SPEAKING 1 – CODE S1.

1
PART 1
In this part of the test, you are asked to talk about your career plan
 Do you have any particular ambitions or hopes for the future?
- Yes, I do.
- In the future, I want to work in companies, or international organizations,
so that I can learn and develop more skills, and hone and update
professional development trends to have many good opportunities. for
further development. Able to expand relationships, integrate and work in
a dynamic and modern international environment, in line with today's
social development trends.
 What skills are important for your sort of work?
For my major, important skills are required such as
- Constantly updating commercial market development trends so as not to be
left behind
- The ability to persuade customers
- Passion for business and love for work technology ...
- Having creative thinking
- Ability to search, filter, and analyze data. ...
- Writing Content in the e-commerce industry ...
- Knowledge of technology and the Internet. ...
- Customer response skills.
 What aspects of your work/study are you not so keen on?
Among the aspects of learning, there is one aspect that I do not like the most,
which is the reasonable division of time for each subject. Because my time
division is not very good, I often let the water flow to my feet. However, besides
the reasonable division of time
 What is your long-term goal in your life? How would you achieve it?
- My long-term goal is to pass the entrance exam to UEH
- To achieve that goal I have to work hard and strive every day, solve
homework continuously, rarely go out and meet friends, seriously pursue the
goal, and Make the best use of my time. It was the hardest time I went
through, but nonetheless, I achieved my goal and got through it all.
 What opportunities are there for working abroad?
so that I can learn and develop more skills, and hone and update professional
development trends to have many good opportunities. for further
development. Able to expand relationships, integrate and work in a dynamic
and modern international environment, in line with today's social
development trends.
 PART 2
In this part of the test, you are asked to give a short talk on a business topic. You
have to choose one of the topics from the two given below and then talk for about
one minute. You have one minute to prepare your ideas.
A: Advantages and disadvantages for companies of product endorsements?
B: How can companies create brand loyalty?

B: How can companies create brand loyalty?

- Delivery on schedule, sufficient quantity, and quality assurance, the enterprise has
built the first credibility with customers.

- Enterprises commit themselves that they will produce quality products, serving the
needs of customers well.

- The competitiveness of an enterprise is strong or weak, reflected in the trust of

customers with the products or services provided by that business

- Always trying to create the best quality products to satisfy customers' requirements.
products to create prestige in competition

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to
look at the task prompt and then about three minutes to discuss the topic with your
partner. Then, the examiner will ask you more questions related to the topic.
For three candidates

Jeane de Brion is a jewelry company in Boston, USA. A year ago, it launched a line of
jewelry with the brand name "Cecile. This is the name of the French designer who created
the collection. Unfortunately, the Cecile line has not achieved its sales targets because of
the following reasons:

1) marketing strategy is wrong,

2) the jewelry is fairly fashionable, but not a lot different from competing products and
3) the products are not promoted in the right way and are not solid in places which reflects
the
high status of jewelry.

Discuss the situation together and decide:

 What kind of marketing strategy is appropriate and effective?
- Advertise products on social networking platforms such as Instagram,
and Facebook,…
- Cooperate with other businesses and famous actors and singers for more
effective product advertising.
 What should you do to make your products a lot different from other
competitors?
- Make a difference in service: apply free return and exchange
products to customers when buying at Cecile stores
- Create new jewelry with the most diverse and unique designs that
meet all criteria
- Create promotions to attract customers on special occasions
+ 35% off when buying products on weekends
+ Buy 1 get 1 free at the beginning and end of the month
+ Customers who are far away when buying 25% off the first
purchase
+ On the brand's anniversary, all items will be 50% off
 How would you promote your products in the right way and solid in market
areas?
- Research target customers.
- Convey the message of Cecile's business to users, "luxury, noble, and
exalt your beauty".
- Specific methods of implementing strategy.
- Improve quality and increase product value but not increase the price.
- Determine the size of the business large or small to have the right
strategy
- Improve product quality continuously so that users trust and use the
product for a long time
 - Building strong relationships with businesses in the market strengthen
cooperation to develop this brand and create a name and position in the
market.

Follow-up questions
1. What do you think some people dislike about brands?
In the process of building and developing a brand, there will be
many difficulties. In those difficulties, there will certainly be people who do not
like your brand, so those customers will be the motivation for you to focus on
developing products in the market and try to have fewer product problems. so that
users can trust the brand more and can partially ignore their dissatisfaction with the
product
2. Can you give an example of a successful or unsuccessful jewelry brand
in your country?
Surely no one in Vietnam is unaware of the Daniel Wellington jewelry
brand - a Swedish fashion accessory company that once "stormed" about famous
Vietnamese jewelry in the period 2011-2012. This is considered the most "trendy"
fashion accessory of young people at that time. This is considered a popular brand
because the minimalist style is easy to coordinate with any outfit but no less
elegant. Daniel Wellington chooses elegant color tones and familiar materials to
convince customers to accept the product. During the past two decades, Daniel
Wellington has been very successful in the world-famous jewelry brand market.
With great demand in the market, counterfeit products appear a lot. So be a smart
user and respect the work of the creators and choose to buy Daniel Wellington
jewelry at genuine jewelry stores.
3. What's your favorite jewelry brand or any brand? And how loyal are
you to the brand?
My favorite brand is Daniel Wellington. For me, when I have trusted in
a certain product brand, I will trust all products of that brand and use it
for a long time. For example, if the brand Daniel Wellington launches a
new product, I will definitely buy it and use it to match my favorite
outfits.
4. What action can companies take if they start to lose market share?
Companies often regain lost market share by changing prices, changing
advertising strategies, and changing products. But if you combine all
three options, the effect will definitely be much better. For example, a
 company that increases product quality better creates more diverse
models but does not increase product prices or increases prices less,
will gain more trust in the product and help the brand gain a strong
foothold. in the hearts of customers. There the company will regain lost
market share and also increase market share.
5. What is your insight about this quotation, "Products are made in the
factory, but brands are made in the mind?"- Walter Landor (1913-
1995), branding pioneer.
The meaning of this sentence is that they want to know what they can
expect from your products and services, the difference between your
products and services compared to the competition. Your brand is rooted in
who you are, who you want to be, and how you build your brand.
SPEAKING 1-CODE S1.2
PART 1
In this part of the test, you are asked to talk about your career plan.

1. What made you decide to study?

- to have a better future and to make parents proud
- so that they can be independent and can take care of their family in the future
-Have in depth knowledge of a field
- Learn thinking methods and solutions to problem
- Learning to live independently
- Expanding relationships
- Having higher income and higher employment opportunities

2. What are your objectives for your career?

My career goal is to become a competent person in English majoring in Logistics.

3. How helpful will your studies be to your career?

- Having advanced knowledge of languages, linguistics as well as knowledge of
intercultural business communication
- Theory of translation in the field of the economy - commerce to apply in
professional work. - make good use of specialized software and effectively
exploit the Internet for study and professional work.
- Skills to present, analyze problems and give appropriate solutions
- Critical thinking skills
- Organizational and teamwork skills
- Critical and critical thinking skills
- Able to evaluate and offer solutions to improve work efficiency

4. Would you like to run your own business in the future?

Yes I would like to run your own business in the future. That’s so great.
 5. What characteristics would you have in order to attain your career goals?
- Eager to learn new things
- Most importantly, be good at English and other foreign languages
- Fluent in necessary computer skills
- Ability to select and synthesize information to choose the best option
- Often regularly update the development trend of the trade industry

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You
have to choose one of the topics from the two given below and then talk for about
one minute. You have one minute to prepare your ideas.
A: Factors do you consider when choosing an airline company.
B: Travel hassles or troubles that irritate you most. Explain it!

B: Travel hassles or troubles that irritate you most. Explain it!

One of the reasons why my trip was not happy can be mentioned: bad customer
service, bad hotel reception attitude. The thing that you spend money to use the hotel's
services, but when a problem occurs, it is not quickly resolved for the customer. That
has shown the lack of professionalism and irresponsible working style of the hotel

PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to
look at the task prompt and then about three minutes to discuss the topic with your
partner. Then, the examiner will ask you more questions related to the topic.
For three candidates
Business Travel Service Services (BTS) is based in Philadelphia, USA. One of its most important
clients is the largest multinational corporation Neo Tech, whose head office is also in
Philadelphia. Recently, Nanotech's senior executives have had problems when they have been on
business trips organized by your company. The following problems are
1) hotel inconvenience and safety problems,
2) car rental services and excessive charge problems,
3) No receipts or declaration of the lost luggage, and
4) a diverted flight due to a weather condition resulting in extra payment for the hotel.
Discuss the situation together and decide:
 What can BTS do to help to solve the problem?
- Improve security services to ensure the safety and convenience of
customers to ensure that customers have the best experience when using
the company's services
- Regarding car rental services, create many types service with price and
quality suitable for each customer
- Luggage seizure service needs to have a customer-specific baggage
seizure receipt and the company needs to have compensation and claim
policies customer error if there is a case of lost luggage of guests
 Ensure that there are no sudden flight problems such as flight
cancellations due to subjective reasons of the airline. If the airline has an
incident to cancel the flight, it is necessary to notify the customer 4 hours
before the flight time and compensate the customer in accordance with
the law.
 Provide the best experience for customers in all aspects of wifi, service,
dining, luggage , and comfortable rest.
 Should the executive in each case should deal with the problems effectively?
 Should take measures to solve each specific case as above so as not to
lose points for customers.
 What is the best solution for each executive problem?
- Ask for the customer's room number and discuss with superiors how to
solve it - Reduce the room rate by 50%
- Apologize to the guest and give the guest a free hotel service package
- Reasonable compensation for the customer
- Improve service better next time
- Regularly check hotel equipment and make sure there are no unnecessary
problems

Follow-up questions
1. Which do you think is the most prioritized problem to solve?
I think there is no receipt or declaration for the customer's lost luggage
which is given priority and is dealt with first. Because baggage is related to
the customer's personal property and important items and belongings.
 2. Have you traveled in business class? How was it?
I haven't been on a business plane yet, but I'm pretty sure when I use the first
class you'll feel the best thing to experience.
3. What is your favorite method of travel to your destination? Why?
My favorite means of transportation to my destination is the train.
Because when traveling by train, you can enjoy the scenery and take
pictures, you can relax and enjoy the scenery along the way
4. Which one is the best local airline company in your country?
Vietnam Airlines
is the airline with the best service with a wide global coverage network.
Received high praise for flight safety and service quality
5. How do they maintain and sustain their company services?
Companies must always double-check their services to avoid mistakes.
Upgrade and renew equipment for the best customer experience. There are
incentives for regular customers to create long-term relationships

SPEAKING 1 – CODE S1.3

PART 1
In this part of the test, you are asked to talk about your career plan.
 What does success mean to you?
To me, success means a lot because it reflects your efforts, enthusiasm and
determination towards something. Only when you really try and work hard to
achieve it can you succeed. Success will be an achievement to encourage you to
keep trying and pursuing your goals to be able to go furthe

 What is the thing you like the most in the world?

What I like the most is that when you try and pursue your goal, don't give up no
matter how difficult it is, you will eventually achieve your goal. That achievement
shows that your efforts were not in vain
 How do you take challenges?
When facing difficulties, everyone definitely wants to give up, but I always
encourage myself that "Failure is the mother of success", so no matter how difficult it
is, you must try to overcome it to get the final result. Together

 What changes in business do you expect will happen in the future?

The business changes that I expect to happen are:
+ The business grows and grows stronger
 + the business finds growth and expansion opportunities
+ Strengthens worker protections
+ The HR structure changes for the better and has more benefits
 What characteristics would you apply to achieve success in your career?
To achieve success in our career we need to
- Develop a specific plan to achieve the goal
- Identify our own strengths and weaknesses to promote and overcome the
problem
- Have passion and perseverance with own goal
- Know how to get up after falling
- Must know how to try harder than what you achieved

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You
have to choose one of the topics from the two below and then talk for about one
minute. You have one minute to prepare your ideas.
A: The most difficult but significant change in your life.
B: Talk about recent changes that have happened in your town, company, or
country.

A: The most difficult but significant change in your life.

Surely everyone has at least once experienced the most difficult but important change
in life. For me, it is leaving my hometown to study in a strange city. Things were really
hard for me at first. Sick or sick, everyone has to take care of themselves because
there is no family next to them. There was a time when I felt lonely in this big city and
very homesick. But we all need to grow up to step out of our comfort zone to develop
more

PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task
prompt and then about three minutes to discuss the topic with your partner. Then, the examiner
will ask you more questions related to the topic.
For three candidates
 The transportation business is hugely and widely demanding now due to higher fare prices of
other modes of transportation such as a motorbike, a taxi, etc. An international transport
company will launch an information technology application (ex. Grab, GoViet, Gojek) in
response to the current problems and needs of commuters to have affordable, convenient, and
secure safe travel.

You have been asked to conduct a survey and make reports on the improvement or change of
having and putting this kind of enterprise.

Discuss the situation together and decide:

 What are the major changes in both internal and external management?

 Describe the changes that have happened after launching this application.
After installing the application, users will receive incentives for new users to experience the
service comfortably. You can see the convenience of the application, use it anytime, anywhere,
whenever you need it. With the development of technology 4.0, our application will help you
more convenient in applying technology to modern life.
 Remedies/solutions to solve the dangers of this launched-app transportation
business.
Since the outbreak of the Covid-19 epidemic, "risk of infection" has become the number 1
concern before each transportation option, especially using a motorbike taxi during the Covid-19
era.in

Follow-up questions
1. In this situation, what is the most difficult to deal with?
When using the app users need to connect to the Internet because this app does not
support offline use. And especially, we don't always have internet when going out on the
street.
2. What can be learned from this experience? How can the company manage change more
effectively in the future?
In the future, if it is possible to develop applications for offline use, it will certainly be more
convenient.
3. What do you think are the problems that businesses face when going through change?
The problems that businesses face may be about the competition between technology
motorbike taxis and traditional motorbike taxis, the application of technology motorbike
taxis is still developing with many more companies, so the competition is really very
difficult. difficult
4. Give one example of a local organization or industry that has failed to manage change
 After more than 4 years of operation in Vietnam, Uber has contributed to changing the
habit of using rental cars across the country, as well as the price level in the market.
However, Uber's model is not really suitable for the market. "Vietnamese culture", then
they had to leave Vietnam and merge into Grab the brand from Singapore on the
afternoon of Monday, March 26, 2018. Grab has officially announced the acquisition of
Uber's business market in Vietnam. This acquisition is a big shock, marking the end of
the "giant" Uber after more than 4 years of operation. Despite being very successful in
the US and Europe and almost covering most of its market share in developed countries.
But perhaps it is because of that excessive confidence and optimism that Uber did not
appreciate it properly. big difference between the market in Europe and Asia and failed
badly.

5. What are your thoughts about the new change of management from Go Viet to Gojek
company? Give some reasons why did it change?
This is just another step marked by Gojek's long-term investment in Vietnam and just re-
branding in terms of the brand. Originally, GoViet has been receiving cooperation in
technology and resources from Gojek. So to take advantage of this, the relationship with
Gojek as well as the strength of Gojek's brand in Southeast Asia to bring GoViet to
develop further. The change of new management from GoViet to Gojec is completely
unrelated to the merger.. The GoViet app will be replaced by the Gojek app, and will be a
completely new app version based on the global technology platform. The Gojek
application is based on a new global technology platform, which will allow GoViet to
respond to changes in the needs and priorities of Vietnamese users through innovation,
new features and products. faster.

SPEAKING 1-CODE S1.4

PART 1
In this part of the test, you are asked to talk about your career plan
 What do you like about the company/school you work/study for?
I like the dynamism and ease of integration at UEH, the environment here
will be a place for you to freely explore and develop yourself. When you study
at UEH, you will find this as your second home, where you will find friends or
companions to support your study and development at university.

 How do you get a promotion at work/in your business/country?

In order to be promoted and get better job opportunities in Vietnam
- You need to hone your knowledge and experience to become a talented
person in the working environment
 - Have the necessary soft skills in work - Ability to communicate and
understand others
- Ability to persuade others
- Always update industry trends so as not to become backward
- Constantly learning and developing yourself because there is no What
knowledge is superfluous?

 What opportunities have you considered to increase your skills or

qualifications?
Opportunities to develop my skills and qualifications are:
- Talk shows about successful people and their experiences
- Orientation programs for students of each discipline
- Postcad , social networking sites about methods Methods of Study
- College clubs for each discipline

 Which aspects of business interest you most?

I am interested in competing in business. Because in business, competition
between businesses is inevitable. So whether you succeed to surpass other
competitors or not is based on your plan to build and develop your business
strategy.
 What changes in business do you expect will happen in the future?
The business changes that I expect to happen are:
+ The business grows and grows stronger
+ the business finds growth and expansion opportunities
+ Strengthens worker protections
+ The HR structure changes for the better and has more benefits

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You
have to choose one of the topics from the two below and then talk for about one
minute. You have one minute to prepare your ideas.
A: Importance of showing a persons' status in an organization.
B: Good and bad qualities of an organization.
A: Importance of showing a persons' status in an organization
The importance of showing one's status in an organization is enormous. The head of the
organization is the person who has the role of leading, guiding and leading people
towards a common goal. So the head of an organization is the most powerful person
that everyone must obey. That person has superiority in capacity, quality, morality,
prestige, and is perfect in all aspects. Showing the position of the leader shows the
authority to coordinate employees to perform work to complete the job well. Whether
an organization succeeds or not depends greatly on the leadership of the leade.
PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task
prompt and then about three minutes to discuss the topic with your partner. Then, the examiner
will ask you more questions related to the topic.

For three candidates

International Business Conference

The clothing brand company you work for is keen to participate in an international fashion
conference abroad. You have been asked to make recommendations about the company's
participation.

Discuss the situation together, and decide:

 how to select members of staff to represent the company at the conference
- Able to listen and understand the requirements of customers to meet the needs of
customers' products
- The next important thing is communication skills to communicate and exchange
information with customers
- One of The key element of representation is the ability to negotiate and persuade others.
To make an impression and have a good look to attract customers
- Must know how to consider and choose the best option to promote profits and build
credibility with customers
- Troubleshooting ability and answer customer inquiries properly
 what practical arrangements would need to be made by the company before the
conference
 Conference planning
 Reasons for holding the conference
 Participants.
 Time and place
 Contents to be prepared
 Transfer the plan to relevant departments.
 Check and support the implementation process of the parts.
 Before the conference takes place, the organizer staff must contact the supplier,
reconfirm any changes related to the organization of the conference.
 Any change must be confirmed in writing by an authorized person of the supplier
and the organization staff must report the content to the Head of the Organizing
Committee.
  how the company should respond after the conference to the interest shown in its
products.

Follow-up questions

1. Would you like to take part in an international business conference? (Why/Why not)?
 Yes, I would like to take part in…….
 Because when participating in the conference, you will learn from other successful
people in the market
2. What are the benefits for the staff of an organization attending international conferences?
- Can expand relationships, increase communication ability and soft skills
- Improve the effectiveness of external work
- Used Using international brands, investing in technical equipment
- Receiving professional training, international advice and information
- Introducing customers, controlling service quality
- If possible, Membership of the International Organization is a suitable direction for the
process of economic globalization
- Creating conditions for domestic technical development towards a harmonious
combination of internal resources and international support.

3. What advantages are there for the city where an international conference is held?
- Tourism enjoys "dual" benefits to attract foreign tourists to visit
4. How do you think international markets will help to develop a local market in the future?
- Service industries, hotels and restaurants also increase revenue thanks to the rapid
increase in tourist arrivals
- Increase image value home country with international friends
- Contributing to promoting and creating a good impression about his country
- Developing investment promotion plans, promoting the country's tourism to target
markets
5. Would you prefer to work for a company where the headquarters make the major decisions or
for
one in which regional offices are given considerable decision-making powers?
 I prefer to work for a company where the headquarters make the major decisions
because
 Working at the head office is not only convenient for the company's business
activities but also helps the company have long-term stability
 Get better amenities and facilities such as: basement parking, elevator, air-
conditioner, cleaning services, 24/24 security, ideal working environment..
 Helping relationships and the interaction between the boss and the staff, between
the employees and each other is better.
 The arrangement of working seats on the same floor makes staff management
efficiency also higher.
 Contributing significantly to create a quieter, more professional working
environment. Thereby, helping to improve work efficiency for employees.
 Ensure the safety of files, documents and common assets of the business.