :
Business Communication - I
Evaluation :
Group Discussion
Presentation
Individual Proposals and Letters
Business Simulations
Pedagogy :
Lecture, Case method, Simulations and Experiential Learning
Expert :
Girija Shankar Semuwal,Assistant Professor,SIMC

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