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Airtable's Content Marketing Strategy

With 250,000 strong users, Airtable has emerged as one of the market's most powerful project management tools today. Their unique approach to plays an integral part in their overall success. In our latest case study, we delved into Airtable’s content marketing strategy & analyzed different content formats used by them. Read the complete post by Narrato here- https://narrato.io/blog/content-marketing-case-study-on-airtables-content-marketing-strategy-tactics-and-examples-uncovered/

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149 views13 pages

Airtable's Content Marketing Strategy

With 250,000 strong users, Airtable has emerged as one of the market's most powerful project management tools today. Their unique approach to plays an integral part in their overall success. In our latest case study, we delved into Airtable’s content marketing strategy & analyzed different content formats used by them. Read the complete post by Narrato here- https://narrato.io/blog/content-marketing-case-study-on-airtables-content-marketing-strategy-tactics-and-examples-uncovered/

Uploaded by

Narrato Social
Copyright
© Attribution (BY)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content
Marketing Strategy
A Case Study
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Contents
Airtable's Content Marketing Strategy
Airtable Resources
Airtable Blog
Airtable Inspiration Section
Airtable on Social Media
Airtable on YouTube
Airtable's 'This is How' campaign
Airtable Community Forum
Podcasts
Airtable Templates
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Airtable's Content
Marketing Strategy

In this case study, we take a deeper look into


Airtable's content strategy to understand what
they've been doing right.
Airtable Content in the Resources section is categorised

Resources
for different audiences -

Educational Material - Guides, articles, blogs,


and support docs

Material for developers -Technical content


like API docs, custom extensions, and more

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Airtable
Blog Simple but informative content like how-to
articles, step-by-step guides, tutorials, etc

Product-led content marketing approach in


their Articles section
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Airtable Social proof in the form of customer stories

Inspiration and case studies

Section Major brands like Netflix, Time, and GitHub


also contribute to it
Airtable on
Social Media Social media content: Blog post promotions,
event promotions, polls, and updates

Focus is on building a strong community


rather than running after virality

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Airtable on Videos on workflow management, design,

YouTube
Airtable tips and tricks, etc

Tastefully shot interviews and behind-the-


scenes of customers testimonials

'Table Talk' series: Team members answer


audience questions and share valuable
insights

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Airtable's 15-second ads showing different scenarios

'This is How' where Airtable helps a business grow

Campaign This campaign shows Airtable's versatility


and flexibility as their biggest USP

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Airtable Regular announcements and updates

Community Ask the Community: Users post questions


seeking help for using and setting up Airtable

Forum Show and Tell: User-generated content

Development and integrations

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Podcasts
Airtable founders feature in quite a few
podcasts spreading the word about their
brand
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Airtable Airtable shares templates for various use

Templates
cases

They also articles and blog posts


recommending the best templates to use
for a particular function
Thank You
Read the full Case Study on Airtable's Content
Marketing Strategy on the Narrato blog

https://narrato.io/blog/content-marketing-
case-study-on-airtables-content-
marketing-strategy-tactics-and-examples-
uncovered/

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