Sample business plan sports base

I. Business Plan Contents

I. Coupons
II. A general description of the business
III. Products and services
IV. Marketing Plan
V. Operational plan
VI. Management and organisation
VII. Start-up costs and capitalisation
VIII. Financial plan
IX. Useful information

II. A general description of the business

Signature S.C. " Firul Ierbii " S.R.L., established on 02.02.2011, with a full share capital of
400 lei, registered in the Trade Register under number K xx/xxxx/ 2011, unique registration code Z
xxxxxxxxx. The main objective of the company is to provide the best quality services and to constantly
improve its offerings.

III. Products and services

The product offered is the 2 football pitches to be rented. Each football pitch is 7000
square meters, has the highest quality turf and a night-time installation.
The advantage of these plots is that they are the only ones in the city centre, the others being located on
the outskirts of the city or in different neighbourhoods.

IV. Marketing Plan Piata

In the current economic context, the trend towards increasing leisure time at the expense of work,
transport and rest time is recognised worldwide. Thus, there is a natural need for the population to
benefit from increasingly diversified leisure services in order to satisfy their desires and aspirations in a
more complex way.
In the category of leisure services, an increasingly important place is occupied by sports services, in
close accordance with the widespread awareness of the positive role of movement and
sport in the harmonious development of the individual. In developed countries (in all respects) there is a
real cult in this regard among the broad masses of the population, and activities such as jogging, cross
country running, cycling, swimming are becoming real mass phenomena.
In our country, these activities have not taken such a large scale, although it is generally recognized the
importance of sport in ensuring the health of the population. Jogging (morning or evening jogging),
cycling and various sports have started to be practised in Romania. Among the latter, a special place is
occupied by football, whose practitioners probably outnumber the amateurs of all other sports that can
be practiced in an organized way. The next most popular sports are basketball, which is gaining more
and more followers, and tennis.
As far as the technical-material base at national level is concerned, the situation has deteriorated over
time, as the owners of these facilities (mostly owned by the state, represented either by the County
Directorates for Youth and Sport or by the mayors) have not received funds for their maintenance, let
alone their modernization.
Customers
The majority of clients are young people up to 35 years old, but there are also many middle- aged and
even older people who use such services,
The share of the latter increases significantly in the afternoon and evening hours, when working hours
end. In fact, it is during the latter part of the day that demand peaks, and often the owners of these bases
apply differentiated rates, with the highest values during this period.
pray.
Competition
At the moment, competition is still weak, as the business requires a considerable investment and the
short-term benefits are not as great as for other activities. However, there are some bases where sports
activities can be practised in an organised way.
This is mainly indirect competition from sports club complexes, which provide some of their facilities -
for a fee - to schools and colleges, which also have sports fields for pupils/students, but which can also
(unofficially) be used by others.
There are, as mentioned before, a number of sports facilities that are under the administration of the
County Directorates for Youth and Sport.
Promotion
Being a business that addresses an important segment of the population,
advertising must be as wide as possible, of course within the budget allocated to this activity.
Various promotional channels can be used, including radio, the written press, street advertising
(particularly recommended in places frequented by young people). A website will be built and
distributed on social networks, where most young people are found. Local publications will also be
used.

V. Operational plan
 Personal
For the proper functioning of the company's activity, the necessary staff consists of:
- a manager
- two administrators
Administrators work on a 6 to 8 hour collaborative basis. They take care of the condition of the grounds,
the turf and the night-time installation. They open and close the fields for customers. Signature
The company S.C. "Firul Ierbii" S.R.L. established on 02.02.2011, with a full share capital of 400 lei,
registered in the Trade Register under number K xx/xxxx/ 2011, unique registration code Z
xxxxxxxxx. The company's main objective is to provide the highest quality services and to
constantly improve its offerings.
The company is run by the sole partner, who also handles financial and accounting matters. The two
plots of land are located in the city centre, and the land on which they are located is the personal
property of the manager, so no rent is paid for the space.

VI. Management and Organisation

The management will be carried out by the manager of the company, who is one of the partners, Rudi
Radulescu, a graduate of the Faculty of Economics and the Faculty of Business. He represents the
company before the state authorities, third parties and in court, performs all acts of administration and
management of the company, to authorize acts and management operations and any acts of
disposition.The manager also opens accounts in lei and currency and can use the financial funds of the
company.
Organisation
As mentioned above, for the proper functioning of the company's activity, the necessary staff consists
of:
- a manager
- two administrators
Administrators work on a 6 to 8 hour collaborative basis. They take care of the condition of the grounds,
the turf and the night-time installation. They open and close the fields for customers. Training and
qualification
The proportion of specialist staff is much lower in this activity than in other cases Radu
Manga, 28 years old, with secondary education, is an administrator.
Ilie Izvor, 35 years old, high school education, is the second administrator.

VII. Start-up costs and capital Start-up costs

 The costs of starting this business are high, primarily due to the high expenses involved in building
the base and equipping the sports fields according to the specifics of each.
The following will list some indicative costs of facilities and equipment that should be purchased,
depending on the sports to be practiced.
For football: goals (between 300 and 1300 EURO) or mini-goals (between 100 and 200 EURO), balls
(between 25 and 100 EURO). For basketball: fixed installation with a board (between 150 and 1700
EURO) or mobile installation (120-900 EURO), simple board with basket (50-220 EURO), simple or
official balls (10-80 EURO).
For tennis: ball throwing machines - various models (200, 500, up to 2000 EURO), nets (200 EURO),
rackets for amateurs (20-70 EURO) or professionals (80-300 EURO).
For table tennis: table -can be indoor or outdoor- (between 300 and 1000 EURO), net (40-70 EURO),
paddle set (20-30 EURO), ball set (3-6 EURO).
Obviously, there are other sports that can be practiced in an organized way in a sports base, but in the
above lines we have listed only the most popular ones.
The above prices are indicative and are mostly typical of high quality products. Depending on your
strategy and possibilities, you may choose to purchase cheaper or second-hand sports equipment and
materials.
VIII. Financial plan

The initial investment will be :

Crt. Investment name Value (RON)

1. Natural grass (5 euro/square metre) 301.000
2. 4 ports (700 euros/bu) 12.040
3. 20 balls (50 euro/piece) 4.300
Total 317340

Legal framework

Sufficient space must be provided for changing rooms and toilets. The complex must also have a first
aid point, as such physical activities can generate accidents, from simple to extremely serious ones.

IX. Useful information

Ministry of Youth and Sport

Tel: (021) 2508539; 2507991; 2507034
www.mts.ro
County Directorates for Youth and Sport Chamber of
Commerce and Industry of Romania (CCIRB)
Octavian Goga Street no.2, sector 3, Bucharest, Romania Tel:
(021)322.95.35 (021)322.95.36 (021)322.95.37