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Retail Megatrends for Strandbags

Strandbags was formed around the idea that everyone should have a place to travel to and provides bags and travel amenities. The analysis revealed that digital transformation through e-commerce, AI, and smart supply chains can support the business's expansion. Megatrends like these, together with consumer demand and the external market, will shape the future of retail. Strandbags can enhance management effectiveness using SMART and build short-term strategies to grow market share. New technologies like AI and big data can improve customer satisfaction and sales by better understanding customer wants. To increase market standing, Strandbags must adapt to sustainability and digitization trends through data analysis, problem detection, and meeting consumer needs.

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0% found this document useful (0 votes)
126 views5 pages

Retail Megatrends for Strandbags

Strandbags was formed around the idea that everyone should have a place to travel to and provides bags and travel amenities. The analysis revealed that digital transformation through e-commerce, AI, and smart supply chains can support the business's expansion. Megatrends like these, together with consumer demand and the external market, will shape the future of retail. Strandbags can enhance management effectiveness using SMART and build short-term strategies to grow market share. New technologies like AI and big data can improve customer satisfaction and sales by better understanding customer wants. To increase market standing, Strandbags must adapt to sustainability and digitization trends through data analysis, problem detection, and meeting consumer needs.

Uploaded by

Edu Mtush
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MEGATRENDS IMPLEMENTATION

Analysis of Strandbags' processes and goods

The company

A bag destination and other travelling amenities. Formed around


the idea “everyone should have a place to go to”.
To be a travelling partner for partners in their process of
actualizing their desired destinations (Strandbags 2022).
01

Megatrends
E-commerce, artificial intelligence, and smart supply chains are the
major developments in the future of retail, together with the external
market environment and consumer demand (Dash et al., 2019).
Aimed at enhancing effectiveness of management of staff using
SMART.

02

NBT
Big data and Artificial Intelligence.
Research and a macroeconomic view industry of trends. Digital economy
model integrating online and offline services (Bloom, 2019).
Online sales website.
Abide by CSR to sustainable development principle.
03
NBT Importance

SMART improves employee work efficiency and ensures fair and just
performance assessment(Kristoffersen et al. 2020) .
Technology reduces or avoids overproduction, reducing waste emissions by
40%.
Data analysis analyzes consumers, and whether there are problems in the supply
chain (Brau et al., 2022).
Real time big data and information update.
04

NBT Importance

Identify and improve problems.


Avoiding problem accumulation.
Improve brand competitiveness and market share.
(Chatterjee et al., 2022)

05

Conclusion

Sustainability is also a market trend, and companies need to:-


comply with CSR guidelines,
use environmentally friendly materials, and
reduce waste caused by excessive packaging.

06

Analysis of Strandbags' processes and goods


References

 Brau, RI, Sanders, NR, Aloysius, J & Williams, D 2022, ‘Unleashing the Power of Big Data in Retail
Supply Chains: The Partnership of Analytics and Managers’, Academy of Management Proceedings,
vol. 2022, no. 1.
 Bloom, D.E. (2019). For the economy to cope with an ageing population, we must identify new
solutions – here’s how. [online] World Economic Forum. Available at:
https://www.weforum.org/agenda/2019/10/ageing-economics-population-health.
 Chatterjee, S. et al. (2022) “Digital transformation of organization using AI-CRM: From
microfoundational perspective with leadership support,” Journal of Business Research, vol. 153, pp.
46–58.
 Dash, R., McMurtrey, M., Rebman, C. and Kar, U.K., 2019. Application of artificial intelligence in
automation of supply chain management. Journal of Strategic Innovation and Sustainability, 14(3),
pp.43-53.
 Kristoffersen, E, Blomsma, F, Mikalef, P & Li, J 2020, ‘The smart circular economy: A digital-
enabled circular strategies framework for manufacturing companies’, Journal of Business Research,
vol. 120, pp. 241–261.
 Strandbags 2022, Shop Online|Handbags, Luggage, Wallets, Backpacks|Strandbags Australia,
www.strandbags.com.au.

Analysis of Strandbags' processes and goods


Executive Summary

Formed around the idea that everyone should have a place to go to. Strandbags is a bag

destination including other travelling amenities. Ranging from grocery shopping, overseas

vacation or running errands, are all forms of destinations that have seen the company create a

brand. The brand is to be a travelling partner for partners in their process of actualizing their

desired destinations. The purpose of travelling bags as well as travelling amenities is to

provide ease while travelling. Through these equipments, individuals are in a better position

of carrying what ever they require in the bags making travelling convenient and eliminates of

buying unnecessary items when reaching a specified destination.

The analysis of Strandbags' processes and goods in this report revealed that digital

transformation can support the business's expansion. Megatrends such as e-commerce,

artificial intelligence, and smart supply chains are the major developments in the future of

retail, together with the external market environment and consumer demand. Strandbags can

therefore take into account the suggestions are to enhance the effectiveness of management of

staff using SMART. This is to precisely match customer wants with artificial intelligence, as

well as build short-term techniques growing the market share. Advancements in technology

such as machine learning and artificial intelligence boost the company in terms of improving

customer satisfaction and sales. Collected data is useful in several aspects of the business as it

help customer in activities such as choosing the type of bag they want.

Numerous NBT capabilities will be essential for the company's future operations. The retail

industry can obtain the technical support required for a fundamental transition using tools like

big data and AI. These technological developments pave the way for better management and

the creation of fresh operational models, all of which serve the overarching objective of

raising output quality while cutting expenses. Therefore, it is crucial for Strandbags to
perform market research in order to establish a fair NBT. The advent of e-commerce and the

meteoric rise of both the informational and logistical infrastructures of the internet have

greatly broadened the scope of retail. Businesses are able to succeed in spite of fierce

competition thanks to the model of the digital economy. From the initial sourcing of orders to

the final delivery to customers, Strandbags employs digital technology to aid in the

development of intelligent supply chains. Businesses can increase output and customer

satisfaction by listening to feedback.

To increase consumer satisfaction and market standing, businesses must adapt to the

sustainability and digitization megatrends. By using the SMART framework, honest and

useful ratings of employees' performance based on specific criteria can be attained. This

necessitates using data analysis to better understand customers and spot problems in the

supply chain. Strandbags uses this technology to quickly detect and resolve problems,

limiting the potential for costly economic and property losses. The company's goal is to

increase brand loyalty and revenue by better meeting the needs of its customers, and this can

be accomplished through the collection and analysis of consumer data.

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