Before building the actual model Understand the expected uses of the model Most financial statement models are structurally similar However, they need to be customized for each application Collect historical and other data At least 3-5 years of financial statement history Including explanatory financial statement materials (footnotes) Historical data and forecasts on industry and competitors Market growth, pricing trends, GDP growth, interest rate trends etc. Understand the company’s plans and develop modeling assumptions For example, is the company planning a major expansion? Develop assumptions for all items except the plug There is no one correct way of making assumptions
Forecasting IS and BS items Most items are sales driven (e.g. COGS) Can use historical stable relationship with sales for example if COGS was around 50% of sales the past 5 years we can assume that the relationship is fairly stable Of course if our analysis indicates that this relationship is going to improve or worsen in the future we can build this in Can use trends (use regression analysis) For example, if turnover ratio is improving every year for the past 5 year we can assume it will continue to improve Can locate trends or stable relationships by looking at common-size income statements Always try to confirm the relationships with industry and company data to decide what numbers to use in the forecast Also need to develop financial policy assumptions For example, company management might have a plan for debt or equity, have a target debt ratio in mind, need to hold cash for liquidity purposes etc.
Projecting sales and other revenues Sales forecast very important Sales = price x units Some firms report both, some report volume-related measures (number of new stores etc.) Increase in market share? Increase in population? Should consider firm-specific and industry-specific factors Demand and price elasticity Competition Should consider economy-wide factors Inflation Exchange rates Summary: Need to understand economic and competitive industry forces, strategy, quality of accounting and the drivers of profitability and risk
Projecting operating expenses Fixed or Variable? Linear relationship to sales or not? Yes use common-size statements No need to figure out the relationship (maybe significant FC) Expense as a percentage of sales can change if: Expenses change, sales constant Sales change, expenses constant Both change in the same direction Both change in opposite direction Need to consider other factors too For example, competition and pricing in suppliers industry Company’s strategy and plans
Projecting operating assets and liabilities on the balance sheet Need to determine the underlying operating activities that drive them Growth for some asset items (inventory, PPE) leads future sales growth Growth for some asset items (such as AR) may lag sales growth Certain operating liabilities will be determined by operating assets (Inventory purchases will drive accounts payable) Certain operating liabilities will be determined by operating expenses (accrued expenses)