Hangover Relief for Night Owls
Hangover Relief for Night Owls
Relief Product
WEBSITE
www.samyangcorp.com
Website www.easytomorrow.com
Facebook www.facebook.com/qonefreshhwan
Instagram www.instagram.com/sangkwaehwan
Distributor and Seller : Samyang Corporation
Manufacturer : Naturalway Co.,Ltd (EASY TOMORROW), COSMAX NBT,INC. (EASY TOMORROW STICK)
Service center : +82-80-023-3399 (Hours of Operation : 09:00 ~ 18:00, Korean Standard Time / closed on weekends & public holiday)
INGREDIENTS THAT
ADD VALUE TO LIFE
You are invited to enjoy music of four different
themes about affluent and convenient living.
CONTENTS
01 PROLOGUE
03 SAMYANG AT A GLANCE
Samyang at a glance
Samyang implements all of its management strategies and policies
based on its vision of becoming a company that makes life more affluent BIOPHARMACEUTICAL
and convenient. The core growing business lines include chemicals, food,
BUSINESSES
pharmaceuticals, and new high-tech business. Our company will pursue
Samyang Biopharmaceuticals Corporation
the trends in globalization by diversifying existing business lines, upgrading Medical Devices, Anti-cancer Drugs,
the business structure, and advancing into overseas markets based on the Anti-cancer Drug Patches,
core capabilities in R&D and technologies and the core growing business API (Active Pharmaceutical Ingredients)
Food Business
Samyang Corporation endeavors to provide differentiated values to our customers and develop new products
with competitive superiority. We execute leading R&D initiatives and aim to become the No. 1 food & service
innovator.
Start your day energetically,
Q.one EASY TOMORROW
Business Area
Samyang Corporation has been leading the Korean food industry,
producing a wide range of products including sugar, flour,
and cooking oil. Now, we are constantly entering new markets.
In November 2013, we launched the pill type hangover relief product,
Q.one EASY TOMORROW.
Sugar We will put forth the efforts to make your life more energetic and
healthy by focusing on our research and launching new products.
History
1924 Established company 2002 Launched food family brand, Q.one 2016 Launched allulose
Completed Samyang Discovery Center
1955 Started food business
2017 Launched premium sugar brand
1956 Produced the first trial product of
2004 Launched processed oils/fats 'TRUSWEET'
Samyang Sugar
business
1979 Founded Samyang R&D Center
2005 Established Samyang Genex Food
1984 Launched starch sugar business
(Qinhuangdao) 2019 No. 1 for 2 consecutive years in the
1988 Launched flour milling business Brand Customer Satisfaction Index
2006 Acquired Seven Springs
hangover relief section
(renamed as Samyang F&B in 2014)
* Certified by Korea Marketing Association
2013 Launched hangover relief brand Lanuched EASY TOMORROW STICK
'EASY TOMORROW'
2020 Awarded 2020 Korea Brand Awards
No.1 for 3 consecutive eyars in the
Brand Customer Satisfaction Index
hangover relief sectoin section
Cumulative sales achieved 110 million packets
ABOUT
‘EASY TOMORROW’
Perfect choice for a next morning with refreshment
Q.one EASY TOMORROW is a hangover relief brand for
Quick and effective Easy to carry with those who wish to have a refreshing morning after a night out.
with the power of yeast its pocket size
EASY TOMORROW refers to its hangover relief benefits that eliminate pain and
nausea of bad hangover and make you feel fresh and comfortable the next day.
No. 1
Hangover Relief in Korea
Q.one EASY TOMORROW is a
hangover relief brand for those
who wish to have a refreshing Brand History
morning after a night out.
The product launched in ‘Hyeri’, a Korean Cumulative sales achieved No.1 in the Brand No. 1 for 2 consecutive years Awarded 2020 KOREA Launched
November 2013 entertainer, is selected as 10 million packets Hangover relief section in the Brand Customer BRAND AWARDS EASY TOMORROW Stick Red
the commercial model of *Certified by Korea Marketing Satisfaction Index Hangover
Entered the hangover relief Association EASY TOMORROW Stick Yellow
EASY TOMORROW relief section No.1 for 3 consecutive years
market with the pill type Cumulative sales achieved renewed Cumulative sales
* Based on 2018 Nielsen Korea Data *Certified by Korea Marketing in the Brand Customer Satisfaction
(Except for the drinkable supplements) product that has yeast 25 million packets Association achieved 140 million packets
Index hangover relief section.
extracts and hovenia dulcis Lanuch of a new party-trend, Cumulative sales achieved
fruit as the main ingredients EASY TOMORROW STICK 100 million packets
Cumulative sales achieved
50 million packets
For a long period of time, our research center studied various raw materials and
formulations for easy and quick hangover relief. In Nov. 2013, we launched a product that
mainly consists of yeast extracts, EASY TOMORROW.
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 09 Samyang Corporation 10
Product Introduction
EASY TOMORROW EASY TOMORROW STICK YELLOW / EASY TOMORROW STICK RED
Fast and Easy Hangover Relief Product One Stick! One Shot!
Effective hangover relief with Main Ingredients Relieve your hangover faster Main Ingredients
its 'pill type' Made with the same yeast ingredient from
the original EASY TOMORROW, relieve your
It is made from effective ingredients for
hangover even faster with curcumin(Yellow)
hangover relief developed by long-term studies. and pear concentrate(Red.)
Directions
Directions
Take EASY TOMORROW STICK 30 minutes
Take EASY TOMORROW with water Chinese Pueraria Lobata Dried Orange Mango Pear Vitamin C Amino Acid
before drinking, and having one more after
30 minutes before drinking, and having one Hawthorn Fruit Flower Peel Powder Concentrate Concentrate Mixture
drinking is even better. Just squeeze it from
more after drinking is even better. Yellow Red
the bottom to the top.
Shelf Life
Shelf Life
2 years
18 months
※ Heavy drinking may be harmful to your health. ※ Heavy drinking may be harmful to your health.
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 11 Samyang Corporation 12
Function
Yeast Extract - Containing glutathione : It is a tripeptide protein combined with an amino acid. Metabolic pathway for [alcohol] in the body
EASY It performs an important function in detoxification, and protects the liver by
TOMORROW promoting the discharge of the substance causing a hangover (acetaldehyde) Several substances sausing hangover
and through anti-oxidation.
Thirst Vomiting
Mixed plants - Hovenia Dulcis Fruit : Active ADH and ALDH accelerate alcohol decomposition.
Water
Extract - Atractylodes Rhizom : Strengthens the stomach, boosts appetite, alleviates
symptoms of indigestion, gastroenteritis and the common cold. Carbondioxide
- Chinese Hawthorn Fruit : This herbal medicine is essential for relieving Flush Headache
symptoms related to digestion. It is used for indigestion, loss of appetite,
achlorhydria and hypercholia. Alcohol Acetaldehyde Acetic acid
- Pueraria Lobata Flower : Contains ingredients like robinin and isoflavone
Excretion
to accelerate catabolism of alcohol, reduce the harmful effects of alcohol
poisoning and eliminate the symptoms of a hangover while protecting the liver.
Vitamin C-Na - Speeds recovery from fatigue and offers a powerful antioxidant effect.
Vitamin B - Serves as a cofactor in the enzyme system associated with the detoxification
* EASY TOMORROW helps remove Amino acid
of the liver. reactive oxygen species that are
Fast hangover compound
generated in the metabolism of alcohol
Niacinamide - Accelerates the catabolism of ethanol. relieving
Dried Orange
- Reduces nausea and indigestion while functioning as an excipient.
Peel Powder
Hovenia 180
- Active ADH and ALDH accelerate alcohol decomposition.
Dulcis Fruit 2
150
Vitamin C - Speeds recovery from fatigue and offers a powerful antioxidant effect. 120
90
Amino Acid - Contains amino acids that relieve hangover symptoms
Mixture (L-glutamine, L-methionine, L-alanine, etc.)
0 2 4 6 8 Time(hr) 0 2 4 6 8 Time(hr)
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 13 Samyang Corporation 14
Business Overview
Hangover Relief Product Market Share EASY TOMORROW Sales Purchase Locations
in Korea
Convenience Discount stores SSM Duty free shops H&B stores pharmacy
stores
80
$75.6 million('E)
etc 4.5%
‘B’ company 3%
‘A’ company 17.5%
外 일반 약국
EASY TOMORROW
75%
$3.6 million
0
2016 2018 2020 2022
* Internal Counting Criteria (Price criteria) * Based on 2021 Nielsen Korea Data($1=1,200 KRW)
* Data aggregation of pill and other segment / excluding beverage segment * Based on Internal expected counting criteria('22)
Accumulated sales
exceeded
140 million 140million
packets
140 packets in 2021! 40
36million
packets('E) No. of convenience stores carrying Display
120
EASY TOMORROW
110million 30 Sales
51,000
packets stores
increased 50,000 Convenience
90 73million by 13 stores carrying
packets 38,880
20 times for 5 years! EASY TOMORROW
40,000 stores
60
increased 30,216
40million
packets by 28 times! stores
30,000
13million 10
30 2.7million Convenience stores Discount stores
packets packets 17,670
4million
stores
packets 20,000 13,310
stores
0 0
2016 2017 2018 2019 2020 2021 2016 2022 10,000
5,500
stores
1,780
stores
* Internal counting criteria * Internal counting criteria 0
2013 2014 2015 2016 2017 2018 2021 Duty free shops
Q.one EASY TOMORROW ABOUT ‘EASY TOMORROW’ 15 Samyang Corporation 16
Public Relations
2015~
Advertisement
EASY TOMORROW for a
While you sleep fun night of drinking Trendy EASY TOMORROW Rip it 상쾌환 아니면 상쾌환 Prophecy
Rip it open before drinking Drunk charms Hyeristagram For all types of parties Good to feel refreshed 상쾌한장
Domestic and
Promotion Foreign
Exhibitions
Product Sampling Marketing Music Festival Vietfood & Beverage China Food& Drinks Fair
(Ultra Korea) (Ho Chi Minh) (Chengdu)
Alcohol Festival Alcohol Festival Fireworks Festival Pharm Expo Hotel Show VIETNAM EXPO
(CASS Blue Play Ground) (Daegu Chicken & Beer Festival) (Seoul) (Chengdu) (Hanoi)
Q.one EASY TOMORROW 17
Memo
WE PROGRESSIVELY
EVOLVE INTO BECOMING
A GLOBAL BRAND
THAT DELIVERS ABUNDANCE AND
CONVENIENCE IN LIFESTYLE