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Chapter V
Social Mobilization
Objectives:
1. define social mobilization and the elements of social
‘mobilization
‘cuss the benefits of social mobilization to the commanity
folate the management process and role of community
worker:
4, Geawtte mobilfsion cycle
‘3 come up with dation analysis report & their community
‘getaes ey on sd ft of government,
Ses od ot :
‘non-government sectors and citizens to work for sustainable social,
esis and piel dovlopmest. ‘Thebes of sti
‘bien to communi enemas and timp aly and
"Sly cnt bn sntined within an ening pti, plcy
Tet eplaory enirnnest al whore melanam for taking
Spence ed lnmons at te commanty Teel to polky ae
Serco
‘The Concept of Socal Mobilization
Social mobilization i an approach and tool tht enables
people to organize for eolective action, by pooling resources and
Bailing solidarity required to revolve common problems end work
towards communky advaneomeat. It isa proceas that empowers
‘Nomen snd men fo organize thet own democratically sel governing
(raups or community organizations enabling them to inte and
Seagol thir own perso and communal organizations which
fable them finite and onto her own personal and consmunel
flevelopments, as opposed to mere participation in an initiative
designed by the goverment or eterna organization.
SEREEEEEEEEEEE
Key Blements of Social Mobilizati
From worldwide experience there ae fur basic elements of
sccial mobilization
Organizational development- process in which community
members, especially the poor form ther own groups or
ganizations basod on common development ierests and
reeds that are best served by organizing themstves a6 2
[roup. "Before oe bacomss a momber of a CBO, the
Individual sugges against a harsh cqviroament. Once
hate is organized in broadbesed group, the individual
has the leverage with which to address and tackle problems
hich helshe ould not have done aloe” (Pandey, 2002).
‘+ Promoting sefreliance, expecially ofthe poor members of
the organization which would in turn enhance their ality 2
aripats in the organization’ affairs onan equal basis
Capital Formation for development through Community Savings
Capit formation hough mobilization of savings)
uhanees community organization's power to realize is full
“Savings generated by indvidal members ar the asets
Of the community organizauon and are the first stop towards their
falfrciance” Pandey, 2002) Accumulated savings ean be used for
Ineral eet wit mes, (1 enable individual members to engage
In income generation actives while t the same time, accumalaing
the organisation's capital base. Thy can also be used for enterprise
development tthe community lve. Savings can serve atthe basis
Fornccess wo external services, for example, microfinance. They can
tho frm the basis for community erganization's contribution to
Focal development initiatives, which i escnial in loalitis where
jovemment capacities to adres al scial needs ofa community are
ery limited.‘Training for Human Resource Development
‘Coramunity members can maximize their potential not only
by organizing themselves but alo by upgrading their exiting skills
to bier manage new ipute-business and community initiatives and
tstablish efective links with local government and oer actors. The
(Change Agent (ve the organization or individual faciitating the
‘socal moblization process) can support direct tining, exchange
sists and other expacitybulding actives based on neds identified
by the members ofthe community oranization, These can cover:
Chpizaional deveppment, eadethip, savings and. cris
Dreprammers,agricuure, aaural resource management, and cer
ey reas. Local human resource development can be best promoted
‘wen tained individuals take up the responsibilty to tran other
community members
Secio- Economie development
Socio-sonomic developmen itiatives area grat incentive
for community members to organize themselves. Kis important
therefore thal an initiative which inclodes social mobilization
provides suppor inthe form of maching grants or acess to ered,
‘harketing andor services that wil ead to tangible improvemens
fn cial économie conditions within th community. The process of
‘emtfying, community iris, participatory planning,
lmplemating and monitoring of actots helps not ony to improve
Toca! conditions but also to empower people and their organizations
If wel factted, this process can result in inereased institutional
cacy, social satus and voice (especially for
tisndvamnaged people, including women, the poor and youth). Those
{eauls in tur Moivate people to remain organized as they Dogin to
“njoy the benefits of eollecuve action and recognized its potetial 0
‘real oF infueace change in thee commis,
Facilitating the Social Mobilization Process
There are grassroots social movements that have emerged
from within communities, the isolation poverty and renting
justi or powerlessness of ctzens, particularly in rural area in
SERRE RESEEEEEE
Aesopng cous, calls fo extemal suport he initia sings of
the social mobilization process, ae
In countries wit mated experience of social mobilization, 3
‘combination of international and ‘ational community mobilizes
brings to bear international experience and local knowledge which
fare Doth essential factors for success.
‘Advocacy ~ clement which is focused on various actors win could
‘rete the postive eaviroament for program or sonvice delivery
Information, Eduestion and Communittion (IEC) ~ 8 set of
‘ccuraté and consistent information onthe programs aad srviess 35
{timely response by thor in direct contact withthe communities.
‘Community Organizing ~ Individual and Community groups ae
Ahlen of wht do aneng tens improve
‘Capacity Building ~ Social mobilization ca only bo sustained ifthe
fetwork ofthe advocates and mobiles are continually expanded
+ Capacity biding (people)
* lnsitutional Development (Organization)
‘Community Empowerment and Program Sustainability
‘© Empowerment is the process of poopl taking action to
fovereome the cbstacles 10 progress where thie action
involves geting more control ofr their situation
© Community Empowerment enables individuals and
community to do their own thinking and reflection to
improve tei stun
‘+ Sustainability comes only when individuals, groups, and
communis ae ownesip of he problems 20Institutional Development
Socks to improve the ability ofthe inttaton to carry ou its
mandate, mission aod vision and achieve its goals and
objectives.
Key levels; System, process, networks financial capacity,
[Networking and Alliances Bailing
Social Moblization'ssuecess depends onthe identification
cof relevat individuals and groups who can contribute othe
‘chievement gf the prograr's goals.
‘+ Partners are ties with whom we work ied
Allies are thise who have similar interests and programs
vith but with whom we may not work directly.
Benefits of Socal Mobilization
Poverty Alleviation Social Mobilization isan important tol inthe
over) alleviation proves, ati enables communties and the poor
fonselves to‘engage actively in solving thir own problems and
feeively tackling povery in its multidimensional form. The
Principles of social mobilization ensure equity, henee issues of
ender based, racial and ethic based disrimination are most likely
drssed
‘Promoting Demncratie Governance Experince shows that poverty
fad bad governance mutually reinforce, a they foster exclsive of
citizens fom decision making process, lack of access to basic
Serves, lack of opportunity, dependency, and limited valability of
public ods, Social mobilization must insiutionalize within
ioverament fr ito be effecive, This would encourage participation
fh decision aking, bid espaciy for paniepatoy planning, Dild a
‘common vision on development and. ensure tansparency.
Tasttutionalizstion of such efforts can only be effective if a
decstrlized system of governs, including fiscal decentralization
is im place anf funcional, Social mobibzation can facilitate
leadership at he lacal level making society more effective as third
and legitimate partner in development
BEEEEEEESSESEE
Bein fl trot eee td
eed ee ae oo
ere rep
ers pte nae tsa aa
Tees
oC Sr ed
avronment by orang people ober
ober manage i xual
eo sop nf pit
Crvrenment troup prontng propa lal ayo
itn anew to pli deg, a
Conflict Prevention ~ 2s poople organized to
25 people {0 address common
Droblems, and to collectively” improve their socio-economic
ondition in an equitable, democratic and traneparent manner,
possiblity of cont canbe significantly reduced :a
NS
Sensitization and Clearance Sessions with Jocal leaders and
goverment officials
Awareness Raising Public mectings with members of true
“Mobitizer Training Organizing the community workers.
Community Organizing puting together different communities
BEESESSSSSE
pe
Management Training The training of community faders and
Ibiza (e how to prepare and write effective project
designs),
Participatory Assessment Identify priority problems (erefore
‘rionty goal as souions).
‘Community Action Plan (CAP) Consistent with District Plas and
Corununity Priors,
‘Community Project Designs Crested from and submited by target,
‘communities as repos :
Negotistion Proposals iscusted until they meet cveryone
expectation
lementation Begies work starts by community members on
‘community projets
Monitoring and Reporting A Requirement of implementation
‘Work Continues Untt Comph
‘porting, payments
2 Implementation, monitoring,
‘Official Completion Ceremony Invite more community project
esas,
Community Management Proceses
Analysis
eis collective proces of examining the prevailing
foci, politcal, economic, environmental, caltial
onditions “and! spiral ‘conditions of a given
oman. Ii a preparatory stp to actual planning
process
1. Siuaton
Roles of Community Workers in Siteation Analysis
1. Determine how they can improve the prevailing situation to
‘chive community goals
2, Gallectvely understand and define community needs and
problems. :
+5, Renu change strategie and resources, and making decisions
‘mow to mplment the idetfied solutions
‘Step in Facitatng Situation Analysis
1 rian
1 Sevcuahing
i
4 Presson of Community Profle
{ PazEiatin, Valdtion sad Approval ofthe Community
Prete
6. Fealition ofthe Community Pro and Dissension
coc
© mp cy
reieeencot mies
ee
Soi anaes
seas
Role of Community Workers ia Panaing
1 ecb the aes hi community nds and rblems
2 develop pani sls
FESee Semmuly member ndeison making
JAS communy membre wha process whee hey cam
i tha ows Slopes
nn Stray memborindovoping 2 plan of ion
Epes tenn acovng comment ps
CSCC RSE
”
‘Step in Facilitating Community Planaing
1, Formation of Community Planing Team
2. Community Visioning
5, Seung of Community goals and objectives
4, deaisingresouress abd constraints
‘5. Preparation, Community pm of action and ation and bude,
6, Presetton, communty validation and approval of the
‘community plan of action and budget
1, Finalization of the community profil and dissemination
Implementation
iia posses of eanying out the projets end activites in
the community action plan. is main purpose iso test the
fiaublty of the planed projects and activites, and
inst necessary change or modifications when
Roles of Community Workers du
Implementation
1, Oversee and direct the implementation of projec and activites.
2. Conduct an information and advocacy campaign on the
‘commanty plan
3, Mata he conmuniymenbes coast pet
4, Monitor th sams of implementation (come up witha checklist
‘or data bard on the status of projcaactivies)
Make quick adjustment when problems arse in consultation
‘withthe community members
6 Coordinate various activities, tasks and efforts of community
‘member
171 Mobilize community resources fr the projets on sctvites
Condce regular consltion and feed backing with community
members
9. Can oles ofeach member on projects cr stviies
10 Manage interpersonal relationships and conflict management
Mace iting avis (eesion poe, vai
formation)oy
Pape
| Coles
Social Mobilization planning Framework
‘Sate Ayes
Soom
Pa
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Prints
aauToNL
= orn
Bese tpt
Sate
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epoxy Cae
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age
‘eetaest
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taking valuable parte for goverment and the private sector a
thaping tational devslopment hati equtable and sustainable
‘Activity 1: Draw mea picture
Purpose: To get the students dea on Socal Mobilization
“Materials Needed
Several sheets of manila paper, rayon, pete pens,
masking tape
Procedure:
1. Explain the purpose of svt.
2 Divide the participants in small groups, Ask cach group to
shoots their ficltatse and documestor. Provide each
(rou with ast of mania paper, crayons, and pentl pe.
2 Ask each group odious the given questions. Each group
‘member should wet his/her answer on the activi sheet
snd be summarized by the document for preseatticn.
‘Whats your understanding of social mobilization?
', Why do you have to undertake social mobilization?
fe What are the specific cbjectives of the soci
mobilization?
4. How would you like to participate in the social
‘mobilization?
«What are your operation plans fo soca mobilization?
£ How would you envision te community you
‘ecided to work with ar your social mobilzatin?
4, Ask thom to draw the els of their discussion
5. During the plenary, ask each group to preset their
drawing ad discus itn context,
6, Semmarize the presttioas, and take note of the
similarities and ferences.
7. Guide the partiipants in coming -vp with 8 common
sion ofthe community decided to work with *
|*
Activity 2: Role Paying
‘Purpose: To enable the stadents identify existing problem which
they ned o be aware with ster guide in soci
‘mobilization
Materials needed:
Role-play sript and other material ncessary for the
presentation
PROCEDURE:
1 Divide Me students to smal group of four o ive each.
2. Tall that o discuss what they thnk are the major
‘problems confronting her coramunity and come-up with
play which they think wil pecform as group.
3, Gat feedback from all groups afi every presentation.
4 ARer all groupe preconted their play discuss the
problems pretend and try to reach consensus on whit
‘hey think shouldbe considered as major problems ofthe
community
5. Summarize the remus ofthe discussion.
6. Reels of the discussion should be writen by the
individual member on the sciviy page of ‘husier
Tndboak,
Activity 3 Social Mobilization Workshop
Purpose: Come up with Sitution Analysis Report of your
‘comm,
Materials Needed: Maile paper, pentel pens and other need
‘materials
PROCEDURE:
1 Divie the sadents ato sal groups.
2 Mewity projects /programe that can the prevailing situation in
the community onthe fellowing areas
+) Poverty alleviation
{Promoting democratic governance
avironment
CConfce Prevention and Resolution
Define the community needs and problems
entfy change strategies an resources, and making
‘decision on how fo implement the identified snations
Como-up with baseline data
entify Resources and Constraints
2. After the group discussion, allow the stdent to present
their outputs,
4, Bacourage the dents of other groups to give comments
afer every presentation
$5, Summarize the group project plans ofthe student, Recognize
the ffors of tho stents and guide them in the
‘implementation, monitoring and evaluation ofthe project.
6. Individual member ofthe group aust write the eats of
Aiscussons on hisher activity page