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Hangover Relief for Night Owls

The document provides an overview of Samyang Corporation, a Korean company with businesses in chemicals, food, pharmaceuticals, and new technologies. Some key details include that Samyang aims to make life more affluent and convenient for customers. It has food business lines that include food ingredients, functional sweeteners, and hangover relief products. The company also has businesses in areas like engineering plastics, petrochemicals, pharmaceuticals, and medical devices.

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Ninh Nhật
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0% found this document useful (0 votes)
137 views10 pages

Hangover Relief for Night Owls

The document provides an overview of Samyang Corporation, a Korean company with businesses in chemicals, food, pharmaceuticals, and new technologies. Some key details include that Samyang aims to make life more affluent and convenient for customers. It has food business lines that include food ingredients, functional sweeteners, and hangover relief products. The company also has businesses in areas like engineering plastics, petrochemicals, pharmaceuticals, and medical devices.

Uploaded by

Ninh Nhật
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Fast and Easy Hangover

Relief Product

WEBSITE

Headquarter & R&D Center


295 Pangyo-ro, Bundang-gu, Seongnam-si,
Gyeonggi-do 13488, Korea
Tel. +82-2-2157-9114 Fax. +82-2-2157-9058

www.samyangcorp.com

Website www.easytomorrow.com
Facebook www.facebook.com/qonefreshhwan
Instagram www.instagram.com/sangkwaehwan
Distributor and Seller : Samyang Corporation
Manufacturer : Naturalway Co.,Ltd (EASY TOMORROW), COSMAX NBT,INC. (EASY TOMORROW STICK)
Service center : +82-80-023-3399 (Hours of Operation : 09:00 ~ 18:00, Korean Standard Time / closed on weekends & public holiday)
INGREDIENTS THAT
ADD VALUE TO LIFE
You are invited to enjoy music of four different
themes about affluent and convenient living.

You are welcome to join a pleasant life concert conducted by Samyang.


Open up your heart and listen to the four pieces of music played by Samyang in
four different colors. A march about advanced living, a waltz about tasty living,
a symphony about energetic living, and a sonata about heartfelt living... Samyang exists
between the musical notes of life, between the beats of life.
Your life will become more affluent just like a resounding chorus. Your life becomes more
convenient like the subtle harmony produced by assortment of musical instruments.
Samyang makes your life more affluent and convenient.

CONTENTS
01 PROLOGUE

03 SAMYANG AT A GLANCE

05 ABOUT FOOD BUSINESS

06 ABOUT ‘EASY TOMORROW’


Q.one EASY TOMORROW SAMYANG AT A GLANCE 03 Samyang Corporation 04

Samyang at a glance
Samyang implements all of its management strategies and policies
based on its vision of becoming a company that makes life more affluent BIOPHARMACEUTICAL
and convenient. The core growing business lines include chemicals, food,
BUSINESSES
pharmaceuticals, and new high-tech business. Our company will pursue
Samyang Biopharmaceuticals Corporation
the trends in globalization by diversifying existing business lines, upgrading Medical Devices, Anti-cancer Drugs,
the business structure, and advancing into overseas markets based on the Anti-cancer Drug Patches,
core capabilities in R&D and technologies and the core growing business API (Active Pharmaceutical Ingredients)

line mentioned above. Samyang Biopharm USA


Medichem
In addition, it will develop customer-oriented management, providing CHEMICAL BUSINESSES
confidence for its customers, to explore and develop human resources, Samyang Corporation
and to promote a corporate culture that compensates its employees Engineering Plastics / Electronic Materials /
Ion-exchange Resin / White Biotechnology
based on fair evaluations of performance. Samyang will strive to become
a global business that offers a rewarding workplace to executives and Samnam Petrochemical
TPA (Terephthalic Acid)
employees alike, offers greater satisfaction to its customers with better
Samyang Kasei
products and services, and provides greater returns to its shareholders. FOOD BUSINESSES Polycarbonates
Samyang Corporation Samyang Innochem
Food Ingredients BPA (Bisphenol A)
(Sugar, Starch, Starch Sugar, Flour Milling,
Samyang Fine Technology
Premix, Oils/Fats)
UPS (Uniform Particle Sized) Ion-exchange Resin
Functional Sweetener
(Rare Sugar, Dietary Fiber, Oligosaccharide, Samyang Engineering Plastics (Shanghai)
Sugar Alcohol) Engineering Plastics

Hangover Relief Product Samyang EP Hungary


(EASY TOMORROW, EASY TOMORROW STICK) Engineering Plastics
Homemade Mix Samyang EP Vietnam
Completion of Daedeok
1931, Renamed Completion of Pharmaceutical plant (Hoddeok, Baking, Dessert) Engineering Plastics
‘Samyang Corporation’ Jeonju polyester plant Food Service Distributor
Enter into CREA CHEM
Founded Enter into Pharmaceutical (Confectionery / Western Food / LFT (Long Fiber Reinforced Thermoplastic)
‘Samsu Company’ Chemical business business Chinese Food / Cafe / Other Materials)
KCI
1924 1969 1996 Polymers / Surfactants / Rheology Modifier

1955 1979 2011


Enter into Enter into Shifted to
Food business Packaging business holding company
Completion of First production of Established
Ulsan sugar PET bottle in Korea Samyang Holdings,
Refining Plant Samyang Corporation,
Samyang OTHER BUSINESSES
Biopharmaceuticals Samyang Corporation
Corporation
Cosmetics
PACKAGING BUSINESSES Samyang Data Systems
IT Services
Samyang Packaging
PET Bottles
PET Preform
Aseptic Filling System
PET Recycling
Q.one EASY TOMORROW ABOUT FOOD BUSINESS 05 Samyang Corporation 06

Food Business
Samyang Corporation endeavors to provide differentiated values to our customers and develop new products
with competitive superiority. We execute leading R&D initiatives and aim to become the No. 1 food & service
innovator.
Start your day energetically,
Q.one EASY TOMORROW
Business Area
Samyang Corporation has been leading the Korean food industry,
producing a wide range of products including sugar, flour,
and cooking oil. Now, we are constantly entering new markets.
In November 2013, we launched the pill type hangover relief product,
Q.one EASY TOMORROW.

Sugar We will put forth the efforts to make your life more energetic and
healthy by focusing on our research and launching new products.

Hangover Relief Starch Sugar


Product

Homemade Flour & Premix


Mix

Oil & Fat

History

1924 ~ 1999 2000 ~ 2015 2016 ~ 2021

1924 Established company 2002 Launched food family brand, Q.one 2016 Launched allulose
Completed Samyang Discovery Center
1955 Started food business
2017 Launched premium sugar brand
1956 Produced the first trial product of
2004 Launched processed oils/fats 'TRUSWEET'
Samyang Sugar
business
1979 Founded Samyang R&D Center
2005 Established Samyang Genex Food
1984 Launched starch sugar business
(Qinhuangdao) 2019 No. 1 for 2 consecutive years in the
1988 Launched flour milling business Brand Customer Satisfaction Index
2006 Acquired Seven Springs
hangover relief section
(renamed as Samyang F&B in 2014)
* Certified by Korea Marketing Association
2013 Launched hangover relief brand Lanuched EASY TOMORROW STICK
'EASY TOMORROW'
2020 Awarded 2020 Korea Brand Awards
No.1 for 3 consecutive eyars in the
Brand Customer Satisfaction Index
hangover relief sectoin section
Cumulative sales achieved 110 million packets

2021 Launched EASY TOMORROW Stick Red


Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 07 Samyang Corporation 08

ABOUT
‘EASY TOMORROW’
Perfect choice for a next morning with refreshment
Q.one EASY TOMORROW is a hangover relief brand for
Quick and effective Easy to carry with those who wish to have a refreshing morning after a night out.
with the power of yeast its pocket size
EASY TOMORROW refers to its hangover relief benefits that eliminate pain and
nausea of bad hangover and make you feel fresh and comfortable the next day.

Ⅰ Name Ⅰ 2020 KOREA BRAND AWARDS


Ⅰ Host ⅠKorea Marketing Association
Ⅰ Overview Ⅰ Select companies and individuals who are performing exemplary activities to enhance
national competitiveness through the spread of Customer-oriented brand philosophy.

No. 1
Hangover Relief in Korea
Q.one EASY TOMORROW is a
hangover relief brand for those
who wish to have a refreshing Brand History
morning after a night out.

2013 2015 2017 2018 2019 2020 2021

The product launched in ‘Hyeri’, a Korean Cumulative sales achieved No.1 in the Brand No. 1 for 2 consecutive years Awarded 2020 KOREA Launched
November 2013 entertainer, is selected as 10 million packets Hangover relief section in the Brand Customer BRAND AWARDS EASY TOMORROW Stick Red
the commercial model of *Certified by Korea Marketing Satisfaction Index Hangover
Entered the hangover relief Association EASY TOMORROW Stick Yellow
EASY TOMORROW relief section No.1 for 3 consecutive years
market with the pill type Cumulative sales achieved renewed Cumulative sales
* Based on 2018 Nielsen Korea Data *Certified by Korea Marketing in the Brand Customer Satisfaction
(Except for the drinkable supplements) product that has yeast 25 million packets Association achieved 140 million packets
Index hangover relief section.
extracts and hovenia dulcis Lanuch of a new party-trend, Cumulative sales achieved
fruit as the main ingredients EASY TOMORROW STICK 100 million packets
Cumulative sales achieved
50 million packets

Hangover relief Start your morning


at a reasonable price energetically

The beginning of EASY TOMORROW


It all started with Samyang's food research center asking a small question:
“Can we make an affordable product that helps to alleviate the symptoms of hangover?”

For a long period of time, our research center studied various raw materials and
formulations for easy and quick hangover relief. In Nov. 2013, we launched a product that
mainly consists of yeast extracts, EASY TOMORROW.
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 09 Samyang Corporation 10

Product Introduction

EASY TOMORROW EASY TOMORROW STICK YELLOW / EASY TOMORROW STICK RED
Fast and Easy Hangover Relief Product One Stick! One Shot!

Effective hangover relief with Main Ingredients Relieve your hangover faster Main Ingredients
its 'pill type' Made with the same yeast ingredient from
the original EASY TOMORROW, relieve your
It is made from effective ingredients for
hangover even faster with curcumin(Yellow)
hangover relief developed by long-term studies. and pear concentrate(Red.)

Yeast Hovenia Atractylodes Yeast Turmeric Hovenia Kudzu Root


Easy hangover relief with Extract Dulcis Fruit Rhizom
Easy to carry, easy to consume
Extract Extract Dulcis Fruit Extract

its pocket size


Selected ingredients are packed in a slim
Small and convenient size keeps you prepared and light packet. You can take it anytime,
anywhere and anytime. anywhere.

Hangover relief at a Sweet and tasty hangover


Choosing relief product Choosing
reasonable price the best raw the best raw
Your next day becomes more refreshed with materials The product contains sweet mango juice materials
EASY TOMORROW that you can easily purchase (Yellow) and fresh pear concentrate &
apple juice(Red), so you can enjoy a
at a reasonable price. tasty hangover relief product.

Directions
Directions
Take EASY TOMORROW STICK 30 minutes
Take EASY TOMORROW with water Chinese Pueraria Lobata Dried Orange Mango Pear Vitamin C Amino Acid
before drinking, and having one more after
30 minutes before drinking, and having one Hawthorn Fruit Flower Peel Powder Concentrate Concentrate Mixture
drinking is even better. Just squeeze it from
more after drinking is even better. Yellow Red
the bottom to the top.
Shelf Life
Shelf Life
2 years
18 months

※ Heavy drinking may be harmful to your health. ※ Heavy drinking may be harmful to your health.
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 11 Samyang Corporation 12

Function

Main Ingredients and functions The principle of relieving a hangover


EASY TOMORROW combines with acetaldehyde, one of the substances causing hangovers, to form a non-toxic
substance, and neutralizes the toxicity of acetaldehyde, and decomposes acetaldehyde, thereby relieving hang-
over symptoms faster.
Main Ingredients and functions of EASY TOMORROW

Yeast Extract - Containing glutathione : It is a tripeptide protein combined with an amino acid. Metabolic pathway for [alcohol] in the body
EASY It performs an important function in detoxification, and protects the liver by
TOMORROW promoting the discharge of the substance causing a hangover (acetaldehyde) Several substances sausing hangover
and through anti-oxidation.
Thirst Vomiting
Mixed plants - Hovenia Dulcis Fruit : Active ADH and ALDH accelerate alcohol decomposition.
Water
Extract - Atractylodes Rhizom : Strengthens the stomach, boosts appetite, alleviates
symptoms of indigestion, gastroenteritis and the common cold. Carbondioxide
- Chinese Hawthorn Fruit : This herbal medicine is essential for relieving Flush Headache
symptoms related to digestion. It is used for indigestion, loss of appetite,
achlorhydria and hypercholia. Alcohol Acetaldehyde Acetic acid
- Pueraria Lobata Flower : Contains ingredients like robinin and isoflavone
Excretion
to accelerate catabolism of alcohol, reduce the harmful effects of alcohol
poisoning and eliminate the symptoms of a hangover while protecting the liver.

Vitamin C-Na - Speeds recovery from fatigue and offers a powerful antioxidant effect.

Vitamin B - Serves as a cofactor in the enzyme system associated with the detoxification
* EASY TOMORROW helps remove Amino acid
of the liver. reactive oxygen species that are
Fast hangover compound
generated in the metabolism of alcohol
Niacinamide - Accelerates the catabolism of ethanol. relieving

Dried Orange
- Reduces nausea and indigestion while functioning as an excipient.
Peel Powder

Hangover Relief Clinical Trial Results


This clinical trial was conducted by Prof. Se Young Jeong from Kyung Hee University to test the effectiveness of
EASY TOMORROW for curing hangovers. We divided people into two groups, one who took EASY TOMORROW
Main Ingredients and functions of and the other who didn’t, and measured their blood acetaldehyde and alcohol concentration after drinking to
EASY EASY TOMORROW STICK YELLOW & EASY TOMORROW STICK RED prove the hangover relief effects of EASY TOMORROW.
TOMORROW
STICK Yeast Extract - Containing glutathione : It is a tripeptide protein combined with an amino acid.
YELLOW & RED It performs an important function in detoxification, and protects the liver by Blood Acetaldehyde Concentration Blood Alcohol Concentration
promoting the discharge of the substance causing a hangover (acetaldehyde)
EASY TOMORROW EASY TOMORROW
and through anti-oxidation. Alcohol Alcohol
Turmeric - Containing curcumin : Reducing the activity of enzymes that are known
Extract to contribute to liver damage, the curcumin supplements prevented the
(mg/L) (mg/L)
alcohol-induced inhibition of alcohol dehydrogenase activity to a statistically
6 300
significant degree.
270
Kudzu Root - Contains ingredients like robinin and isoflavone to accelerate catabolism of
240
Extract alcohol, reduce the harmful effects of alcohol poisoning and eliminate the
4
symptoms of a hangover while protecting the liver. 210

Hovenia 180
- Active ADH and ALDH accelerate alcohol decomposition.
Dulcis Fruit 2
150

Vitamin C - Speeds recovery from fatigue and offers a powerful antioxidant effect. 120

90
Amino Acid - Contains amino acids that relieve hangover symptoms
Mixture (L-glutamine, L-methionine, L-alanine, etc.)
0 2 4 6 8 Time(hr) 0 2 4 6 8 Time(hr)
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 13 Samyang Corporation 14

Business Overview

Hangover Relief Product Market Share EASY TOMORROW Sales Purchase Locations
in Korea
Convenience Discount stores SSM Duty free shops H&B stores pharmacy
stores
80
$75.6 million('E)

etc 4.5%
‘B’ company 3%
‘A’ company 17.5%

外 일반 약국

EASY TOMORROW

75%
$3.6 million
0
2016 2018 2020 2022

* Internal Counting Criteria (Price criteria) * Based on 2021 Nielsen Korea Data($1=1,200 KRW)
* Data aggregation of pill and other segment / excluding beverage segment * Based on Internal expected counting criteria('22)

Accumulated sales Annual sales

Accumulated sales
exceeded
140 million 140million
packets
140 packets in 2021! 40
36million
packets('E) No. of convenience stores carrying Display
120
EASY TOMORROW
110million 30 Sales
51,000
packets stores
increased 50,000 Convenience
90 73million by 13 stores carrying
packets 38,880
20 times for 5 years! EASY TOMORROW
40,000 stores
60
increased 30,216
40million
packets by 28 times! stores
30,000
13million 10
30 2.7million Convenience stores Discount stores
packets packets 17,670
4million
stores
packets 20,000 13,310
stores
0 0
2016 2017 2018 2019 2020 2021 2016 2022 10,000
5,500
stores
1,780
stores
* Internal counting criteria * Internal counting criteria 0
2013 2014 2015 2016 2017 2018 2021 Duty free shops
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 15 Samyang Corporation 16

Public Relations

2015~
Advertisement
EASY TOMORROW for a
While you sleep fun night of drinking Trendy EASY TOMORROW Rip it 상쾌환 아니면 상쾌환 Prophecy

Rip it open before drinking Drunk charms Hyeristagram For all types of parties Good to feel refreshed 상쾌한장

2015 2016 2017 2018 2019 2020


2021
2021

Domestic and
Promotion Foreign
Exhibitions

Product Sampling Marketing Music Festival Vietfood & Beverage China Food& Drinks Fair
(Ultra Korea) (Ho Chi Minh) (Chengdu)

Alcohol Festival Alcohol Festival Fireworks Festival Pharm Expo Hotel Show VIETNAM EXPO
(CASS Blue Play Ground) (Daegu Chicken & Beer Festival) (Seoul) (Chengdu) (Hanoi)
Q.one EASY TOMORROW 17

Memo

WE PROGRESSIVELY
EVOLVE INTO BECOMING
A GLOBAL BRAND
THAT DELIVERS ABUNDANCE AND
CONVENIENCE IN LIFESTYLE

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