II YEAR

Core Subject
210 - BUSINESS POLICY AND STRATEGIC MANAGEMENT
Objectives:

The objective is to consider implications of strategic decisions for business firms and for
individuals in a changing environment. To study the generation, and dissemination of knowledge
about key strategic management issues to managers, consultants, students, and researchers.

UNIT IIntroduction
Strategic Planning and strategic management, Defining strategy, levels at which strategy
operates, approaches to strategic decision making, the strategic management process, Strategic
intent: Vision, mission and objectives.

UNIT II Environmental and Resource Analysis

Environmental analysis: The organizations environment, External and internal

environment, components of external and internal environment, Environment scanning,
Organizations responses to the environment.Organizational Structure and Design; Organizational
Structure and Its Competitors; Basic Organizational Configurations; Relationship between
Strategy and Structure

UNIT III Industry Analysis

A framework for industry analysis, Michael porter's analysis, usefulness of industry

analysis, Competitive analysis: Forces shaping competition in an industry, interpreting the five
force model, Strategic group, and competitor analysis. Internal analysis: Resource based strategy,
the resource based view, Resources, capabilities and competencies, approaches to internal analysis,
carrying out SWOT.

UNIT IV Strategy Formulation and Choice

Corporate level strategy: Introduction, The balanced score card, Grand strategies,
Growth/Expansion, strategy, Diversification Strategy, Stability strategy, Retrenchment strategy,
combination strategy. The concept of corporate restructuring, the process of restructuring, mergers
and acquisition, Integration, takeovers, co operative strategies, Reasons for strategic alliances,
risks and costs of strategic alliances. Global strategies: Globalization, risks, global expansion
strategies, the MNC mission statement, deciding which market to enter, market entry strategy,
international strategy and competitive advantage Business level strategy, Strategic analysis and
choice

UNIT V Strategy Implementation and Functional Strategies

Strategic leadership and competitive advantage, Strategic evaluation and control:

Importance, barriers, evaluation criteria, strategic control, operational control, evaluation
techniques for operational control, the control process, characteristics of an effective control
system. Strategic Decision-Making: Planning Process; Programming System; Performing
Modalities; Profitability Factor; Development Growth

UNIT VI Family and Micro Business Strategy

 Family Business as s System; Strategic Concerns of the Family Business; Corporate
Strategy in Family Business; Strategic Decision-Maker in a Micro Business; Global Linkages of
Micro Business; Local Linkages for Micro
Corporate Governance and Business Ethics:Corporate Governance Mechanisms; Corporate
Governance in India; Corporate Governance: Shareholder Versus Stakeholder
Theory; Corporate Social Responsibility

Reference Books:

1. Strategic Management by Hills & Jones (Bizantra)

2. Concepts In Strategic Management And Business Policy, by Thomas L. Wheelen, J.
David Hunger
3. Strategic Management by  Garth Saloner, Andrea Shepard, Joel Podoln
4. Strategic Management: Concepts And Cases, 12th Ed. , David Fred R.
5. Strategic Management An Integrated Approach, 2009 Ed by Charles W. L. Hill, Gareth
R. Jones
6. Strategic Market Management, 7Th Ed by David A. Aaker

220 - INTERNATIONAL BUSINESS

Objectives:
The purpose of this course is to acquaint students with various global business measures
governing international business operations of India.

UNIT I
Brief history of International Trade - Gains from Trade and the impact of global slowdown
on international trade, emergence of India as a global power house, terms of Trade Balance of
Payments.

UNIT II
The outlook for Export Marketing - Tariff and Non-Tariff barriers - Foreign Exchange
control. Impact of WTO on smooth flow international trade. Exchange Risk Management &
FEMA (Foreign Exchange Management Act): Foreign exchange risk, Exchange rate depreciation
on export-import, Impact of exchange rate, Forecasting of exchange rate and Foreign Exchange
Management Act.

UNIT III
International Economic Organizations and Forums - IMF - World Bank (IBRD) Asian
Development Bank -International monetary system - The Euro Dollar Market - International
Liquidity - Role of IMF.

UNIT IV
Analysis of India's Exports Trends in Indian Foreign Trade Export - Promotion and import
Substitution - State Trading - STC - NMTC - International Marketing Export Finance and Credit -
Role of ECGC and EXIM Bank - Measures for Export Promotion. Global Financial
Management: Capital markets, Benefits of global capital market, International capital decision,
Global treasury management, International investment decision and Moving money across
borders.
Expert-Import Management: Expert-Import procedures, Role of export promotion council &
commodity boards, EXIM documentation, EXIM finance, Documentary credits and other
documents.

Page 2 of 17
UNIT V
Export Market Research - Joint ventures abroad - Export Licensing Procedure Banking
procedure for negotiation of documents. Recent merger and acquisition of Indian firms abroad.

UNIT VI
Import procedures and controls - Impact Policy of the Government. Financing of imports
Canalization of import and exports- Desirability. Changing nature of EXIM Policy.

UNIT VII
International Distribution and Promotion: Developing international channels, Managing
international channels, Six Cs in international management, International promotion, Advertising
in foreign markets and Promoting products abroad and Online marketing.
International Human Resources: Staffing policy, Strategies for global HRM, Outsourcing,
Challenges of International HR, Managing cross-cultural workforce and Compensation and
performance appraisal.
International Operations and Manufacturing Management: Operation in global markets,
Managing material, Strategy in manufacturing, Location decisions, Role of foreign factories in
domestic markets, Global supply chain management, Global logistics, Customary role of logistics
service provides.
Regional Trading Blocks: Types of regional groupings, NAFTA, Central American common
market, Caribbean community & common market, South-Asian Association for regional
corporation association of South-East Asian nations.

Reference Books:

1. International Business by Rakesh Mohan Joshi  (Oxford)

2. International Business (SIE),Hill by Charles W. L. Hill 
3. International Business : Environments And Operations by John D.
Daniels, PrashantSalwan, Daniel P. Sullivan, Lee H. Radebaugh 
4. International Business, 4th Ed. (Revised), Justin Paul

Page 3 of 17
 SPECIALIZATION PAPER
MARKETING MANAGEMENT– SPECIALIZATION

231 MARKETING RESEARCH AND CONSUMER BEHAVIOUR

OBJECTIVES:

To focus on market and educating the students about intricacies of market.

UNIT I
Marketing Research - Definition - Importance - Advantages and Limitations. The
Research Process - Problem Identification - Design of Research-Types of Design - Sampling
Process and Selection - Sample Types - Sample size and sampling errors - Data Collection -
Analysis and Reporting.

UNIT II
Application of Marketing Research: Product Research, Product Research,
Motivation Research, Promotion Research, Distribution Research - Sales Control Research.

UNIT III

Consumer Behaviour: Meaning - Studying Consumer Behaviour - Need Problems in

Buyers behaviour study - Social sciences and buyer behaviour. Buyer behaviour models -
Buying Motives - Buying Habits and Buying Process. Factors Influencing consumer
behaviour - Social, language and status. Buying Behaviour: Product Perception - Learning,
Attitude, Personality, New Product Purchase, Repeat Purchase, Consumer Spatial
Behaviour.

UNIT IV
The Buying Process - Problems Recognition and Information Search - Information
Processing - Alternative Evaluation - Purchase Process Post Purchase.

UNIT V
Consumer Decision Models - Howard - Seth Model of Buyer Behaviour.
Organizational Behaviour of Buyer.

UNIT VI
Individual Influence on Consumer Behaviour. Perception- Consumer Motivation
and Involvement - Attitudes and Attitude Change.

Reference Books:
1. Beri, G.C. &Suja Nair Marketing Research, McGraw Hill.2008
2. Consumer Behaviour and Marketing Research, HPH,2008.
3. Ramasamy, V.S: Marketing Management, MacMillion,2008
4. Gupta; Marketing Research, Excel Books,2008.
5. Reddy; Marketing Research, Excel Books,2008.
6. Sontakki; Marketing Research,HPH, 2008.
7. D.O. Sharma, marketing Research, Sultan Chand &Sons.
8. Jones F. Engel &Rodger D. Blackwell: Consumer Behaviour, Cengage
Learning,2008.
7. Sharma, D.D: Marketing Research, Sultan Chand and Sons,2008.
Page 4 of 17
241 - PRODUCT SERVICES AND DISTRIBUTION MANAGEMENT

UNIT I
Product - Definition - Product Line - Product Mix - Product Mix Strategies
Product Positioning - Product Diversification. New Product - Meaning - Product
Manager- Importance of Test Marketing Marketing Strategies and Product Life Cycle -
Failure of New Product. packaging - Definition and Importance - Packaging Strategies -
Packaging and Labelling - Uses of Packaging - Developments in Packaging - Multiple
Packaging. Product Obsolescence - Style and Fashion - Fashion Cycle

UNIT II
Branding - Definition - Brand Name - Brand Mark Vs Trade Mark - Brand
Loyalty -Brand Equity - Brand Extension Strategies - Characteristics of a Good Brand -
Family Brand V s Individual Brand.

UNIT III
Services Marketing - Origin and Growth - Classification of Services Marketing
of Financial Services - The Indian Scene - Designing of Service Strategy.

UNIT IV
Selling and Marketing - Selling and Advertising - Sales Objectives - Functions
of Sales Management - Duties and Responsibilities of Sales Manager. Salesmanship -
Art, Science and Profession, Types of Salesmanship dvantages and Limitations of
Salesmanship - Qualities of Good Salesman.

UNIT V
Sales Management - Functions - Sales Planning, Sales Policy - Sales
Organisation, Structuring and Managing Sales Force, Designing Sales Territories Fixing
Sales Quota. Controlling and Motivating Sales Force, Selling Process. Recruitment and
Selection of Sales force - The Need for Sales Force Selection process. Training of
Salesman - Importance - Objectives -Methods of Training Supervising Salesman -
Executive Sales Training Programme. Appraising Salesman's Performance - Methods of
Appraisal - Indices of Salesman's Performance - Compensation of Sales Force -
Principles of Compensating Salesman - Methods of Compensation -Additional
Compensation Schemes.

UNIT VI

Physical Distribution: Meaning, Distribution Mix, Role of Distribution in Marketing.

The Channel of Distribution - Its Importance - Selection of Right Channel Types of
Channels - Channels for Perishable and Durable Goods - Channel for Agricultural and
Industrial Goods - Managing Dealer Network. Distribution Environment: Competitors,
Intensive and Extensive Distribution: Franchise Selling, Public Distribution - Its Special
Features. Description Intermediaries - Role and Importance. Types of Intermediaries:
Wholesaler and Retailer - Kinds of Retailers - Small Scale and Large Scale Retailers. Other
Intermediaries - Brokers - Commission Agents, Dealer, Sole Setting Agents.

Reference Books:
1. Chunawalla; Sales and Distribution management, HPH
2. Nair; Sales and Distribution management, HPH,2008.
3. Gupta; Sales and Distribution management, Excel Books,2008.
4. Ingram; Sales management, HPH, 2008.
5. Albert New Guard: The Field Sales Manager, Taraporewala.

Page 5 of 17
 6. Richard R. Still and Edward W. Cundiff: Sales Management, Prentice
Hall.
7. V.S. Ramasamy; Marketing Management, Macmillan,2008.

251 - ADVERTISING AND SALES PROMOTION

OBJECTIVES:
To familiarize the concepts and implications of advertising, media and promotion.
UNIT I
Advertising - Definition - Evolution and Objectives - Approaches to Advertising -
AIDAS - Social, Ethical and Legal issues in Advertising.

UNIT II
Media - Factors influencing of media - Types of Print Media - Newspapers
Circulation and Readership - Magazines - Electronics Media - Radio - Television Outdoor
advertising _ Mail Advertising - Advertising Audit.

UNIT III
Advertising agency - Meaning - Importance - Advertising Department Vs.
Advertising agency - advertising agencies in India - Advertising Budget control.

UNIT IV
Copy writing - Classification of copy - Guidelines for copy writing - Layout and
story boards - Typography - Copy fitting - Photo Engraving - Advertising research

UNIT V
Advertising - Retail - National - Co-oprative - Political, International and Public
Service Advertising.

UNIT VI
Advertising Campaign - Advertising Vs Consumer behaviour -Sales Promotion -
Techniques of Sales Promotion - Sales promotion Vs. Advertising - Role of Creative
Strategies.

Unit VII
Brand Management: Concept; Decision; Elements and Brand Portfolio - Brand
Association: Brand Awareness; Identity; Image; Personality and Loyalty; Managing - Brand
Equity through Brand Loyalty; Measuring Brand Equity - Branding Strategies: Evaluation
of Brands; Perceived Quality; Brand Positioning and Repositioning; Brand Extension
Decisions

Reference Books:
1. George E. Belch and A. Belch: Advertising and Promotion, Tata McGraw Hil1.2008
2. Kazmi; Advertising and sales Promotion, Excel Books, 2008.
3. Chunawalla ;Foundation of Advertising: Theory and Practices, HPH,2008.
4. Chunawalla; sales Promotion and Advertising, HPH,2008.
5. Shimp; Advertising,Cengage Learning,2008.
6. Rathod: Advertising Management, Himalaya Publishing House.2008
7. Sherlekar: Marketing Management, Himalaya Publishing House.2008
8. William Arens; Contemporary Advertising, McGraw Hil1.2008

Page 6 of 17
261 -GLOBAL MARKETING

UNIT I International Marketing

Concept, scope and Objectives. Challenges and opportunities International Marketing,
Underlying forces of International Marketing. Export Marketing: Recent Import Export Policy and
Procedures, as on 3151 March. General Various Export Promotion schemes, as on 31 st March of the
last financial Year

UNIT II Facilities and incentives relating to export business

Rules for successful exporting. Preliminaries for starting Export Business, Registration of
Exporters, Sending I Exporting samples, Appointing Overseas Agents Obtaining a License

UNIT III International Pricing Decisions

Factors influencing international pricing decisions- Uniform pricing Vis Market by market
pricing.

UNIT IV Arranging Finance for exports

Financial and fiscal incentives provided by the Government and foreign exchange
facilities by the R.B.I. and EXIM Bank. Institutional support from Government, Semi Government
and Autonomous Organizations for Exporters. Obtaining export credit Insurance. Exchange rates,
Understanding foreign exchange rates and protection against their adverse movement.

UNIT V Export Documentation

Submitting Documents to Bank for purchase Collection I Negotiation under Lie. Export
Credit Limit. Preparing Export Document Shipping and Customs Clearance of the goods.
Processing I Manufacturing goods for Export and their inspection by Government Authorities.
Compulsory Quality Control and Pre-shipment Inspection, Excise Clearance, Insuring goods
against marine risks, Marine Insurance.

UNIT VI
Labeling, Packaging, Packing and Marketing Goods For Orientation to GATT and
functions of W.T.O. - International Marketing Mix: International Market Research; Identifying
Foreign Market; Product Policy and Planning; Branding Pricing in International Market;
Distribution Planning & Strategy; Promotion; International Advertising.

Reference Books:

1. International Marketing and Export Management, 5/e Gerald AlbaumJesperStrandskov

Edwin Duerr ISBN:9788177589689
2. Export and Import management, Justin Paul, Rajiv Aserkar. Oxford University Press
3. Export And Import Management by Kumar Aseem
4. Sherlekar; Global Marketing, HPH,2008
5. B. Bhattacharya; Export Marketing ,Excel Books,2008.
6. Francis Cherunilam; Export Marketing,HPH,2008.
7. S.S. Rathor, J.S. Rathor; International Marketing,HPH,2008.
8. S.A. Chunnawala ; Essentials Of Export Marketing,HPH,2008

Page 7 of 17
 FINANCIAL MANAGEMENT – SPECIALIZATION
230 - MANAGEMENT OF FUNDS AND ASSETS

Objectives

The major objective of this course is to help students to learn the var aspects of
funds and assets and their applications.

UNIT I
Meaning and Importance of Funds - Benefits of Effective Allocation of Funds Oar of
Misallocation - Organization of Funds Management and its Relationship with ( Functional Area of
the Enterprise - Role of Financial System as a Barometer of Bus Conditions.

UNIT II

Planning and Control - Allocation of Funds to most Profitable Opportunity Development

of Profitable Opportunities and Evaluating them with the help of Basic T for Measuring Rate of
Return on Investment as a Criterion for Allocating Funds – Methods of Incorporation Risk - Risk
Adjusted Rate of Return (ROI) and Certainly Equivalent Approach - Sensitivity Analysis -
Profitability Analysis and Decision Making - Capital Rationing. Financing Decisions: Corporate
Financing; Lessons of Market Efficiency; How much should be Firm Borrow; Interactions of
Investment and Financing Decisions; Valuing Risky Debt - Credit Management; Cash
Management

UNIT III

Term Financing and Evaluation: Source of Long- Term Financing - Equity, Prefer Shares,
Debentures and Bonds. Funds Through Adaptation of Non-Banking Private Fin Concepts in the
Large Scale Organizations - Term Loan and Financial Institutions - Mi for Long term Securities in
India with Specific Reference to Stock Exchange.

UNIT IV

Lease Financing - An Overview - Forms of Lease Financing - Scale of Lease Back - Direct
Leasing - Service Leasing - Financial Leasing - Leveraged Leasing Potential Leasing as a means
of Financing - Leasing Decisions - Lease Financing in India.

Inventory Management: Objectives of Inventory - Determination of Optimum Level

Inventory - Types of Inventory - Inventory Models.

UNIT V

Management of Working Capital: Meaning of Working Capital - Need for Working

Capital - Types of Working Capital - Determinants of Working Capital Permanent and
Variable Working Capital Assets - Trade Off Between Profitability and Risk - Financing Mix
of Working Capital Different Approaches - Matching Approach - Conservative Approach -
Aggressive Approach.
Working Capital Management andBank Financing: Forms of Bank Finance Working
Capital Control and Banking Policy.
Page 8 of 17
UNIT VI

Management of Fixed Assets and Capital Budgeting Techniques: Meaning of Capital

Budgeting - Importance of Capital Budgeting - Capital Budgeting Techniques - Payback
Method - Average Rate of Return: Time Adjusted Rate of Return - Excess Present Value
Method - Net Present Value Method.

Divisional Budgets: Implementing Procedures - Human Resources Accounting for

Effective Use of Manpower - Rewarding the Managerial Staff on the Basis of Rate of Return
in the Division - Due Point System to Evaluate Various Divisions.

Reference Books:

1. Prasana Chandra; Financial Management, Tata McGraHill ,2008.

2. Khan and Jain; Financial Management,TMH,2008.
3. Banerjee;Financial Management,PHI,2008.
4. Sudharshan Reddy; Financial Management,HPH,2008
5. SudhinraBhat; Financial management, Excell

240 - INVESTMENTS, SECURITY AND PORTFOLIO MANAGEMENT

Objective:

To familiarize students on the trends and prospects of the stock market and to focus
on technicalities of investment.

UNIT IInvestment Environment

Introduction to Securities - Investment - Objectives and Risks Involved - Financial

Institutions and markets in India. The Stock Market - Meaning and Functions - Stock
Exchanges in India - Functional Specialisation of members - Types of Transactions -
Dealing in Shares - Statutory Regulation Companies and Capital Structure - Share Capital
- Rights Shares - Bonus Shares - Transfer of Shares - Listing Requirements of Shares.

UNIT II Security valuation

Concept and measurement of risk and return. Valuation of bonds and shares.
Fundamental Analysis - Economic analysis- Economy Cycle. Economic indicators and
economic forecasting.

Industry Analysis: Classification of Industries: Industry Life Cycle - Methods of

Analysis - Key Characteristic in an Industry Analysis.

Company Analysis: Introduction - Internal Information - External Information

General Aspects. Financial Analysis: Introduction - Structure of a Balance Sheet -
Financial Ratios and their Significance - The Chemistry of Earnings - Analysis of
Prospective.

UNIT-III Trading Strategies

Page 9 of 17
 Growth Shares: Introduction - Meaning of Growth Important Characteristics of
Growth Shares - Suggestions.
Speculation in Shares: Introduction - Meaning of Speculation - Timing - Active
Shares - Reasons for Fluctuations in Prices - Speculative Moods of the Market - Short
selling and Long-Buying.
Bargain Hunting: Meaning of Bargain Hunting - Determining the Value Strategies
of the Bargain Hunter - Advantages.

Defensive Shares: Introduction - Meaning - Important Characteristics of

Defensive Shares - Defensive Shares Vs Fixed Income Securities – Suggestions.

UNIT-IV Technical Analysis

Technical Analysis: Introduction - Meaning of Charts - Methods of Preparing

charts - Uses and Limitations 'P' and 'F' Charts (point and figure) - Pattern of Charts and
their uses.

UNIT-V Portfolio Management

Introduction --. Meaning and Objectives of Portfolio - Traditional Portfolio

Analysis - Diversification' of Portfolio - Portfolio Selection - Portfolio Revision
Techniques - Advantages and Limitations.

UNIT VI SEBI

Role of SEBI as Regulatory Mechanism. Recent Developments.

Reference Books:

1. Investment Analysis & Portfolio Management, Prasannachandra Tata Mcgraw Hill (Mar-
08)
2. Investment Analysis & Portfolio Management by Reilly, Thomson, Cengage Learning
3. Security Analysis & Portfolio Management, Fisher and Jordan, Perason
4. Dr.Preeti Singh; Investment Management, HPH,2008.
5. V.A.Avadhani; Security analysis and Portfolio management, HPH,2008.
6. Donald E. Fischer and Ronald J. Jordon: Security Analysis and Portfolio
Management Prentice Hall, 1990.
7. Frank K. Reilly: Investment Analysis and Portfolio Management,
Cengage Learning,2008.

250 - MANAGEMENT OF FINANCIAL SERVICES

OBJECTIVES:

To familiarise students with the financial system and its intricacies so as to focus
investment opportunities and their services.

UNIT I

Indian Financial System - Organized and Unorganized - Recent Developments

Capital and Money Markets - RBI - Commercial Banks - Development Banks -Methods of
Financing - Lending Terms and Interest Rate, New Issue Market.

Page 10 of 17
UNIT II
Retail financial services - personal finance, consumer finance, housing finance,
mortgage loans, Mutual Funds - Concept - Nature of Operations

UNIT III
Merchant Banking - Managing of Issues, Shares and Bonds, Issue management
intermediaries and procedures, Pre and post issue obligations, Mobilising of Fixed Deposits
- Inter Corporate Loans - International Finance.

UNIT IV
Stock Broking, Depositories, Custodial services Depository system, Securities
lending scheme

UNIT V
Other Financial Services - Leasing --Hire Purchase finance and consumer credit,
Consumer Finance, Factoring, Forfaiting, discounting, Venture Capital, Commercial Paper,
Credit Cards. Insurance services and products

UNIT VI

Corporate restructuring: Conceptual framework, Financial framework, Tax and legal

aspects of amalgamations and mergers and demergers. Other forms of corporate
restructuring.

UNIT – VII
International Exchange: Foreign Exchange Market; Foreign Investment and its
Regulations; Accessing International Capital Markets

Reference Books:

1. Financial Institutions and Markets, 4th Edition, Tata McGrill 2008

2. Investment Analysis & Portfolio Management, Prasannachandra Tata Mcgraw Hill (Mar-
08)
3. Dr. S Guruswamy, Financial Services, Vijay Nicole, 20005
4. MY Khan, Finanacial Services, Tata MacGrill 4th Edition 2007
5. V.A.Avadhani ;Marketing of financial services, HPH,2008
6. Ravichandran; Merchant Banking and Financial Services, HPH,2008
7. Khan, M.Y; Indian Financial Systems: Theory and Practice,tmh,
8. Khan, M.Y; Financial Services, Vikas, Publishing Company
9. Robert O. Edmester: Financial Institutions Markets and Management.
10. R.M. Srivastava: Management of Indian Financial Institutions

Page 11 of 17
260 - INTERNATIONAL FINANCE

OBJECTIVES:

To focus on financial instruments and its usages in the international context.

UNIT I

Scope for International Trade - International and Inter Regional Trade Factors Price
Equalization - Gain from International Trade. International Capital Budgeting: International
Portfolio Investment; Capital Budgeting for the Multinational Corporation; Cost of Capital
for Foreign Investments; Managing Political Risk - Multinational Working Capital
Management: Short-Term Financing; Financing Foreign Trade; Current Asset Management
for the Multinational; Multinational Financial System

UNIT II
An overview: Balance of Trade - Balance of Payments - Disequilibrium in the
Balance of Payments - Causes - Effects - Remedial Measures. An overview of International
financial markets, Exchange rate determination and forecasting

UNIT III

Free Trade Vs. Protection - Theory of Comparative Costs - Limitations. Tariff - Quota-
Relative Merits of Tariff and Quota - Tariff Fixation - Different Methods. Bilateral and
Multilateral Trade Agreements - Need for and Measure Taken. Problems of Economic Unions -
Free Trade Area - Gatt Discrimination in International Trade

UNIT IV

Commodity Agreements - Need - Difference with Cartel - State Trading - Capital

Movements and their Effects on World Trade Transfer Problems.

UNIT V
Foreign Exchange - International Economic Policy and Adjustment Mechanism Gold
Standard - Gold Points - Purchasing Power Parity Theory - Movements Exchange Rates - Multiple
Exchange Rates - R.B.I. and Exchange Control. International Liquidity Problem - I.M.F. -
L13.R.D. and Affiliates- Functions Euro Dollar Market.

UNIT VI
Trade Policy for Development - UNCTAD and Trade for Under Developed Countries.
Import - Export Procedure - Various Documents - Financing of Foreign Trade Risks in Foreign
Trade - Coverage.

Reference Books:
1. International Financial Management MadhuViji, Excell Books
2. P.G. Apte International Financial Management, TATA McGraw Hills, N.Delhi.
3. International Financial Management VK Bhalla, AnmolPublicaion
4. V.A.Avadhani; International Finance, HPH,2008.
5. Machiraju; International Financial management, HPH,2008.
Page 12 of 17
 6. Meade - Economic Analysis and Policy.
7. Haber - Theory of International Trade.
8. Buckley. A, Multinational Finance, Prentice-Hall of India, New Delhi.
9. Mauriced. Levi, International Finance, McGraw Hill, NY
Shapro .S.C. Multinational Financial Management, Prentice- Hall, N Delhi.

HUMAN RESOURCE MANAGEMENT – SPECIALIZATION

232 - ORGANISATION DEVELOPMENTS AND CHANGE

OBJECTIVES:
This course enables the students to have an exposure of organization development its
changes, compensation management and other related issues.

UNIT I
Organizational Development - History of organization Development -Values-
Assumptions - Beliefs in Organization Development.

UNIT II
Theory' and management of Organizational Development - Foundations of
organizational Development - Managing of Organizational Development Process
Action Research and Organization Development.

UNIT III
Organization Developmental Interventions - Team Interventions - Inter Group
and Third Party Peacemaking Interventions - Comprehensive Interventions Structural
Interventions - Training Experiences.

UNIT IV
Key Considerations and Issues - Issues in Consultant - Client Relationships
System Ramifications - Power, Politics and Organizational Development - Research in
Organizational Development - The Future and Organizational Development.

UNIT V
Organizational Change - Evolution, Concept and Importance - Types of Changes
- Individual Group and Organizational Change.

UNIT VI
Dynamics of Resistance to Change - Implementation of Change, Methods and
Techniques of Overcoming Resistance to Change - Problems of Implementing Change -
Readiness for change.

Text book

Theory Of Organizational Development And Change  by  Thomas G. CummingsCengage

Publications 4th edition

Reference Books:

1. Acquinos; Organisation structure and design, Excel Books,2008.

2. Fred Luthan; Organizational Behaviour, McGraw Hill Book Co., Ltd.2008
3. Keith Davis; Human Behaviour at Work, McGraw Hill Book Co., International
Edition,2008.
Page 13 of 17
 4. Franch 2' 1 d Bell, Organizational Development
5. Fred Luthans, Organizational Behaviour, McGraw Hill Book Co., Ltd., New
Delhi.
6. Keith Davis, Human Behaviour at Work, McGraw Hill Book Co., International
Edition.
7. Dwivedi. R.S, Human Relations and Organisational Behaviour; A Global
perspective, Macmillan India Ltd, Delhi.
8. Fayyazahmad. S and others, Organisational Behaviour, Atlantic, New Delhi.
9. Wedell L. French and Others, Organisation Development and Transformation,
T.M.H. New Delhi.
10. Ramnarayan .S and others, Organisation Development: Interventions arid
Strategies, Response Books, New Delhi.

242 - TALENT AND COMPENSATION MANAGEMENT

OBJECTIVE:
This course enables the students to have an exposure of organization development its
changes, compensation management and other related issues.

UNIT I
Concepts of training and development -Learning principles - Learning curve-Identifying
training needs - Types of training - Organisation for training Objectives, structure and functions of
Training Department - Execution of Training Programmes - Evaluation of Training Programmes.
Techniques of Training - Techniques of on-the-job training -Coaching - Apprenticeship - Job
rotation Job Instruction Training - Training by Supervisors Techniques of off-the-job Training,
Case Studies, Role Playing, 7Programmed Instruction, T -Group Training Simulations - Relative
Effectiveness of Training Techniques, Lecture, Conferences, Group Discussion. Human Resource
Development Concept - HRD at Macro and Micro levels Sub-systems of HRD - Role of HRD
function - concept of career - Career stages Career planning and Development - Need - Steps in
Career Planning and Development-Management and Organizational Roles in Career Development
- Career Development Actions and Programmes-Career Problems and Solutions-
Guidelines for Career Management.

UNIT-II
Concept of Management Development-Need and Importance of Management
Development - Management Development Process-Components of MD Programmes -
Requirements for the success of MD Programmes -Factors inhibiting Management Development -
Organisational Development Concept - Characteristics - Goals of O.D. Process. Leader centered
Techniques of Management Development: Lectures, coaching, Student centred Techniques: Case
Studies - Conferences - Workshops - Syndicate- Brain storming - Role Playing - Psycho drama -
Simulation - In basket Exercise – Sensitivity Training, Self-learning techniques: Planned reading -
Correspondence Courses - Programmed instructions - Audio Visual lessons - Manuals and Hand-
outs. On-the-job techniques: Coaching - counseling - job rotation - Assistant to position Rotation -
Under-study - Junior Board, Committee Assignments - Relative merits and limitations of M.D.
Techniques.

UNIT-III
Issues in Wage Determination - Components of Wage Payment - Relevant Legislations
Regarding Wages - Wage Determination at the Enterprise Level. Choosing a Job Evaluation
System - Problems in Implementing Job Evaluation Programme at Company Level - Conditions
for Successful Implementation of Job Evaluation Programme Drawing up a Wage Payment Plan
for a Proposed Plant- Wage Fixation through Adjudication, Wage Boards and Collective
Bargaining.

Page 14 of 17
UNIT IV
Removing Wage Disparities - Reorganising the Wage Structure in a Company-
Implementing a Job Evaluation Scheme - Job Evaluation for Plant Personnel- Job Evaluation for
Engineering. Technical and Professional Personnel

UNIT V
Administration and Control- Preparation of Pay Roll and Wage Calculations.
Fundamentals and Relational for Wage Incentives - Incentive Plans Individual and Group. Group
Incentives: Case Studies: (i) Bank Wiring Observation Room, (ii) British Coal Mine - Productivity
Bargaining - Indian Situation. Incentive for Supervisory and Managerial Personnel- profit Sharing
and Stock Ownership - Fringe Benefits.

UNIT VI
Managerial Remuneration: Fundamentals - Managerial Remuneration: Situation in India.
Managerial Remuneration: Boothalingam and Sachar Committee - Managerial Remuneration in
the Future.

Text book

Dr.Kanchan Bhatia; Compensation Management, HPH,2008

Reference Books:

1. M.C. Larney William J: Management Training-Cases and Principles, Richard, D .Irwin,

llions.
2. M.C. Gehee, William and Thayer, Paul W; Training in Business and Industry, John Wiley
& Sons, 2008
3. Sikula, A.F; Personnel Administration and Human Resources Development, John
Wiley,2008.
4. Hacoon, R.J: Management Training: Aims and Methods, English Universities Press,2008.
5. Ahmed, Abad: management and organisational Development, Rachana Prakasham,2008.
6. Memoria, C.B. Personnel Management, Himalaya Publishing House,2008.
7. Ahmed, Abad: management and organisational Development, RachanaPrakasham, New
Delhi.

252 - EMPLOYEE WELFARE, RELATIONSHIP AND LEGISLATION

OBJECTIVE:
This course enables the students to have an exposure of organization development its
changes, compensation management and other related issues.

UNIT I
Introduction: Historical Dimensions of Labor and Employee Legislation in India including
the fillip from Indian Freedom Movement; Place of Tata Enterprise as a forerunner of Indian
Labor Welfare Legislation; Labor Protection and Welfare [social security and social justice] and
system of economic governance [open, regulated and controlled economies and globalize scenario;
International Labor Standards and India - Evolution and Track record

UNIT II
Indian Labor Statutes: Trade Union Act, Factories' Act, ID Act, and Industrial
Employment Act. - Provisions, Implementation Agencies, Reporting Processes and Procedures
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including a brief view on formats to be submitted to authorities; Experiences from implementation
of each of these Acts from employers', employees', government and society points of view and
from landmark judgments; New look at the labor law and needed labor reforms to be in tune with
market imperatives; Concept and Mechanics of Employment Standards and Employee Rights - An
Overview

UNIT III
Indian Labor Wage and Welfare Legislation: Wage and Bonus Legislation including equal
remuneration Act; Welfare oriented Acts including workmen's compensation Act, ESI, PF,
Maternity Benefits, and Gratuity - Provisions, Implementation Agencies, Reporting Processes and
Procedures including a brief view on formats to be submitted to authorities; Experiences from
implementation of each of these Acts from employers', employees', government and society points
of view and from landmark judgments; New look at the labor law and needed labor reforms to be
in tune with market imperatives.

UNIT IV
Employee Legislation in the emerging economy: The role of human capital in the
liberalized, private enterprise and global work environment; Distinction between organized and
unorganized labor is labor - legislative framework; Increasing Contract Labor and Related
Legislation; Experiences in organizing the unorganized labor - Illustrations from Kerala, Orissa,
Tamil Nadu, Karnataka, and Andhra Pradesh; Federal and State Legislative Efforts on unorganized
labor.

UNIT V
Emerging Dimensions: Quality of Life of workers [of all levels] and governance of
enterprises - Views on the role of labor legislation; Scope and Place of labor legislation for
knowledge bases organizations in the areas, including the BPO, KPO, Call Centers, Software
Design and Consulting; Gender Dimensions of Labor Laws;

UNIT VI
Industry Relations - Objectives, Causes and Measures for Employee Relations, Causes of
Industrial Disputes - Preventive and Settlement Machinery.
Text book

Industrial relations C.S. VenkataRatnam, Oxford University Press 2009

Reference Books:

1. Mercantile Law by ND Kapoor. Sultan Chand & Sons

2. Labour and Industrial Laws, P.K. Padhi, PHI, 2008
3. B.D. Singh; Industrial Relations and Labour Law, Excel Books,2008.
4. B.D.Singh ;Labour Laws for managers, Excel Books,2008.
5. C.B.Memoria;Dynamica of Industrial Relations, HPH,2008.
6. BiswajeetPattanayak : Human Resource Management,",2/e, Plll,2008.
7. Globalization and Labour-Management Relations - Dynamics of Change, "C S
VenkataRatnam" Response Books [2001]
8. Creating Performing Organizations: International Perspectives for Indian Management,
Edited by Vipin Gupta, Et al, Response Books, ISBN: 0-7619-9652-4
9. Human Resource Management, "Biswajeet Pattanayak",2/e, Human Resource
Management, Dr.C.B. Gupta,
10. Bare Acts of Laws enacted under Labour welfare Legislation

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262 GLOBAL HUMAN RESOURCE MANAGEMENT
OBJECTIVE
To focus Global perspective of Human Resource Management, to know Global Business
and to learn trends in Global Human Resource Management.

UNIT I
Introduction- Evolution of International Business and Globalization - Internationalization-
International Human Resource Management - Definition - Difference between Domestic HRM and
IHRM - Variables that moderate differences between Domestic HRM and IHRM.

UNIT II
HR Challenges and Opportunities: National Differences Facing Operations - Domestic and
MNC Perspectives; Linkages among Countries; Stakeholders: Their Concerns and Actions;
Governance of Operations; Individual and Company Concerns; Ethical and Socially Responsible
Behaviour; Careers in International Business - Cultural Diversities - Hofstede's Model of four
cultural dimensions.

UNIT III
HR Policy Frame and Operations in a Global Setting: Distinctive Features of HR
Functions [Planning, Organizing, Directing and Control] and Operations [Manpower Plan to
Separation] in a Global Set-up and the related HR Practices such as staffing, skill and knowledge
development, incentive and compensation package; motivational systems, and Grievance Handling
- Reactive and Proactive Mechanisms.

UNIT IV
Managing cultural diversity -strategies for managing work force diversity - Concept of
Expatriates - Expatriates Failure - Repatriation - Global Human Resource Planning - Issues in
supply of International Human Resources.

UNIT V
Quality Performance in Knowledge Based Organizations: Technology - Behavioural and
Technical - for HRM - Cross Cultural Training - Pre-departure training challenges of International
Performance management - System of performance appraisal - Problems - Effective appraisal
system.

UNIT VI
International Industry Relations - Quality Circles - Trade Unions in MNCs - Peculiarities
of Global Strategic Management - MNC's business strategies - Shifts in industrialization -
Emerging Trends in IHRM.

Text book

Peter Dowling; International Human Resource Management, Cengage Learning,2008.

Reference Books:

1. P.L.Rao; International Human Resources management, Excel Books,2008.

2. Sengupta; International Human Resources management, Excel Books,2008.
3. P.Subbarao; International Human Resource Management, HPH,2008.
4. Cherunilam Francis; International Business:Text& Cases, Prentice Hall India, 3 rd Ed.
2008
5. International Human Resource Management, by Peter J. Dowling and Denice E. Welch,
Thomson

!@#$%^&*(ALL THE BEST)*&^%$#@!

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