Started on Tuesday, 1 March 2022, 11:53 AM
State Finished
Completed on Tuesday, 1 March 2022, 12:15 PM
Time taken 21 mins 56 secs
Grade 15.00 out of 15.00 (100%)
Question 1
Complete
Mark 0.50 out of 0.50
Long term business development and sustainabilty with customers is the aim of:
Select one:
a. Customer management
b. Electronic customer relationship management
c. Customer acquisition
d. Customer relationship management
Question 2
Complete
Mark 0.50 out of 0.50
________________ is a CRM technique in selling more expensive products to the customers against the product demanded by customer.
Select one:
a. Cross-sell
b. Reactivation
c. Up-sell
d. Referral
Question 3
Complete
Mark 0.50 out of 0.50
________ sets a ceiling on the price the company can charge for its products.
Select one:
a. Government regulations
b. Market forces
c. Costs
d. Demand
Question 4
Complete
Mark 0.50 out of 0.50
Which of the following is not a characteristic of “Market Introduction Stage” in PLC?
Select one:
a. Makes no money at this stage
b. Demand has to be created
c. Costs are low
d. Slow sales volume to start
Question 5
Complete
Mark 0.50 out of 0.50
Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the
price changes have little or no effect, there might exist a ________ for your product.
Select one:
a. substitute product
b. promotional price
c. selective price
d. price indifference band
Question 6
Complete
Mark 0.50 out of 0.50
What is the objective of Reach in the concept of marketing value framework RACE (Reach, Act, Convert, Engage)?
Select one:
a. Achieve conversions to marketing goals such as fans, leads, or sales on web presences and offline
b. Engage audience with brand on its website or other online presence
c. Build awareness on other sites and in offline media and drive to web presences
d. Build customer relationships over time to achieve retention rates
Question 7
Complete
Mark 0.50 out of 0.50
Alec had his gall bladder removed, but he was unconscious during the operation. In fact, even though he has an incision, he really has no
way of knowing if the service was actually performed even after it was allegedly performed. That is because medical services such as this
exhibit _____ qualities.
Select one:
a. Credence
b. Perishable
c. Experience
d. Search
Question 8
Complete
Mark 0.50 out of 0.50
________ communicates to the market the company’s intended value positioning of its product or brand.
Select one:
a. Packaging
b. Price
c. Promotion
d. Place
Question 9
Complete
Mark 0.50 out of 0.50
Unsought products typically are products that:
Select one:
a. consumers definitely don’t want.
b. require little or no decision making by the buyer
c. consumers purchase when they see them in a convenient location.
d. only require reminder advertising to be successful.
Question 10
Complete
Mark 0.50 out of 0.50
The point of view of a economic system defines the role of marketing channels to transform:
Select one:
a. Raw products into finished products
b. Assortments of products made by producers into the assortments wanted by consumers
c. Consumer needs and wants into product desires
d. Consumer needs into producer needs
Question 11
Complete
Mark 0.50 out of 0.50
A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume
jewelers’ aggressive price discounting. This move is meant to:
Select one:
a. create a catchy phrase to promote diamonds.
b. combat the quality appeal of generic products.
c. take away trademark rights
d. build product identity and customer loyalty.
Question 12
Complete
Mark 0.50 out of 0.50
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select one:
a. Speciality
b. Unsought
c. Shopping
d. Convinience
Question 13
Complete
Mark 0.50 out of 0.50
_____ products are products that are not known about or not actively searched for by consumers. These products require aggressive
personal selling and highly persuasive advertising.
Select one:
a. Equity
b. Specialty
c. Hidden
d. Unsought
Question 14
Complete
Mark 0.50 out of 0.50
________________ is a technique in which the existing customers are recommending therelatives, friends or colleagues to purchase.
Select one:
a. Cross-sell
b. Up-sell
c. Reactivation
d. Referral
Question 15
Complete
Mark 0.50 out of 0.50
_______ refers to the average number of items offered by the company in each product line.
Select one:
a. Product length
b. Product width
c. Product depth
d. Product mix
Question 16
Complete
Mark 0.50 out of 0.50
The benefit of integrating customer databases with websites in electronic customer relationship management (e-CRM) is:
Select one:
a. Targeting more cost-effectively
b. Lower costs
c. Achieve mass customisation
d. All the above are correct
Question 17
Complete
Mark 0.50 out of 0.50
When market reach to its saturation, the producers begin to leave the market due to____________
Select one:
a. Market penetration
b. Poor margins
c. Decline stage
d. Marketing strategy development
Question 18
Complete
Mark 0.50 out of 0.50
Dominos and Subway are better examples of:
Select one:
a. Franchising
b. Distributor
c. Retailers
d. Merchant
Question 19
Complete
Mark 0.50 out of 0.50
Electronic kiosk is a type of:
Select one:
a. Supermarket
b. Non-store retailing
c. Discount retailers
d. Limited line retailers
Question 20
Complete
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This is the place mediators are given exclusive rights to market the products in assigned area:
Select one:
a. Exclusive
b. Selective
c. Intensive
d. Direct
Question 21
Complete
Mark 0.50 out of 0.50
Which unique characteristic of services means that consumers must be present during the production?
Select one:
a. Perishability
b. Intangibility
c. Inseparability
d. Heterogeneity
Question 22
Complete
Mark 0.50 out of 0.50
The Customers who are never using online service even after signed up, are called:
Select one:
a. Potential
b. Dormant
c. Active
d. Inactive
Question 23
Complete
Mark 0.50 out of 0.50
A ______ is a set of all product lines and items that a particular seller offers for sale.
Select one:
a. Product width
b. Product depth
c. Product depth
d. Product mix
Question 24
Complete
Mark 0.50 out of 0.50
There are four basic marketing activities in CRM are customer selection, acquisition, retention, and _______________________.
Select one:
a. Customer differentiation
b. None of the answers apply
c. Customer extension
d. Customer demographics
Question 25
Complete
Mark 0.50 out of 0.50
Traditionally, ________ has operated as the major determinant of buyer choice.
Select one:
a. promotion
b. price
c. distribution
d. placement
Question 26
Complete
Mark 0.50 out of 0.50
When the two or more channels are catering the same market, then_____________ occurs manytimes.
Select one:
a. None of the above
b. Horizontal channel conflict
c. Vertical channel conflict
d. Multi channel conflict
Question 27
Complete
Mark 0.50 out of 0.50
A(n) _____ is the result of applying human or mechanical efforts to people or objects.
Select one:
a. service
b. application processor
c. profit intermediary
d. tangible product
Question 28
Complete
Mark 0.50 out of 0.50
Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of
_________ in PLC.
Select one:
a. Decline stage
b. Growth stage
c. Maturity stage
d. Market introduction stage
Question 29
Complete
Mark 0.50 out of 0.50
A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as
being:
Select one:
a. perishable
b. impervious
c. synergistic
d. intangible
Question 30
Complete
Mark 0.50 out of 0.50
This is the place the discernment with respect to a channel part is that its objective achievement is being hindered by another, with stress or
pressure the outcome:
Select one:
a. Channel communication.
b. Channel relationships.
c. Channel conflict.
d. Customer conflict.
