This document summarizes key aspects of consumer markets and consumer buyer behavior discussed in Chapter 5. It covers the definition of a consumer market, factors that influence buyer behavior, types of buying decisions companies research, and the stimulus-response model of understanding consumer response. It also provides examples of demographic subcultures in the US consumer market, including characteristics and spending habits of groups like Asian Americans, baby boomers, and mature consumers.
This document summarizes key aspects of consumer markets and consumer buyer behavior discussed in Chapter 5. It covers the definition of a consumer market, factors that influence buyer behavior, types of buying decisions companies research, and the stimulus-response model of understanding consumer response. It also provides examples of demographic subcultures in the US consumer market, including characteristics and spending habits of groups like Asian Americans, baby boomers, and mature consumers.
Original Title
Chapter 5 Consumer Markets and Consumer Buyer Behavior
This document summarizes key aspects of consumer markets and consumer buyer behavior discussed in Chapter 5. It covers the definition of a consumer market, factors that influence buyer behavior, types of buying decisions companies research, and the stimulus-response model of understanding consumer response. It also provides examples of demographic subcultures in the US consumer market, including characteristics and spending habits of groups like Asian Americans, baby boomers, and mature consumers.
This document summarizes key aspects of consumer markets and consumer buyer behavior discussed in Chapter 5. It covers the definition of a consumer market, factors that influence buyer behavior, types of buying decisions companies research, and the stimulus-response model of understanding consumer response. It also provides examples of demographic subcultures in the US consumer market, including characteristics and spending habits of groups like Asian Americans, baby boomers, and mature consumers.
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Chapter 5 Consumer Markets and Consumer Buyer Behavior
1) ________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Consumer buying behavior E) Understanding the difference between primary and secondary data
2) The consumer market is made up of which of the following?
A) individuals who acquire goods or services for personal consumption B) households that purchase goods or services for personal consumption C) businesses that purchase goods and services D) A and B E) all of the above
3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior. A) buyer responses B) stimuli C) components of the buyer's decision process D) buyer characteristics E) buying attitudes 4) Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy. A) market B) permanent C) consumer D) social E) group 5) The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior. A) belief B) subculture C) postpurchase feeling D) stimulus-response model E) postpurchase dissonance
6) Although more price-conscious than other segments, ________ consumers tend to be strongly motivated by quality and selection. Brands are important. They enjoy shopping and are more fashion conscious than other ethnic groups. A) Hispanic B) African American C) mature D) Asian E) baby boomer 7) ________, the most affluent American demographic subculture, now have more than $450 billion in annual spending power. A) Hispanics B) African Americans C) Asian Americans D) Gays and lesbians E) Gen Xers
8) ________ are becoming a very attractive market: they are the ideal market for travel, restaurants, high-tech home entertainment products, and convenient services A) Hispanics B) Asian Americans C) Mature consumers D) African Americans E) Teenagers
9) Which of the following is NOT true of mature consumers?
A) The best strategy is to appeal to their active, multidimensional lives. B) They are an ideal market for "do-it-for-me" services. C) High-tech home entertainment products appeal to them. D) They place more importance on brand names and are more brand loyal than members of other age groups. E) They are a good market for cosmetics and personal care products. 10) ________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. A) Social classes B) Cultures C) Reference groups D) Attitudes E) Lifestyles 20) What is one way that social class is NOT measured? A) occupation B) education C) income D) number of children in the family E) wealth
