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    Monaliza Erum Quilala
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    1. The document is a lesson log from Salinungan Stand-Alone Senior High School that discusses marketing principles, goals, and approaches. 2. The objectives are for students to understand marketing definitions, traditional approaches, goals of marketing, and contemporary marketing approaches. 3. The content and learning resources include textbooks, additional materials, smartphones, laptops and the internet to analyze marketing goals and approaches.

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    1. The document is a lesson log from Salinungan Stand-Alone Senior High School that discusses marketing principles, goals, and approaches. 2. The objectives are for students to understand marketing definitions, traditional approaches, goals of marketing, and contemporary marketing approaches. 3. The content and learning resources include textbooks, additional materials, smartphones, laptops and the internet to analyze marketing goals and approaches.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    14 views2 pages

    Week 1

    Uploaded by

    Monaliza Erum Quilala
    1. The document is a lesson log from Salinungan Stand-Alone Senior High School that discusses marketing principles, goals, and approaches. 2. The objectives are for students to understand marketing definitions, traditional approaches, goals of marketing, and contemporary marketing approaches. 3. The content and learning resources include textbooks, additional materials, smartphones, laptops and the internet to analyze marketing goals and approaches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    School SALINUNGAN STAND-ALONE SENIOR HIGH Grade Level 11

    SCHOOL
    Teacher MONALIZA E. QUILALA Learning Area PRINCIPLES OF MARKETING
    Daily
    Republic Lesson
    of the Log
    Philippines
    Teaching Dates/ Time February 20-24, 2023 Department of Education Quarter 3
    Session 1 Region 02 (Cagayan
    Session Valley)
    2 Session 3 Session 4
    Schools Division Office of Isabela
    I. OBJECTIVES SALINUNGAN STAND- ALONE SENIOR HIGH SCHOOL
    The learner demonstratesRamones
    an understanding
    St., Salinungan West, Sanof marketing
    Mateo,
     salinungan.nhs@gmail.com
    Isabela 3318 principles, goals and traditional and contemporary approaches to

    A. Content Standard marketing


    __________________________________________________________________________________________________________________________________________________________
    B. Performance Standard The learners shall be able to plotmarketing goals and approaches forproduct or service
    C. Learning
    Competencies/Objectives he learners….
     1. define and understand marketing
     ABM_PM11-Ia-b-1
    2. describe the traditional approachesto marketing
     ABM_PM11-Ia-b-2
    3. discuss the goals of marketing
     ABM_PM11-Ia-b-3
    4. identify and explain contemporarymarketing approaches
     ABM_PM11-Ia-b-4

    II. CONTENT The learners demonstrate an understanding of… the marketing principles, goals, and traditional and contemporary
    approaches to marketing

    III. LEARNING RESOURCES


    A. References
    1. Teacher’s Guide pages
    2. Teacher’s Manual pages
    3. Textbook pages Principles of Marketing by: AngelitaOng Camillar-Serrano; Marketing byDr. Maria Luisa Chua Delayco
    4. Additional Materials from
    learning Resource (LR) portal
    B. Other Learning Smart Phone/Laptop/ Smart Phone/Laptop/ Smart Phone/Laptop/ Internet
    Resources/Materials Internet Connection, Internet Connection Connection
    Newspaper
    IV. PROCEDURES
    A. Reviewing previous lesson or The teacher will present a I KNOW IT! Give 2-3 The teacher will ask the
    Presenting the new lesson bird’s eye words that inform the students theirgoals in life
    (REVIEW) view of the topics to be discussed class about Marketing
    for the whole quarter  

    B. Establishing a purpose of the Let the students jot down notes as WORD NETWORK Use To study and analyze your
    lesson their basis for their advance the strip ofpapers to goals in lifewhy is it important
    (MOTIVATION) readings write the initial for a business manto put in to
    ideas about priority their goal in puttingthe
    Marketing then post it business..students will share
    on the graffiti wall (think theirideas about it
    and share, 3 members
    per group)
    C. Presenting examples/instances Learners shall come up with a In a whole sheet of The teacher will ask the Video analysis: Teacher will let
    Republic of the Philippines
    Department of Education
    Region 02 (Cagayan Valley)
    Schools Division Office of Isabela
    SALINUNGAN STAND- ALONE SENIOR HIGH SCHOOL
    Ramones St., Salinungan West, San Mateo, Isabela 3318
     salinungan.nhs@gmail.com

    __________________________________________________________________________________________________________________________________________________________
    Prepared by: Checked Noted by:

    MONALIZA E. QUILALA JUMAICA J. CAMAYO EMMA RUTH B. BARIEN, EdD


    Teacher II Master Teacher I OIC School Principal

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