HOW TO USE GOOGLE
SEARCH TRENDS
FOR CONTENT MARKETING
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Table Of Content
01 WHAT IS GOOGLE TRENDS?
HOW TO USE GOOGLE SEARCH TRENDS IN CONTENT STRATEGY
02 BUILDING
1. Use Google search trends for keyword research
2. Identify search intent with the search types on Google Trends
3. Find trending topics for your content
4. Improve local SEO from localized Google search trends
5. Conduct competitor research with comparison on Google Trends
6. Derive insights from time-based Google search trends
7. Identify seasonal Google search trends to plan your content
calendar
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WHAT IS GOOGLE TRENDS?
Gives you a visual walkthrough of the trending topics, popular keywords
or search terms that people are using, trending news, and more.
Let's you see both real-time data on
current trending searches and historic
trends as old as 2004!
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1. Use Google search
trends for keyword
research
Google Trends gives you a Identify popular keywords
shot at improving keyword
Leverage emerging keywords
optimization in your content
marketing strategy Implement regional and seasonal
variations
Compare competitors’ keywords
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2. Identify search
intent with the search
types on Google Trends
Google Trends data can also Track sudden spike in interest for
help you understand search search terms
intent to some extent. Filter interest over time for web,
news, image, Google shopping, or
YouTube search
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3. Find trending topics
for your content
Use Google Trends to identify Leverage related topics and queries
trending topics and build for a search term
topic clusters Sort these topics as ‘Rising’ which
gives you the emerging topics
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4. Improve local SEO
from localized Google
search trends
Google Trends lets you filter Generate reports for a specific
search trends by region, country and see what the Google
search trends for a topic or keyword
making it easier to optimize are in that country
your content for local SEO
Understand regional variations in
search trends
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5. Conduct competitor
research with
comparison
Though Google Trends doesn't Monitor keyword popularity for
provide any statistics around competitor keywords and phrases
competitor traffic/user
engagement, it can still give you See if your competitor has addressed
related queries
some very valuable input
Compare the popularity of your
competitor brand names with your own
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6. Derive insights from
time-based Google
search trends
Get a better view of better view Visualize the search trends from as early
of how a particular search term as 2004
has been growing or falling in
popularity over the years Identify both long-term and short-term
trends
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7. Identify seasonal
Google search trends to
plan your content
calendar
Google Trends can help in Identify when the search for a particular
planning your content calendar topic peaks
with seasonal content,
Plan your content accordingly
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THANK YOU
For an in-depth look at the Google Trends hacks, read
the complete article on the Narrato blog
https://narrato.io/blog/how-to-article-how-to-use-google-
search-trends-for-content-marketing/
