University of Bolton
OFF CAMPUS DIVISION
Course level: BSc Business Management
Module title: Strategic Management
Module code: BAM6002
Level HE6
Credits 20
Assignment title: Case Study
Date issued Date due in Extension date agreed Actual submission date
29th Nov 2021 3rd Jan 2021
Interim mark awarded
(This mark is subject to internal and external moderation)
General Comments: (brief comments on the performance)
(Detailed comments will be provided on the feedback sheets)
For Student Use:
Student Number: 2233027
IMPORTANT:
1. All completed assignments must be accompanied by this front cover sheet when submitted
2. You are required to submit your work in Microsoft words to Turnitin via Moodle to ensure the
originality of your work.
3. All references must be fully cited in Harvard notation.
4. Plagiarism in any form will result in severe penalties.
5. Students who fail to submit assessments by the specified date (without an extension
being granted or without accepted Mitigating Circumstances) will be subject to the
following penalties:
Up to 7 calendar days late = 10 marks subtracted but if the assignment would
normally gain a pass mark, then the final mark to be no lower than 40%.
More than 7 calendar days late = This will be counted as non-submission and no marks
will be recorded.
Declaration
By submitting this assignment you are confirming that you have read the University policy on
plagiarism and that the work presented here is your own, and you acknowledge that the
University uses plagiarism detection software.
Student Signature __________________________________ Date ___________________
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LEARNING OUTCOMES
Learning Outcomes Assessment
LO1: Synthesise the characteristics of strategic decisions Assessment 1
and be able to evaluate the effectiveness strategies in Essay
practice.
LO2: Critically analyse an organisation’s strategy and Assessment 2
identify available strategic and sustainable alternatives to Poster
achieve competitive advantage.
LO3: Use appropriate theoretical frameworks to critique Assessment 2
research material and draw useful conclusions. Poster
LO4: Demonstrate appropriate academic writing style and Assessment 1
referencing technique. Essay
2
Assignment
You are required to answer the questions in relation to your chosen
company/organisation. Please use CALIBRI LIGHT, FONT SIZE 11, with page
margins of; Top (2.5 cm), Bottom (2.5 cm), Right (2.5 cm), Left (2.5 cm).
Please note that the marking scheme is used as a guideline and marks would
be awarded based on the level, details, and relevance of the response.
Assignment Task
Critically review the analytical tools used by organisations to review their external
environment and apply the recommended analytical tools to an organisation that you
have work for, or, you are familiar with, or, you have knowledge of in Vietnam. Your
answer should include;
1- An introduction to strategic management and application of analytical tools
(10 marks)
2- Apply Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and
Competitive Profile Matrix (CPM) to the company of your choice and;
a) Evaluate major strengths, weakness of you chosen company,
b) Prioritise opportunities and threats faced by the company,
c) Compare the company under study with its competitors,
(40 marks)
3- Using the results of task two together with the application of SPACE matrix
recommend a strategy to the company on how to respond the challenges faced
by the company. (40 marks)
4- Write in a grammatically correct style and provide in text referencing
throughout, including quotes, referenced according to the Harvard Referencing
System. Provide a correctly formatted Reference List (10 marks)
You should present your findings in a 2500 words Essay format, and it is expected
that the Reference List will contain between fifteen to twenty sources. As a MINIMUM
the Reference List should include three refereed academic journals and five
academic books.
There will be ample opportunity in online sessions to clarify any questions you may
have about the assignment structure, content or format. Please ensure that you use
these opportunities to seek any such clarification that you feel is necessary.
Guidelines for the Preparation and Submission of the Report
1. Written assessments should be word-processed in Arial or Calibri Light font size
12. There should be double-spacing and each page should be numbered.
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2. There should be a title page identifying the programme name, module title,
assessment title, your student number, your marking tutor and the date of
submission.
3. You should include a word-count at the end of the assessment (excluding
references, figures, tables and appendices). Where a word limit is specified, the
following penalty systems applies:
Up to 10% over the specified word length = no penalty
10 – 20% over the specified indicative word length = 5 marks subtracted (but if
the assessment would normally gain a pass mark, then the final mark to be no
lower than the pass mark for the assessment).
More than 20% over the indicative word length = if the assessment would
normally gain a pass mark or more, then the final mark will capped at the pass
mark for the assessment.
4. All written work should be referenced using the standard University of Bolton
referencing style– see:
[Link]
5. Unless otherwise notified by your Module Tutor, electronic copies of assignments
should be saved as word documents and uploaded into Turnitin via the Moodle
class area. If you experience problems in uploading your work, then you must
send an electronic copy of your assessment to your Module Tutor via email
BEFORE the due date/time.
6. Please note that when you submit your work to Moodle, it will automatically be
checked for matches against other electronic information. The individual
percentage text matches may be used as evidence in an academic misconduct
investigation.
7. Late work will be subject to the penalties:
Up to 7 calendar days late = 10 marks subtracted but if the assignment would
normally gain a pass mark, then the final mark to be no lower than the pass mark
for the assignment.
More than 7 calendar days late = This will be counted as non-submission and no
marks will be recorded.
8. In the case of exceptional and unforeseen circumstances, an extension of
up to 14 days after the assessment deadline may be granted. This must be
agreed by your Programme Leader, following a discussion the Module Tutor.
You should complete an Extension Request Form available from your Tutor and
attach documentary evidence of your circumstances, prior to the published
submission deadline.
Extensions over 14 calendar days should be requested using the Mitigating
Circumstances procedure, with the exception of extensions for individual projects
and artefacts which, at the discretion of the Programme Leader, may be longer
than 14 days.
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Requests for extensions which take a submission date past the end of the
module must be made using the Mitigating Circumstances procedures.
Please note that the failure of data storage systems is not considered to be a
valid reason for an extension. It is therefore important that you keep multiple
copies of your work on different storage devices before submitting it.
Specific Assessment Criteria
Please note that the General Assessment Criteria (page 9) will also apply.
First class:
Students will provide an in-depth and critical analysis of analytical tools and their
applications to their chosen companies with consideration to the current and dynamic
macro environment and contemporary practices in the sector. Extensive research
demonstrating use of a wide range of current secondary research sources will be
evident and Academic style and referencing using an extensive range of relevant
sources will be excellent.
Second class:
Students will provide a good review and critical analysis of analytical tools and their
applications to their chosen companies with consideration to the current and dynamic
macro environment and contemporary practices in the sector. Research
demonstrating use of a wide range of current secondary research sources will be
evident and academic style and referencing using an extensive range of relevant
sources will be good.
Third class:
Students will provide a satisfactory review and analysis of analytical tools and their
applications to their chosen companies with consideration to the current and dynamic
macro environment and contemporary practices in the sector. Extensive research
demonstrating use of a wide range of current secondary research sources will be
evident. Academic style and referencing will be fair, with the essay being produced to
a satisfactory standard.
Important and helpful information
Please refer to the Module Guide for information regarding indicative reading,
guidelines for the preparation and submission of assignments, and the assessment
criteria.
Reading List
Lynch, R. (2015) Strategic Management, 7th Ed, Upper Saddle River, N.J. Pearson
Prentice Hall
Johnson, G. Whittington R & Scholes, K. (2015) – Exploring Strategy (10th edition) FT
Pearson Prentice Hall
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Bowman, C. (1998) Strategy in Practice, 2nd Edition, Harlow: FT Prentice Hall
De Wit, B. & Meyer, R (2004) Strategy: Process, Content, Context, 3rd Edition, Andover
Hants.: Thomson Learning
Hill, C.W.L., and Jones, G.R. (2005) Strategic Management: An Integrated Approach. 7th
Edition, Boston: Houghton Mifflin
David, F. (2015) Strategic Management, 15th Ed. Pearson Higher Education
Porter, M. (2004) Competitive strategy: techniques for analyzing industries and
competitors, London, Free Press
Thompson J.L. and Martin, F. (2005) Strategic Management; Awareness and Change,
5th Revised Edition, Andover Hants.: Thomson Learning
E-book: Johnson G., Scholes K. and Whittington, R. (2008) Exploring Corporate Strategy:
Text and Cases, 8th Edition, Harlow: FT Prentice-Hall
E-book: Piercy, N. (2009) Market-Led Strategic Change, 4th Edition, Oxford: Butterworth-
Heinemann Ltd.
E-journal: Harvard Business Review
E-journal: Management Today
E-journal: Strategic Management Journal
E-journal: Business Strategy Review
Other resources: Business sections of financial and broadsheet newspapers e.g.
Financial Times
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University of Bolton
Off Campus Division
ASSIGNMENT FEEDBACK FORM
Student Academic 2020/21 Semester: 1 Level: HE6
Number: Year:
Centre (VN) Cohort 15
Assignment Number, Title: 1- Self Generated Case Study Weight: 50%
Module Code/Occ/Title: BAM6002 - Strategic Management
Marking Tutor: Mathew Deadline: 3rd Jan 2021 Date
Shafaghi Submitted:
Relevant Learning Outcomes Achieved? Y/N
(Please see Module Guide):
Please refer to page 2
Criteria:
Excellent Good Satisfactor Poor Very poor
y
Structure (layout, planning, flow)
Relevance (to brief/learning
outcomes)
Evidence (research sources
employed)
Understanding (cognitive
awareness of subject area)
Reflection
(description/analysis/critique -
appropriate to level)
Presentation (use of English and
tables/figures/ appendices)
Referencing (in text, in
Bibliography/Reference List)
Comments Areas for Further Development
Pease refer to the attached sheet
1st Marker’s Grade Moderated Turn-it-in
Grade Y/N?
Please note that the mark advised to you on this feedback form is subject to ratification by the
Assessment Board
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FEEDBACK SHEET
BAM6002 Management
Student Identifier:
Task >70% 60-69% 50-59% 40-49% <39%
1-
2-
3-
4-
Overall Mark Awarded:
(This mark is subject to internal and external moderation)
Please note that the feedback would be made available on Moodle according to the
criteria specified on the feedback sheets above.
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General Assessment Criteria Level HE6
Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing
85- Directly relevant to Demonstrates an exceptional Makes exceptional use of Coherently The presentational An exceptionally well Sources accurately cited in the text.
100% title. knowledge/understanding of theory and appropriate arguments and/or articulated and style & layout is written answer with
practice for this level. theoretical models. logically correct for the type of standard spelling and An extensive range of contemporary
Expertly addresses the Demonstrates the ability to expertly Presents an exceptional critical structured. assignment. grammar. and relevant references cited in the
Class I
assumptions of the title identify and critically appraise the most evaluation of the material results in Style is clear, resourceful reference list in the correct style.
and/or the important issues, themes and questions. clear, logical and insightful An appropriate Effective inclusion of and academic.
requirements of the Demonstrates originality in conceptual conclusions. format is used. figures, tables, plates
brief. understanding. Demonstrates distinctive or (FTP).
independent thinking.
70- Directly relevant to Demonstrates an excellent Makes creative use of appropriate Coherently The presentational An excellently written Sources accurately cited in the text.
84% title. knowledge/understanding of theory and arguments and/or theoretical articulated and style & layout is answer with standard A wide range of contemporary and
practice for this level. models. logically correct for the type of spelling and grammar. relevant references cited in the
Addresses the Demonstrates the ability to identify and Demonstrates some distinctive or structured. assignment. Style is clear, resourceful reference list in the correct style.
Class I
assumptions of the title critically appraise the most important independent thinking. and academic.
and/or the issues, themes and questions. Presents an excellent critical An appropriate Effective inclusion of
requirements of the evaluation of the material results in format is used. figures, tables, plates
brief. clear, logical and illuminating (FTP).
conclusions.
60- Directly relevant to Demonstrates a very good Uses sound arguments or theoretical Logically The presentational A very well written Sources accurately cited in the text
69% title. knowledge/understanding of theory and models. constructed in the style & layout is answer with standard and a wide range of appropriate
Class II/i
Addresses most of the practice for this level. Presents a sound critical evaluation main. correct for the type of spelling and grammar. references cited in reference list in
assumptions of the title Demonstrates the ability to identify and of the material resulting in clear and assignment. Style is clear and the correct style.
and/or the critically appraise key issues, themes and logical conclusions. An appropriate Effective inclusion of academic.
requirements of the questions. format is used. FTP.
brief.
Generally addresses Demonstrates a good Presents largely coherent For the most part The presentational Competently written with Most sources accurately cited in the
50- the title/brief, but knowledge/understanding of theory and arguments. Evidence of attempted coherently style & layout is minor lapses in spelling text and an appropriate reference list
Class II/ii
59% sometimes considers practice for this level through the analysis and critical evaluation, with articulated and correct for the type of and grammar. Style is is provided which is largely in the
irrelevant issues. identification and critical appraisal of some descriptive or narrative logically assignment. readable and academic in correct style.
some key issues, themes and questions. passages. structured. Inclusion of FTP but the main.
Conclusions are fairly clear and An acceptable lacks selectivity.
logical. format is used.
40- Some degree of Demonstrates an adequate Presents basic arguments, but focus Adequate attempt The presentational Generally competently Some relevant sources cited.
49% irrelevance to the knowledge/understanding of theory and and consistency lacking in places. at articulation and style & layout is written although
title/brief. practice for this level. An attempt is made Issues are vaguely stated. logical structure. largely correct for the intermittent lapses in Some weaknesses in referencing
Class III
to critically appraise some key issues, Descriptive or narrative passages An acceptable type of assignment. grammar and spelling pose technique.
Superficial themes and questions. evident which lack clear purpose. format is used. Inappropriate use of obstacles for the reader.
consideration of the Conclusions are not always clear or FTP or not used where Style limits
issues. logical. clearly needed to aid communication and is
understanding. non-academic in a number
of places.
9
Significant degree of Demonstrates weaknesses in knowledge of Limited argument, which is Poorly structured. For the type of Deficiencies in spelling Limited sources and weak
35- irrelevance to the theory and practice for this level. Key descriptive or narrative in style with assignment the and grammar makes referencing.
Borderline
39% title/brief. issues and themes not identified or little evidence of analysis. Lack of presentational style reading difficult.
Only the most obvious appraised. Conclusions are neither clear nor articulation. &/or layout is lacking. Simplistic or repetitious
issues are addressed at logical. Format deficient. FTP ignored in text or style impairs clarity.
a superficial level and not used where clearly
in unchallenging needed. Style is non-academic.
terms.
Relevance to the Demonstrates a lack of basic knowledge of Inadequate arguments and no Unstructured. For the type of Poorly written with An absence of academic sources and
<34% title/brief is either theory or practice for this level, with analysis. assignment the numerous deficiencies in poor referencing technique.
intermittent or missing. little evidence of understanding. Descriptive or narrative in style with Lack of presentational style grammar, spelling and
Fail
no evidence of critique. articulation. &/or layout is lacking. expression.
The topic is reduced to Conclusions are sparse. Format deficient FTP as above. Style is non-academic.
its vaguest and least
challenging terms.
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